市场调查报告书
商品编码
1454200
全球个人化礼品市场规模、份额、成长分析(按产品类型、最终用户、分销管道)- 产业预测,2024-2031 年Global Personalized Gifts Market Size, Share, Growth Analysis, By Product Type, By End-User, By Distribution Channels - Industry Forecast 2024-2031 |
在预测期(2024-2031年),全球个人化礼品市场规模预计为291亿美元,从2023年的308.2亿美元成长到2031年的487.5亿美元,预计复合年增长率为5.9% 。
随着向亲人和朋友赠送手工製作的个人化礼物的趋势不断增长,我们预计短期内对个人化礼物的需求将会增加,特别是环保的选择。这一趋势为个人化礼品市场的公司提供了广阔的机会,并促使他们优先使用有机和天然材料,以减少对环境的影响。然而,消费者的自愿选择和不断变化的偏好要求行业保持一致的礼品解决方案。为了应对这项挑战,企业正在策略性地扩大业务,利用线上平台,开设新店,并与线下和线上的各种零售商建立合作伙伴关係。此外,智慧型手机的普及和快速数位化预计将推动市场扩张。透过追求雄心勃勃的扩大策略,公司旨在增加个人化礼品产品的可及性,从而推动销售并推动近期市场成长。
Global personalized gift market size was valued at USD 29.1 billion in 2022 and is poised to grow from USD 30.82 billion in 2023 to USD 48.75 billion by 2031, growing at a CAGR of 5.9% during the forecast period (2024-2031).
The increasing inclination towards sending personalized and handcrafted gifts to loved ones and friends is expected to drive the demand for personalized gifts in the foreseeable future, with a particular emphasis on eco-friendly options. This trend presents promising opportunities for companies in the personalized gifts market, prompting them to prioritize the use of organic and natural materials to mitigate environmental impact. However, the industry faces challenges in maintaining a consistent gifting solution due to consumers' spontaneous choices and evolving preferences. To meet this challenge, businesses are strategically expanding their operations, leveraging online platforms, opening new stores, and establishing partnerships with various retailers both offline and online. Furthermore, the proliferation of smartphones and rapid digitization are anticipated to facilitate market expansion. By pursuing ambitious expansion strategies, companies aim to enhance the accessibility of their personalized gift offerings, thereby driving sales and fueling market growth in the foreseeable future.
Top-down and bottom-up approaches were used to estimate and validate the size of the global personalized gift market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Personalized Gift Market Segmental Analysis
The global personalized gifts market is segmented by product type, end-user distribution channel, and region. Based on product type, the market can be segmented into non-photo and photo personalized gifts. Based on end-users, the market is segmented into women, unisex, kids, and men. Based on distribution channels, the market can be segmented into online and offline channels. And lastly, based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Personalized Gift Market
Social media platforms exert considerable influence in stimulating interest for personalized gifts through the display of distinct gift concepts, customer endorsements, and content generated by users. Personalized product promotion by influencers and brand ambassadors further enhances their exposure and attractiveness to a broader demographic, thus playing a pivotal role in fueling demand for such offerings.
Restraints in the Global Personalized Gift Market
Personalized gifts typically involve gathering and utilizing personal information such as names, photos, and other identifying details. It's imperative for businesses to adhere to data privacy laws and enforce stringent security protocols to safeguard customer data against unauthorized access, breaches, or misuse. Neglecting these privacy and security considerations can lead to potential legal ramifications, harm to reputation, and erosion of customer confidence.
Market Trends of the Global Personalized Gift Market
The demand for personalized gifts featuring unique shapes, textures, and features is driving the adoption of 3D printing technology in the market. This trend is poised to revolutionize the personalized gifts industry, allowing businesses to provide highly customized and intricate designs across a wide range of product categories. With 3D printing, companies can accelerate the production and delivery of personalized gifts, thereby expanding their business opportunities and revenue potential.