全球消费性电器产品市场规模、份额、成长分析、按类型、分销管道 - 产业预测 2024-2031

2022年全球消费电器产品市场规模将为6840亿美元，从2023年的7221亿美元增长到2031年的11140.9亿美元，在预测期内（2024-2031年）预计复合年增长率为5.57%。

全球生活水准的提高、包括人均收入在内的消费者支出的增加以及消费者偏好的变化正在刺激消费性电子市场的扩张。疫情期间，在家工作的规范获得了广泛接受，并在推动全球家用白色家电的需求方面发挥了重要作用。已开发国家和新兴国家人民购买力的提高导致了各种生活方式的改变，对市场成长产生了积极影响。奢侈品牌家电的全球销售量往往在假期季节上升，北美和欧洲等已开发地区的需求旺盛。另一方面，人口成长和相关的都市化正在推动亚洲市场的成长。

智慧家电在居家便利性、安全性和保障性方面为消费者带来许多好处。这些好处来自于利用人工智慧、物联网、非接触式介面和整合智慧家庭系统等最尖端科技。此外，全球精通技术的客户对具有复杂功能的尖端电子设备的大量需求正在推动市场的上升趋势。这正在推动智慧家电产业的成长。

加速市场发展的主要因素之一是智慧家电的日益普及。智慧家电包括智慧空调、暖通空调系统、精巧的冰箱和烹饪用具，所有这些都经过编程，可根据用户行为实现尽可能高的能源效率。韩国 LG 电子就是一个例子，该公司于 2022 年 4 月在印度推出了一系列支援人工智慧的家用电器。该系列包括节能空调、AI直驱洗衣机、InstaView门室内冰箱等，展示了业界在融合最尖端科技方面的进展。

目录

执行摘要

• 市场概况
• 命运之轮

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模估算
• 市场假设与限制

母市场分析

• 市场概况
• 市场规模
• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 监管形势
• 波特的分析
• 对未来中断的特殊考虑

全球电器产品市场：按类型

• 市场概况
• 主要家电产品
• 小家电/智慧家电

全球电器产品市场：按分销管道划分

• 市场概况
• 超级市场/大卖场
• 专卖店
• 线上/电子商务
• 其他的

全球电器产品市场规模：依地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争形势

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• Samsung Electronics Co., Ltd.（South Korea）
• Whirlpool Corporation（United States）
• LG Electronics Inc.（South Korea）
• Haier Group Corporation（China）
• Electrolux AB（Sweden）
• BSH Hausgerate GmbH（Germany）
• Panasonic Corporation（Japan）
• Midea Group Co., Ltd.（China）
• Toshiba Corporation（Japan）
• Groupe SEB（France）

Global Household Appliances Market size was valued at USD 684 billion in 2022 and is poised to grow from USD 722.10 billion in 2023 to USD 1114.09 billion by 2031, growing at a CAGR of 5.57% in the forecast period (2024-2031).

Global improvements in living standards, rising consumer spending that includes per capita income, and changing consumer tastes all work together to fuel the expansion of the home appliance market. During the pandemic, the work-from-home norm gained great acceptance and played a big role in driving up demand for domestic white goods globally. Increased purchasing power among populations in developed and emerging countries has led to various lifestyle changes that have a favorable impact on market growth. Global sales of luxury brand appliances often rise during the holiday season, with developed regions such as North America and Europe exhibiting strong demand. In the meantime, rising population and concomitant urbanization are driving growth in the Asian market.

Smart home appliances offer numerous benefits to customers in terms of home convenience, safety, and security. These benefits originate from their utilization of cutting-edge technology, including artificial intelligence, the Internet of Things, touchless interfaces, and integrated smart home systems. The market's upward trend is additionally spurred by the abundance of opportunities for cutting-edge electronic appliances with sophisticated features, which are in high demand from tech-savvy customers across the globe. This, in turn, is promoting the growth of the smart home appliance industry.

One of the main factors driving the market's acceleration is the growing popularity of smart home appliances, which include smart air conditioners, HVAC systems, creative refrigerators, and cooking appliances that are all programmed for the best possible energy efficiency based on user behavior. One example is the South Korean company LG Electronics, which in April 2022 released a range of AI-enabled appliances in India. This range, which includes energy-efficient air conditioners, AI direct-drive washing machines, and InstaView door-in-door refrigerators, demonstrates the industry's advance towards cutting-edge technology integration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Appliances Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Appliances Market Segmental Analysis

Global home appliance sales are broken down into categories according to product type, mode of delivery, and geographical area. Three categories of appliances make up the market: big appliances (such as washing and drying machines, refrigerators, food processors, microwave ovens, and humidifiers), small appliances (such as coffee makers, food processors, and humidifiers), and smart home appliances. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online/e-commerce, and others. Based on geographic regions, the market is split into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa.

Drivers of the Global Household Appliances Market

Time-saving and convenient products like voice-activated gadgets, smart ovens, and robotic vacuum cleaners are in high demand due to busy lifestyles and dual-income households.

Restraints in the Global Household Appliances Market

The adoption of smart appliances may be slowed down by worries about cybersecurity and data privacy, especially among more circumspect consumers.

Market Trends of the Global Household Appliances Market

Smart Connectivity: A popular trend is the increasing integration of smart technology and the Internet of Things (IoT) with household appliances. Customers are looking for appliances with automation, remote control capability, and real-time data monitoring.

Health and Hygiene: The COVID-19 pandemic has increased awareness of cleanliness and hygiene, which has resulted in advancements in the design of self-sanitizing appliances, antimicrobial surfaces, and sophisticated air filtration systems.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Household Appliances Market by Type

• Market Overview
• Major Appliances
• Small Appliances and Smart Home Appliances

Global Household Appliances Market by Distribution Channel

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online/E-commerce
• and Others

Global Household Appliances Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments