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市场调查报告书

商品编码

1322075

维生素软糖的全球市场规模、份额和增长分析：按分销渠道、原产地、用途和最终用户 - 行业预测（2023-2030）

Global Gummy Vitamins Market Size, Share, Growth Analysis, By Distribution Chanel(Non-store-based and store-based), By Source(Plants and animals), By Application(Vitamins, minerals), By End-user(Adults and children) - Industry Forecast 2023-2030

出版日期: 2023年07月16日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球维生素软糖市场规模预计将从2022年的55亿美元增至2030年的60.4亿美元，在预测期内（2023-2030年）年复合成长率为9.17%。

促进因素

市场收入的增长预计将受到世界上素食者和营养不良人数不断增加的推动。素食者人数正在大幅增加，截至2021年1月，全球约有7900万素食者，约占世界人口的1%。动物是维生素和必需营养素的主要来源，随着越来越多的消费者转向植物性饮食，对素食复合维生素作为膳食补充食品的需求不断增加。预计这一趋势将持续下去，支持市场增长。此外，营养不良人群的存在进一步增加了对补充食品（包括素食复合维生素）的需求，作为解决营养不良和改善整体健康的一种手段。

抑制因素

维生素软糖有一定的局限性，并且被认为在维生素和其他营养成分方面不如动物或植物来源成分有效。植物来源的维生素、矿物质、铁、锌和其他营养素的传统来源通常在提供所需营养方面更有效。另一方面，维生素喷雾剂是维生素软糖的美味替代品。与咀嚼营养软糖相比，这些喷雾剂的吸收率更高。

过量摄取维生素软糖会对健康产生不利影响，其高糖含量与蛀牙、心脏病和体重增加有关。这些糖果含有糖和柠檬酸，会粘在牙齿上并导致蛀牙和牙齿健康问题。因此，维生素软糖市场的增长可能会受到这些因素的阻碍。值得注意的是，软糖被认为不如传统的维生素和其他重要营养素来源可靠，这进一步限制了对维生素软糖的需求。

市场趋势

想要增强美丽并改善身体各个方面（包括皮肤、头髮和指甲）的女性通常会在线下购买维生素软糖。富含胶原蛋白和生物素等氨基酸的美容补充剂很受欢迎，因为它们有助于强化皮肤并促进头髮生长。孕妇多种维生素软糖在女性中越来越受欢迎，因为它们可以让她们轻鬆地将各种蔬菜和水果纳入饮食中，同时获得孕妇所需的营养和维生素。

市场领先的 Aesthetic Nutrition Pvt. Ltd. 最近推出了一款名为 Power Gummies Hair Vitamins 的新产品。该产品是一种经济有效的替代品，可以替代昂贵的沙龙护理来改善头髮。它有可能通过消除昂贵的沙龙费用并提供改善头髮健康的便捷解决方案来彻底改变头髮护理行业。

该报告提供了全球维生素软糖市场的研究分析，提供市场动态和预测、細項分析、公司简介等。

Church & Dwight Co. Inc. (US)
Bayer AG
Nature's Bounty Co.
Olly Public Benefit Corporation
Pfizer Inc.
SmartyPants Vitamins
Life Science Nutritionals Inc.
Hero Nutritionals LLC
Pharmavite LLC
Sundown Nutrition
Rainbow Light Nutritional Systems
Nutramax Laboratories Inc. Nordic Naturals Inc.
The Honest Company Inc.
Natural Dynamix LLC
Nutraceutical Corporation
Garden of Life LLC
Pure Encapsulations Inc.
Country Life LLC
Bluebonnet Nutrition Corporation

简介目录

Product Code: SQMIG35I2128

Global Gummy Vitamins Market size was valued at USD 5.04 billion in 2021 and is poised to grow from USD 5.5 billion in 2022 to USD 6.04 billion by 2030, growing at a CAGR of 9.17% in the forecast period (2023-2030)

Gummy vitamins have gained popularity due to their ease of chewing, making them a preferred choice for individuals who have difficulty swallowing pills. In response to increased customer demand for alternative vitamin sources, innovative products such as hemp-based gummies and pet gummies have entered the market. Previously, gummy vitamins were limited to a few flavors and colors, but with growing awareness and usage, they have gained wider recognition and acceptance. Church & Dwight Co., Inc., a US-based producer, has focused on developing a diverse line of gummies in various flavors such as lemon, orange, cherry, strawberry, and more. In March 2020, US start-up 16VIT introduced sticky vitamin supplements tailored to the health needs of modern gamers, including products like START, BLINK, CONTINUE, and RESET. With a range of supplements, energy drinks, and multivitamins targeted towards avid gamers, the company is well-positioned to tap into the expanding vitamin supplements market.

The growing population and increased consumer knowledge in both emerging and developed countries are key factors driving the preference for nutritional products like dietary supplements. Manufacturers have introduced a variety of vitamin supplements to meet the increasing demand, including products tailored to specific consumer groups such as vegetarians, diabetics, adults, and children, thus expanding the market. The COVID-19 pandemic has further fueled the market for immune boosters. Vitamins C and D are associated with increased immunity, leading consumers to become more health-conscious and seek nutritious foods to enhance their mental and physical well-being. Gummy vitamins are particularly appealing to consumers due to their superior taste. They cater to children and the elderly who often struggle to swallow traditional vitamin pills. Consequently, the market is expected to expand in the coming years.

However, it's important to note that gummy vitamins typically contain sugar, which can lead to increased calorie intake and potential health risks such as diabetes and heart disease. Overconsumption of gummy vitamins in children can also result in health issues like kidney stones. Moreover, minerals like iron are often challenging to include in gummies, limiting their nutritional composition. These factors act as potential restraints on the market's growth.

Segments covered in this report

The Global Gummy Vitamins Market is segmented on the basis of distribution channel, source, application, end-user, and region. By distribution channel, the market is segmented into non-store-based and store-based. By source, market is segmented into plants and animals. By application, market is segmented into vitamins, minerals, omega fatty acids, proteins, and other substances (Probiotics, Botanicals, and Fibers). By end use, market is segmented into adults and children. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The revenue growth of the market is expected to be driven by the increasing vegetarian population worldwide and the prevalence of malnourished individuals. The vegetarian population has been growing significantly, with approximately 79 million vegetarians worldwide as of January 2021, accounting for approximately 1% of the global population. Animals are a primary source of vitamins and essential nutrients, and as more consumers shift towards plant-based diets, there is an increasing demand for vegetarian multivitamins as nutritional supplements. This trend is expected to continue in the coming years, supporting the growth of the market. Additionally, the presence of malnourished individuals further contributes to the demand for nutritional supplements, including vegetarian multivitamins, as a means to address deficiencies and improve overall health.

Restraint

Gummy vitamins have certain limitations and are considered less effective substitutes for vitamins and other nutrients compared to animal and plant-based sources. Traditional sources of vitamins, minerals, iron, zinc, and other nutrients derived from animal and plant-based sources are generally more effective in providing necessary nutrition. Vitamin sprays, on the other hand, offer a tasty alternative to gummy vitamins. These sprays have a higher absorption rate compared to chewing gummies that contain nutrients.

Overconsumption of gummy vitamins can have adverse health effects, and their high sugar content is associated with tooth decay, heart disease, and weight gain. These candies contain sugar and citric acid, which can stick to the teeth and contribute to cavities and dental health issues. Consequently, the market growth of gummy vitamins may be hampered by these factors. It is important to note that gummies are considered less reliable than traditional sources of vitamins and other vital nutrients, further limiting the demand for gummy vitamins.

Market Trends

Gummy vitamins are commonly purchased by women offline as they seek to enhance their beauty and improve various aspects of their body, such as skin, hair, and nails. Beauty supplements, rich in amino acids like collagen and biotin, are popular as they help strengthen the skin and promote hair growth. Prenatal multivitamin gummies have gained popularity among women as they provide a convenient way to incorporate a variety of fruits and vegetables into their diet while also delivering essential nutrients and vitamins necessary for expectant mothers.

Aesthetic Nutrition Pvt. Ltd., a leading company in the market, has recently introduced a new product called power gummy hair vitamins. This product serves as a cost-effective alternative to expensive salon treatments for hair improvement. It has the potential to revolutionize the hair care sector by eliminating the need for costly salon fees and offering a convenient solution for improving hair health.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Gummy Vitamins Market by Distribution Chanel

Market Overview
Non-store-based and store-based

Global Gummy Vitamins Market by Source

Market Overview
Plants and animals

Global Gummy Vitamins Market by Application

Market Overview
Vitamins
minerals
omega fatty acids
proteins
and other substances (Probiotics
Botanicals
and Fibers)

Global Gummy Vitamins Market by End-user

Market Overview
Adults and children

Global Gummy Vitamins Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Church & Dwight Co. Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Bounty Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olly Public Benefit Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pfizer Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SmartyPants Vitamins
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Life Science Nutritionals Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hero Nutritionals LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pharmavite LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sundown Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rainbow Light Nutritional Systems
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nutramax Laboratories Inc. Nordic Naturals Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natural Dynamix LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nutraceutical Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Garden of Life LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pure Encapsulations Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Country Life LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bluebonnet Nutrition Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments