商业分析软体的全球市场规模、份额和成长分析：按技术、功能和工具分类 - 产业预测（2024-2031）

2022年全球商业分析软体市场规模将为380亿美元，从2023年的421.8亿美元成长到2031年的972.1亿美元，预测期（2024-2031）预计复合年增长率为11%。

各行业的公司都开始意识到基于资料做出决策的好处。更轻鬆地获取巨量资料和先进的分析工具使企业能够从资料中得出结论，并利用这些知识来改善业务、开拓新市场并做出明智的策略决策。

商业分析软体快速整合了机器学习（ML）和人工智慧（AI）技术。人工智慧和机器学习演算法正在改进规范性和预测性分析能力，使企业能够预测趋势、自动化重复流程并从资料中获得更有意义的见解。

推动业务分析软体市场成长的主要因素之一是云端处理。云端基础的分析解决方案可扩展、弹性且经济实惠，使各种规模的企业能够更轻鬆地存取和利用强大的分析工具，而无需进行重大基础设施投资。

目录

执行摘要

• 市场概况
• 命运之轮

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模估算
• 市场假设与限制

母市场分析

• 市场概况
• 市场规模
• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 监管环境
• 波特的分析
• 对未来中断的特殊考虑

全球商业分析软体市场：依技术分类

• 市场概况
• 云端商业智慧
• 行动商业智慧
• 社会商业智慧
• 传统商业智慧

全球商业分析软体市场：按功能

• 市场概况
• 商业管理
• 金融
• 资讯/发展
• 销售和行销

全球商业分析软体市场：依工具分类

• 市场概况
• 仪表板/记分板
• OLAP/视觉化工具
• 预测分析/查询
• 报告/搜寻工具

全球商业分析软体市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Tableau Software（acquired by Salesforce）
• QlikTech International AB
• Adobe Inc.
• Teradata Corporation
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Domo, Inc.
• Alteryx, Inc.
• Informatica Corporation
• Sisense Inc.
• IBM Corporation
• Google LLC
• RapidMiner, Inc.
• GoodData Corporation
• ThoughtSpot, Inc.

Global Business Analytics Software Market size was valued at USD 38 billion in 2022 and is poised to grow from USD 42.18 billion in 2023 to USD 97.21 billion by 2031, growing at a CAGR of 11% in the forecast period (2024-2031).

Companies in a variety of sectors were starting to see the benefits of making decisions based on data. With the increasing accessibility of big data and sophisticated analytics tools, businesses were able to draw conclusions from their data and use that knowledge to improve operations, find new markets, and make well-informed strategic decisions.

Business analytics software was rapidly integrating machine learning (ML) and artificial intelligence (AI) technology. Prescriptive and predictive analytics capabilities were being improved by AI and ML algorithms, allowing companies to foresee trends, automate repetitive processes, and extract more meaningful insights from their data.

One of the main factors driving the market growth for business analytics software was cloud computing. Because cloud-based analytics solutions are scalable, flexible, and affordable, companies of all sizes may more easily access and use robust analytics tools without having to make large infrastructure investments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Analytics Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Analytics Software Market Segmental Analysis

The technology, function, tool, deployment, end-use, and regional segments of the worldwide business analytics software market are used for market analysis. The market is divided into four categories based on technology: traditional business intelligence, social business intelligence, cloud business intelligence, and mobile business intelligence. The market is divided into executive management, finance, information and deployment, sales, and marketing segments based on function. The market is divided into tool categories, such as dashboards and scoreboards, data & reporting tools, OLAP & visualization tools, and predictive analysis & query. The market is divided into hosted and on-premise segments based on deployment. The market is divided into manufacturing, media & entertainment, government, healthcare, IT & telecom, and bfsi, among other end-user categories. The market is divided into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa based on geographic regions.

Drivers of the Global Business Analytics Software Market

Having access to real-time insights is essential in the hectic corporate world of today. Real-time data analysis is made possible by business analytics software, which facilitates quick decision-making.

Restraints in the Global Business Analytics Software Market

Cell-based assay development and execution might need a lot of resources; reagent, equipment, and experienced people costs can be prohibitive, especially for smaller research organizations.

Market Trends of the Global Business Analytics Software Market

Rise of AI and Advanced Analytics: There is an increasing amount of integration occurring between AI and advanced analytics approaches, such as machine learning. These technologies lead to more accurate and timely insights, process automation, and improved predictive capabilities.

Increasing Focus on Data-Driven Decision Making: Businesses in a variety of sectors are realizing the benefits of data-driven decision making. They may get useful insights from large data sets using business analytics software, which helps them make well-informed strategic decisions.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Business Analytics Software Market by Technology

• Market Overview
• Cloud Business Intelligence
• Mobile Business Intelligence
• Social Business Intelligence
• Traditional Business Intelligence

Global Business Analytics Software Market by Function

• Market Overview
• Executive Management
• Finance
• Information and Deployment
• Sales and Marketing

Global Business Analytics Software Market by Tool

• Market Overview
• Dashboards & Scoreboards
• OLAP & Visualization Tools
• Predictive Analysis & Query
• Reporting & Search Toolst

Global Business Analytics Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (acquired by Salesforce)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments