密码管理市场规模、份额和成长分析（按类型、访问、企业规模、最终用途和地区）- 产业预测 2025-2032

预计密码管理市场规模在 2023 年将达到 28 亿美元，并从 2024 年的 32.9 亿美元成长到 2032 年的 119.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 17.5%。

密码管理环境正在快速发展，强而有力的安全措施对于个人和企业来说都迫切需要。随着我们对数位平台的依赖日益增加，集中密码管理对于保护公司帐户、机密资讯和各种系统帐户变得至关重要。据 Keeper Security 称，密码管理解决方案对于防止安全漏洞至关重要，安全漏洞占资料事件的 81% 以上。这些技术不仅允许使用者重置忘记的密码，还可以透过跨多个应用程式同步凭证来简化身份验证过程。随着线上金融和个人资料变得越来越普遍，未来几年对资料安全储存和复杂密码产生的复杂密码管理器的需求预计将大幅增长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术分析
• 监管分析

密码管理市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 自助密码管理
• 特权使用者密码管理

密码管理市场规模（按访问量和复合年增长率） (2025-2032)

• 市场概况
• 行动装置
• 桌上型电脑和笔记型电脑
• 语音密码系统
• 其他的

密码管理市场规模（依公司规模及复合年增长率） (2025-2032)

• 市场概况
• 中小型企业
• 大型企业

密码管理市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• BFSI
• 教育
• 卫生保健
• 製造业
• 公共部门和公共产业
• 零售和批发分销
• 通讯和 IT
• 其他的

密码管理市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM Corporation（United States）
• Dashlane（United States）
• Keeper Security（United States）
• 1Password（Canada）
• RoboForm（United States）
• Zoho Vault（India）
• LogMeIn, Inc.（LastPass）（United States）
• ManageEngine（a division of Zoho Corp.）（India）
• Microsoft Corporation（United States）
• CyberArk Software Ltd.（Israel）
• Bitwarden（United States）
• Sticky Password（Czech Republic）
• Enpass（India）
• SplashID（United States）
• Okta, Inc.（United States）

结论和建议

Password Management Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.29 billion in 2024 to USD 11.95 billion by 2032, growing at a CAGR of 17.5% during the forecast period (2025-2032).

The password management landscape is evolving rapidly, driven by the urgent need for robust security measures in both personal and enterprise settings. As organizations increasingly rely on digital platforms, centralized password management practices have become vital for safeguarding corporate accounts, sensitive information, and various system accounts. Password management solutions are essential to preventing security breaches, which constitute over 81% of data incidents according to Keeper Security. These technologies not only enable users to reset forgotten passwords but also streamline authentication processes by synchronizing credentials across multiple applications. As the prevalence of financial and personal data online continues to rise, the demand for sophisticated password managers capable of providing secure storage and complex password generation is set to grow significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Password Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Password Management Market Segments Analysis

Global Password Management Market is segmented by Type, Access, Enterprise Size, End-use and region. Based on Type, the market is segmented into Self-Service Password Management and Privileged User Password Management. Based on Access, the market is segmented into Mobile Devices, Desktops & Laptops, Voice-Enabled Password Systems and Others. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-use, the market is segmented into BFSI, Education, Healthcare, Manufacturing, Public Sector & Utilities, Retail & Wholesale Distribution, Telecom & IT and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Password Management Market

A significant factor propelling the growth of the password management market is the rising adoption of these solutions among small and medium-sized enterprises. As technology usage expands, so do the associated risks, particularly in critical operations. The demand for robust password management arises from the need to protect sensitive information, including financial and personal data, against breaches and potential denial-of-service attacks on essential systems resulting from compromised user credentials. This increasing awareness of security vulnerabilities is motivating businesses to seek effective password management solutions, making it a vital aspect of their operational strategies.

Restraints in the Password Management Market

Effective password management is crucial for safeguarding sensitive information and preventing unauthorized access. Users must adopt complex passwords that combine uppercase and lowercase letters, numbers, and special characters, making them difficult to guess. Passwords should be unique for each account to mitigate the risk of a data breach affecting multiple platforms. Regularly updating passwords and utilizing two-factor authentication enhances security further. Additionally, users should avoid sharing passwords and refrain from writing them down in easily accessible locations. Employing reputable password managers can assist in generating and securely storing passwords, promoting a more secure digital environment for individuals and organizations alike.

Market Trends of the Password Management Market

The Password Management market is experiencing significant growth, driven largely by the proliferation of mobile applications and the need for enhanced security measures. As businesses increasingly rely on mobile devices for accessing sensitive data, the demand for comprehensive password management solutions has surged. These tools not only secure access but also provide organizations with improved visibility and control over the usage of mobile apps by authorized users. The rising awareness of cybersecurity threats and regulatory compliance further propels this trend, making password management a crucial component of modern IT security strategies. As a result, the market is poised for continued expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Password Management Market Size by Type & CAGR (2025-2032)

• Market Overview
• Self-Service Password Management
• Privileged User Password Management

Global Password Management Market Size by Access & CAGR (2025-2032)

• Market Overview
• Mobile Devices
• Desktops & Laptops
• Voice-Enabled Password Systems
• Others

Global Password Management Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Password Management Market Size by End-use & CAGR (2025-2032)

• Market Overview
• BFSI
• Education
• Healthcare
• Manufacturing
• Public Sector & Utilities
• Retail & Wholesale Distribution
• Telecom & IT
• Others

Global Password Management Market Size & CAGR (2025-2032)

• North America (Type, Access, Enterprise Size, End-use)
  • US
  • Canada
• Europe (Type, Access, Enterprise Size, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Access, Enterprise Size, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Access, Enterprise Size, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Access, Enterprise Size, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dashlane (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeper Security (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1Password (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RoboForm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Vault (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogMeIn, Inc. (LastPass) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ManageEngine (a division of Zoho Corp.) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberArk Software Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitwarden (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sticky Password (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enpass (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SplashID (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations