大学教材现况（2023-2025）

美国学生的教材费用大幅下降，降至每名学生每年平均 285 美元。然而，我们也看到追求短期证书的本科生数量增加、高等教育机构关闭以及联邦和州政府对开放教育资源 (OER) 要求的使用增加。此外，学生、教师和工作人员对人工智慧 (AI) 的使用正在扩大，引发了对学生隐私和滥用的担忧。

本报告分析了美国大学教材（印刷版和数位版新教材）的使用状况和未来市场机会，并提供了市场规模趋势资讯以及按细分市场、背景情况和近期市场趋势进行的预测。 . 主要发展趋势，例如入学趋势、远距教育的成长、政策和资金趋势、从印刷材料到数位材料的过渡、订阅和综合访问计划、技术趋势、行业併购(M&A) 等。

目录

• 介绍
• 调查方法
• 执行摘要

第一章：市场规模与入学人数

• 教育机构的类型和数量
  • 公与私人
  • 营利性私立机构数量超过非营利学校
  • 招收一年级本科生的教育机构
  • 远程教育
  • 未来（2024）
  • 2023年
  • 商业机构市场变化
• 对学生数据的思考
  • 专业领域、专业和就业机会的增加作为促进因素

第二章：政策与融资

• 介绍
• 大学教育费用（2022-2023）
• 大学教育费用（2023-2024）
• 大学教育费用（2024-2027）
• 联邦高等教育资助
  • HEERF 基金 (2023)
• 助学贷款
  • 学生贷款减免的影响
  • 持续推进监测
  • 受影响的项目和大学
  • 美国教育部 (DOE) 推出新的学生保护措施
• 国家对高等教育的支持
  • 国家资助
  • 学生分享
• SHEEO (State Higher Education Executive Officer)：2022年度
  • 未来展望
• 劳动力发展
• 实用程式
  • 职业/技术/成人教育

第三章：教材

• 介绍
• 教材成本持续长期下降
• 教科书和课件成本的影响
  • 潜在的解决方案
• OER（开放教育资源）
  • 联邦和州政府继续推动开放教育资源
  • 州政府持续支持开放教育资源
  • 扩大 OpenStax 覆盖范围：获得联邦资金
  • Course Hero 和 Lumen 合作扩大开放教育资源的使用范围
  • 更多的教育机构鼓励采用、创造和使用开放教育资源
• 大学教材展望
  • 对出版商的建议

第四章：产业趋势与创新

• 对高等教育的信任度下降
  • 盖洛普美国教育机构调查
  • 大学学位价值下降
  • 公司取消大学学位要求
  • 校园抗议对以色列-哈马斯战争的影响
  • 流动教育
• 改变教材模式
  • 订阅服务
  • 包容和公平的准入
  • 全面的访问
  • 公平准入
  • 意义
• 线上学习
  • 观念的改变
  • 不断成长的市场
  • eSpelman
  • 人工智慧在大学课堂的兴起对产业意味着什么
  • 快照：现状
  • 学生和老师如何使用人工智慧？
• 实际问题：配置策略
  • 教育出版商的义务

第五章：竞争格局

• 背景
• 收购、销售和融资
  • 2022年趋势
    • Pearson出售当地 K-12 材料业务
    • Chegg 退出教育材料业务
  • 2023年的趋势
    • 卖 2 个 OPM
    • Barnes & Noble 出售 DSS
  • 新资金
  • 重大收购
  • 包容和公平的准入
  • 非传统的学生追求
  • Clarivate Incubator
• 大公司
• PEARSON
• CENGAGE LEARNING
• MCGRAW HILL
• WILEY
• CHEGG
• BARNES & NOBLE EDUCATION
• 业绩
• 各公司业绩：年初以来

Simba Information's State of College Course Materials 2023-2025 report reveals a significant decline in student spending on course materials, a drop to an average of $285 per year per student. Also highlighted in the report is a rise in undergraduates seeking short-term credentials, closures of higher education institutions, and increased use of Open Educational Resources (OER) requirements from federal and state governments. Additionally, the report notes a growing use of AI among students and faculty, accompanied by concerns about privacy and unauthorized use by students. The State of College Course Materials covers a range of topics that include enrollment trends, distance education growth, policy and funding developments, the shift from print to digital instructional materials, subscription and inclusive access plans, technology trends, and mergers and acquisitions in the industry. Simba provides both the size and context for market segments, encompassing new course materials in both digital and print formats.

Table of Content

INTRODUCTION

METHODOLOGY

EXECUTIVE SUMMARY

CHAPTER 1: MARKET SIZE AND ENROLLMENT

INSTITUTION TYPES AND NUMBERS

Table 1.1. Number of U.S. Title IV Postsecondary Institutions, 2022-2023 vs. 2021-2022

Public vs. Private

For-Profit Private Institutions Outnumber Nonprofit Schools

Institutions with First-Year Undergraduates

Table 1.2. Degree-Granting Institutions with First-Year Undergraduates, 2022-2023 vs. 2020-2021 vs. 2000-2001

Distance Education

Forthcoming (2024)

2023

Shifting Market for For-Profit Institutions

Table 1.3. Simba Information Career College Enrollment Index, 2022

Figure 1.1. Interest in Short-term Credentials Increased in 2023

Figure 1.2. First-year Student Enrollment Fell at Four-year Colleges

Figure 1.3. Enrollment Changes by Credential Type

Table 1.4. Enrollment Changes by Award Level and Sector, Fall 2022 & Fall 2023

Figure 1.4. Freshman Enrollment Changes by Age

Figure 1.5. Freshman Enrollment Changes by Sector

Table 1.5. Enrollment Changes in Top Ten Majors by Credential Type, Fall 2022 & Fall 2023

THINKING ABOUT STUDENT DATA

Disciplines, Majors and Job Growth as Drivers

CHAPTER 2: POLICY & FUNDING

INTRODUCTION

COSTS OF ATTENDING COLLEGE IN 2022-2023

Table 2.1. Undergraduate Tuition and Fees, 2021-2022 vs. 2022-2023

COSTS OF ATTENDING COLLEGE IN 2023-2024

Table 2.2. Undergraduate Tuition and Fees, 2022-2023 vs. 2023-2024 (dollars)

COSTS OF ATTENDING COLLEGE 2024-2027

Table 2.3. Costs of Attending College Estimates, 2024-2027 (dollars)

FEDERAL FUNDING FOR HIGHER EDUCATION

Table 2.4. Selected Higher Education Programs in President Biden's Department of Education Budget Request, FY 2022-FY2024P (million dollars)

HEERF Funds 2023

STUDENT LOANS

Table 2.5. Average Cumulative Debt Levels in 2022 Dollars: Bachelor's Degree Recipients at Public and Private Nonprofit Four-Year Institutions, 2006-07 to 2021-22, Selected Years

Table 2.6. Distribution of Outstanding Federal Borrowers by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023

Table 2.7. Distribution of Outstanding Federal Loan Dollars by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023

IMPACT OF STUDENT LOAN FORGIVENESS

CONTINUED PUSH FOR OVERSIGHT

Programs and Colleges Impacted

DOE Introduces New Student Protections

STATE SUPPORT FOR HIGHER EDUCATION

State Funding

Table 2.8. Sources of State and Local Higher Education Funding by State, FY 2022

Student Share

Table 2.9. Net Tuition as a Percentage of Total Education Revenue by State (excluding net tuition revenue used for capital debt service), FY 1980-2022

SHEEO STATE HIGHER EDUCATION FINANCE: FY 2022

Looking Ahead

WORKFORCE DEVELOPMENT

Table 2.10. Federal Workforce Development Grants, 2023

APPRENTICESHIP PROGRAMS

Table 2.11. State Policies and Programs to Support Employer Led RAPs

Figure 2.1. Map of OA and SAA States

Career, Technical, and Adult Learning

CHAPTER 3: COURSE MATERIALS

INTRODUCTION

LONG-TERM DECLINE IN COURSE MATERIALS SPEND CONTINUES

Table 3.1. Average Cost of Books and Supplies for First-Year, Full-Time Undergraduates, 2021-2022 (dollars)

Figure 3.1. Average College Student Spending on Course Materials, 2007-2022 (dollars)

Figure 3.2. Average College Student Spending on Course Materials by Major, 2022-2023

THE IMPACT OF TEXTBOOK AND COURSEWARE COSTS

Potential Solutions

Figure 3.3. Most Common Free Materials Assigned by Faculty

OER

Federal and State Governments Continue to Push OER

Figure 3.4. Open Textbooks (OTP) Program Fiscal Year 2023 Summary of Funding

State Governments Continue to Support OER

OpenStax Expands Implementation, Gains Federal Funding

Course Hero, Lumen Pair to Expand Access to OER

More Institutions Encourage Adoption, Creation and Use of OER

Table 3.2. Putting OER to Work, 2022-2024

OUTLOOK FOR COLLEGE COURSE MATERIALS

Table 3.3 Sales by Segment of Key College Course Materials, 2022-2025P (million dollars)

Recommendations for Publishers

CHAPTER 4: INDUSTRY TRENDS AND INNOVATIONS

DECLINING CONFIDENCE IN HIGHER EDUCATION

Gallup Research on American Institutions

Figure 4-1. Gallup Poll on American Confidence in Higher Education

Eroding Value of a College Degree

Businesses Drop College Degree Requirements

Fallout from Campus Protests on Israel-Hamas War

Education in Flux

CHANGING COURSE MATERIALS MODELS

Subscription Services

Inclusive Access and Equitable Access

Inclusive Access

Equitable Access

Implications

ONLINE LEARNING

Changing Perceptions

Growing Market

eSpelman

What the Rise of AI in College Classrooms Means for the Industry

A Snapshot: Where Things Stand Now

How are Students and Faculty Using AI?

Figure 4-2. University Leader Perspective on AI

PRACTICAL MATTERS: SETTING POLICIES

The Educational Publisher's Imperative

CHAPTER 5: COMPETITIVE LANDSCAPE

BACKGROUND

ACQUISITIONS, DIVESTMENTS AND FUNDING

2022 Activity

Pearson Sells Local K-12 Courseware Businesses

Chegg Exits Course Materials Business

Table 5-1. Acquisitions, Divestments and Funding for Higher Education Competitors, 2022

2023 Activity

Two OPM Divestments

Barnes & Noble Divests DSS

New Funding

Notable Acquisitions

Inclusive Access and Equitable Access

The Pursuit of Non-Traditional Students

Clarivate Incubator

Table 5.2. Acquisitions, Divestments, and Funding for Higher Education Competitors, 2023

MAJOR COMPETITORS

Table 5.3. Performance of Higher Education Competitors: Total Corporate and Higher Education Segment (million dollars)

PEARSON

Pearson+

Corporate Strategy

Figure 5-1. Pearson Strategic Overview by Segment

Leadership Change

CENGAGE LEARNING

Reorganization

Higher Education Segment

Cengage Unlimited

Strategic Directions

Accredible Partnership

MCGRAW HILL

Higher Education

Strategic Directions

TikTok for Studying

McGraw Hill GO

WILEY

Divestment Plan

Learning Segment

Strategic Directions

CHEGG

Performance

Bracing for Impact

Strategic Directions

BARNES & NOBLE EDUCATION

DSS Spinoff

Business Segments

Retail

Wholesale

First Day Inclusive Access and Equitable Access

Strategic Directions

PERFORMANCE

Competitive Performance Year-to-Date

Table 5-4. 2023 Performance and Guidance for Higher Education Competitors