The global market for Visual Content was estimated to be worth US$ 5157 million in 2024 and is forecast to a readjusted size of US$ 10400 million by 2031 with a CAGR of 10.7% during the forecast period 2025-2031.
Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%. In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Market Drivers
Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling-videos, images, infographics-to capture attention in mobile-oriented feeds.
Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.
Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.
AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.
This report aims to provide a comprehensive presentation of the global market for Visual Content, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Visual Content by region & country, by Type, and by Application.
The Visual Content market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Visual Content.
Market Segmentation
By Company
- Getty Images
- Shutterstock
- Adobe
- VCG.com
- Dreamstime
- Freepik
- 123RF
- Depositphotos
- Storyblocks
- Envato
- Alamy
- Dissolve
- Westend61
- Cavan Images
- Photofolio
- StockUnlimited
- 58pic
- 588ku
- Huaban
- Guangchang
- 51miz
Segment by Type
- Stock Photos
- Stock Video Footage
- Stock Vectors & Illustrations
- Others
Segment by Application
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Visual Content company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Visual Content in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Visual Content in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Visual Content Product Introduction
- 1.2 Global Visual Content Market Size Forecast (2020-2031)
- 1.3 Visual Content Market Trends & Drivers
- 1.3.1 Visual Content Industry Trends
- 1.3.2 Visual Content Market Drivers & Opportunity
- 1.3.3 Visual Content Market Challenges
- 1.3.4 Visual Content Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Visual Content Players Revenue Ranking (2024)
- 2.2 Global Visual Content Revenue by Company (2020-2025)
- 2.3 Key Companies Visual Content Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Visual Content Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Visual Content
- 2.6 Visual Content Market Competitive Analysis
- 2.6.1 Visual Content Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Visual Content Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Visual Content as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Stock Photos
- 3.1.2 Stock Video Footage
- 3.1.3 Stock Vectors & Illustrations
- 3.1.4 Others
- 3.2 Global Visual Content Sales Value by Type
- 3.2.1 Global Visual Content Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Visual Content Sales Value, by Type (2020-2031)
- 3.2.3 Global Visual Content Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Editorial
- 4.1.2 Commercial
- 4.2 Global Visual Content Sales Value by Application
- 4.2.1 Global Visual Content Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Visual Content Sales Value, by Application (2020-2031)
- 4.2.3 Global Visual Content Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Visual Content Sales Value by Region
- 5.1.1 Global Visual Content Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Visual Content Sales Value by Region (2020-2025)
- 5.1.3 Global Visual Content Sales Value by Region (2026-2031)
- 5.1.4 Global Visual Content Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Visual Content Sales Value, 2020-2031
- 5.2.2 North America Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Visual Content Sales Value, 2020-2031
- 5.3.2 Europe Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Visual Content Sales Value, 2020-2031
- 5.4.2 Asia Pacific Visual Content Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Visual Content Sales Value, 2020-2031
- 5.5.2 South America Visual Content Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Visual Content Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Visual Content Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Visual Content Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Visual Content Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Visual Content Sales Value, 2020-2031
- 6.3.2 United States Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Visual Content Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Visual Content Sales Value, 2020-2031
- 6.4.2 Europe Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Visual Content Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Visual Content Sales Value, 2020-2031
- 6.5.2 China Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Visual Content Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Visual Content Sales Value, 2020-2031
- 6.6.2 Japan Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Visual Content Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Visual Content Sales Value, 2020-2031
- 6.7.2 South Korea Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Visual Content Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Visual Content Sales Value, 2020-2031
- 6.8.2 Southeast Asia Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Visual Content Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Visual Content Sales Value, 2020-2031
- 6.9.2 India Visual Content Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Visual Content Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Getty Images
- 7.1.1 Getty Images Profile
- 7.1.2 Getty Images Main Business
- 7.1.3 Getty Images Visual Content Products, Services and Solutions
- 7.1.4 Getty Images Visual Content Revenue (US$ Million) & (2020-2025)
- 7.1.5 Getty Images Recent Developments
- 7.2 Shutterstock
- 7.2.1 Shutterstock Profile
- 7.2.2 Shutterstock Main Business
- 7.2.3 Shutterstock Visual Content Products, Services and Solutions
- 7.2.4 Shutterstock Visual Content Revenue (US$ Million) & (2020-2025)
- 7.2.5 Shutterstock Recent Developments
- 7.3 Adobe
- 7.3.1 Adobe Profile
- 7.3.2 Adobe Main Business
- 7.3.3 Adobe Visual Content Products, Services and Solutions
- 7.3.4 Adobe Visual Content Revenue (US$ Million) & (2020-2025)
- 7.3.5 Adobe Recent Developments
- 7.4 VCG.com
- 7.4.1 VCG.com Profile
- 7.4.2 VCG.com Main Business
- 7.4.3 VCG.com Visual Content Products, Services and Solutions
- 7.4.4 VCG.com Visual Content Revenue (US$ Million) & (2020-2025)
- 7.4.5 VCG.com Recent Developments
- 7.5 Dreamstime
- 7.5.1 Dreamstime Profile
- 7.5.2 Dreamstime Main Business
- 7.5.3 Dreamstime Visual Content Products, Services and Solutions
- 7.5.4 Dreamstime Visual Content Revenue (US$ Million) & (2020-2025)
- 7.5.5 Dreamstime Recent Developments
- 7.6 Freepik
- 7.6.1 Freepik Profile
- 7.6.2 Freepik Main Business
- 7.6.3 Freepik Visual Content Products, Services and Solutions
- 7.6.4 Freepik Visual Content Revenue (US$ Million) & (2020-2025)
- 7.6.5 Freepik Recent Developments
- 7.7 123RF
- 7.7.1 123RF Profile
- 7.7.2 123RF Main Business
- 7.7.3 123RF Visual Content Products, Services and Solutions
- 7.7.4 123RF Visual Content Revenue (US$ Million) & (2020-2025)
- 7.7.5 123RF Recent Developments
- 7.8 Depositphotos
- 7.8.1 Depositphotos Profile
- 7.8.2 Depositphotos Main Business
- 7.8.3 Depositphotos Visual Content Products, Services and Solutions
- 7.8.4 Depositphotos Visual Content Revenue (US$ Million) & (2020-2025)
- 7.8.5 Depositphotos Recent Developments
- 7.9 Storyblocks
- 7.9.1 Storyblocks Profile
- 7.9.2 Storyblocks Main Business
- 7.9.3 Storyblocks Visual Content Products, Services and Solutions
- 7.9.4 Storyblocks Visual Content Revenue (US$ Million) & (2020-2025)
- 7.9.5 Storyblocks Recent Developments
- 7.10 Envato
- 7.10.1 Envato Profile
- 7.10.2 Envato Main Business
- 7.10.3 Envato Visual Content Products, Services and Solutions
- 7.10.4 Envato Visual Content Revenue (US$ Million) & (2020-2025)
- 7.10.5 Envato Recent Developments
- 7.11 Alamy
- 7.11.1 Alamy Profile
- 7.11.2 Alamy Main Business
- 7.11.3 Alamy Visual Content Products, Services and Solutions
- 7.11.4 Alamy Visual Content Revenue (US$ Million) & (2020-2025)
- 7.11.5 Alamy Recent Developments
- 7.12 Dissolve
- 7.12.1 Dissolve Profile
- 7.12.2 Dissolve Main Business
- 7.12.3 Dissolve Visual Content Products, Services and Solutions
- 7.12.4 Dissolve Visual Content Revenue (US$ Million) & (2020-2025)
- 7.12.5 Dissolve Recent Developments
- 7.13 Westend61
- 7.13.1 Westend61 Profile
- 7.13.2 Westend61 Main Business
- 7.13.3 Westend61 Visual Content Products, Services and Solutions
- 7.13.4 Westend61 Visual Content Revenue (US$ Million) & (2020-2025)
- 7.13.5 Westend61 Recent Developments
- 7.14 Cavan Images
- 7.14.1 Cavan Images Profile
- 7.14.2 Cavan Images Main Business
- 7.14.3 Cavan Images Visual Content Products, Services and Solutions
- 7.14.4 Cavan Images Visual Content Revenue (US$ Million) & (2020-2025)
- 7.14.5 Cavan Images Recent Developments
- 7.15 Photofolio
- 7.15.1 Photofolio Profile
- 7.15.2 Photofolio Main Business
- 7.15.3 Photofolio Visual Content Products, Services and Solutions
- 7.15.4 Photofolio Visual Content Revenue (US$ Million) & (2020-2025)
- 7.15.5 Photofolio Recent Developments
- 7.16 StockUnlimited
- 7.16.1 StockUnlimited Profile
- 7.16.2 StockUnlimited Main Business
- 7.16.3 StockUnlimited Visual Content Products, Services and Solutions
- 7.16.4 StockUnlimited Visual Content Revenue (US$ Million) & (2020-2025)
- 7.16.5 StockUnlimited Recent Developments
- 7.17 58pic
- 7.17.1 58pic Profile
- 7.17.2 58pic Main Business
- 7.17.3 58pic Visual Content Products, Services and Solutions
- 7.17.4 58pic Visual Content Revenue (US$ Million) & (2020-2025)
- 7.17.5 58pic Recent Developments
- 7.18 588ku
- 7.18.1 588ku Profile
- 7.18.2 588ku Main Business
- 7.18.3 588ku Visual Content Products, Services and Solutions
- 7.18.4 588ku Visual Content Revenue (US$ Million) & (2020-2025)
- 7.18.5 588ku Recent Developments
- 7.19 Huaban
- 7.19.1 Huaban Profile
- 7.19.2 Huaban Main Business
- 7.19.3 Huaban Visual Content Products, Services and Solutions
- 7.19.4 Huaban Visual Content Revenue (US$ Million) & (2020-2025)
- 7.19.5 Huaban Recent Developments
- 7.20 Guangchang
- 7.20.1 Guangchang Profile
- 7.20.2 Guangchang Main Business
- 7.20.3 Guangchang Visual Content Products, Services and Solutions
- 7.20.4 Guangchang Visual Content Revenue (US$ Million) & (2020-2025)
- 7.20.5 Guangchang Recent Developments
- 7.21 51miz
- 7.21.1 51miz Profile
- 7.21.2 51miz Main Business
- 7.21.3 51miz Visual Content Products, Services and Solutions
- 7.21.4 51miz Visual Content Revenue (US$ Million) & (2020-2025)
- 7.21.5 51miz Recent Developments
8 Industry Chain Analysis
- 8.1 Visual Content Industrial Chain
- 8.2 Visual Content Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Visual Content Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Visual Content Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer