行动扩增实境：市场规模、份额、成长分析、按设备类型、按应用划分 - 产业预测 (2023-2030)

2021年全球行动扩增实境市场规模达到126亿美元，从2022年的165.1亿美元成长到2030年的1,431.6亿美元，在2023-2030年的预测期内，预计复合年增长率为31%。

行动扩增实境市场旨在透过在现实世界中迭加虚拟内容、促进与数位物件的互动以及对资讯的即时存取来增强用户的数位体验。这个市场正在利用智慧型手机的普及、技术进步以及对身临其境型体验不断增长的需求所带来的机会。 5G 网路的发展将有助于实现更快的连接，实现即时串流媒体和更复杂的扩增实境互动。此外，人工智慧和机器学习技术的融合增强了识别和追踪能力，实现更个人化和身临其境型的体验。儘管存在追踪准确性和设备相容性等挑战，行动扩增实境市场仍具有巨大的创新和成长潜力。不断的技术开拓、网路基础设施的完善以及人工智慧的日益融合，预计将进一步扩大各行业的市场应用。

使用自上而下和自下而上的方法来估计和检验全球行动扩增实境市场的规模，并估计其他各个相关子市场的规模。用于估计市场规模的调查方法包括以下细节：确定市场主要参与者的二次研究，以及确定各自区域的市场占有率的主要和次要研究。整个过程包括研究主要企业的年度报告和财务报告，以及广泛的采访，以获得首席执行官、副总裁、董事和营销负责人等行业领导者的关键见解。马苏。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过详细考虑，并透过初步研究检验并进行分析，以获得最终的定量和定性资料。

本报告的目标细分市场

全球行动扩增实境市场按设备类型、应用程式和地区进行细分。就设备类型而言，市场分为智慧型手机、平板电脑、个人数位助理 (PDA) 等。依应用细分，市场分为消费者、医疗保健、企业、商业、航太/国防等。按地区划分，市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。

促进因素

2022 年，扩增实境(AR) 硬体（尤其是智慧型手机和智慧眼镜）取得了重大进展。苹果、三星和微软等主要企业已经推出了具有更高处理能力、更高解析度的显示器和改进的相机功能的装置。这些进步有助于打造更身临其境、更真实的行动扩增实境体验。

2022 年，行动扩增实境应用程式的广泛采用继续在各个行业中扩展。在零售领域，宜家和丝芙兰等公司已经整合了扩增实境工具，使客户能够在购买前直观地看到家具或虚拟试用化妆品。同样，在医疗保健领域，AR 技术也被应用于改善手术训练、病患教育和整体医疗结果。

抑制因素

行动扩增实境的普及引发了对用户隐私和安全的担忧。在与 AR互动中收集和分析个人资料引发了对资料隐私问题的质疑，这促使需要严格的资料保护条例和有效的措施来解决这些问题。我是。

儘管取得了显着的进步，但行动扩增实境技术仍面临着某些局限性，包括设备相容性、追踪准确性和电池寿命方面的挑战。这些技术限制可能会影响用户体验并阻碍 AR 的广泛采用，尤其是在复杂的应用程式中。

市场趋势

2022 年，AR 云端技术将成为焦点，使虚拟物体更容易永久固定在现实世界位置。这项发展为 AR 体验共用、无缝物件识别和数位内容的延续铺平了道路，有助于整体增强行动扩增实境体验。

随着流行的社交媒体平台将 AR 功能融入其介面，社交 AR 将在 2022 年获得巨大发展势头。 Snapchat 在 AR 滤镜和效果方面的持续成功，加上 Facebook 透过 Instagram 和 Messenger 进入 AR 领域，凸显了社群 AR 体验的日益普及。这种创新趋势改变了用户与朋友和追踪者共用AR 内容的方式。

目录

执行摘要

母市场分析

• 市场概况
• 市场规模
• 市场动态
• 促进因素
• 机会
• 抑制因素
• 任务
• 关键市场洞察
• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
• 促进因素
• 机会
• 抑制因素
• 任务
• 监管形势
• 波特的分析
• 竞争公司之间的敌对关係
• 替代产品的威胁
• 买方议价能力
• 新进入者的威胁
• 供应商的议价能力
• 对未来中断的特殊考察
• 政治影响力
• 经济影响
• 社会影响
• 技术影响
• 对环境造成的影响
• 法律影响

全球行动扩增实境市场：按设备类型

• 市场概况
• 智慧型手机
• 药片
• 个人数位助理(PDA)(PDA)
• 其他的

全球行动扩增实境市场：按应用分类

• 市场概况
• 消费者
• 卫生保健
• 公司
• 商业的
• 航太/国防
• 其他的

按地区分類的行动扩增实境全球市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争形势

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 按发展
• 按公司
• 按年份
• 近期市集活动
• 主要企业市场占有率（2021年）
• 主要企业简介
  • Apple Inc. (US)
  • Google LLC (US)
  • Microsoft Corporation (US)
  • Facebook, Inc. (US)
  • Niantic, Inc. (US)
  • Magic Leap, Inc. (US)
  • Snap Inc. (US)
  • Unity Technologies (US)
  • Vuzix Corporation (US)
  • PTC Inc. (US)
  • Blippar Ltd. (UK)
  • Zappar Ltd. (UK)
  • Wikitude GmbH (Austria)
  • Samsung Electronics Co., Ltd. (South Korea)
  • Sony Corporation (Japan)
  • Qualcomm Incorporated (US)
  • Lenovo Group Limited (China)
  • HTC Corporation (Taiwan)
  • DAQRI LLC (US)
  • Marxent Labs, LLC (US)

Global Mobile Augmented Reality Market size was valued at USD 12.6 Billion in 2021 and is poised to grow from USD 16.51 Billion in 2022 to USD 143.16 Billion by 2030, at a CAGR of 31% during the forecast period (2023-2030).

The mobile augmented reality market aims to enhance users' digital experiences by overlaying virtual content onto their real-world surroundings, facilitating interaction with digital objects and real-time access to information. This market capitalizes on opportunities driven by the widespread adoption of smartphones, technological advancements, and the growing demand for immersive experiences. The evolution of 5G networks contributes to faster connectivity, enabling real-time streaming and more complex augmented reality interactions. Additionally, the integration of artificial intelligence and machine learning technologies enhances recognition and tracking capabilities, resulting in more personalized and immersive experiences. Despite challenges such as tracking accuracy and device compatibility, the mobile augmented reality market holds significant potential for innovation and growth. Ongoing technological developments, improvements in network infrastructure, and increased integration of artificial intelligence are expected to further expand the market's applications across various industries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Augmented Reality Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The global mobile augmented reality market is segmented on the device type, application, and region. In terms of device type, the market is segmented into smartphones, tablets, personal digital assistants (PDAs), and others. With respect to classification by application, the market is segmented into consumer, healthcare, enterprise, commercial, aerospace & defense, and others. Regionwise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers:

In 2022, significant progress was made in augmented reality hardware, particularly in smartphones and smart glasses. Key players such as Apple, Samsung, and Microsoft unveiled devices featuring enhanced processing power, higher-resolution displays, and improved camera capabilities. These advancements contribute to a more immersive and lifelike mobile augmented reality experience.

The widespread adoption of mobile augmented reality applications continued to grow across various industries in 2022. In the retail sector, companies like IKEA and Sephora integrated augmented reality tools, allowing customers to visualize furniture or virtually try on makeup before making a purchase. Similarly, in the healthcare sector, AR technology found applications in surgical training, patient education, and enhancing overall healthcare outcomes.

Restraints:

The growing prevalence of mobile augmented reality has given rise to apprehensions regarding user privacy and security. The gathering and analysis of personal data during AR interactions have sparked inquiries into data privacy issues, prompting the need for stringent data protection regulations and effective measures to address these concerns.

Despite notable progress, mobile augmented reality technology grapples with specific limitations, such as challenges related to device compatibility, tracking accuracy, and battery life. These technical constraints have the potential to influence the user experience and pose obstacles to the broader adoption of AR, especially in more intricate applications.

Market Trends:

The year 2022 witnessed a growing emphasis on AR Cloud technology, facilitating the persistent anchoring of virtual objects in real-world locations. This development opens avenues for shared AR experiences, seamless object recognition, and the continuity of digital content, contributing to an enhanced overall mobile augmented reality encounter.

In 2022, social augmented reality gained significant momentum, with popular social media platforms incorporating AR features into their interfaces. Snapchat's sustained success with AR filters and effects, coupled with Facebook's foray into AR through Instagram and Messenger, underscored the escalating popularity of social augmented reality experiences. This transformative trend reshaped how users engage and share AR content with their friends and followers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Mobile Augmented Reality Market by Device Type
• Market Overview
• Smartphones
• Tablets
• Personal Digital Assistants (PDAs)
• and Others

Global Mobile Augmented Reality Market by Application

• Market Overview
• Consumer
• Healthcare
• Enterprise
• Commercial
• Aerospace & Defense
• and Others
• Global Mobile Augmented Reality Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• Apple Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Google LLC (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Microsoft Corporation (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Facebook, Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Niantic, Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Magic Leap, Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Snap Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Unity Technologies (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Vuzix Corporation (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• PTC Inc. (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Blippar Ltd. (UK)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Zappar Ltd. (UK)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Wikitude GmbH (Austria)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Sony Corporation (Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Qualcomm Incorporated (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Lenovo Group Limited (China)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• HTC Corporation (Taiwan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• DAQRI LLC (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Marxent Labs, LLC (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments