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市场调查报告书
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1762544

医疗保健数位行销市场：产业趋势及全球预测 - 依技术类型、产品类型、最终用户和主要地区划分

Healthcare Digital Marketing Market: Industry Trends and Global Forecasts - Distribution by Type of Technology, Type of Product, End User and Key Geographical Regions
出版日期: | 出版商: Roots Analysis | 英文 177 Pages | 商品交期: 最快1-2个工作天内

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医疗保健数位行销市场：概览

今年全球医疗保健数位行销市场规模达 3.05亿美元。预计预测期内，该市场的年复合成长率将达到 26%。

市场区隔与机会分析依下列参数细分：

技术类型

  • 扩增实境（AR）
  • 虚拟实境（VR）
  • 混合实境（MR）

产品类型

  • 硬体
  • 软体

最终使用者

  • 中小企业
  • 大药厂

主要地区

  • 北美
  • 欧洲
  • 亚太地区
  • 世界其他地区

医疗保健数位行销市场：成长与趋势

医疗保健产业的发展受到技术进步和沈浸式及互动技术日益普及的推动。随着全球数位化程度的不断提高，对即时资料存取、管理和分析健康资料的需求显着增加。因此，许多製药公司已开始融入扩增实境（AR）和虚拟实境（VR）技术，为其教育、行销和内容提供体验式和互动式维度。此外，与传统策略不同，数位行销不仅经济高效，还能提供其他优势，例如精准的推广和资料驱动的结果。

Healthcare Digital Market-IMG1

虽然医疗保健产业对数位广告的贡献仅占全球总量的2%，但值得注意的是，消费者对这种行销形式的兴趣也日益浓厚。目前，AR/VR 在医药行销中的应用仅限于培训、教育和展会演示，但专家认为，其真正的潜力尚未得到充分挖掘。此外，随着消费者对线上购物的看法不断演变，许多利害关係人对当前情况仍持乐观态度。事实上，这为数位广告专业人士和线上零售商创造了丰厚的利润。

医疗保健数位行销市场：关键洞察

本报告深入探讨了全球医疗保健数位行销市场的现状，并识别了行业内的潜在成长机会。主要调查结果包括：

  • 目前，超过 120 家公司声称为全球医疗保健产业提供 AR/VR 及相关数位行销服务。
  • 在过去五年中，已有多家公司进入该领域，利用 AR 和 VR 技术提供应用程式开发和视讯/内容生成服务。
  • 虽然大多数服务供应商提供基于 AR 和 VR 技术的服务，但基于 MR 的解决方案正逐渐在该领域受到欢迎。
  • 值得注意的是，该领域超过 70%的公司提供基于 AR/VR 的网站/应用程式开发以及 3600 影片/动画设计服务。
  • 自2010年以来成立的公司中，超过 50%的总部位于亚太地区，包括 Acodez、Clevbrain、Fluper 和 Infinito VFX。
  • 该领域的大多数公司都位于新兴地区，市场格局以中小企业为主。
Healthcare Digital Market-IMG2
  • 为了获得竞争优势，各公司正大力拓展自身能力并强化各自的服务组合。
  • 大型製药公司也在大力投资各种利用 AR/VR 技术的数位行销以及基于患者和医生培训的计划。
  • 鑑于基于 AR/VR 的行销工具日益普及，各种治疗开发公司可能会与 AR/VR 服务提供者合作。
  • 鑑于医疗保健产业对基于 AR/VR 的技术的预期采用率，未来十年数位行销服务供应商市场可能会以约 26%的年成长率成长。
Healthcare Digital Market-IMG3

进入医疗保健数位行销市场的公司范例

  • ARWorks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mirum
  • Pixacore
  • Random42
  • Quast Media
  • Tipping Point Media
  • vStream

目录

第1章 简介

第2章 执行摘要

第3章 引言

  • 章节概述
  • 医药行销面临的关键挑战
  • 数位行销的重要性
  • 热门的数位行销策略
  • 扩增实境（AR）与虚拟实境（VR）在医药数位行销的应用
  • AR/VR 产业的成长限制因素
  • 未来展望

第4章 基于 AR/VR 的医疗保健数位行销公司：当前市场情势

  • 章节概述
  • 医药产业的数位行销：整体市场

第5章 公司竞争力分析

  • 章节概述
  • 研究方法与关键参数
    • 竞争力分析：北美基于 AR/VR 的数位行销服务供应商
    • 竞争力分析：欧洲基于 AR/VR 的数位行销服务供应商
    • 竞争力分析：亚太地区基于 AR/VR 的数位行销服务供应商

第6章 公司简介

  • 章节概述
  • ARworks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mindgrub
  • Mirum
  • PIXACORE
  • Quast Media
  • Random42
  • Tipping Point Media
  • vStream

第7章 潜在策略伙伴

  • 章节概述
  • 研究范围与研究方法
  • 数位行销公司的潜在策略伙伴

第8章 数位行销计画主要药厂

第9章 个案研究

  • 章节概述
  • Narola Infotech 为 Zocular 提供的案例
  • Viscira 为 Actelion 提供的案例
  • SoftCover VR 为 LifeLabs 提供的案例
  • Virtual Reality Ireland 为 MISA 提供的案例
  • ViitorCloud 为 vCura 提供的案例
  • Kwebmaker 为 Lilavati Hospital 提供的案例
  • Intermind 为 My Health Meter 提供的案例
  • VR Vision 为 Providence Healthcare 提供的案例
  • CitrusBits 为 Zoetis 提供的案例

第10章 市场预测

  • 章节概述
  • 预测研究方法与关键假设
  • 2030年医疗保健产业基于 AR/VR 的数位行销机会
  • 医疗保健产业基于 AR/VR 的数位行销机会（依技术划分）类型
  • 依产品类型划分的医疗保健产业基于 AR/VR 的数位行销机会
  • 依最终用户划分的医疗保健行业基于 AR/VR 的数位行销机会
  • 依主要地区划分的医疗保健行业基于 AR/VR 的数位行销机会

第11章 高层洞察

第12章 结论

第13章 附录1：表格资料

第14章 附录2：公司与组织清单

Product Code: RA100205

HEALTHCARE DIGITAL MARKETING MARKET: OVERVIEW

As per Roots Analysis, the global healthcare digital marketing market valued at USD 305 million in the current year is anticipated to grow at a CAGR of 26% during the forecast period.

The market sizing and opportunity analysis has been segmented across the following parameters:

Type of Technology

  • AR
  • VR
  • MR

Type of Product

  • Hardware
  • Software

End User

  • Small and Mid-sized Pharma Companies
  • Large Pharma Companies

Key Geographical Regions

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

HEALTHCARE DIGITAL MARKETING MARKET: GROWTH AND TRENDS

The evolution of the healthcare industry is being driven by advancements in technology and the rising adoption of immersive and interactive technologies. With increasing digitization across the globe, the need for real-time data access, management and analysis of health data has gained remarkable importance. Consequently, many pharma companies have begun incorporating augmented reality (AR) and virtual reality (VR) features, in order to offer an experiential and interactive dimension to their educational / marketing content. Further, unlike traditional strategies, digital marketing is not only more cost-effective but also provides additional advantages, including targeted outreach and data-driven results.

Healthcare Digital Market - IMG1

It is worth highlighting that although the contribution of the healthcare industry is merely 2% of the global spending on digital advertising, there is a growing interest in this form of marketing from the consumer side as well. Currently, the applications of AR / VR in pharma marketing are limited to training, education and demonstrations in tradeshows; however, experts believe that its true potential is yet to be tapped. Further, many stakeholders remain optimistic regarding the current scenario, as the customer perspective regarding online purchases evolves. In fact, this presents lucrative opportunities for online retailers, as well as digital advertising specialists.

HEALTHCARE DIGITAL MARKETING MARKET: KEY INSIGHTS

The report delves into the current state of the global healthcare digital marketing market and identifies potential growth opportunities within industry. Some key findings from the report include:

  • Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry.
  • In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies.
  • Although, majority of the service providers offer services based on AR and VR technologies, MR based solutions are gradually gaining traction in this domain.
  • It is worth highlighting that more than 70% of companies in this domain offer AR / VR based website / app development and 3600 video / animation design services.
  • More than 50% of the companies established post 2010 are headquartered in Asia-Pacific region; examples include Acodez, Clevbrain, Fluperand Infinito VFX.
  • Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of both small and mid-sized firms.
Healthcare Digital Market - IMG2
  • In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios.
  • Big pharma players have also invested significantly in various digital marketing and patient / physician training-based initiatives through the use of AR / VR technologies.
  • Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future.
  • Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~26%, over the next decade.
Healthcare Digital Market - IMG3

Example Players in the Healthcare Digital Marketing Market

  • ARWorks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mirum
  • Pixacore
  • Random42
  • Quast Media
  • Tipping Point Media
  • vStream

HEALTHCARE DIGITAL MARKETING MARKET: RESEARCH COVERAGE

  • Market Sizing and Opportunity Analysis: The report features an in-depth analysis of the healthcare digital marketing market, focusing on key market segments, including [A] type of technology, [B] type of product, [C] end user and [D] key geographical regions.
  • Market Landscape: A comprehensive evaluation of the companies offering AR / VR based digital marketing services, based on several relevant parameters, such as [A] type of technology, [B] AR / VR specific services, [C] additional digital marketing services, [D] year of establishment, [E] company size and [F] location of headquarters.
  • Company Competitiveness Analysis: A comprehensive competitive analysis of digital marketing companies, examining factors, such as [A] supplier power and [B] service strength.
  • Company Profiles: In-depth profiles of the companies offering services related to digital marketing, focusing on [A] overview of the company, [B] financial information (if available) and [C] recent developments and an informed future outlook.
  • Potential Strategic Partners: An insightful analysis of the potential strategic partners in healthcare digital marketing market, based on several parameters, such as [A] number of trials, [B] therapeutic area, [C] geographical footprint and [D] company size.
  • Big Pharma Initiatives: A comprehensive analysis of the recent AR / VR based initiatives undertaken by big pharma players in healthcare digital marketing market, based on various relevant parameters, such as [A] year of initiative, [B] type of initiative, [C] type of application area, [D] type of solution and [E] number of initiatives.
  • Case Study: A detailed discussion on the recent use cases, wherein various digital marketing strategies have been adopted by healthcare companies, highlighting various business needs of such players and key takeaways of the solutions provided by the digital marketing companies.

KEY QUESTIONS ANSWERED IN THIS REPORT

  • How many companies are currently engaged in this market?
  • Which are the leading companies in this market?
  • What factors are likely to influence the evolution of this market?
  • What is the current and future market size?
  • What is the CAGR of this market?
  • How is the current and future market opportunity likely to be distributed across key market segments?

REASONS TO BUY THIS REPORT

  • The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
  • Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
  • The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.

ADDITIONAL BENEFITS

  • Complimentary PPT Insights Packs
  • Complimentary Excel Data Packs for all Analytical Modules in the Report
  • 15% Free Content Customization
  • Detailed Report Walkthrough Session with Research Team
  • Free Updated report if the report is 6-12 months old or older

TABLE OF CONTENTS

1. PREFACE

  • 1.1. Scope of the Report
  • 1.2. Research Methodology
    • 1.2.1. Research Assumptions
    • 1.2.2. Project Methodology
    • 1.2.3. Forecast Methodology
    • 1.2.4. Robust Quality Control
    • 1.2.5. Key Considerations
      • 1.2.5.1. Demographics
      • 1.2.5.2. Economic Factors
      • 1.2.5.3. Government Regulations
      • 1.2.5.4. Supply Chain
      • 1.2.5.5. COVID Impact / Related Factors
      • 1.2.5.6. Market Access
      • 1.2.5.7. Healthcare Policies
      • 1.2.5.8. Industry Consolidation
  • 1.3 Key Questions Answered
  • 1.4. Chapter Outlines

2. EXECUTIVE SUMMARY

3. INTRODUCTION

  • 3.1. Chapter Overview
  • 3.2. Key Challenges in Pharmaceutical Marketing
    • 3.2.1. Need for Product Differentiation
    • 3.2.2. Growing Demand for Patient Centric Healthcare
    • 3.2.3. Lack of Standard Performance Metrics
    • 3.2.4. Need for Scientific Communication
  • 3.3. Importance of Digital Marketing
  • 3.4. Popular Digital Marketing Strategies
    • 3.4.1. Social Media Marketing
    • 3.4.2. Content Marketing Strategy
    • 3.4.3. Marketing Automation
    • 3.4.4. Search Engine Optimization and Marketing
    • 3.4.5. Artificial Intelligence based Marketing
  • 3.5. Use of Augmented Reality and Virtual Reality (AR / VR) in Pharmaceutical Digital Marketing
  • 3.6. Growth Constraints in AR / VR Industry
  • 3.7. Future Perspectives

4. AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE

  • 4.1. Chapter Overview
  • 4.2. Digital Marketing in Pharmaceutical Industry: Overall Market
    • 4.2.1. Analysis by Type of Technology
    • 4.2.2. Analysis by AR / VR based Services Offered
    • 4.2.3. Analysis by Type of Digital Marketing Services Offered
    • 4.2.4. Analysis by Secondary Marketing Services Offered
    • 4.2.5. Analysis by Year of Establishment
    • 4.2.6. Analysis by Company Size
    • 4.2.7. Analysis by Geographical Location

5. COMPANY COMPETITIVENESS ANALYSIS

  • 5.1. Chapter Overview
  • 5.2. Methodology and Key Parameters
    • 5.2.1. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
    • 5.2.2. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
    • 5.2.3. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific

6. COMPANY PROFILES

  • 6.1. Chapter Overview
  • 6.2. ARworks
    • 6.2.1. Company Overview
    • 6.2.2. Recent Developments and Future Outlook
  • 6.3. CG Life
    • 6.3.1. Company Overview
    • 6.3.2. Recent Developments and Future Outlook
  • 6.4. CubeZoo
    • 6.4.1. Company Overview
    • 6.4.2. Recent Developments and Future Outlook

6. 5. Impact XM

6. 5.1. Company Overview

6. 5.2. Recent Developments and Future Outlook

  • 6.6. INVIVO Communications
    • 6.6.1. Company overview
    • 6.6.2. Recent Developments and Future Outlook
  • 6.7. Mindgrub
    • 6.7.1. Company Overview
    • 6.7.2. Recent Developments and Future Outlook
  • 6.8. Mirum
    • 6.8.1. Company Overview
    • 6.8.2. Recent Developments and Future Outlook
  • 6.9. PIXACORE
    • 6.9.1. Company Overview
    • 6.9.2. Recent Developments and Future Outlook
  • 6.10. Quast Media
    • 6.10.1. Company Overview
    • 6.10.2. Recent Developments and Future Outlook
  • 6.11. Random42
    • 6.11.1. Company Overview
    • 6.11.2. Recent Developments and Future Outlook
  • 6.12. Tipping Point Media
    • 6.12.1. Company Overview
    • 6.12.2. Recent Developments and Future Outlook
  • 6.13. vStream
    • 6.13.1. Company Overview
    • 6.13.2. Recent Developments and Future Outlook

7. POTENTIAL STRATEGIC PARTNERS

  • 7.1. Chapter Overview
  • 7.2. Scope and Methodology
  • 7.3. Potential Strategic Partners for Digital Marketing Companies
    • 7.3.1. Most Likely Partners
    • 7.3.2. Likely Partners
    • 7.3.3. Less Likely Partners
    • 7.3.4. Least Likely Partners

8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS

  • 8.1. Chapter Overview
    • 8.1.1. Analysis by Year
    • 8.1.2. Analysis by Type of Initiative
    • 8.1.3. Analysis by Type of Application Area
    • 8.1.4. Analysis by Type of Solution
    • 8.1.5. Leading Players: Analysis by Number of Initiatives
    • 8.1.6. Leading Partners: Analysis by Number of Initiatives

9. CASE STUDY

  • 9.1. Chapter Overview
  • 9.2. Narola Infotech for Zocular
    • 9.2.1. Narola Infotech
    • 9.2.2. Zocular
    • 9.2.3. Business Needs
    • 9.2.4. Objectives Achieved and Solutions Provided
  • 9.3. Viscira for Actelion
    • 9.3.1. Viscira
    • 9.3.2. Actelion
    • 9.3.3. Business Needs
    • 9.3.4. Objectives Achieved and Solutions Provided
  • 9.4. SoftCover VR for LifeLabs
    • 9.4.1. SoftCover VR
    • 9.4.2. LifeLabs
    • 9.4.3. Business Needs
    • 9.4.4. Objectives Achieved and Solutions Provided
  • 9.5. Virtual Reality Ireland for MISA
    • 9.5.1. Virtual Reality Ireland
    • 9.5.2. MISA
    • 9.5.3. Business Needs
    • 9.5.4. Objectives Achieved and Solutions Provided
  • 9.6. ViitorCloud for vCura
    • 9.6.1. ViitorCloud
    • 9.6.2. vCura
    • 9.6.3. Business Needs
    • 9.6.4. Objectives Achieved and Solutions Provided
  • 9.7. Kwebmaker for Lilavati Hospital
    • 9.7.1. Kwebmaker
    • 9.7.2. Lilavati Hospital
    • 9.7.3. Business Needs
    • 9.7.4. Objectives Achieved and Solutions Provided
  • 9.8. Intermind for My Health Meter
    • 9.8.1. Intermind
    • 9.8.2. My Health Meter
    • 9.8.3. Business Needs
    • 9.8.4. Objectives Achieved and Solutions Provided
  • 9.9. VR Vision for Providence Healthcare
    • 9.9.1. VR Vision
    • 9.9.2. Providence Healthcare
    • 9.9.3. Business Needs
    • 9.9.4. Objectives Achieved and Solutions Provided
  • 9.10. CitrusBits for Zoetis
    • 9.10.1. CitrusBits
    • 9.10.2. Zoetis
    • 9.10.3. Business Needs
    • 9.10.4. Objectives Achieved and Solutions Provided

10. MARKET FORECAST

  • 10.1. Chapter Overview
  • 10.2. Forecast Methodology and Key Assumptions
  • 10.3. Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2030
  • 10.4. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology
  • 10.5. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product
  • 10.6. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User
  • 10.7. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Regions
    • 10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035
      • 10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Technology
        • 10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services
        • 10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America:Share of VR based Services, Till 2035
        • 10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Mixed Reality (MR) based Services
      • 10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Product
        • 10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035
        • 10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035
    • 10.7.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035
      • 10.7.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Technology, Till 2035
        • 10.7.2.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
        • 10.7.2.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035
        • 10.7.2.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
      • 10.7.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Product
        • 10.7.2.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: share of Hardware Products, Till 2035
        • 10.7.2.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035
    • 10.7.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific, Till 2035
      • 10.7.3.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Technology
        • 10.7.3.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of AR based Services
        • 10.7.3.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of VR based Services, Till 2035
        • 10.7.3.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of MR based Services
      • 10.7.3.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Product
        • 10.7.3.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Hardware Products, Till 2035
        • 10.7.3.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Software Products, Till 2035
    • 10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World, Till 2035
      • 10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Technology
        • 10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of AR based Services
        • 10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of VR based Services. Till 2035
        • 10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of MR based Services
      • 10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Product
        • 10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Hardware Products, Till 2035
        • 10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Software Products, Till 2035

11. EXECUTIVE INSIGHTS

  • 11.1. Chapter Overview
  • 11.2. Company A
    • 11.2.1. Interview Transcript: Director
  • 11.3. Company B
    • 11.3.1. Interview Transcript: Founder and CEO

12. CONCLUSION

13. APPENDIX 1: TABULATED DATA

14. APPENDIX 2: LIST OF COMPANIES AND ORGANISATIONS

List of Tables

  • Figure 3.1 Digital Advertising Spend: Distribution by Type of Industry
  • Figure 3.2 Challenges in Pharmaceutical Marketing
  • Figure 3.3 Popular Digital Marketing Strategies
  • Figure 3.4 Social Media Marketing Channels
  • Figure 3.5 Search Engine Ranking Factors
  • Figure 3.6 Benefits of AI in Digital Marketing
  • Figure 4.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Figure 4.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Figure 4.3 AR / VR based Digital Marketing Service Providers: Distribution by Type of Digital Marketing Services Offered
  • Figure 4.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Figure 4.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment.
  • Figure 4.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Figure 4.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Figure 5.1 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
  • Figure 5.2 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
  • Figure 5.3 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific
  • Figure 8.1 Big Pharma Initiatives: Distribution by Year
  • Figure 8.2 Big Pharma Initiatives: Distribution by Type of Initiative
  • Figure 8.3 Big Pharma Initiatives: Distribution by Type of Application Area
  • Figure 8.4 Big Pharma Initiatives: Heat Map Analysis by Type of Application Area
  • Figure 8.5 Big Pharma Initiatives: Distribution by Type of Solution
  • Figure 8.6 Big Pharma Initiatives: Heat Map Analysis by Type of Solution
  • Figure 8.7 Leading Players: Distribution by Number of Initiatives
  • Figure 8.8 Leading Partners: Distribution by Number of Initiatives
  • Figure 10.1 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Figure 10.2 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Figure 10.3 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Figure 10.4 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Figure 10.5 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Figure 10.6 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Figure 10.7 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.8 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.9 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.10 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.11 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.12 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Figure 10.13 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.14 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific, Till 2035 (USD Billion)
  • Figure 10.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Software Products, Till 2035 (USD Billion)

LIST OF TABLES

  • Table 4.1 AR / VR based Digital Marketing Service Providers: Information on Type of Technology and Affiliated Services Offered
  • Table 4.2 AR / VR based Digital Marketing Service Providers: Information on Type of Digital Marketing Services Offered
  • Table 4.3 AR / VR based Digital Marketing Service Providers: Information on Secondary Marketing Services Offered
  • Table 4.4 AR / VR based Digital Marketing Service Providers: List of Companies
  • Table 6.1 ARworks: Company Snapshot
  • Table 6.2 CG Life: Company Snapshot
  • Table 6.3 CG Life: Recent Developments and Future Outlook
  • Table 6.4 CubeZoo: Company Snapshot
  • Table 6.5 Impact XM: Company Snapshot
  • Table 6.6 Impact XM: Recent Developments and Future Outlook
  • Table 6.7 INVIVO Communications: Company Snapshot
  • Table 6.8 INVIVO Communications: Recent Developments and Future Outlook
  • Table 6.9 Mindgrub: Company Snapshot
  • Table 6.10 Mindgrub: Recent Developments and Future Outlook
  • Table 6.11 Mirum: Company Snapshot
  • Table 6.12 Mirum: Recent Developments and Future Outlook
  • Table 6.13 PIXACORE: Company Snapshot
  • Table 6.14 PIXACORE: Recent Developments and Future Outlook
  • Table 6.15 Quast Media: Company Snapshot
  • Table 6.16 Random42: Company Snapshot
  • Table 6.17 Rando m42: Recent Developments and Future Outlook
  • Table 6.18 Tipping Point Media: Company Snapshot
  • Table 6.19 vStream: Company Snapshot
  • Table 6.20 vStream: Recent Developments and Future Outlook
  • Table 7.1 Most Likely Partners
  • Table 7.2 Likely Partners
  • Table 7.3 Less Likely Partners
  • Table 7.4 Least Likely Partners
  • Table 13.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Table 13.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Table 13.3 AR / VR based Digital Marketing Service Providers: Distribution by Digital Marketing Servises Offered
  • Table 13.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Table 13.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment
  • Table 13.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Table 13.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Table 13.8 Big Pharma Initiatives: Distribution by Year
  • Table 13.9 Big Pharma Initiatives: Distribution by Type of Initiative
  • Table 13.10 Big Pharma Initiatives: Distribution by Type of Application Area
  • Table 13.11 Big Pharma Initiatives: Distribution by Type of Solution
  • Table 13.12 Leading Players: Analysis by Number of Initiatives
  • Table 13.13 Leading Partners: Analysis by Number of Initiatives
  • Table 13.14 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Table 13.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Table 13.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Table 13.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Table 13.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Table 13.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Table 13.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.24 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.25 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Table 13.26 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.27 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.28 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.29 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.30 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.31 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific, Till 2035 (USD Billion)
  • Table 13.32 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Asia-Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.33 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.34 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.35 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.36 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.37 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World, Till 2035 (USD Billion)
  • Table 13.38 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Rest of the World: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.39 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.40 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.41 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.42 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Software Products, Till 2035 (USD Billion)

List of Figures

  • Figure 3.1 Digital Advertising Spend: Distribution by Type of Industry
  • Figure 3.2 Challenges in Pharmaceutical Marketing
  • Figure 3.3 Popular Digital Marketing Strategies
  • Figure 3.4 Social Media Marketing Channels
  • Figure 3.5 Search Engine Ranking Factors
  • Figure 3.6 Benefits of AI in Digital Marketing
  • Figure 4.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Figure 4.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Figure 4.3 AR / VR based Digital Marketing Service Providers: Distribution by Type of Digital Marketing Services Offered
  • Figure 4.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Figure 4.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment.
  • Figure 4.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Figure 4.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Figure 5.1 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
  • Figure 5.2 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
  • Figure 5.3 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific
  • Figure 8.1 Big Pharma Initiatives: Distribution by Year
  • Figure 8.2 Big Pharma Initiatives: Distribution by Type of Initiative
  • Figure 8.3 Big Pharma Initiatives: Distribution by Type of Application Area
  • Figure 8.4 Big Pharma Initiatives: Heat Map Analysis by Type of Application Area
  • Figure 8.5 Big Pharma Initiatives: Distribution by Type of Solution
  • Figure 8.6 Big Pharma Initiatives: Heat Map Analysis by Type of Solution
  • Figure 8.7 Leading Players: Distribution by Number of Initiatives
  • Figure 8.8 Leading Partners: Distribution by Number of Initiatives
  • Figure 10.1 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Figure 10.2 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Figure 10.3 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Figure 10.4 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Figure 10.5 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Figure 10.6 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Figure 10.7 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.8 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.9 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.10 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.11 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.12 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Figure 10.13 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.14 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific, Till 2035 (USD Billion)
  • Figure 10.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Software Products, Till 2035 (USD Billion)