汽车显示器、中控台、群聚产业（2025年）

除了座舱互动之外，车载显示器是智慧座舱的另一个重要参与者。近年来，随着座舱智慧化水准的不断提升，车载显示器在方案和显示面板技术上也逐渐突破原有的布局，朝着更聪明、先进的布局迈进。

1.从车载数据来看，2024年将有更多品牌采用无仪錶板座舱解决方案，后座娱乐萤幕数量将翻倍，组合显示器（包括双萤幕、三萤幕）数量将持续增加。

（1）无仪表趋势深入，HUD与中控萤幕组合将成为自主品牌的主流

以Tesla为首的 "无集群" 热潮在2024年持续升温。预计2024年无仪錶板车型销量将超过150万辆，比上年增长50.0%。其中，Li Auto5款车型合计占32.4%的市占率。Deepal的三款机型的市占率为7.9%。

与Tesla单一的中控台萤幕不同，中国自主品牌倾向采用HUD与中控台萤幕的组合，而非集群。代表品牌有Li Auto、Deepal等。Li Auto全系车型采用HUD+安全驾驶互动萤幕+中控萤幕方案取代仪錶板，Deepal S07、Deepal S05、Deepal L07则采用AR-HUD+中控萤幕方案取代仪錶板。

（2）后座娱乐萤幕数量增加一倍，主要安装位置为第二排天花板。

2024年的数据显示，配备后座娱乐萤幕的新车销量将接近90万辆，比上年增长121.8%。从车型来看，中大型轿车为主要购车类型，占比48.1%，其次为中型SUV，占17.0%，MPV占13.1%。

从空间角度来看，第二排娱乐萤幕主要安装在第二排天花板和前排中央扶手后方。从萤幕控制来看，第二排娱乐萤幕开发了触控、语音、手势、遥控器、功能控制萤幕等多种控制方式。

（3）多萤幕显示（包括双萤幕显示器和三萤幕显示）的安装数量持续增加，其中双萤幕显示解决方案占超过90%。

2024年，搭载组合显示器的新车销量将达337.8万辆，其中搭载三联显示器的新车销量将近25万辆，较去年同期成长超过200%。其中，光是AITO M9一款机型就占了三萤幕市场60%以上的占有率，Voyah系列则占了近20%的占有率。

车上解决方案方面，灵犀L于2024年9月上市，是电子后视镜（CMS）获准上路以来首款采用5萤幕解决方案的车型。它采用五显示器布局：三个 12.3 吋显示器和两个 7 吋 CMS 显示器。

2.显示技术方面，OLED机型正在兴起，曲面、曲边萤幕正在汽车上应用。

汽车显示面板正逐步从LCD向OLED过渡。在OLED领域，曲面OLED、曲面边缘OLED正在汽车上搭载。可折迭OLED、可捲曲OLED均有成熟的技术方案。

本报告对中国汽车产业进行了分析，提供了汽车显示布局、技术、应用趋势、安装基数数据、供应商概况等资讯。

目录

第1章 车用显示器概述

• 车载显示技术概述
• 汽车显示器布局概述

第2章：汽车显示器布局、技术及应用趋势

• 车载显示器主要应用场景布局趋势
• 汽车显示技术趋势
• 汽车显示器的未来应用

第3章 汽车显示数据

• 中国乘用车液晶仪錶板安装情况
• 中国乘用车中控台萤幕安装
• 中国乘用车副驾驶萤幕安装状况
• 中国乘用车复合显示器安装情况
• 在中国乘用车上安装后排娱乐萤幕

第4章 全球汽车显示系统Tier1供应商分析

• Continental
• Denso
• Visteon
• Bosch
• FORVIA
• Marelli
• Desay SV
• ADAYO
• Hangsheng Electronics
• Huawei
• Tianyouwei Electronics
• Mobis
• Yuanfeng Technology
• 其他

第5章 全球车用显示面板供应商分析

• JDI
• LG Display
• Tianma Microelectronics
• BOE
• TCL CSOT
• AU Optronics
• innolux Corporation
• Visionox
• HIWAY Technology
• HKC
• 其他

In addition to cockpit interaction, automotive display is another important carrier of the intelligent cockpit. In recent years, the intelligence level of cockpits has continued to improve, and automotive displays are gradually breaking through the original layout, moving towards smarter and more advanced layout in solutions and display panel technologies.

1. Judging from the installation data, in 2024, more brands follow suit and adopt the cluster-free cockpit solution, the installation volume of rear entertainment screens doubled, and the installation volume of combined display (including dual-display and triple-display) continue to increase.

(1) Cluster-free is being deepened, and Chinese independent brands mostly use a combination of HUD and center console screen

The "cluster-free" craze led by Tesla continued to increase in 2024. In 2024, the sales of cluster-free models exceeded 1.5 million, a year-on-year increase of 50.0%. Among them, Li Auto's five models contributed a total of 32.4% of the market share. Deepal's three models contributed 7.9% of the market share.

Different from Tesla's single center console screen solution, Chinese independent brands mostly use a combination of HUD and center console screen to replace the cluster. Representative brands include Li Auto and Deepal. Li Auto's full range of models use a solution of HUD + safe driving interactive screen + center console screen to replace the cluster; Deepal S07, Deepal S05, and Deepal L07 use an AR-HUD + center console screen solution to replace the cluster.

(2) The installations of rear entertainment screens have doubled, with second-row roof being the main installation location

According to the data in 2024, the sales volume of new cars equipped with rear entertainment screens was close to 900,000 units, a year-on-year increase of 121.8%. in terms of vehicle types installed, mid-to-large-sized sedans accounted for 48.1% of these sales, serving as the primary driving force, followed by midsize SUVs at 17.0% and MPVs at 13.1%.

From the installation location point of view, the second-row entertainment screens are mainly installed on second-row roof and behind the front-row center armrest. in terms of screen control, the second-row entertainment screens have developed a variety of control methods such as touch, voice, gesture, remote control, functional control screen, etc.

(3) The installation volume of combined displays (including dual-display and triple-display) continues to rise, with dual-display solutions accounting for more than 90%

In 2024, a total of 3.378 million new cars equipped with combined display solutions were sold, of which nearly 250,000 were equipped with triple-display, a year-on-year increase of more than 200%. Specifically, the AITO M9 model alone contributed more than 60% of triple-display market share, while Voyah series accounted for nearly 20%.

From the installation solution point of view, since the electronic exterior rearview mirror (CMS) was approved for road use, the first model adopting five-display solution, Lingxi L, was launched in September 2024. It adopts a five-display layout with three 12.3-inch displays + two 7-inch CMS displays.

2. For display technology, the number of OLED models is increasing, and curved screens and curved-edge screens are being used in cars

Automotive display panels are gradually transitioning from LCD to OLED. in the field of OLED, curved OLED and curved-edge OLED have been installed in cars. Foldable OLED and rollable OLED have mature technical solutions.

In October 2024, Voyah Courage was launched. This model uses the industry's first curved-edge OLED display screen. Its' left can adjust the brightness, and the right supports volume adjustment. It is reported that this product comes from BOE Varitronix. Moreover, its center console screen supports left and right sliding.

In March 2025, Yangwang U7 was launched. This model uses a display combination of 23.6-inch LCD cluster + 12.8-inch OLED curved center console screen + 23.6-inch OLED co-pilot screen. This curved OLED center console screen was first used on Yangwang U8 in 2023, with a curvature of R800.

From the supplier's perspective, there are mature technical solutions for foldable OLED and rollable OLED. Foldable and rollable displays were first used in the mobile phone field and quickly became popular. In recent years, many display suppliers have also launched their own rollable /foldable display products. Those displays benefit from the variability of their display form. They can be adjusted in the cockpit according to driving conditions and usage purposes, and can significantly improve interior design of the vehicle by minimizing the volume and installation space.

BOE's 15.05-inch electric foldable screen

Developed based on BOE's f-OLED technology, this product has a bending radius of R3 and can be flexibly unfolded and hidden according to different usage scenarios.

LG Display's foldable OLED display

It can be installed behind the front seat and used as a display, or it can be taken down and used as a portable tablet for work, thus creating a "mobile office" scenario.

The 17-inch foldable OLED product can not only watch large-size video images, but also adjust the folding angle of the screen to allow the product to be used as a 12.3-inch tablet computer.

Table of Contents

1 Overview of Automotive Display Overview

• 1.1 Overview of Automotive Display Technology
• Automotive Display Layout
• Automotive Display Technology Categories
• Comparison of Mainstream Automotive Display Technologies
• Mainstream Automotive Display Technology (1): LCD
• Mainstream Automotive Display Technology (2): OLED
• Mainstream Automotive Display Technology (2): AMOLED Display Technology
• Mainstream Automotive Display Technology (3): Mini LED Display Technology
• Mainstream Automotive Display Technology (4): Micro LED Display Technology
• Automotive Display Technology Evolution
• Global Automotive Display Panel Shipments in 2024
• 1.2 Overview of Automotive Display Layout
• Cockpit Display Layout (1): Split Display
• Cockpit Display Layout (1): Split Display Application Case
• Cockpit Display Layout (2): Combined Display
• Cockpit Display Layout (2): Combined Display Application Case
• Cockpit Display Layout (3): Integrated Display
• Cockpit Display Layout (3): Integrated Display Application Case

2 Automotive Display Layout, Technology and Application Trends

• 2.1 Automotive Display Layout Trends in Major Application Scenarios
  • 2.1.1 Center Console Screen
• Main Layout of Cluster Center Console
• Integrated Display + CMS
• Cluster Center Console Screen Layout: Discrete Cluster + Center Console Layout Is Still the Mainstream
• Summary of Single-screen Models, 2024 - Feb. 2025
• Summary of Some Models with Discrete Screens, 2024 - Feb. 2025
• Summary of Some Models with Combined Display, 2024 - Feb. 2025
• Summary of Models with Integrated Display, 2024 - Feb. 2025
• 2.1.2 Co-pilot Screen
• Main Configuration of Co-pilot Screen
• Co-pilot Screen: Remote integrated Screen
• Threshold for installing A Co-pilot Screen Has Dropped to 100,000-150,000 Yuan
• Installations of Co-pilot Screens Have Been Greatly increased
• Summary of Some Models with Co-pilot Screens, 2024 - Feb. 2025
• 2.1.3 Rear Entertainment Screen
• Rear Entertainment Screen Layout Solution 1: Behind the Headrest of Front Driver/ Co-Pilot Seat
• Rear Entertainment Screen Layout Solution 2: Rear Ceiling Screen
• Rear Entertainment Screen Layout Solution 3: Other Layout Methods
• Trends of Rear Entertainment Screen Layout: Differentiated by Vehicle Model Cabin Space
• Summary of Models Equipped with Rear Entertainment Screens
• Installation of Rear Entertainment Screens in China's Passenger Car Market in 2024: Concentrated in High-priced Luxury SUVs and MPVs
• 2.2 Trends of Automotive Display Technology
• Development Trend of Automotive Display Technology Under The Intelligent Cockpit
• Global Shipment Trends of Different Automotive Display Technologies
• Comparison Between Automotive Mini LED Camp and OLED Camp
• 2.2.1 Trends of OLED Automotive Display Technology
• Advantages of OLED Automotive Display Technology
• Classification of Automotive OLED Backplane Technology
• Iteration Process of OLED Automotive Display Size
• Automotive Display Panels Are Transitioning from LCD to OLED
• Global Automotive OLED Market: Samsung Display and LGD Dominate
• Summary of OLED Product Applications of New Models Launched in 2024
• Summary of OLED Automotive Display Supplier Deployment
• 2.2.2 Trends of Mini LED Automotive Display Technology
• Mini LED Automotive Display Supply Chain
• Mini LED Automotive Display Technology Advantages
• Mini LED Automotive Display Technical Difficulties
• Mini LED Automotive Display Backlight Module Technology Route Combination
• Comparison of Major Mini LED Driving Technologies
• Hindrance for Mini LED Large-scale Installed in Cars
• Opportunities and Directions for Mini LED Installed in Cars
• OEMs and Panel Manufacturers Are Actively Deploying Mini LED Backlight Automotive Displays, Driving The industry Chain
• Summary of Models with Mini LED Automotive Display
• Summary of Mini LED Automotive Display Suppliers' Deployment
• 2.2.3 Trends of Micro LED Automotive Display Technology
• Micro LED Process Challenges
• Micro LED Automotive Display Technology Advantages
• Main Advantages of Micro LED Displays
• Five Major Technical Challenges of Micro LED Automotive Display
• Micro LED Automotive Display Application Trends
• Micro LED Automotive Display Technology Continues to Advance
• Summary of Micro LED Automotive Display Installation
• Summary of Micro LED Automotive Display Suppliers' Deployment
• 2.3 Forward-looking Applications of Automotive Display
• Covers Anti-Peep Privacy Technology, Transparent Display, Rollable /Foldable Display, One Screen with Multiple Viewing Angles, P2P Display, etc.

3 Automotive Display Data

• 3.1 instillation of LCD Clusters in Passenger Cars in China
• Instillations and Instillation Rate of LCD Clusters in Passenger Cars in China
• Market Share of Domestic Passenger Car Full LCD Cluster Suppliers: By Size
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (TOP15 Brands)
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (TOP15 Models)
• Proportion of LCD Cluster Suppliers in Passenger Cars in China
• Installation of Cluster-free Models
• 3.2 instillation of Center Console Screens in Passenger Cars in China
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China
• Instillations and Proportion of Large Center Console Screens in Passenger Cars in China (by Product Size)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (TOP15 Brands)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (TOP15 Models)
• Market Share of Suppliers for Large Center Console Screens in Passenger Cars in China
• 3.3 instillation of Co-pilot Screens in Passenger Cars in China
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China (TOP15 Brands/Models)
• 3.4 instillation of Combined Display in Passenger Cars in China
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China (by Manufacturer Type)
• Instillations and Instillation Rate of Dual-display in Passenger Cars (TOP15 Brands/Models)
• Instillations and Instillation Rate of Triple-display in Passenger Cars (TOP15 Brands/Models)
• 3.5 installation of Rear Entertainment Screens in Passenger Cars in China
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China
• Instillations and Proportion of Rear Entertainment Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China (by Manufacturer Type)
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China (by Vehicle Type)

4 Global Automotive Display System Tier 1 Suppliers

• 4.1 Continental
• Summary of Automotive Display Product Line
• innovative Center Console Cluster Solution (1): Invisible Biometric Sensor Display
• innovative Center Console Cluster Solution (2): in2visible Display
• innovative Center Console Cluster Solution (3): Window Projection
• innovative Center Console Cluster Solution (4): Panoramic HUD
• innovative Center Console Cluster Solution (5): Micro LED
• 4.2 Denso
• 4.3 Visteon
• 4.4 Bosch
• 4.5 FORVIA
• 4.6 Marelli
• 4.7 Desay SV
• Automotive Display Product Business Roadmap and Summary
• Automotive Display Technology (1)
• Automotive Display Technology (2)
• Automotive Display Innovative Design (1): Dual 23.6-inch Mini LED Curved Dual-display
• Automotive Display Innovative Design (2): Curved Dual-display, integrated Black Display
• Automotive Display Innovative Design (3): Smart Surface
• HUD Business: Full Range of HUD Products
• 4.8 ADAYO
• Automotive Display Product Line
• Automotive Display Product Business Route and Summary (1)
• Automotive Display Product Business Route and Summary (2)
• Automotive Display Innovative Products (1): Mini LED
• Automotive Display Innovative Products (2): Dual-display
• Automotive Display Innovative Products (3): integrated Curved Cover LCD Cluster
• Automotive Display Innovative Products (4): Through-type Screen
• Automotive Display Innovative Products (5): Motion Mechanism System Solution
• Automotive Display Innovative Products (6): Smart Surface
• Automotive Display Product Application Cases
• One-Chip Multi-Screen Solution (1)
• One-Chip Multi-Screen Solution (2)
• AR-HUD Product Development Planning
• AR-HUD Display innovation Product: Depth-of-field 3D AR-HUD
• HUD Technology Layout (1)
• HUD Technology Layout (2)
• Electronic Rearview Mirror
• Features of Exterior Electronics Rearview Mirror Solution
• Supporting Case of Exterior Electronics Rearview Mirror
• 4.9 Hangsheng Electronics
• 4.10 Huawei
• 4.11 Tianyouwei Electronics
• 4.12 Mobis
• 4.13 Yuanfeng Technology
• 4.14 Others
• Appotronics
• Harman

5 Global Automotive Display Panel Suppliers

• 5.1 JDI
• Profile
• Cutting-edge Automotive Display Products (1)
• Cutting-edge Automotive Display Products (2)
• Cutting-edge Automotive Display Products (3)
• Cutting-edge Automotive Display Products (4)
• Automotive Display Technology (1)
• Automotive Display Technology (2)
• Automotive Display Technology (3)
• Automotive Display Technology (4)
• 5.2 LG Display
• Automotive Display Business Layout
• Next-Generation Automotive Display Technology (1)
• Next-Generation Automotive Display Technology (2)
• Automotive Display Solutions in SDV Process (1)
• Automotive Display Solutions in SDV Process (2)
• Automotive Display Solutions in SDV Process (3)
• Automotive Display Innovative Design (1)
• Automotive Display Innovative Design (2)
• LG Electronics Digital Cockpit Solution
• 5.3 Tianma Microelectronics
• Automotive Display Business Layout
• Display Technology Platform
• SFT Platform
• SFO Platform
• SFM Platform
• Automotive Display Solutions (1)
• Automotive Display Solutions (2)
• Automotive Mini-LED Product Line
• Automotive Combined Display Solution
• Innovative Display (1)
• Innovative Display (2)
• Innovative Display (3)
• Innovative Display (4)
• Local Dimming Technology (1)
• Local Dimming Technology (2)
• Invisible Display Technology
• Third-Generation intelligent interior Display Products & intelligent Cockpit integrated Sensing Technology
• Automotive Display Technology Solution (1)
• Automotive Display Technology Solution (2)
• Automotive Display Technology Solution (3)
• Automotive Display Technology Solution (4)
• Automotive Display Technology Solution (5)
• Automotive Display Technology Solution (6)
• Core Products and Supply Relationships
• 5.4 BOE
• 5.5 TCL CSOT
• 5.6 AU Optronics
• 5.7 innolux Corporation
• 5.8 Visionox
• 5.9 HIWAY Technology
• 5.10 HKC
• 5.11 Others
• Huaqin Technology
• Beidou intelligent Connected Vehicle Technology Co., Ltd. (BICV)