调味粉状饮料的全球市场规模、份额和增长分析：按产品类型、包装类型 - 行业预测（2023-2030）

全球风味粉末饮料市场规模预计将从 2022 年的 759.7 亿美元增至 2030 年的 1000.4 亿美元，在预测期内（2023-2030 年）年复合成长率为 3.5%。

该市场主要是由对方便和健康的饮料选择不断增长的需求推动的，这些选择使消费者能够在不影响口味的情况下供给水分。健身和健康趋势的流行推动了对市场上现成的低热量、无糖饮料选择的需求增加。然而，该行业面临的主要课题之一是消费者对人造甜味剂和香料的使用的担忧。人们越来越意识到与人工成分相关的潜在健康风险，促使消费者寻求天然和有机替代品。市场上的製造商也面临着激烈的竞争，需要通过创新的口味、有吸引力的包装和有效的营销策略来使他们的产品脱颖而出。儘管存在课题，但市场也带来了令人兴奋的机会，例如在线零售平台的日益普及。通过利用电子商务平台，製造商可以接触更多消费者并以具有竞争力的价格提供各种产品。此外，对具有增强免疫力和增强能量等多种功效的机能饮料的需求不断增长，为製造商在市场上创造创新产品打开了大门。抓住这些机会将带来该行业的持续增长和成功。

促进因素

该市场正呈现显着增长，主要是由于对方便饮料的需求不断增长所推动。在当今快节奏的世界中，消费者正在寻找适合他们忙碌生活方式的无忧且快捷的选择。粉末饮料已成为一种方便的解决方案，具有便携性和易于製备的特点。这些饮料易于携带，可以与水等液体混合製成软饮料，非常适合在旅途中饮用。

抑制因素

由于消费者对健康的兴趣不断增加，市场正在呈现增长。人们越来越意识到砂糖和碳酸饮料对健康的负面影响，促使消费者寻求更健康的替代品。含糖量降低、营养成分增加的调味粉状饮料正被公认为更健康的选择。此外，消费者现在正在寻找除了供给之外还具有功能优势的饮料。这些包括改善消化、增加能量水平和增强免疫力。调味粉状饮料可以用维生素、矿物质、益生菌和草药提取物等多种功能成分配製而成，以满足这一需求。

市场趋势

创新包装是推动市场的一个重要趋势。製造商不断探索新的包装选择，以提高消费者的便利性、易用性和便携性。单剂量小袋、条状包装和分份包装等解决方案可满足移动消费需求。可密封和可重新密封的包装越来越受欢迎，以随着时间的推移保持产品的新鲜度和风味。此外，一些製造商专注于环保包装材料，以吸引有环保意识的消费者。创新包装预计将通过改善消费者体验和增加便利性来推动市场增长。

机能饮料的日益普及也是市场的一个显着趋势。消费者越来越多地寻求除了简单供给之外还具有其他健康益处的饮料。因此，製造商正在生产添加营养成分和功能成分（如维生素、矿物质、益生菌和植物提取物）的调味粉末饮料。这些产品被宣传为砂糖软饮料和果汁的更健康替代品。随着健康意识的提高，对支持整体健康的机能饮料的需求预计将继续增长，并进一步推动市场。

本报告研究和分析了全球风味粉末饮料市场，提供市场动态和预测、细分市场分析、公司简介等。

目录

执行摘要

调查方法

母市场分析

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 知识产权分析
• 贸易分析
• 启动分析
• 原材料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标
• 主要投资分析
• 关键成功要素
• 竞争程度

市场动态及预测

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 课题
• 法规形势
• 波特的分析
• 对未来中断的特殊考虑

全球风味粉末饮料市场：按产品类型

• 市场概况
• 水果基地
• 巧克力底料
• 其他的

全球风味粉末饮料市场：按包装类型

• 市场概况
• 香囊
• 小袋
• 能
• 其他的

全球风味粉末饮料市场规模：按地区

• 市场概况
• 北美
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉美
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争形势

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者采取的策略
• 关键成功策略
• 近期市场活动
• 主要企业市场份额（2021年）

主要企业简介

• Nestle SA - (Switzerland)
• PepsiCo Inc. - (U. S)
• The Coca-Cola Company - (U. S)
• Kraft Foods Group, Inc. - (U. S)
• Mondelez International, Inc. - (U. S)
• Dr. Pepper Snapple Group, Inc. - (U. S)
• Unilever NV - Netherlands
• Gatorade Company, Inc. - (U. S)
• Arizona Beverage Company - (U. S)
• Danone SA - (France)
• Suntory Holdings Ltd. - (Japan)
• Monster Beverage Corporation - (U. S)
• Cott Corporation - (Canada)
• Ajinomoto Co. Inc. - (Japan)
• Britannia Industries Limited - (India)
• Red Bull GmbH - (Austria)
• Cadbury Schweppes Plc - (UK)
• The Hershey Company - (U. S)
• The Kraft Heinz Company - (U. S)
• Tata Global Beverages Limited - (India)

Flavored Powder Drinks Market size was valued at USD 73.40 Billion in 2021 and is poised to grow from USD 75.97 Billion in 2022 to USD 100.04 Billion by 2030, at a CAGR of 3.5 % during the forecast period (2023-2030).

The flavored powder drinks market serves the purpose of providing consumers with a convenient and enjoyable alternative to traditional beverages. These powdered drinks are easily stored and portable, making them an ideal choice for busy individuals who are constantly on the move. Moreover, they cater to health-conscious consumers seeking low-sugar and low-calorie options. The market is primarily driven by the rising demand for convenient and healthy beverage choices, allowing consumers to stay hydrated without compromising on taste. The popularity of fitness and wellness trends has contributed to the increased demand for low-calorie and sugar-free drink options, readily available in the flavored powder drinks market. However, one of the significant challenges faced by the industry is consumer concerns over the use of artificial sweeteners and flavors. As awareness of potential health risks associated with artificial ingredients grows, consumers are seeking natural and organic alternatives. Manufacturers in this market also encounter intense competition, necessitating product differentiation through innovative flavors, attractive packaging, and effective marketing strategies. Despite the challenges, the flavored powder drinks market also presents exciting opportunities, such as the growing popularity of online retail platforms. Leveraging e-commerce platforms allows manufacturers to reach a broader audience and offer a diverse range of products at competitive prices. Furthermore, the rising demand for functional beverages, offering various benefits like immune-boosting or energy-enhancing properties, opens doors for manufacturers to create innovative products in the flavored powder drinks market. Embracing these opportunities can lead to continued growth and success within the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Powder Drinks Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global flavored powder drinks Market is segmented on the type of product, packaging type and region. By product type, the market can be segmented into fruit-based, chocolate-based, and others. By packaging type, the market can be segmented into sachets, pouches, cans, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

The global flavored powder drinks market is witnessing significant growth, primarily driven by the increasing demand for convenience beverages. In today's fast-paced world, consumers are seeking quick and hassle-free options that fit their busy lifestyles. Powdered drinks emerge as a convenient solution, offering portability and easy preparation. These beverages can be carried with ease and mixed with water or other liquids to create a refreshing drink, making them perfect for on-the-go consumption.

Restraint:

The global flavored powder drinks market is experiencing growth due to rising health concerns among consumers. There is an increasing awareness of the adverse health effects of sugary and carbonated beverages, prompting consumers to seek healthier alternatives. Flavored powder drinks, with their reduced sugar content and added nutrients, are being perceived as a healthier choice. Moreover, consumers are now looking for drinks that provide functional benefits beyond just hydration. They seek beverages that offer advantages such as improved digestion, increased energy levels, or enhanced immunity. Flavored powder drinks can be formulated with a variety of functional ingredients, including vitamins, minerals, probiotics, and herbal extracts, to meet this demand.

Market Trends:

Innovative packaging is a significant trend driving the global flavored powder drinks market. Manufacturers are continuously exploring new packaging options to enhance consumer convenience, ease of use, and portability. Solutions like single-serve sachets, stick packs, and small packets cater to on-the-go consumption needs. Resealable and re-closable packaging is gaining popularity for maintaining product freshness and flavor over an extended period. Moreover, some manufacturers are also focusing on eco-friendly packaging materials to appeal to environmentally conscious consumers. By improving the consumer experience and offering enhanced convenience, innovative packaging is expected to boost the growth of the flavored powder drinks market.

The growing popularity of functional beverages is another prominent trend in the market. Consumers are increasingly seeking beverages that provide additional health benefits beyond simple hydration. As a result, manufacturers are formulating flavored powder drinks with added nutrients and functional ingredients like vitamins, minerals, probiotics, and plant extracts. These products are promoted as healthier alternatives to sugary soft drinks and juices. With a rising emphasis on health-conscious choices, the demand for functional beverages that support overall well-being is expected to continue to grow, further driving the flavored powder drinks market.

Table of Contents

• Executive Summary
  • Market Overview
  • Wheel of Fortune
• Research Methodology
  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations
• Parent Market Analysis
  • Market Overview
  • Market Size
  • Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition
• Market Dynamics & Outlook
  • Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
  • Regulatory Landscape
  • Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Flavored Powder Drinks Market by Product Type
  • Market Overview
  • fruit-based
  • chocolate-based
  • and others
• Global Flavored Powder Drinks Market by packaging type
  • Market Overview
  • sachets
  • pouches
  • cans
  • and others
• Global Flavored Powder Drinks Market Size by Region
  • Market Overview
  • North America
• USA
• Canada
  • Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
  • Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
  • Latin America
• Brazil
• Rest of Latin America
  • Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
• By Development
• By Company
• By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021
• Key Company Profiles
  • Nestle S.A. - (Switzerland)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • PepsiCo Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Coca-Cola Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Kraft Foods Group, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Mondelez International, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Dr. Pepper Snapple Group, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Unilever NV - Netherlands
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Gatorade Company, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Arizona Beverage Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Danone S.A. -(France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Suntory Holdings Ltd. -(Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Monster Beverage Corporation - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Cott Corporation - (Canada)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Ajinomoto Co. Inc. - (Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Britannia Industries Limited - (India)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Red Bull GmbH - (Austria)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Cadbury Schweppes Plc - (U.K)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Hershey Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Kraft Heinz Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Tata Global Beverages Limited - (India)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments