The global market for Stevia Drinks was estimated to be worth US$ 803 million in 2024 and is forecast to a readjusted size of US$ 1140 million by 2031 with a CAGR of 5.2% during the forecast period 2025-2031.
Stevia drinks refer to beverages that use stevia as a sweetener or as part of the sweetener source. Stevia is a natural sweetener extracted from stevia leaves. It contains no sugar or calories and has the characteristics of high sweetness and low calories. Therefore, it is widely used in sugar-free or low-sugar beverages to meet consumers' demand for healthy diets.
Global core stevia drinks manufacturers include Coca Cola Pepsi Company,Bai etc. The top 3 companies hold a share about 60%. China is the largest market, with a share about 25%, followed by Europe and North America with the share about 21% and 19%. In terms of product, fruit juices is the largest segment, with a share about 40%.
The driving factors of the stevia beverage market mainly include the following aspects:
Increased health awareness:
As consumers become more aware of health and nutrition, the demand for low-sugar or sugar-free foods and beverages continues to increase. As a natural sweetener, stevia does not contain sugar and calories, which is attractive to consumers who pursue a healthy lifestyle.
Stevia also helps prevent diseases such as dental caries, diabetes, cardiovascular disease and obesity, further enhancing its market position as a healthy sweetener.
Regulatory support:
Governments of various countries have certain regulatory restrictions on the use of food additives and sweeteners to ensure food safety and consumer health. As a natural sweetener, stevia has been recognized and supported by relevant regulations, providing legal protection for its application in the beverage industry.
Technological progress and cost reduction:
With the development of the modern plant extraction industry and technological progress, the extraction efficiency and purity of stevia have been continuously improved, and the production cost has gradually decreased. This makes the application of stevia in the beverage industry more extensive and economically feasible.
Consumer taste preferences:
Stevia has a suitable taste, no odor, and is very close to the taste of sucrose, which can meet consumers' pursuit of sweetness. At the same time, stevia can also be used in combination with other sweeteners or flavoring substances to create a more diverse taste and flavor to meet the needs of different consumers.
Market demand growth:
With the growth of the global population and economic development, consumer demand for beverages continues to increase. Especially in the Asia-Pacific region, as one of the largest markets for stevia, its beverage market demand for stevia continues to grow. In addition, the awareness and acceptance of stevia in developed countries such as Europe and the United States are also increasing, which has promoted the global development of the stevia beverage market.
In summary, the driving factors of the stevia beverage market mainly include increased health awareness, regulatory support, technological progress and cost reduction, consumer taste preferences, and market demand growth. These factors have jointly promoted the rapid development and sustained growth of the stevia beverage market.
This report aims to provide a comprehensive presentation of the global market for Stevia Drinks, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Stevia Drinks by region & country, by Type, and by Sales Channels.
The Stevia Drinks market size, estimations, and forecasts are provided in terms of sales volume (K MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Stevia Drinks.
Market Segmentation
By Company
- Coca Cola
- Pepsi Company
- Nongfu Spring
- Bai
- Nestle
- Celsius
- Del Monte
- Zevia
Segment by Type
- Fruit Juices
- Soda
- Tea Drinks
Segment by Sales Channels
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Stevia Drinks manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sales Channels, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Stevia Drinks in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Stevia Drinks in country level. It provides sigmate data by Type, and by Sales Channels for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Stevia Drinks Product Introduction
- 1.2 Global Stevia Drinks Market Size Forecast
- 1.2.1 Global Stevia Drinks Sales Value (2020-2031)
- 1.2.2 Global Stevia Drinks Sales Volume (2020-2031)
- 1.2.3 Global Stevia Drinks Sales Price (2020-2031)
- 1.3 Stevia Drinks Market Trends & Drivers
- 1.3.1 Stevia Drinks Industry Trends
- 1.3.2 Stevia Drinks Market Drivers & Opportunity
- 1.3.3 Stevia Drinks Market Challenges
- 1.3.4 Stevia Drinks Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Stevia Drinks Players Revenue Ranking (2024)
- 2.2 Global Stevia Drinks Revenue by Company (2020-2025)
- 2.3 Global Stevia Drinks Players Sales Volume Ranking (2024)
- 2.4 Global Stevia Drinks Sales Volume by Company Players (2020-2025)
- 2.5 Global Stevia Drinks Average Price by Company (2020-2025)
- 2.6 Key Manufacturers Stevia Drinks Manufacturing Base and Headquarters
- 2.7 Key Manufacturers Stevia Drinks Product Offered
- 2.8 Key Manufacturers Time to Begin Mass Production of Stevia Drinks
- 2.9 Stevia Drinks Market Competitive Analysis
- 2.9.1 Stevia Drinks Market Concentration Rate (2020-2025)
- 2.9.2 Global 5 and 10 Largest Manufacturers by Stevia Drinks Revenue in 2024
- 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Stevia Drinks as of 2024)
- 2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Fruit Juices
- 3.1.2 Soda
- 3.1.3 Tea Drinks
- 3.2 Global Stevia Drinks Sales Value by Type
- 3.2.1 Global Stevia Drinks Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Stevia Drinks Sales Value, by Type (2020-2031)
- 3.2.3 Global Stevia Drinks Sales Value, by Type (%) (2020-2031)
- 3.3 Global Stevia Drinks Sales Volume by Type
- 3.3.1 Global Stevia Drinks Sales Volume by Type (2020 VS 2024 VS 2031)
- 3.3.2 Global Stevia Drinks Sales Volume, by Type (2020-2031)
- 3.3.3 Global Stevia Drinks Sales Volume, by Type (%) (2020-2031)
- 3.4 Global Stevia Drinks Average Price by Type (2020-2031)
4 Segmentation by Sales Channels
- 4.1 Introduction by Sales Channels
- 4.1.1 Offline
- 4.1.2 Online
- 4.2 Global Stevia Drinks Sales Value by Sales Channels
- 4.2.1 Global Stevia Drinks Sales Value by Sales Channels (2020 VS 2024 VS 2031)
- 4.2.2 Global Stevia Drinks Sales Value, by Sales Channels (2020-2031)
- 4.2.3 Global Stevia Drinks Sales Value, by Sales Channels (%) (2020-2031)
- 4.3 Global Stevia Drinks Sales Volume by Sales Channels
- 4.3.1 Global Stevia Drinks Sales Volume by Sales Channels (2020 VS 2024 VS 2031)
- 4.3.2 Global Stevia Drinks Sales Volume, by Sales Channels (2020-2031)
- 4.3.3 Global Stevia Drinks Sales Volume, by Sales Channels (%) (2020-2031)
- 4.4 Global Stevia Drinks Average Price by Sales Channels (2020-2031)
5 Segmentation by Region
- 5.1 Global Stevia Drinks Sales Value by Region
- 5.1.1 Global Stevia Drinks Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Stevia Drinks Sales Value by Region (2020-2025)
- 5.1.3 Global Stevia Drinks Sales Value by Region (2026-2031)
- 5.1.4 Global Stevia Drinks Sales Value by Region (%), (2020-2031)
- 5.2 Global Stevia Drinks Sales Volume by Region
- 5.2.1 Global Stevia Drinks Sales Volume by Region: 2020 VS 2024 VS 2031
- 5.2.2 Global Stevia Drinks Sales Volume by Region (2020-2025)
- 5.2.3 Global Stevia Drinks Sales Volume by Region (2026-2031)
- 5.2.4 Global Stevia Drinks Sales Volume by Region (%), (2020-2031)
- 5.3 Global Stevia Drinks Average Price by Region (2020-2031)
- 5.4 North America
- 5.4.1 North America Stevia Drinks Sales Value, 2020-2031
- 5.4.2 North America Stevia Drinks Sales Value by Country (%), 2024 VS 2031
- 5.5 Europe
- 5.5.1 Europe Stevia Drinks Sales Value, 2020-2031
- 5.5.2 Europe Stevia Drinks Sales Value by Country (%), 2024 VS 2031
- 5.6 Asia Pacific
- 5.6.1 Asia Pacific Stevia Drinks Sales Value, 2020-2031
- 5.6.2 Asia Pacific Stevia Drinks Sales Value by Region (%), 2024 VS 2031
- 5.7 South America
- 5.7.1 South America Stevia Drinks Sales Value, 2020-2031
- 5.7.2 South America Stevia Drinks Sales Value by Country (%), 2024 VS 2031
- 5.8 Middle East & Africa
- 5.8.1 Middle East & Africa Stevia Drinks Sales Value, 2020-2031
- 5.8.2 Middle East & Africa Stevia Drinks Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Stevia Drinks Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Stevia Drinks Sales Value and Sales Volume
- 6.2.1 Key Countries/Regions Stevia Drinks Sales Value, 2020-2031
- 6.2.2 Key Countries/Regions Stevia Drinks Sales Volume, 2020-2031
- 6.3 United States
- 6.3.1 United States Stevia Drinks Sales Value, 2020-2031
- 6.3.2 United States Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Stevia Drinks Sales Value, 2020-2031
- 6.4.2 Europe Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.5 China
- 6.5.1 China Stevia Drinks Sales Value, 2020-2031
- 6.5.2 China Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Stevia Drinks Sales Value, 2020-2031
- 6.6.2 Japan Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Stevia Drinks Sales Value, 2020-2031
- 6.7.2 South Korea Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Stevia Drinks Sales Value, 2020-2031
- 6.8.2 Southeast Asia Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
- 6.9 India
- 6.9.1 India Stevia Drinks Sales Value, 2020-2031
- 6.9.2 India Stevia Drinks Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Stevia Drinks Sales Value by Sales Channels, 2024 VS 2031
7 Company Profiles
- 7.1 Coca Cola
- 7.1.1 Coca Cola Company Information
- 7.1.2 Coca Cola Introduction and Business Overview
- 7.1.3 Coca Cola Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.1.4 Coca Cola Stevia Drinks Product Offerings
- 7.1.5 Coca Cola Recent Development
- 7.2 Pepsi Company
- 7.2.1 Pepsi Company Company Information
- 7.2.2 Pepsi Company Introduction and Business Overview
- 7.2.3 Pepsi Company Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.2.4 Pepsi Company Stevia Drinks Product Offerings
- 7.2.5 Pepsi Company Recent Development
- 7.3 Nongfu Spring
- 7.3.1 Nongfu Spring Company Information
- 7.3.2 Nongfu Spring Introduction and Business Overview
- 7.3.3 Nongfu Spring Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.3.4 Nongfu Spring Stevia Drinks Product Offerings
- 7.3.5 Nongfu Spring Recent Development
- 7.4 Bai
- 7.4.1 Bai Company Information
- 7.4.2 Bai Introduction and Business Overview
- 7.4.3 Bai Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.4.4 Bai Stevia Drinks Product Offerings
- 7.4.5 Bai Recent Development
- 7.5 Nestle
- 7.5.1 Nestle Company Information
- 7.5.2 Nestle Introduction and Business Overview
- 7.5.3 Nestle Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.5.4 Nestle Stevia Drinks Product Offerings
- 7.5.5 Nestle Recent Development
- 7.6 Celsius
- 7.6.1 Celsius Company Information
- 7.6.2 Celsius Introduction and Business Overview
- 7.6.3 Celsius Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.6.4 Celsius Stevia Drinks Product Offerings
- 7.6.5 Celsius Recent Development
- 7.7 Del Monte
- 7.7.1 Del Monte Company Information
- 7.7.2 Del Monte Introduction and Business Overview
- 7.7.3 Del Monte Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.7.4 Del Monte Stevia Drinks Product Offerings
- 7.7.5 Del Monte Recent Development
- 7.8 Zevia
- 7.8.1 Zevia Company Information
- 7.8.2 Zevia Introduction and Business Overview
- 7.8.3 Zevia Stevia Drinks Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.8.4 Zevia Stevia Drinks Product Offerings
- 7.8.5 Zevia Recent Development
8 Industry Chain Analysis
- 8.1 Stevia Drinks Industrial Chain
- 8.2 Stevia Drinks Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Stevia Drinks Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Stevia Drinks Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer