市场调查报告书
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全球天然化妆品市场规模、份额、成长分析、按产品、分销管道 - 2023-2030 年产业预测Global Natural Cosmetics Market Size, Share, Growth Analysis, By Product(Skin Care, Hair Care), By Distribution Channels(Supermarket, Specialty Stores) - Industry Forecast 2023-2030 |
2022年全球天然化妆品市场规模为395.2亿美元,在预测期(2024-2031年)从2023年的415亿美元成长到2031年的614.1亿美元,预计复合年增长率为5.02% 增长到2031年的614.1亿美元,预计复合年增长率为5.02% 增长。
市场成长预计将受到环保意识不断增强和美容产品需求不断增长的共同推动。消费者对化学化妆品有害影响的认识不断增强,推动了对天然产品的需求激增。塔塔哈珀 (Tata Harper) 是转向天然替代品的先驱,在亲身体验了合成化学品的缺点后推出了自己的生意。随着天然产品的好处越来越多的认可,欧莱雅等大公司也纷纷涉足,推出了 Botanaire(植物来源染髮剂)等创新产品。此举反映了投资研发以扩大天然产品范围的更广泛趋势。随着需求的增加,天然产品越来越多地透过各种分销管道获得,包括超级市场、大卖场、便利商店、专卖店和线上平台。线上分销管道的兴起为传统零售商带来了激烈的竞争,迫使零售商增加线上业务以展示其产品系列有效地吸引消费者。
自上而下和自下而上的方法已用于预测和检验全球天然化妆品市场的规模,并预测其他各个相关子市场的规模。用于估计市场规模的调查方法包括以下详细资讯:透过二次研究确定市场中的主要企业,并透过初步和二次研究确定每个地区的市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访,以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过详细考虑,并透过初步研究检验并进行分析,以获得最终的定量和定性资料。
全球天然化妆品细分市场分析
全球天然化妆品市场按产品、分销管道和地区细分。依产品划分,市场分为护肤、护髮品、香水和彩妆。依最终用户划分,市场分为超级市场、专卖店、便利商店和网路商店。按地区划分,市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。
全球天然化妆品市场的驱动因素
永续性在消费者选择中的重要性显着增加,影响着许多领域的购买决策。天然化妆品采用永续生产、利用可再生材料,并且通常采用生物分解性材料包装,与具有环保意识的消费者的原则产生了强烈共鸣。减少碳排放和支持道德商业的趋势正在推动天然化妆品需求的激增。
全球天然化妆品市场的限制因素
确保优质天然有机成分的供应对于化妆品行业的製造商来说是一项重大挑战。这些公司通常依赖专门的萃取物、精油和其他天然成分,所有这些都容易受到季节性波动、气候变迁和种植面积限制的影响。维持这些成分的一致供应链是一个主要障碍,特别是对于小型和偏远生产商。
全球天然化妆品市场趋势
消费者要求对化妆品成分有全面的了解,选择清洁透明的美容产品,包括选择不含有害化学物质、合成香料和其他潜在有害物质的产品,并且越来越喜欢这种趋势。强调成分透明、倡导清洁美容配方的品牌赢得了消费者的广泛欢迎和支持。
Global Natural Cosmetics Market size was valued at USD 39.52 billion in 2022 and is poised to grow from USD 41.50 billion in 2023 to USD 61.41 billion by 2031, growing at a CAGR of 5.02% during the forecast period (2024-2031).
The market's growth is expected to be driven by a combination of heightened environmental awareness and increasing demand for beauty products. This surge in demand for natural products is spurred by consumers' heightened understanding of the adverse effects of chemical-laden cosmetics. Tata Harper, a pioneer in this shift towards natural alternatives, established her business after firsthand experiences with the drawbacks of synthetic chemicals. With the recognition of the benefits of natural products, major players like L'Oreal have entered the fray with innovations like Botanea, a plant-based hair color. This move reflects a broader trend towards investing in research and development to expand the range of natural offerings. As demand grows, natural products are becoming more accessible through various distribution channels including supermarkets, hypermarkets, convenience stores, specialty shops, and online platforms. The rise of online distribution channels presents traditional retailers with formidable competition, prompting them to enhance their online presence to showcase their product portfolios and engage consumers effectively.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Natural Cosmetics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Natural Cosmetics Market Segmental Analysis
Global Natural Cosmetics Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into skin care, hair care, fragrance, color cosmetic. By end user, market is segmented into supermarket, specialty stores, convenience stores, online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Natural Cosmetics Market
The prominence of sustainability in consumer choices has surged significantly, influencing purchasing decisions across various sectors. Natural cosmetics, frequently crafted through sustainable methods, utilizing renewable materials, and packaged in biodegradable materials, resonate strongly with the principles of eco-conscious consumers. The inclination to diminish carbon emissions and endorse ethical businesses has fueled the surge in demand for natural cosmetics.
Restraints in the Global Natural Cosmetics Market
Securing a dependable stream of premium natural and organic ingredients poses a considerable challenge for manufacturers in the cosmetics industry. These companies frequently depend on specialized plant extracts, essential oils, and other natural elements, all of which are susceptible to seasonal fluctuations, climate shifts, and restricted cultivation zones. Maintaining a consistent supply chain for these ingredients presents a significant obstacle, particularly for smaller producers or those situated in remote locales.
Market Trends of the Global Natural Cosmetics Market
Consumers are showing a growing preference for clean and transparent beauty products, seeking comprehensive knowledge about the ingredients present in their cosmetics and opting for items devoid of harmful chemicals, synthetic fragrances, and other potentially harmful substances. Brands emphasizing ingredient transparency and advocating for clean beauty formulations are witnessing substantial popularity and support from consumers.