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市场调查报告书
商品编码
1322020
全球珍珠奶茶市场（2023-2030）：按基料（红茶、绿茶）、风味（原果）、成分（风味、奶精）划分的规模、份额、增长分析和预测Global Bubble Tea Market Size, Share, Growth Analysis, By Base Ingredient (Black Tea, Green Tea), By Flavors (Original Flavor, Fruit Flavor), By Component (Flavor, Creamer) - Industry Forecast 2023-2030 |
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全球珍珠奶茶市场规模将从 2021 年的 25.2 亿美元增长到 2022 年的 27.5 亿美元，预测期内復合年增长率为 8.9%，到 2030 年将达到 54.2 亿美元。预计将增长到10,000,000 。
全球珍珠奶茶市场正在经历显着增长。 珍珠奶茶，也称为珍珠奶茶，是一种源自台湾的流行饮料，由红茶、牛奶和有嚼劲的木薯珍珠等果冻状的配料製成。
市场的扩张是由消费者对独特和异国情调的饮料、创新口味的需求不断增长以及茶饮料的日益普及等因素推动的。 可支配收入的增加、生活方式的改变以及社交媒体的影响也促进了市场的增长。
珍珠奶茶市场的一个重要趋势是推出新口味。 市场参与者正在推出各种口味，从桃子和草莓等甜味选择到杏仁和巧克力等独特选择，为消费者提供了多种选择。 多种口味有助于吸引不同口味的顾客。
本报告调查了全球珍珠奶茶市场，并提供了市场概况、市场各种影响因素分析、技术和创新趋势、法律和监管环境、市场规模趋势和预测、各种分类和地区。我们有编制了单独的细分、竞争格局、主要公司简介等。
目录
- 执行摘要
- 调查方法
- 母公司市场分析
- 市场概览
- 市场规模
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 作业
- 主要市场洞察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 知识产权分析
- 贸易分析
- 启动分析
- 原材料分析
- 创新矩阵
- 管道产品分析
- 宏观经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
- 市场动态/预测
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 作业
- 监管状况
- 波特的分析
- Skyquest 对未来颠覆的独家见解
- 全球珍珠奶茶市场：按口味分类
- 市场概览
- 原味
- 水果味
- 咖啡味
- 巧克力味
- 全球珍珠奶茶市场：按成分分类
- 市场概览
- 味道
- 奶精
- 甜味剂
- 液体
- 木薯珍珠
- 其他
- 全球珍珠奶茶市场：按地区
- 市场概览
- 北美
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东/非洲
- 竞争状况
- 排名前 5 名的公司比较
- 主要公司的市场地位
- 各大公司的招聘策略
- 关键成功策略
- 近期市场活动
- 主要公司的市场份额
- 主要公司简介
- Chatime Group
- Gong Cha
- Coco Fresh Tea & Juice
- Koi The
- Tiger Sugar
- Heytea
- Ten Ren Tea
- Sharetea
- Happy Lemon
- Vivi Bubble Tea
- TP Tea
- Ding Tea
- Presotea
- Chun Shui Tang
- Comebuy
- Boba Guys
- The Alley
- OneZo Tapioca
- Biju Bubble Tea Bar
- Bober Tea
Global Bubble Tea Market size was valued at USD 2.52 billion in 2021 and is poised to grow from USD 2.75 billion in 2022 to USD 5.42 billion by 2030, growing at a CAGR of 8.9% in the forecast period (2023-2030).
The global bubble tea market is experiencing significant growth. Bubble tea, also known as boba tea, is a popular beverage that originated in Taiwan. It is made with tea, milk, and chewy tapioca pearls or other flavored jelly-like toppings. The market expansion is driven by factors such as increasing consumer demand for unique and exotic beverages, innovative flavors, and the growing popularity of tea-based drinks. Rising disposable income, changing lifestyles, and the influence of social media have also contributed to the market's growth.
Top-down and bottom-up approaches were used to estimate and validate the size of Bubble Tea and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report:
Global bubble tea market is segmented on the basis of base ingredient, flavours, component and region. By base ingredient, the market is segmented into black tea, green tea, oolong tea, and white tea. By flavours, market is segmented into original flavor, fruit flavor, coffee flavor, chocolate flavor. By component, market is segmented into flavor, creamer, sweetener, liquid, tapioca pearls, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Driver
The market provides a wide range of options and variations, including fruit-infused, green jasmine, and black teas. There are diverse fruit-infused cream options available, such as sweetened fruit beverages and fruit-infused cream drinks. Individuals who are lactose intolerant can opt for black, green jasmine, or other non-dairy tea alternatives. The abundance of boba tea varieties allows consumers to have additional choices, aiding in attracting more customers. This marketing strategy not only introduces new flavors and formulas but also appeals to millennials who seek premium tea varieties with unique flavor options, thereby contributing to market growth.
Restrain
The growing demand for tea as an innovative beverage faces obstacles due to the wide availability and popularity of other caffeinated beverages, like coffee, particularly in Western countries. Coffee consumption has increased as more individuals incorporate it into their diets for its energy-boosting properties and convenience in their busy lifestyles. Various creative coffee options are available, including cold brew, snap chilled, nitro cold brew, and effervescent canned coffee, catering to customer preferences. Moreover, the extensive range of coffee flavors such as butterscotch, hazelnut, caramel, and vanilla hinder the global growth of tea consumption.
Trend
A significant trend in the bubble tea market is the introduction of novel flavors. Market players have introduced a wide array of flavors, ranging from sweet options like peach and strawberry to unique choices like almond and chocolate, providing consumers with abundant selection. This diversity in flavors helps attract customers with different preferences. For instance, McDonald's Corp., a quick-service restaurant, introduced two new bubble tea flavors in June 2021: a malty chocolate Ovaltine flavor and an aromatic matcha flavor.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Bubble Tea Market by Base Ingredient
- Market Overview
- Black tea
- green tea
- oolong tea
- and white tea
Global Bubble Tea Market by Flavours
- Market Overview
- Original flavor
- fruit flavor
- coffee flavor
- chocolate flavor
Global Bubble Tea Market by Component
- Market Overview
- Flavor
- creamer
- sweetener
- liquid
- tapioca pearls
- and others
Global Bubble Tea Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Chatime Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gong Cha
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coco Fresh Tea & Juice
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Koi The
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tiger Sugar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Heytea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ten Ren Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sharetea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Happy Lemon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vivi Bubble Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TP Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ding Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Presotea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chun Shui Tang
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Comebuy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Boba Guys
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Alley
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OneZo Tapioca
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Biju Bubble Tea Bar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bober Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
