The global market for Brand Protection Software was estimated to be worth US$ 551 million in 2024 and is forecast to a readjusted size of US$ 1139 million by 2031 with a CAGR of 10.9% during the forecast period 2025-2031.
Brand Protection Software is a software that contains a set of tools designed to keep customer's brand reputation and market price positioning up to customer's goals. Brand Protection software provides organizations with online brand monitoring, actionable intelligence, and investigation management tools to protect digital assets and intellectual property against brand infringements.
Global Brand Protection Software key players include MarkMonitor, Red Points Solutions, Enablon, etc. Global top three manufacturers hold a share over 30%. United States is the largest market, with a share over 40%, followed by China, and Europe, both have a share about 40 percent. In terms of product, Cloud-Based is the largest segment, with a share over 85%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
Market Drivers
1. Rising Counterfeiting & IP Infringement
Global trade in fake goods accounts for 3.3% of world trade (OECD).
E-commerce growth (Amazon, Alibaba, eBay) increases fake listings.
Luxury, pharma, and electronics brands face high counterfeit risks.
2. E-Commerce & Social Media Expansion
Unauthorized sellers on marketplaces (Shopify, Walmart, TikTok Shop).
Social commerce (Instagram, Facebook, WhatsApp) enables counterfeit sales.
Brands need automated monitoring to detect fake listings.
3. Regulatory & Compliance Pressures
GDPR, DMCA, and anti-counterfeiting laws require brand protection.
Governments enforce stricter penalties for IP violations.
Amazon's Brand Registry and Alibaba's Anti-Counterfeiting Alliance push compliance.
4. AI & Machine Learning Adoption
AI-powered image recognition detects fake logos & products.
Natural Language Processing (NLP) scans websites & marketplaces for IP violations.
Predictive analytics identifies high-risk sellers.
This report aims to provide a comprehensive presentation of the global market for Brand Protection Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Brand Protection Software by region & country, by Type, and by Application.
The Brand Protection Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brand Protection Software.
Market Segmentation
By Company
- MarkMonitor
- Resolver
- BrandShield
- Fortra (PhishLabs)
- BrandVerity
- Tracer
- Hubstream
- Wiser (Numerator)
- Corsearch
- Red Points Solutions
- Ruvixx
- GreyScout
- Enablon
- ZeroFox
- Scout
- OPTEL
- Tracer
- Bolster
Segment by Type
Segment by Application
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Brand Protection Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Brand Protection Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Brand Protection Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Brand Protection Software Product Introduction
- 1.2 Global Brand Protection Software Market Size Forecast (2020-2031)
- 1.3 Brand Protection Software Market Trends & Drivers
- 1.3.1 Brand Protection Software Industry Trends
- 1.3.2 Brand Protection Software Market Drivers & Opportunity
- 1.3.3 Brand Protection Software Market Challenges
- 1.3.4 Brand Protection Software Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Brand Protection Software Players Revenue Ranking (2024)
- 2.2 Global Brand Protection Software Revenue by Company (2020-2025)
- 2.3 Key Companies Brand Protection Software Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Brand Protection Software Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Brand Protection Software
- 2.6 Brand Protection Software Market Competitive Analysis
- 2.6.1 Brand Protection Software Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Brand Protection Software Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Protection Software as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Cloud-Based
- 3.1.2 On-Premise
- 3.2 Global Brand Protection Software Sales Value by Type
- 3.2.1 Global Brand Protection Software Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Brand Protection Software Sales Value, by Type (2020-2031)
- 3.2.3 Global Brand Protection Software Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Large Enterprises
- 4.1.2 SMEs
- 4.2 Global Brand Protection Software Sales Value by Application
- 4.2.1 Global Brand Protection Software Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Brand Protection Software Sales Value, by Application (2020-2031)
- 4.2.3 Global Brand Protection Software Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Brand Protection Software Sales Value by Region
- 5.1.1 Global Brand Protection Software Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Brand Protection Software Sales Value by Region (2020-2025)
- 5.1.3 Global Brand Protection Software Sales Value by Region (2026-2031)
- 5.1.4 Global Brand Protection Software Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Brand Protection Software Sales Value, 2020-2031
- 5.2.2 North America Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Brand Protection Software Sales Value, 2020-2031
- 5.3.2 Europe Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Brand Protection Software Sales Value, 2020-2031
- 5.4.2 Asia Pacific Brand Protection Software Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Brand Protection Software Sales Value, 2020-2031
- 5.5.2 South America Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Brand Protection Software Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Brand Protection Software Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Brand Protection Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Brand Protection Software Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Brand Protection Software Sales Value, 2020-2031
- 6.3.2 United States Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Brand Protection Software Sales Value, 2020-2031
- 6.4.2 Europe Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Brand Protection Software Sales Value, 2020-2031
- 6.5.2 China Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Brand Protection Software Sales Value, 2020-2031
- 6.6.2 Japan Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Brand Protection Software Sales Value, 2020-2031
- 6.7.2 South Korea Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Brand Protection Software Sales Value, 2020-2031
- 6.8.2 Southeast Asia Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Brand Protection Software Sales Value, 2020-2031
- 6.9.2 India Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Brand Protection Software Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 MarkMonitor
- 7.1.1 MarkMonitor Profile
- 7.1.2 MarkMonitor Main Business
- 7.1.3 MarkMonitor Brand Protection Software Products, Services and Solutions
- 7.1.4 MarkMonitor Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.1.5 MarkMonitor Recent Developments
- 7.2 Resolver
- 7.2.1 Resolver Profile
- 7.2.2 Resolver Main Business
- 7.2.3 Resolver Brand Protection Software Products, Services and Solutions
- 7.2.4 Resolver Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.2.5 Resolver Recent Developments
- 7.3 BrandShield
- 7.3.1 BrandShield Profile
- 7.3.2 BrandShield Main Business
- 7.3.3 BrandShield Brand Protection Software Products, Services and Solutions
- 7.3.4 BrandShield Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.3.5 BrandShield Recent Developments
- 7.4 Fortra (PhishLabs)
- 7.4.1 Fortra (PhishLabs) Profile
- 7.4.2 Fortra (PhishLabs) Main Business
- 7.4.3 Fortra (PhishLabs) Brand Protection Software Products, Services and Solutions
- 7.4.4 Fortra (PhishLabs) Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.4.5 Fortra (PhishLabs) Recent Developments
- 7.5 BrandVerity
- 7.5.1 BrandVerity Profile
- 7.5.2 BrandVerity Main Business
- 7.5.3 BrandVerity Brand Protection Software Products, Services and Solutions
- 7.5.4 BrandVerity Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.5.5 BrandVerity Recent Developments
- 7.6 Tracer
- 7.6.1 Tracer Profile
- 7.6.2 Tracer Main Business
- 7.6.3 Tracer Brand Protection Software Products, Services and Solutions
- 7.6.4 Tracer Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.6.5 Tracer Recent Developments
- 7.7 Hubstream
- 7.7.1 Hubstream Profile
- 7.7.2 Hubstream Main Business
- 7.7.3 Hubstream Brand Protection Software Products, Services and Solutions
- 7.7.4 Hubstream Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.7.5 Hubstream Recent Developments
- 7.8 Wiser (Numerator)
- 7.8.1 Wiser (Numerator) Profile
- 7.8.2 Wiser (Numerator) Main Business
- 7.8.3 Wiser (Numerator) Brand Protection Software Products, Services and Solutions
- 7.8.4 Wiser (Numerator) Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.8.5 Wiser (Numerator) Recent Developments
- 7.9 Corsearch
- 7.9.1 Corsearch Profile
- 7.9.2 Corsearch Main Business
- 7.9.3 Corsearch Brand Protection Software Products, Services and Solutions
- 7.9.4 Corsearch Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.9.5 Corsearch Recent Developments
- 7.10 Red Points Solutions
- 7.10.1 Red Points Solutions Profile
- 7.10.2 Red Points Solutions Main Business
- 7.10.3 Red Points Solutions Brand Protection Software Products, Services and Solutions
- 7.10.4 Red Points Solutions Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.10.5 Red Points Solutions Recent Developments
- 7.11 Ruvixx
- 7.11.1 Ruvixx Profile
- 7.11.2 Ruvixx Main Business
- 7.11.3 Ruvixx Brand Protection Software Products, Services and Solutions
- 7.11.4 Ruvixx Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.11.5 Ruvixx Recent Developments
- 7.12 GreyScout
- 7.12.1 GreyScout Profile
- 7.12.2 GreyScout Main Business
- 7.12.3 GreyScout Brand Protection Software Products, Services and Solutions
- 7.12.4 GreyScout Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.12.5 GreyScout Recent Developments
- 7.13 Enablon
- 7.13.1 Enablon Profile
- 7.13.2 Enablon Main Business
- 7.13.3 Enablon Brand Protection Software Products, Services and Solutions
- 7.13.4 Enablon Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.13.5 Enablon Recent Developments
- 7.14 ZeroFox
- 7.14.1 ZeroFox Profile
- 7.14.2 ZeroFox Main Business
- 7.14.3 ZeroFox Brand Protection Software Products, Services and Solutions
- 7.14.4 ZeroFox Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.14.5 ZeroFox Recent Developments
- 7.15 Scout
- 7.15.1 Scout Profile
- 7.15.2 Scout Main Business
- 7.15.3 Scout Brand Protection Software Products, Services and Solutions
- 7.15.4 Scout Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.15.5 Scout Recent Developments
- 7.16 OPTEL
- 7.16.1 OPTEL Profile
- 7.16.2 OPTEL Main Business
- 7.16.3 OPTEL Brand Protection Software Products, Services and Solutions
- 7.16.4 OPTEL Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.16.5 OPTEL Recent Developments
- 7.17 Tracer
- 7.17.1 Tracer Profile
- 7.17.2 Tracer Main Business
- 7.17.3 Tracer Brand Protection Software Products, Services and Solutions
- 7.17.4 Tracer Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.17.5 Tracer Recent Developments
- 7.18 Bolster
- 7.18.1 Bolster Profile
- 7.18.2 Bolster Main Business
- 7.18.3 Bolster Brand Protection Software Products, Services and Solutions
- 7.18.4 Bolster Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.18.5 Bolster Recent Developments
8 Industry Chain Analysis
- 8.1 Brand Protection Software Industrial Chain
- 8.2 Brand Protection Software Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Brand Protection Software Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Brand Protection Software Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer