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全球品牌授权销售市场报告、竞争分析及区域机会（2026-2032年）
市场调查报告书
商品编码
1936035

全球品牌授权销售市场报告、竞争分析及区域机会（2026-2032年）

Global Brand Licensing Sales Market Report, Competitive Analysis and Regional Opportunities 2026-2032
出版日期: | 出版商: QYResearch | 英文 161 Pages | 商品交期: 2-3个工作天内

价格

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2025年全球品牌授权市场规模为3,842.7亿美元，预计到2032年将成长至5,249.4亿美元，2026年至2032年的复合年增长率为4.67%。

截至2025年，北美授权市场规模为2,231.6亿美元，欧洲市场规模为830.1亿美元。 2025年，北美占全球市场的58.07%，欧洲占21.60%。预计到2032年，欧洲的市占率将达到20.79%，在分析期间内复合年增长率为4.14%。

全球领先的品牌授权公司包括华特迪士尼公司、Authentic Brands Group、People, Inc.、NBC环球、孩之宝、华纳兄弟探索频道、宝可梦公司、蓝星联盟、美泰儿和三丽鸥。到2025年，排名前五的公司将占全球零售额的42.5%。

就零售额而言，到 2025 年，主要企业将占据 39.85% 的市场份额，而主要企业将占据近 31.80% 的市场份额。

全球品牌授权市场按公司、地区（国家）、类型和应用进行策略性细分。本报告透过对2021年至2032年各地区、类型和应用的零售销售数据及预测，帮助相关人员掌握新机会、优化产品策略并超越竞争对手。

市场区隔

公司

  • The Walt Disney Company
  • Authentic Brands Group
  • People Inc.
  • NBCUniversal
  • Hasbro
  • Warner Bros. Discovery
  • The Pokemon Company
  • Bluestar Alliance
  • Mattel
  • Sanrio
  • WHP Global
  • Paramount Consumer Products
  • Toei Animation
  • The Electrolux Group
  • Procter &Gamble
  • Whirlpool Corporation
  • BBC Studios
  • Wildbrain
  • Serta Simmons Bedding
  • Stanley Black &Decker
  • Caterpillar
  • Bandai Namco Group
  • US Polo Assn.
  • NFL Players Inc.
  • Rainbow
  • Dr. Seuss Enterprises
  • The Hershey Company
  • Nissan Motor Corporation
  • GoTo Foods
  • BMW Group
  • Jazwares
  • Sunkist Growers
  • SEGA
  • PGA Tour
  • Sesame Workshop
  • Church and Dwight
  • Alpha Group
  • Shanghai Skynet Brand Management

按类型分類的细分市场

  • 服饰
  • 玩具
  • 配件
  • 居家装饰
  • 软体/电玩游戏
  • 食品/饮料
  • 其他的

应用领域

  • 娱乐
  • 企业商标和品牌
  • 时尚
  • 运动的
  • 其他的

宏观区域

  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

微型本地市场

  • 北美洲
  • 欧洲
  • 中国
  • 日本
  • 其他地区

The global Brand Licensing market size was US$ 384.27 billion in 2025 and is forecast to reach a readjusted size of US$ 524.94 billion by 2032 with a CAGR of 4.67% during the forecast period 2026-2032.

In 2025, the North America Brand Licensing market was US$ 223.16 billion, while the Europe market stood at US$ 83.01 billion. North America accounted for 58.07% of the global market in 2025 and Europe for 21.60%. Europe's share is expected to reach 20.79% by 2032, corresponding to a CAGR of 4.14% over the analysis period.

The global key players of Brand Licensing include The Walt Disney Company Authentic Brands Group, People Inc., NBCUniversal, Hasbro, Warner Bros. Discovery, The Pokemon Company, Bluestar Alliance, Mattel and Sanrio, among others. In 2025, the top five players accounted for 42.5% of global market retail sales.

In terms of retail sales, the top three players in North America accounted for 39.85% of the market in 2025, while the top three in Europe held nearly 31.80%.

The global Brand Licensing market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on retail sales and forecasts across regions, by Type, and by Application for 2021-2032.

Market Segmentation

By Company

  • The Walt Disney Company
  • Authentic Brands Group
  • People Inc.
  • NBCUniversal
  • Hasbro
  • Warner Bros. Discovery
  • The Pokemon Company
  • Bluestar Alliance
  • Mattel
  • Sanrio
  • WHP Global
  • Paramount Consumer Products
  • Toei Animation
  • The Electrolux Group
  • Procter & Gamble
  • Whirlpool Corporation
  • BBC Studios
  • Wildbrain
  • Serta Simmons Bedding
  • Stanley Black & Decker
  • Caterpillar
  • Bandai Namco Group
  • U.S. Polo Assn.
  • NFL Players Inc.
  • Rainbow
  • Dr. Seuss Enterprises
  • The Hershey Company
  • Nissan Motor Corporation
  • GoTo Foods
  • BMW Group
  • Jazwares
  • Sunkist Growers
  • SEGA
  • PGA Tour
  • Sesame Workshop
  • Church and Dwight
  • Alpha Group
  • Shanghai Skynet Brand Management

Segment by Type

  • Apparels
  • Toys
  • Accessories
  • Home Decoration
  • Software/Video Games
  • Food and Beverage
  • Others

Segment by Application

  • Entertainment
  • Corporate Trademarks/Brand
  • Fashion
  • Sports
  • Others

Macro-Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Micro-Local Markets

  • North America
  • Europe
  • China
  • Japan
  • Other Regions

Chapter Outline

Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).

Chapter 2: Quantitative analysis of Brand Licensing market size and growth potential at global, regional, and country levels.

Chapter 3: Competitive benchmarking of manufacturers (retail sales, market share, M&A, R&D focus).

Chapter 4: Type-based segmentation analysis - Uncovering blue ocean markets

Chapter 5: Application-based segmentation analysis - High-growth downstream opportunities

Chapter 6: Regional retail sales breakdown by company, type, application and customer.

Chapter 7: Key manufacturer profiles - Financials, product portfolios

Chapter 8: Market dynamics - Drivers, restraints, regulatory impacts, and risk mitigation strategies.

Chapter 9: Actionable conclusions and strategic recommendations.

Why This Report?

Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Brand Licensing value chain, addressing:

Market entry risks/opportunities by region

Product mix optimization based on local practices

Table of Contents

1 Report Overview

  • 1.1 Study Scope
  • 1.2 Market by Type
    • 1.2.1 Global Market Size and Growth by Type: 2021 vs 2025 vs 2032
    • 1.2.2 Apparels
    • 1.2.3 Toys
    • 1.2.4 Accessories
    • 1.2.5 Home Decoration
    • 1.2.6 Software/Video Games
    • 1.2.7 Food and Beverage
    • 1.2.8 Others
  • 1.3 Market by Application
    • 1.3.1 Global Market Share by Application: 2021 vs 2025 vs 2032
    • 1.3.2 Entertainment
    • 1.3.3 Corporate Trademarks/Brand
    • 1.3.4 Fashion
    • 1.3.5 Sports
    • 1.3.6 Others
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Global Growth Trends

  • 2.1 Global Brand Licensing Market Perspective (2021-2032)
  • 2.2 Global Market Size by Region: 2021 vs 2025 vs 2032
  • 2.3 Global Brand Licensing Market Share by Retail Sales, by Region (2021-2026)
  • 2.4 Global Brand Licensing Retail Sales Forecast by Region (2027-2032)
  • 2.5 Major Regions and Emerging Markets Analysis
    • 2.5.1 North America Brand Licensing Market Size and Prospective (2021-2032)
    • 2.5.2 Europe Brand Licensing Market Size and Prospective (2021-2032)
    • 2.5.3 China Brand Licensing Market Size and Prospective (2021-2032)
    • 2.5.4 Japan Brand Licensing Market Size and Prospective (2021-2032)

3 Breakdown Data by Type

  • 3.1 Global Brand Licensing Historical Market Size by Type (2021-2026)
  • 3.2 Global Brand Licensing Forecasted Market Size by Type (2027-2032)
  • 3.3 Representative Players for Different Types of Brand Licensing

4 Breakdown Data by Application

  • 4.1 Global Brand Licensing Historical Market Size by Application (2021-2026)
  • 4.2 Global Brand Licensing Forecasted Market Size by Application (2027-2032)
  • 4.3 New Sources of Growth in Brand Licensing Applications

5 Competitive Landscape by Players

  • 5.1 Global Top Players by Retail Sales
    • 5.1.1 Global Top Brand Licensing Players by Retail Sales (2021-2026)
    • 5.1.2 Global Brand Licensing Market Share by Retail Sales, by Players (2021-2026)
  • 5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
  • 5.3 Players Covered: Ranking by Brand Licensing Retail Sales
  • 5.4 Global Brand Licensing Market Concentration Analysis
    • 5.4.1 Global Brand Licensing Market Concentration Ratio (CR5)
    • 5.4.2 Global Top 6 and Top 3 Companies by Brand Licensing Retail Sales in 2025
  • 5.5 Global Key Players of Brand Licensing Head Offices and Areas Served
  • 5.6 Global Key Players of Brand Licensing Established Date
  • 5.7 Mergers & Acquisitions, Expansion Plans

6 Region Analysis

  • 6.1 North America Market: Players, Segments, Downstream and Major Customers
    • 6.1.1 North America Brand Licensing Retail Sales by Company (2021-2026)
    • 6.1.2 North America Market Size by Type
    • 6.1.3 North America Market Size by Application
    • 6.1.4 North America Market Trends and Opportunities
  • 6.2 Europe Market: Players, Segments, Downstream and Major Customers
    • 6.2.1 Europe Brand Licensing Retail Sales by Company (2021-2026)
    • 6.2.2 Europe Market Size by Type
    • 6.2.3 Europe Market Size by Application
    • 6.2.4 Europe Market Trends and Opportunities
  • 6.3 China Market: Players, Segments, Downstream and Major Customers
    • 6.3.1 China Brand Licensing Retail Sales by Company (2021-2026)
    • 6.3.2 China Market Size by Type
    • 6.3.3 China Market Size by Application
    • 6.3.4 China Market Trends and Opportunities
  • 6.4 Japan Market: Players, Segments, Downstream and Major Customers
    • 6.4.1 Japan Brand Licensing Retail Sales by Company (2021-2026)
    • 6.4.2 Japan Market Size by Type
    • 6.4.3 Japan Market Size by Application
    • 6.4.4 Japan Market Trends and Opportunities

7 Key Player Profiles

  • 7.1 The Walt Disney Company
    • 7.1.1 The Walt Disney Company Details
    • 7.1.2 The Walt Disney Company Business Overview
    • 7.1.3 The Walt Disney Company Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.1.4 The Walt Disney Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.2 Authentic Brands Group
    • 7.2.1 Authentic Brands Group Company Details
    • 7.2.2 Authentic Brands Group Business Overview
    • 7.2.3 Authentic Brands Group Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.2.4 Authentic Brands Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.3 People Inc.
    • 7.3.1 People Inc. Company Details
    • 7.3.2 People Inc. Business Overview
    • 7.3.3 People Inc. Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.3.4 People Inc. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.4 NBCUniversal
    • 7.4.1 NBCUniversal Company Details
    • 7.4.2 NBCUniversal Business Overview
    • 7.4.3 NBCUniversal Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.4.4 NBCUniversal Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.5 Hasbro
    • 7.5.1 Hasbro Company Details
    • 7.5.2 Hasbro Business Overview
    • 7.5.3 Hasbro Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.5.4 Hasbro Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.6 Warner Bros. Discovery
    • 7.6.1 Warner Bros. Discovery Company Details
    • 7.6.2 Warner Bros. Consumer Products Business Overview
    • 7.6.3 Warner Bros. Consumer Products Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.6.4 Warner Bros. Discovery Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.7 The Pokemon Company
    • 7.7.1 The Pokemon Company Company Details
    • 7.7.2 The Pokemon Company Business Overview
    • 7.7.3 The Pokemon Company Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.7.4 The Pokemon Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.8 Bluestar Alliance
    • 7.8.1 Bluestar Alliance Profile
    • 7.8.2 Bluestar Alliance Main Business
    • 7.8.3 Bluestar Alliance Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.8.4 Bluestar Alliance Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.9 Mattel
    • 7.9.1 Mattel Company Details
    • 7.9.2 Mattel Business Overview
    • 7.9.3 Mattel Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.9.4 Mattel Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.10 Sanrio
    • 7.10.1 Sanrio Company Details
    • 7.10.2 Sanrio Business Overview
    • 7.10.3 Sanrio Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.10.4 Sanrio Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.11 WHP Global
    • 7.11.1 WHP Global Profile
    • 7.11.2 WHP Global Main Business
    • 7.11.3 WHP Global Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.11.4 WHP Global Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.12 Paramount Consumer Products
    • 7.12.1 Paramount Consumer Products Company Details
    • 7.12.2 Paramount Consumer Products Business Overview
    • 7.12.3 Paramount Consumer Products Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.12.4 Paramount Consumer Products Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.13 Toei Animation
    • 7.13.1 Toei Animation Profile
    • 7.13.2 Toei Animation Main Business
    • 7.13.3 Toei Animation Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.13.4 Toei Animation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.14 The Electrolux Group
    • 7.14.1 The Electrolux Group Company Details
    • 7.14.2 The Electrolux Group Business Overview
    • 7.14.3 The Electrolux Group Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.14.4 The Electrolux Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.15 Procter & Gamble
    • 7.15.1 Procter & Gamble Company Details
    • 7.15.2 Procter & Gamble Business Overview
    • 7.15.3 Procter & Gamble Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.15.4 Procter & Gamble Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.16 Whirlpool Corporation
    • 7.16.1 Whirlpool Corporation Profile
    • 7.16.2 Whirlpool Corporation Main Business
    • 7.16.3 Whirlpool Corporation Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.16.4 Whirlpool Corporation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.17 BBC Studios
    • 7.17.1 BBC Studios Company Details
    • 7.17.2 BBC Studios Business Overview
    • 7.17.3 BBC Studios Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.17.4 BBC Studios Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.18 Wildbrain
    • 7.18.1 Wildbrain Company Details
    • 7.18.2 Wildbrain Business Overview
    • 7.18.3 Wildbrain Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.18.4 Wildbrain Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.19 Serta Simmons Bedding
    • 7.19.1 Serta Simmons Bedding Company Details
    • 7.19.2 Serta Simmons Bedding Business Overview
    • 7.19.3 Serta Simmons Bedding Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.19.4 Serta Simmons Bedding Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.20 Stanley Black & Decker
    • 7.20.1 Stanley Black & Decker Company Details
    • 7.20.2 Stanley Black & Decker Business Overview
    • 7.20.3 Stanley Black & Decker Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.20.4 Stanley Black & Decker Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.21 Caterpillar
    • 7.21.1 Caterpillar Profile
    • 7.21.2 Caterpillar Main Business
    • 7.21.3 Caterpillar Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.21.4 Caterpillar Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.22 Bandai Namco Group
    • 7.22.1 Bandai Namco Group Company Details
    • 7.22.2 Bandai Namco Group Business Overview
    • 7.22.3 Bandai Namco Group Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.22.4 Bandai Namco Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.23 U.S. Polo Assn.
    • 7.23.1 U.S. Polo Assn. Company Details
    • 7.23.2 U.S. Polo Assn. Business Overview
    • 7.23.3 U.S. Polo Assn. Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.23.4 U.S. Polo Assn. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.24 NFL Players Inc.
    • 7.24.1 NFL Players Inc. Profile
    • 7.24.2 NFL Players Inc. Main Business
    • 7.24.3 NFL Players Inc. Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.24.4 NFL Players Inc. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.25 Rainbow
    • 7.25.1 Rainbow Profile
    • 7.25.2 Rainbow Main Business
    • 7.25.3 Rainbow Brand Licensing Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.25.4 Rainbow Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.26 Dr. Seuss Enterprises
    • 7.26.1 Dr. Seuss Enterprises Company Details
    • 7.26.2 Dr. Seuss Enterprises Business Overview
    • 7.26.3 Dr. Seuss Enterprises Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.26.4 Dr. Seuss Enterprises Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.27 The Hershey Company
    • 7.27.1 The Hershey Company Details
    • 7.27.2 The Hershey Company Business Overview
    • 7.27.3 The Hershey Company Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.27.4 The Hershey Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.28 Nissan Motor Corporation
    • 7.28.1 Nissan Motor Corporation Company Details
    • 7.28.2 Nissan Motor Corporation Business Overview
    • 7.28.3 Nissan Motor Corporation Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.28.4 Nissan Motor Corporation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.29 GoTo Foods
    • 7.29.1 GoTo Foods Company Details
    • 7.29.2 GoTo Foods Business Overview
    • 7.29.3 GoTo Foods Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.29.4 GoTo Foods Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.30 BMW Group
    • 7.30.1 BMW Group Company Details
    • 7.30.2 BMW Group Business Overview
    • 7.30.3 BMW Group Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.30.4 BMW Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.31 Jazwares
    • 7.31.1 Jazwares Company Details
    • 7.31.2 Jazwares Business Overview
    • 7.31.3 Jazwares Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.31.4 Jazwares Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.32 Sunkist Growers
    • 7.32.1 Sunkist Growers Company Details
    • 7.32.2 Sunkist Growers Business Overview
    • 7.32.3 Sunkist Growers Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.32.4 Sunkist Growers Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.33 SEGA
    • 7.33.1 SEGA Company Details
    • 7.33.2 SEGA Business Overview
    • 7.33.3 SEGA Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.33.4 SEGA Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.34 PGA Tour
    • 7.34.1 PGA Tour Company Details
    • 7.34.2 PGA Tour Business Overview
    • 7.34.3 PGA Tour Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.34.4 PGA Tour Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.35 Sesame Workshop
    • 7.35.1 Sesame Workshop Company Details
    • 7.35.2 Sesame Workshop Business Overview
    • 7.35.3 Sesame Workshop Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.35.4 Sesame Workshop Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.36 Church and Dwight
    • 7.36.1 Church and Dwight Company Details
    • 7.36.2 Church and Dwight Business Overview
    • 7.36.3 Church and Dwight Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.36.4 Church and Dwight Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.37 Alpha Group
    • 7.37.1 Alpha Group Company Details
    • 7.37.2 Alpha Group Business Overview
    • 7.37.3 Alpha Group Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.37.4 Alpha Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)
  • 7.38 Shanghai Skynet Brand Management
    • 7.38.1 Shanghai Skynet Brand Management Company Details
    • 7.38.2 Shanghai Skynet Brand Management Business Overview
    • 7.38.3 Shanghai Skynet Brand Management Retail Sales of Brand Licensing Worldwide (2021-2026)
    • 7.38.4 Shanghai Skynet Brand Management Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026)

8 Brand Licensing Market Dynamics

  • 8.1 Brand Licensing Industry Trends
  • 8.2 Brand Licensing Market Drivers
  • 8.3 Brand Licensing Market Challenges
  • 8.4 Brand Licensing Market Restraints

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
    • 10.1.2 Data Source
  • 10.2 Author Details
  • 10.3 Disclaimer
  • Table 1. Global Brand Licensing Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032
  • Table 2. Global Brand Licensing Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032
  • Table 3. Global Market Brand Licensing Market Size (US$ Million) by Region:2021 vs 2025 vs 2032
  • Table 4. Global Brand Licensing Retail Sales (US$ Million) Market Share by Region (2021-2026)
  • Table 5. Global Brand Licensing Retail Sales Share by Region (2021-2026)
  • Table 6. Global Brand Licensing Retail Sales (US$ Million) Forecast by Region (2027-2032)
  • Table 7. Global Brand Licensing Retail Sales Share Forecast by Region (2027-2032)
  • Table 8. Global Brand Licensing Market Size by Type (2021-2026) & (US$ Million)
  • Table 9. Global Brand Licensing Market Share by Retail Sales, by Type (2021-2026)
  • Table 10. Global Brand Licensing Forecasted Market Size by Type (2027-2032) & (US$ Million)
  • Table 11. Global Brand Licensing Market Share by Retail Sales, by Type (2027-2032)
  • Table 12. Representative Players of Each Type
  • Table 13. Global Brand Licensing Market Size by Application (2021-2026) & (US$ Million)
  • Table 14. Global Brand Licensing Market Share by Retail Sales, by Application (2021-2026)
  • Table 15. Global Brand Licensing Forecasted Market Size by Application (2027-2032) & (US$ Million)
  • Table 16. Global Brand Licensing Market Share by Retail Sales, by Application (2027-2032)
  • Table 17. New Sources of Growth in Brand Licensing Applications
  • Table 18. Global Brand Licensing Retail Sales by Players (2021-2026) & (US$ Billion)
  • Table 19. Global Brand Licensing Market Share by Players (2021-2026)
  • Table 20. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Retail Sales in Brand Licensing as of 2025)
  • Table 21. Ranking of Global Top Brand Licensing Companies by Retail Sales (US$ Million) in 2025
  • Table 22. Global 5 Largest Players Market Share by Brand Licensing Retail Sales (CR5) & (2021-2026)
  • Table 23. Global Key Players of Brand Licensing, Headquarters and Area Served
  • Table 24. Global Key Players of Brand Licensing Established Date
  • Table 25. Mergers & Acquisitions, Expansion Plans
  • Table 26. North America Brand Licensing Retail Sales by Company (2021-2026) & (US$ Billion)
  • Table 27. North America Brand Licensing Market Share by Retail Sales, by Company (2021-2026)
  • Table 28. North America Brand Licensing Market Size by Type (2021-2026) & (US$ Million)
  • Table 29. North America Brand Licensing Market Share by Type (2021-2026)
  • Table 30. North America Brand Licensing Market Size by Application (2021-2026) & (US$ Million)
  • Table 31. North America Brand Licensing Market Share by Application (2021-2026)
  • Table 32. Europe Brand Licensing Retail Sales by Company (2021-2026) & (US$ Billion)
  • Table 33. Europe Brand Licensing Market Share by Retail Sales, by Company (2021-2026)
  • Table 34. Europe Brand Licensing Market Size by Type (2021-2026) & (US$ Million)
  • Table 35. Europe Brand Licensing Market Share by Type (2021-2026)
  • Table 36. Europe Brand Licensing Market Size by Application (2021-2026) & (US$ Million)
  • Table 37. Europe Brand Licensing Market Share by Application (2021-2026)
  • Table 38. China Brand Licensing Retail Sales by Company (2021-2026) & (US$ Billion)
  • Table 39. China Brand Licensing Market Share by Retail Sales, by Company (2021-2026)
  • Table 40. China Brand Licensing Market Size by Type (2021-2026) & (US$ Million)
  • Table 41. China Brand Licensing Market Share by Type (2021-2026)
  • Table 42. China Brand Licensing Market Size by Application (2021-2026) & (US$ Million)
  • Table 43. China Brand Licensing Market Share by Application (2021-2026)
  • Table 44. Japan Brand Licensing Retail Sales by Company (2021-2026) & (US$ Billion)
  • Table 45. Japan Brand Licensing Market Share by Retail Sales, by Company (2021-2026)
  • Table 46. Japan Brand Licensing Market Size by Type (2021-2026) & (US$ Million)
  • Table 47. Japan Brand Licensing Market Share by Type (2021-2026)
  • Table 48. Japan Brand Licensing Market Size by Application (2021-2026) & (US$ Million)
  • Table 49. Japan Brand Licensing Market Share by Application (2021-2026)
  • Table 50. The Walt Disney Company Details
  • Table 51. The Walt Disney Company Business Overview
  • Table 52. The Walt Disney Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 53. Authentic Brands Group Company Details
  • Table 54. Authentic Brands Group Business Overview
  • Table 55. Authentic Brands Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 56. People Inc. Company Details
  • Table 57. People Inc. Business Overview
  • Table 58. People Inc. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 59. NBCUniversal Company Details
  • Table 60. NBCUniversal Business Overview
  • Table 61. NBCUniversal Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 62. Hasbro Company Details
  • Table 63. Hasbro Business Overview
  • Table 64. Hasbro Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 65. Warner Bros. Consumer Products Company Details
  • Table 66. Warner Bros. Consumer Products Business Overview
  • Table 67. Warner Bros. Discovery Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 68. The Pokemon Company Company Details
  • Table 69. The Pokemon Company Business Overview
  • Table 70. The Pokemon Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 71. Bluestar Alliance Company Details
  • Table 72. Bluestar Alliance Business Overview
  • Table 73. Bluestar Alliance Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 74. Mattel Company Details
  • Table 75. Mattel Business Overview
  • Table 76. Mattel Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 77. Sanrio Company Details
  • Table 78. Sanrio Business Overview
  • Table 79. Sanrio Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 80. WHP Global Company Details
  • Table 81. WHP Global Business Overview
  • Table 82. WHP Global Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 83. Paramount Consumer Products Company Details
  • Table 84. Paramount Consumer Products Business Overview
  • Table 85. Paramount Consumer Products Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 86. Toei Animation Company Details
  • Table 87. Toei Animation Business Overview
  • Table 88. Toei Animation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 89. The Electrolux Group Company Details
  • Table 90. The Electrolux Group Business Overview
  • Table 91. The Electrolux Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 92. Procter & Gamble Company Details
  • Table 93. Procter & Gamble Business Overview
  • Table 94. Procter & Gamble Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 95. Whirlpool Corporation Company Details
  • Table 96. Whirlpool Corporation Business Overview
  • Table 97. Whirlpool Corporation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 98. BBC Studios Company Details
  • Table 99. BBC Studios Business Overview
  • Table 100. BBC Studios Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 101. Wildbrain Company Details
  • Table 102. Wildbrain Business Overview
  • Table 103. Wildbrain Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 104. Serta Simmons Bedding Company Details
  • Table 105. Serta Simmons Bedding Business Overview
  • Table 106. Serta Simmons Bedding Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 107. Stanley Black & Decker Company Details
  • Table 108. Stanley Black & Decker Business Overview
  • Table 109. Stanley Black & Decker Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 110. Caterpillar Company Details
  • Table 111. Caterpillar Business Overview
  • Table 112. Caterpillar Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 113. Bandai Namco Group Company Details
  • Table 114. Bandai Namco Group Business Overview
  • Table 115. Bandai Namco Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 116. U.S. Polo Assn. Company Details
  • Table 117. U.S. Polo Assn. Business Overview
  • Table 118. U.S. Polo Assn. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 119. NFL Players Inc. Company Details
  • Table 120. NFL Players Inc. Business Overview
  • Table 121. NFL Players Inc. Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 122. Rainbow Company Details
  • Table 123. Rainbow Business Overview
  • Table 124. Rainbow Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 125. Dr. Seuss Enterprises Company Details
  • Table 126. Dr. Seuss Enterprises Business Overview
  • Table 127. Dr. Seuss Enterprises Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 128. The Hershey Company Details
  • Table 129. The Hershey Company Business Overview
  • Table 130. The Hershey Company Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 131. Nissan Motor Corporation Company Details
  • Table 132. Nissan Motor Corporation Business Overview
  • Table 133. Nissan Motor Corporation Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 134. GoTo Foods Company Details
  • Table 135. GoTo Foods Business Overview
  • Table 136. GoTo Foods Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 137. BMW Group Company Details
  • Table 138. BMW Group Business Overview
  • Table 139. BMW Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 140. Jazwares Company Details
  • Table 141. Jazwares Business Overview
  • Table 142. Jazwares Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 143. Sunkist Growers Company Details
  • Table 144. Sunkist Growers Business Overview
  • Table 145. Sunkist Growers Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 146. SEGA Company Details
  • Table 147. SEGA Business Overview
  • Table 148. SEGA Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 149. PGA Tour Company Details
  • Table 150. PGA Tour Business Overview
  • Table 151. PGA Tour Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 152. Sesame Workshop Company Details
  • Table 153. Sesame Workshop Business Overview
  • Table 154. Sesame Workshop Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 155. Church and Dwight Company Details
  • Table 156. Church and Dwight Business Overview
  • Table 157. Church and Dwight Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 158. Alpha Group Company Details
  • Table 159. Alpha Group Business Overview
  • Table 160. Alpha Group Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 161. Shanghai Skynet Brand Management Company Details
  • Table 162. Shanghai Skynet Brand Management Business Overview
  • Table 163. Shanghai Skynet Brand Management Retail Sales and Market Share of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Table 164. Brand Licensing Market Trends
  • Table 165. Brand Licensing Market Drivers
  • Table 166. Brand Licensing Market Challenges
  • Table 167. Brand Licensing Market Restraints
  • Table 168. Research Programs/Design for This Report
  • Table 169. Key Data Information from Secondary Sources
  • Table 170. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Global Brand Licensing Market Share by Type: 2025 vs 2032
  • Figure 2. Apparels Features
  • Figure 3. Toys Features
  • Figure 4. Accessories Features
  • Figure 5. Home Decoration Features
  • Figure 6. Software/Video Games Features
  • Figure 7. Food and Beverage Features
  • Figure 8. Global Brand Licensing Market Share by Application: 2025 vs 2032
  • Figure 9. Brand Licensing Report Years Considered
  • Figure 10. Global Brand Licensing Market Size (US$ Million), Year-over-Year: 2021-2032
  • Figure 11. Global Brand Licensing Market Size, (US$ Billion), 2021 vs 2025 vs 2032
  • Figure 12. Global Brand Licensing Market Share by Retail Sales, by Region: 2021 vs 2025
  • Figure 13. North America Brand Licensing Retail Sales (US$ Million) Growth Rate (2021-2032)
  • Figure 14. Europe Brand Licensing Retail Sales (US$ Million) Growth Rate (2021-2032)
  • Figure 15. China Brand Licensing Retail Sales (US$ Million) Growth Rate (2021-2032)
  • Figure 16. Japan Brand Licensing Retail Sales (US$ Million) Growth Rate (2021-2032)
  • Figure 17. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Retail Sales in Brand Licensing as of 2025)
  • Figure 18. The Top 6 and 3 Players Market Share by Brand Licensing Retail Sales in 2025
  • Figure 19. The Walt Disney Company Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 20. Authentic Brands Group Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 21. People Inc. Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 22. NBCUniversal Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 23. Hasbro Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 24. Warner Bros. Consumer Products Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 25. The Pokemon Company Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 26. Bluestar Alliance Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 27. Mattel Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 28. Sanrio Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 29. WHP Global Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 30. Paramount Consumer Products Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 31. Toei Animation Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 32. The Electrolux Group Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 33. Procter & Gamble Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 34. Whirlpool Corporation Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 35. BBC Studios Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 36. Wildbrain Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 37. Serta Simmons Bedding Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 38. Stanley Black & Decker Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 39. Caterpillar Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 40. Bandai Namco Group Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 41. U.S. Polo Assn. Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 42. NFL Players Inc. Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 43. Rainbow Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 44. Dr. Seuss Enterprises Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 45. The Hershey Company Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 46. Nissan Motor Corporation Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 47. GoTo Foods Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 48. BMW Group Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 49. Jazwares Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 50. Sunkist Growers Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 51. SEGA Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 52. PGA Tour Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 53. Sesame Workshop Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 54. Church and Dwight Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 55. Alpha Group Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 56. Shanghai Skynet Brand Management Retail Sales of Brand Licensing Worldwide (2021-2026) (US$ Billion)
  • Figure 57. Bottom-up and Top-down Approaches for This Report
  • Figure 58. Data Triangulation
  • Figure 59. Key Executives Interviewed