全球无醇葡萄酒市场：按产品、酒精含量、国家和公司分析（2025-2033 年）

无醇葡萄酒市场规模及预测（2025-2033 年）

全球无醇葡萄酒市场预计将从 2025 年的 25 亿美元增长到 2033 年的 45 亿美元，2025 年至 2033 年的复合年增长率 (CAGR) 为 7.65%。推动市场扩张的因素有很多，包括健康意识的增强、对低酒精和无醇饮料需求的增长，以及不断涌现的能够复製传统葡萄酒风味和复杂性的产品。

无醇葡萄酒产业概述

无醇葡萄酒是指透过发酵葡萄或其他水果，并采用真空蒸馏和逆渗透等方法去除酒精而製成的葡萄酒。 其酒精含量低于0.5%，却保留了传统葡萄酒的风味、香气和口感。这类葡萄酒吸引着那些既想享受葡萄酒的社交和感官体验，又不想承受醉酒影响的消费者。无论是休閒消费者还是注重健康的人士，都可以选择红酒、白酒、桃红葡萄酒和气泡无醇葡萄酒。在健康意识、理性饮酒和适度生活方式的推动下，无醇葡萄酒正迅速成为全球饮料市场中成长最快的市场区隔。

随着消费者偏好转向更健康、无酒精的生活方式，无醇葡萄酒业务正在全球快速扩张。由于人们对酒精的负面健康影响有了广泛的了解，以及社会对适度饮酒和健康意识的提升，市场需求不断增长。脱醇技术的进步使製造商能够保留葡萄酒的真实风味和香气，从而提高了产品的接受度。此外，针对眼光独到的消费者的优质和有机产品线的成长也促进了市场的发展。 此外，由于运动员、孕妇和千禧世代的使用量增加，消费群体正在不断扩大。透过超市和电商通路进行策略性分销，进一步推动了全球市场的扩张。

推动无醇葡萄酒市场成长的因素

健康意识的提升

人们对健康、保健和理性消费的日益关注是推动无醇葡萄酒市场成长的最强劲动力之一。消费者对饮酒相关风险（例如肝臟和心血管疾病）的认识不断提高，促使对更安全替代品的需求日益增长。无醇葡萄酒提供与传统葡萄酒相同的口感和感官体验，但没有酒精的副作用。此外， "清醒好奇" 的趋势，尤其是在年轻人中，使得无酒精社交聚会越来越普遍。健身爱好者、孕妇和寻求低卡路里饮料的人也促进了销售量的成长。现代生产技术的进步提升了无醇葡萄酒的品质，使注重健康的消费者能够将无醇葡萄酒视为精緻而负责任的选择。

脱醇技术的进步

脱醇技术的进步，例如真空蒸馏、旋转锥柱和逆渗透技术，显着提升了无醇葡萄酒的品质和市场接受度。早期产品有时风味不够浓郁，而这些新技术则保留了重要的香气、单宁和酒体，使产品风味与传统葡萄酒极为接近。如今，生产商可以提供符合监管标准的零酒精或低酒精产品，同时保持其原汁原味的风味特征。这些技术创新为酿酒商拓展了产品线，使其能够在不牺牲口感的前提下实现多元化发展。品质的提升吸引了以往对无醇产品不感兴趣的高端葡萄酒消费者，推动了无醇葡萄酒在全球的普及。持续的研发投入可望进一步缩小含酒精葡萄酒和无醇葡萄酒之间的感官差异，进而推动市场持续成长。

本报告分析了全球无醇葡萄酒市场，提供了成长驱动因素和挑战、各细分市场的市场规模和预测，以及对主要公司的分析。

目录

第一章：引言

第二章：研究方法

第三章：摘要整理

第四章：市场动态

• 成长驱动因素
• 挑战

第五章：全球无醇葡萄酒市场

• 历史市场趋势
• 市场预测

第六章：市占率分析

• 依产品分类
• 依酒精含量分类
• 依国家分类

第七章产品

• 气泡酒
• 市场分析
• 市场规模及预测
• 静态葡萄酒
  • 市场分析
  • 市场规模及预测

第八章：酒精含量

• 0.0%
• 市场分析
• 市场规模及预测
• 0.5%或以下
• 市场分析
• 市场规模及预测
• 1.2%或以下
• 市场分析

第九章 国家

• 北美洲
• 美国州
• 加拿大
• 欧洲
  • 法国
  • 德国
  • 义大利
  • 西班牙
  • 英国
  • 比利时
  • 荷兰
  • 土耳其
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 泰国
  • 马来西亚
  • 印尼
  • 澳大利亚
  • 纽西兰
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 南非

第 10 章：价值链分析

第十一章 波特五力分析

第十二章 SWOT 分析

第十三章 关键参与者分析

• Schloss Wachenheim AG
• Australian Vintage Limited
• DGB (Pty) Ltd.
• Proxies
• Giesen
• Chateau Diana Winery
• Hill Street Beverage Company Inc.
• Neobulles SA
• Thomson and Scott
• Weingut Leitz KG

Non-alcoholic Wine Market Size and Forecast 2025-2033

Non-alcoholic Wine Market is expected to reach US$ 4.50 billion by 2033 from US$ 2.5 billion in 2025, with a CAGR of 7.65% from 2025 to 2033. The global non-alcoholic wine market is expanding due to a number of factors, including growing health consciousness, rising demand for low- and no-alcohol beverages, and developing product developments that mimic the flavor and complexity of traditional wines.

Non-alcoholic Wine Industry Overview

Wine created from fermented grapes or other fruits that has had the alcohol extracted using methods like vacuum distillation or reverse osmosis is known as non-alcoholic wine. It has less than 0.5% alcohol by volume (ABV) yet nonetheless has the flavor, aroma, and mouthfeel of conventional wine. Customers looking for the social and sensory aspects of wine consumption without the intoxicated effects will find these wines appealing. Both casual and health-conscious consumers can choose from red, white, rose, and sparkling non-alcoholic wines. Non-alcoholic wine is a rapidly growing section of the global beverage market due to growing awareness of wellness, responsible drinking, and moderation in lifestyle.

Due to changing customer tastes toward healthier, alcohol-free lifestyles, the non-alcoholic wine business is expanding quickly on a global scale. Demand has increased due to growing knowledge of alcohol's detrimental effects on health as well as societal shifts that emphasize moderation and mindfulness. Dealcoholization technology advancements have improved product acceptance by enabling producers to preserve genuine wine flavors and fragrances. Targeting discriminating consumers, the market is also gaining from the growth of premium and organic product lines. Additionally, the consumer base has expanded due to rising use among athletes, pregnant women, and millennials. Global market expansion is further fueled by strategic distribution via supermarkets and e-commerce.

Growth Drivers for the Non-alcoholic Wine Market

Rising Health and Wellness Awareness

The growing focus on health, wellness, and mindful consumption is one of the strongest drivers of the non-alcoholic wine market. Consumers are becoming increasingly aware of the risks associated with alcohol consumption, including liver disease and cardiovascular issues, leading many to seek safer alternatives. Non-alcoholic wine offers the same taste and sensory experience as traditional wine but without the negative effects of alcohol. Moreover, the trend toward "sober curiosity"-particularly among younger demographics-has normalized alcohol-free socializing. Fitness enthusiasts, pregnant women, and individuals seeking lower-calorie beverages are also contributing to rising sales. With modern production methods enhancing quality, health-driven consumers view non-alcoholic wine as both a sophisticated and responsible choice.

Technological Advancements in Dealcoholization

Advancements in dealcoholization technologies, including vacuum distillation, spinning cone columns, and reverse osmosis, have transformed the quality and acceptance of non-alcoholic wine. Earlier versions often lacked depth of flavor, but these new methods preserve essential aromas, tannins, and body, resulting in products that closely resemble traditional wines. Producers can now maintain authenticity while offering a zero- or low-alcohol option that meets regulatory standards. These technological innovations have expanded opportunities for winemakers to diversify portfolios without compromising taste. The enhanced quality has attracted premium wine consumers who previously avoided non-alcoholic options, thereby boosting global adoption. As R&D investment continues, the sensory parity between alcoholic and non-alcoholic wines will further narrow, driving sustained market growth.

Expansion of Premium and Lifestyle-Oriented Offerings

The rise of premiumization and lifestyle branding has significantly shaped the non-alcoholic wine market. Producers are introducing luxury alcohol-free wines positioned for sophisticated social occasions such as corporate events, weddings, and fine dining. Attractive packaging, organic ingredients, and sustainable production practices appeal to affluent, eco-conscious consumers. Marketing campaigns now emphasize "celebration without compromise," aligning with the wellness and inclusivity movements. Collaborations with restaurants, sommeliers, and influencers have also enhanced product visibility. The growing presence of sparkling and varietal-specific options-such as Cabernet Sauvignon and Chardonnay-has elevated category perception. This shift from niche to mainstream consumption highlights how aspirational branding and lifestyle integration are fueling the market's global growth.

Challenges in the Non-alcoholic Wine Market

Perception and Taste Barriers

Despite improvements in quality, non-alcoholic wines continue to face skepticism regarding their authenticity and flavor compared to traditional wines. Some consumers perceive them as diluted or less enjoyable alternatives. This perception is particularly strong among wine enthusiasts accustomed to the complex aromas and body of conventional wines. Achieving the same mouthfeel, acidity balance, and aromatic profile without alcohol remains technologically challenging. Limited product education and tasting experiences further slow adoption. Overcoming these barriers requires ongoing innovation, strategic marketing, and greater collaboration between wineries and sommeliers to highlight sensory equivalence. Building consumer trust through tastings, awards, and endorsements will be crucial for wider market acceptance.

High Production Costs and Limited Distribution

Producing non-alcoholic wine is more complex and costly than traditional winemaking. Advanced dealcoholization technologies, such as spinning cone and reverse osmosis, require expensive equipment and high energy input, increasing overall production costs. Additionally, maintaining flavor stability and shelf life without alcohol-a natural preservative-poses logistical challenges. These factors make non-alcoholic wines more expensive at retail, limiting accessibility in price-sensitive markets. Distribution is also constrained by limited availability in traditional wine channels and restaurant menus. Expanding retail partnerships, optimizing supply chains, and achieving economies of scale are essential to overcoming these cost and distribution hurdles while ensuring consistent product quality.

United States Non-alcoholic Wine Market

The United States is one of the largest and fastest-growing markets for non-alcoholic wine, driven by rising health awareness and the popularity of the "sober curious" and low-ABV lifestyle trends. Consumers are increasingly seeking premium, organic, and low-calorie alternatives to traditional alcoholic beverages. Major players such as Ariel Vineyards, Fre Wines, and Giesen Wines are expanding distribution through supermarkets, specialty stores, and online platforms. Millennials and Gen Z are key consumers, valuing wellness and moderation over indulgence. Marketing campaigns promoting inclusivity and social enjoyment without intoxication are reshaping attitudes toward alcohol-free beverages. Continued innovation and improved flavor authenticity are expected to sustain strong growth in the U.S. non-alcoholic wine market.

Germany Non-alcoholic Wine Market

Germany leads Europe in the adoption of non-alcoholic wine, benefiting from a strong tradition of alcohol-free beer and a mature beverage innovation ecosystem. Health-conscious consumers and stricter drink-driving regulations have spurred demand for alternatives that allow social participation without intoxication. German winemakers such as Carl Jung and Schloss Wachenheim are pioneers in dealcoholization technology, offering diverse premium products across red, white, and sparkling categories. Retail availability in supermarkets and online stores ensures broad accessibility. Increasing interest in sustainable and organic products also supports category growth. As quality perceptions improve, Germany continues to serve as both a production hub and innovation leader for non-alcoholic wine in Europe.

China Non-alcoholic Wine Market

China's non-alcoholic wine market is growing rapidly as younger consumers embrace healthier lifestyles and international beverage trends. Urbanization, rising disposable incomes, and social media exposure to global wellness movements have accelerated acceptance of alcohol-free alternatives. Imported brands are entering the market through e-commerce platforms like Tmall and JD.com, while domestic producers experiment with low-alcohol and functional grape-based beverages. Government campaigns promoting moderation in alcohol consumption have further strengthened the category's appeal. However, traditional drinking culture and limited consumer awareness still pose challenges. Ongoing education, tasting events, and brand collaborations with upscale restaurants and hotels are expected to expand the market's reach in China.

Saudi Arabia Non-alcoholic Wine Market

The Saudi Arabian non-alcoholic wine market is expanding under Vision 2030, which encourages diversification in food and beverage sectors and promotes alcohol-free lifestyle choices aligned with cultural values. The growing expatriate population and rising demand for premium halal-certified beverages have accelerated adoption. Non-alcoholic wines serve as elegant alternatives for social and formal gatherings, with imports from Europe dominating the segment. Retail chains and luxury hotels increasingly stock these beverages to cater to affluent consumers seeking sophistication without alcohol. However, high import costs and limited local production capacity remain challenges. Continuous innovation in flavor authenticity and packaging will support further growth in the Kingdom's evolving beverage landscape.

Recent Developments in Non-alcoholic Wine Market

• In January 2024, Free AF, a U.S.-based alcohol-free beverage brand, launched its non-alcoholic Sparkling Rose at Sprouts Farmers Market stores nationwide. This ready-to-drink sparkling wine offers a fragrant, fruity, and floral profile, designed to replicate the elegance of traditional rose without the alcohol content. Priced at USD 17.99 per four-pack, the product caters to consumers seeking sophisticated, wellness-oriented alternatives to conventional sparkling wines. The launch highlights the brand's commitment to expanding premium alcohol-free offerings across mainstream retail channels in the United States.
• In October 2023, Oceano Wine unveiled Oceano Zero Pinot Noir, a non-alcoholic luxury wine crafted from grapes sourced at the sustainably certified Spanish Springs Vineyard. The launch reflects the brand's focus on sustainability, craftsmanship, and the growing consumer demand for high-quality alcohol-free wines. By emphasizing vineyard authenticity and premium production methods, Oceano aims to bridge the gap between traditional fine wines and modern, health-conscious drinking trends.
• Also in October 2023, New Zealand-based Giesen Wines, a pioneer in the alcohol-free wine segment, expanded its portfolio with the introduction of Giesen 0% Sparkling Brut. This launch complements its established 0% range, which includes Sauvignon Blanc, Pinot Grigio, Riesling, Rose, and Premium Red varieties. The addition of Sparkling Brut strengthens Giesen's position as a global leader in premium non-alcoholic wines, catering to growing international demand for authentic taste experiences and celebratory alcohol-free options.

Non-alcoholic Wine Market Segments:

Product

• Sparkling wine
• Still

ABV %

• ABV (0.0%)
• ABV (Up to 0.5%)
• ABV (Up to 1.2%)

Countries-Market breakup in 25 viewpoints:

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• South Africa
• United Arab Emirates
• Saudi Arabia

All companies have been covered from 5 viewpoints:

• Company Overview
• Key Persons
• Recent Development & Strategies
• SWOT Analysis
• Sales Analysis

Key Players Analysis

• Schloss Wachenheim AG
• Australian Vintage Limited
• DGB (Pty) Ltd.
• Proxies
• Giesen
• Chateau Diana Winery
• Hill Street Beverage Company Inc.
• Neobulles SA
• Thomson and Scott
• Weingut Leitz KG

Table of Contents

1. Introduction

2. Research & Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Non-alcoholic Wine Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Market Share Analysis

• 6.1 By Product
• 6.2 By ABV(%)
• 6.3 By Countries

7. Product

• 7.1 Sparkling wine
  • 7.1.1 Market Analysis
  • 7.1.2 Market Size & Forecast
• 7.2 Still
  • 7.2.1 Market Analysis
  • 7.2.2 Market Size & Forecast

8. ABV(%)

• 8.1 ABV (0.0%)
  • 8.1.1 Market Analysis
  • 8.1.2 Market Size & Forecast
• 8.2 ABV (Up to 0.5%)
  • 8.2.1 Market Analysis
  • 8.2.2 Market Size & Forecast
• 8.3 ABV (Up to 1.2%)
  • 8.3.1 Market Analysis
  • 8.3.2 Market Size & Forecast

9. Countries

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Analysis
    • 9.1.1.2 Market Size & Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Analysis
    • 9.1.2.2 Market Size & Forecast
• 9.2 Europe
  • 9.2.1 France
    • 9.2.1.1 Market Analysis
    • 9.2.1.2 Market Size & Forecast
  • 9.2.2 Germany
    • 9.2.2.1 Market Analysis
    • 9.2.2.2 Market Size & Forecast
  • 9.2.3 Italy
    • 9.2.3.1 Market Analysis
    • 9.2.3.2 Market Size & Forecast
  • 9.2.4 Spain
    • 9.2.4.1 Market Analysis
    • 9.2.4.2 Market Size & Forecast
  • 9.2.5 United Kingdom
    • 9.2.5.1 Market Analysis
    • 9.2.5.2 Market Size & Forecast
  • 9.2.6 Belgium
    • 9.2.6.1 Market Analysis
    • 9.2.6.2 Market Size & Forecast
  • 9.2.7 Netherlands
    • 9.2.7.1 Market Analysis
    • 9.2.7.2 Market Size & Forecast
  • 9.2.8 Turkey
    • 9.2.8.1 Market Analysis
    • 9.2.8.2 Market Size & Forecast
• 9.3 Asia Pacific
  • 9.3.1 China
    • 9.3.1.1 Market Analysis
    • 9.3.1.2 Market Size & Forecast
  • 9.3.2 Japan
    • 9.3.2.1 Market Analysis
    • 9.3.2.2 Market Size & Forecast
  • 9.3.3 India
    • 9.3.3.1 Market Analysis
    • 9.3.3.2 Market Size & Forecast
  • 9.3.4 South Korea
    • 9.3.4.1 Market Analysis
    • 9.3.4.2 Market Size & Forecast
  • 9.3.5 Thailand
    • 9.3.5.1 Market Analysis
    • 9.3.5.2 Market Size & Forecast
  • 9.3.6 Malaysia
    • 9.3.6.1 Market Analysis
    • 9.3.6.2 Market Size & Forecast
  • 9.3.7 Indonesia
    • 9.3.7.1 Market Analysis
    • 9.3.7.2 Market Size & Forecast
  • 9.3.8 Australia
    • 9.3.8.1 Market Analysis
    • 9.3.8.2 Market Size & Forecast
  • 9.3.9 New Zealand
    • 9.3.9.1 Market Analysis
    • 9.3.9.2 Market Size & Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Analysis
    • 9.4.1.2 Market Size & Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Analysis
    • 9.4.2.2 Market Size & Forecast
  • 9.4.3 Argentina
    • 9.4.3.1 Market Analysis
    • 9.4.3.2 Market Size & Forecast
• 9.5 Middle East & Africa
  • 9.5.1 Saudi Arabia
    • 9.5.1.1 Market Analysis
    • 9.5.1.2 Market Size & Forecast
  • 9.5.2 UAE
    • 9.5.2.1 Market Analysis
    • 9.5.2.2 Market Size & Forecast
  • 9.5.3 South Africa
    • 9.5.3.1 Market Analysis
    • 9.5.3.2 Market Size & Forecast

10. Value Chain Analysis

11. Porter's Five Forces Analysis

• 11.1 Bargaining Power of Buyers
• 11.2 Bargaining Power of Suppliers
• 11.3 Degree of Competition
• 11.4 Threat of New Entrants
• 11.5 Threat of Substitutes

12. SWOT Analysis

• 12.1 Strength
• 12.2 Weakness
• 12.3 Opportunity
• 12.4 Threats

13. Key Players Analysis

• 13.1 Schloss Wachenheim AG
  • 13.1.1 Overviews
  • 13.1.2 Key Person
  • 13.1.3 Recent Developments
  • 13.1.4 SWOT Analysis
  • 13.1.5 Revenue Analysis
• 13.2 Australian Vintage Limited
  • 13.2.1 Overviews
  • 13.2.2 Key Person
  • 13.2.3 Recent Developments
  • 13.2.4 SWOT Analysis
  • 13.2.5 Revenue Analysis
• 13.3 DGB (Pty) Ltd.
  • 13.3.1 Overviews
  • 13.3.2 Key Person
  • 13.3.3 Recent Developments
  • 13.3.4 SWOT Analysis
  • 13.3.5 Revenue Analysis
• 13.4 Proxies
  • 13.4.1 Overviews
  • 13.4.2 Key Person
  • 13.4.3 Recent Developments
  • 13.4.4 SWOT Analysis
  • 13.4.5 Revenue Analysis
• 13.5 Giesen
  • 13.5.1 Overviews
  • 13.5.2 Key Person
  • 13.5.3 Recent Developments
  • 13.5.4 SWOT Analysis
  • 13.5.5 Revenue Analysis
• 13.6 Chateau Diana Winery
  • 13.6.1 Overviews
  • 13.6.2 Key Person
  • 13.6.3 Recent Developments
  • 13.6.4 SWOT Analysis
  • 13.6.5 Revenue Analysis
• 13.7 Hill Street Beverage Company Inc.
  • 13.7.1 Overviews
  • 13.7.2 Key Person
  • 13.7.3 Recent Developments
  • 13.7.4 SWOT Analysis
  • 13.7.5 Revenue Analysis
• 13.8 Neobulles SA
  • 13.8.1 Overviews
  • 13.8.2 Key Person
  • 13.8.3 Recent Developments
  • 13.8.4 SWOT Analysis
  • 13.8.5 Revenue Analysis
• 13.9 Thomson and Scott
  • 13.9.1 Overviews
  • 13.9.2 Key Person
  • 13.9.3 Recent Developments
  • 13.9.4 SWOT Analysis
  • 13.9.5 Revenue Analysis
• 13.10 Weingut Leitz KG
  • 13.10.1 Overviews
  • 13.10.2 Key Person
  • 13.10.3 Recent Developments
  • 13.10.4 SWOT Analysis
  • 13.10.5 Revenue Analysis