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市场调查报告书

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1447783

全球休閒旅游市场规模、份额、成长分析（按旅行者类型、支出类型划分）－2024-2031 年产业预测

Global Leisure Travel Market Size, Share, Growth Analysis, By Traveler Type(Solo, Group), By Expenditure Type(Lodging, Transportation) - Industry Forecast 2024-2031

出版日期: 2024年02月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球休閒旅游市场规模将为3403.7亿美元，预测期内（2024-2031年）复合年增长率为22.6%，从2023年的4173亿美元增至2031年的2.129万亿美元。预计将增长至美国6000万美元。

全球休閒旅游市场是一个快速发展的行业，为寻求休閒和娱乐体验的旅客提供各种各样的服务和活动。在 COVID-19 大流行之前，由于对难忘假期的需求增加，尤其是收入不断增加的中产阶级，该市场正在经历稳定增长。然而，疫情打断了这一成长轨迹，导致国际观光急剧下滑。旅行限制和边境关闭严重限制了休閒旅游市场。目前，在国内旅游的支撑下，市场正逐步復苏。在市场重组中，国际观光已退居二线，游客更青睐注重自然户外活动的当地目的地。市场上实施的严格健康通讯协定反映出健康和安全问题日益严重，也影响了市场的成长。技术进步正在对休閒旅游市场产生重大影响。行动应用程式和线上平台的兴起彻底改变了市场的运作方式。旅游业者正在利用数位行销策略来推动市场需求。此外，随着旅客越来越意识到自己对环境的影响，环保旅行选择也越来越受欢迎。休閒旅游市场也出现了一些利基细分市场，例如探险旅游、健康旅游和文化体验。随着旅客寻求身临其境的真实体验，这些利基类别越来越受欢迎。将休閒旅行与工作结合的「办公渡假」的兴起正在促进市场的进一步扩大。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

Marriott International, Inc.（USA）
Accor SA（France）
Ctrip.com International Ltd.（China）
InterContinental Hotels Group（IHG）（UK）
Expedia Group, Inc.（USA）The Priceline Group, Inc.（USA）
Hilton Worldwide Holdings Inc.（USA）
American Express Global Business Travel（USA）
Booking Holdings Inc.（USA）
TripAdvisor, Inc.（USA）
Airbnb, Inc.（USA）
Royal Caribbean Group（USA）
Norwegian Cruise Line Holdings Ltd.（USA）
Qantas Airways Limited（Australia）
Delta Air Lines, Inc.（USA）
Lufthansa Group（Germany）
Air Canada（Canada）
Turkish Airlines（Turkey）
Emirates Group（United Arab Emirates）
Singapore Airlines Limited（Singapore）
China Southern Airlines Co., Ltd.（China）
Carnival Corporation & plc（USA）
LATAM Airlines Group SA（Chile）
Japan Airlines Co., Ltd.（Japan）
ANA Holdings Inc.（Japan）

简介目录

Product Code: SQMIG25O2016

Global Leisure Travel Market size was valued at USD 340.37 Billion in 2022 and is poised to grow from USD 417.30 Billion in 2023 to USD 2129.96 Billion by 2031, at a CAGR of 22.6% during the forecast period (2024-2031).

The global leisure travel market is a rapidly evolving sector, offering a diverse array of services and activities for travelers seeking recreational and enjoyable experiences. Prior to the COVID-19 pandemic, this market was experiencing steady growth, driven by increased demand for memorable vacations, particularly among the middle-class population with rising incomes. However, the pandemic disrupted this growth trajectory, leading to a sharp decline in international tourism. Travel constraints and border closures severely restricted the leisure travel market. Currently, the market is slowly rebounding with the assistance of domestic tourism. International tourism has taken a backseat in the reshaped market, with travelers showing a preference for local destinations focusing on nature-based outdoor activities. The stringent health protocols imposed on the market are also influencing its growth, reflecting heightened health and safety concerns. Technological advancements have significantly impacted the leisure travel market. The rise of mobile apps and online platforms has revolutionized how the market operates. Travel providers are utilizing digital marketing strategies to drive market demand. Additionally, environmentally conscious travel options are gaining traction as travelers become more mindful of their environmental impact. The leisure travel market has also witnessed the emergence of niche segments, including adventure travel, wellness tourism, and cultural experiences. As travelers seek immersive and authentic experiences, these niche categories are becoming increasingly popular. A notable trend in the market is the rise of "workcations," where individuals blend leisure travel with professional commitments, contributing to further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Leisure Travel and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Leisure Travel Market Segmental Analysis

By traveler type, the market is segmented into solo, group. The market can be divided into conventional channels and online channels based on sales channels. If market segmentation is done on the basis of age group, we end up with the following categories: Baby Boomers, Generation X, Millennials, Generation Z. Based on Expenditure Type, the market segmentation leads to categories like Lodging, Transportation, Food and Beverages, Events & Entertainment, and Others. Bifurcating the market by region gives us North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Leisure Travel Market

A larger segment of the global population now has the financial means to indulge in leisure travel due to the rise in disposable incomes worldwide. The expanding middle-class population, particularly notable in emerging economies, exhibits a keen interest in exploring new destinations and expanding their travel experiences. As disposable incomes increase, families and individuals are allocating a larger portion of their budgets to travel, contributing to the growth of the leisure travel industry.

Technological innovations have transformed the landscape of the leisure travel market. These advancements, including the proliferation of online platforms and mobile travel apps, have made researching, planning, and booking trips more accessible to travelers. This shift is largely driven by the widespread use of the internet. These improvements have made travel options more cost-effective and efficient. Advancements in transportation technology, such as fuel-efficient aircraft and high-speed trains, have also played a role in facilitating market growth.

Restraints in the Global Leisure Travel Market

Several economic shifts and conditions can have adverse effects on the leisure travel market. Recessions, global uncertainties, and economic fluctuations are among these factors. During economic downturns, leisure travel often experiences a decline in bookings and travel budgets as consumers tend to cut back on luxury expenses like travel. The aftermath of the COVID-19 pandemic serves as a prime example, with leisure travel facing severe restrictions due to heightened health and safety measures and economic concerns.

The growing awareness of environmental issues has also impacted the market. The global population is increasingly conscious of the carbon footprint associated with international transportation, posing a potential threat to the market. Concerns over the negative impact of air travel on climate change and other environmental issues have prompted changes in the market. Travelers are seeking more eco-conscious travel options, such as trains or participation in carbon offset programs. Environmental regulations are also driving the market towards emission control, leading to high costs in research and development. This heightened environmental consciousness is also limiting destination options, which can hinder the growth of the leisure travel market.

Market Trends of the Global Leisure Travel Market

Embracing Experiential Travel: A significant trend reshaping the leisure travel market is the shift towards experiential travel. Travelers are increasingly seeking unique and authentic experiences over simply visiting popular tourist destinations around the globe. This trend has given rise to new types of travel activities, such as cultural immersion, adventure travel, culinary tourism, and ecotourism. Travelers are eager to fully understand and immerse themselves in the destinations they visit, engaging with local cultures and cuisines. In response to this demand, travel companies have introduced more experiential-focused packages in their product offerings to attract consumers who prioritize experiential travel. These packages are tailored to include a range of activities that cater to this growing demand.

Digital Transformation and Online Booking: The digital revolution has significantly transformed the leisure travel industry. Consumers now prefer the convenience of booking their trips online. The popularity of online platforms such as travel agency websites and mobile travel apps has surged. These platforms allow travelers to research destinations, book accommodations and flights, compare prices, and manage their itineraries all from one location. The rise of online travel agencies (OTAs) like Airbnb and Booking.com has further fuelled this trend. Travelers are increasingly seeking seamless and personalized digital experiences when arranging their trips. As technology continues to advance, this trend is expected to continue growing.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Leisure Travel Market by Traveler Type

Market Overview
Solo
Group

Global Leisure Travel Market by Expenditure Type

Market Overview
Lodging
Transportation
Food and Beverages
Events & Entertainment
and Others

Global Leisure Travel Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Marriott International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accor S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ctrip.com International Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InterContinental Hotels Group (IHG) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Expedia Group, Inc. (USA)The Priceline Group, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hilton Worldwide Holdings Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
American Express Global Business Travel (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Booking Holdings Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TripAdvisor, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airbnb, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royal Caribbean Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Norwegian Cruise Line Holdings Ltd. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qantas Airways Limited (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Delta Air Lines, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lufthansa Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Air Canada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Turkish Airlines (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Emirates Group (United Arab Emirates)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Singapore Airlines Limited (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Southern Airlines Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carnival Corporation & plc (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LATAM Airlines Group S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Japan Airlines Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ANA Holdings Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments