全球装饰服装市场规模、份额和成长分析：按产品、最终用户 - 产业预测（2023-2030）

全球装饰服装市场规模预计将从 2022 年的 258.3 亿美元增至 2030 年的 681.8 亿美元，在预测期内（2023-2030 年）年复合成长率为 12.9%。

消费者对独特且富有表现力的服装的偏好推动了个人化趋势，市场正在蓬勃发展。印刷和刺绣技术的进步正在推动该行业的成长。电子商务平台进一步促进了市场扩张，提供了更广泛的覆盖范围和可及性。总体而言，该市场的特点是创新设计、个性化时尚和不断发展的生产方式。

促进因素

客製化趋势

对个性化和独特服装的日益增长的需求正在推动市场的发展。消费者越来越多地寻求能够反映其独特风格和偏好的订製服装。消费者偏好的这种转变导致对装饰性服装的需求显着增加，例如丝网印刷和刺绣服饰，使人们可以透过时尚来表达自己的个性。

企业品牌及推广

企业正在利用装饰服装作为品牌和促销的强大工具。客製化製服、促销 T 恤以及带有徽标和设计的企业服装有助于提高品牌知名度并打造更具凝聚力的员工队伍。因此，企业部门对装饰服装的需求正在增强市场。

抑制因素

製作装饰服装涉及多种步骤，包括印花、刺绣和贴花，所有这些都需要大量劳动力和专业设备。生产成本上升可能会影响报酬率，特别是对中小型企业和个人而言，从而限制了个性化服装的承受能力。

装饰技术日新月异，面临技术挑战是该行业的常态。跟上印刷和刺绣的最新进展，以及投资最先进的设备，可能会成为某些企业的障碍。此外，确保装饰服装始终如一的品质和耐用性也带来了复杂的技术挑战。

市场趋势

消费者对独特、个人化服饰的意愿增加，正在推动市场做出调整。该公司现在提供可客製化的产品，让客户可以选择设计和颜色，甚至融入个人艺术品。这种转变是由对自我表达和个性的渴望推动的，公司利用技术透过线上平台和设计工具使客製化变得更容易。无论是印有字母组合的衬衫还是个人化图案，创造独特服装的能力正在重新定义消费者的期望并推动市场成长。

同时，人们对环境问题的认识不断提高正在影响市场。消费者永续坚持选择更永续和合乎道德生产的服饰。这项运动催生了环保印刷技术、有机织品的使用、负责任的采购等。公司正在采取旨在减少水消耗、尽量减少废弃物并使用环保染料和油墨的做法。永续性不仅仅是一个卖点；它已成为品牌忠诚度的关键促进因素，尤其是在具有环保意识的消费者中。随着永续发展成为人们关注的焦点，采用环保做法的公司可望在市场上获得竞争优势。

本报告研究和分析了全球装饰服装市场，提供市场动态和预测、細項分析、公司简介等。

目录

执行摘要

调查方法

母市场分析

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功要素
• 竞争程度

市场动态及预测

• 市场动态
• 促进因素
• 机会
• 抑制因素
• 任务
• 法规形势
• 波特的分析
• 对未来中断的特殊考察

全球装饰服饰市场：按产品

• 市场概况
• 刺绣
• 网版印刷
• 昇华法
• 数位印刷
• 其他的

全球装饰服装市场：依最终用户分类

• 市场概况
• 男性
• 女士
• 孩子

全球装饰服装市场规模（按地区）

• 市场概况
• 北美洲
• 美国
• 加拿大
• 欧洲
• 德国
• 西班牙
• 法国
• 英国
• 欧洲其他地区
• 亚太地区
• 中国
• 印度
• 日本
• 韩国
• 其他亚太地区
• 拉丁美洲
• 巴西
• 其他拉丁美洲
• 中东/非洲
• 海湾合作委员会国家
• 南非
• 其他中东/非洲

竞争形势

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• Gildan - Canada
• Fruit of the Loom, Inc. - United States
• Downtown Custom Printwear - United States
• Hanesbrands Inc. - United States
• Master Printwear - United Kingdom
• Delta Apparel, Inc. - United States
• Target Decorated Apparel - United States
• Advance Printwear Limited - United Kingdom
• Lynka - Poland
• New England Printwear - United States

Global Decorated Apparel Market size was valued at USD 22.88 billion in 2021 and is poised to grow from USD 25.83 billion in 2022 to USD 68.18 billion by 2030, growing at a CAGR of 12.9% in the forecast period (2023-2030).

The Global Decorated Apparel Market encompasses customized clothing and accessories, showcasing vibrant designs, logos, and graphics. It thrives on personalization trends, driven by consumer preferences for unique and expressive garments. Technological advancements in printing and embroidery techniques fuel industry growth. The market's expansion is further propelled by e-commerce platforms, enabling wider reach and accessibility. Overall, the Global Decorated Apparel Market is characterized by innovative designs, personalized fashion, and evolving production methods.

Top-down and bottom-up approaches were used to estimate and validate the size of decorated apparel and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global decorated apparel market is segmented on the basis of Product, Distribution channel, End user, and region. By Product, the market is segmented into Embroidery, Screen Printing, Dye Sublimation, Digital Printing, and Others. By Distribution channel, the market is segmented into Online, Offline. By End user, the market is segmented into Men, Women, Children. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers

Customization Trend

The rising desire for personalized and distinctive clothing is propelling the decorated apparel market. Consumers are increasingly in search of customized garments that mirror their unique style and preferences. This shift in consumer preference has resulted in a significant uptick in demand for embellished apparel, such as screen-printed or embroidered clothing, enabling customers to convey their individuality through fashion.

Corporate Branding and Promotions

Businesses are leveraging decorated apparel as a potent tool for branding and promotional endeavors. Tailored uniforms, promotional t-shirts, and corporate attire featuring logos and designs are contributing to heightened brand visibility and fostering a sense of cohesion among employees. The corporate sector's demand for decorated apparel is consequently bolstering the market.

Restraints

The creation of embellished clothing encompasses a range of procedures including printing, embroidery, and applique, all of which can demand substantial labor and specialized equipment. Elevated production expenses have the potential to impact profit margins, creating affordability constraints for personalized garments, particularly affecting small businesses and individuals.

Facing technological challenges is inherent in this industry due to the swift evolution of decoration techniques and technologies. Staying abreast of the latest advancements in printing and embroidery, along with the investment in cutting-edge equipment, can be a hindrance for certain enterprises. Moreover, ensuring consistent quality and durability of decorated apparel poses technical complexities.

Market Trends

The growing inclination of consumers toward unique and personalized clothing options has prompted the decorated apparel market to adapt. Companies are now offering customizable products, allowing customers to select designs, colors, and even incorporate personal artwork. This shift is fueled by the desire for self-expression and individuality, with businesses leveraging technology to facilitate easy customization through online platforms and design tools. Whether it's monogrammed shirts or personalized graphics, the capability to create distinct apparel is redefining consumer expectations and propelling market expansion.

Simultaneously, a heightened awareness of environmental issues is influencing the decorated apparel market. Consumers are increasingly advocating for more sustainable and ethically produced clothing choices. This movement has given rise to eco-friendly printing techniques, the use of organic fabrics, and responsible sourcing. Companies are embracing practices that aim to reduce water consumption, minimize waste, and employ eco-friendly dyes and inks. Sustainability is not just a selling point; it has become a key driver of brand loyalty, particularly among environmentally conscious consumers. As sustainability takes center stage, businesses that adopt eco-friendly practices are poised to gain a competitive advantage in the decorated apparel market.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Decorated Apparel Market by Product
• Market Overview
• Embroidery
• Screen Printing
• Dye Sublimation
• Digital Printing
• and Others
• Global Decorated Apparel Market by End user
• Market Overview
• Men
• Women
• and Children
• Global Decorated Apparel Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• Gildan - Canada
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Fruit of the Loom, Inc. - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Downtown Custom Printwear - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Hanesbrands Inc. - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Master Printwear - United Kingdom
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Delta Apparel, Inc. - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Target Decorated Apparel - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Advance Printwear Limited - United Kingdom
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Lynka - Poland
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• New England Printwear - United States
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments