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市场调查报告书
商品编码
1461522
全球合作伙伴关係管理市场规模、份额、成长分析（按组件、按应用程式、按部署类型）- 产业预测，2024-2031 年Global Partner Relationship Management Market Size, Share, Growth Analysis, By Component(Solutions and services), By Application(BFSI, retail and consumer goods), By Deployment Type(On-premise and cloud) - Industry Forecast 2024-2031 |
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2022年，全球合作伙伴关係管理市场规模为734.7亿美元，从2023年的852.3亿美元成长到2031年的2794亿美元，预计在预测期内（2024-2031年）将成长。 16%。
由于合作伙伴网路日益复杂、跨通路协作的需求以及数位转型倡议的激增，全球合作伙伴关係管理 (PRM) 市场最近经历了显着的成长和转型。 PRM 包含有效管理与通路合作伙伴、经销商和经销商之间关係的策略、流程和技术。这些解决方案提供合作伙伴入职、培训、交易註册、潜在客户管理和绩效追踪等功能，以简化合作伙伴业务、促进沟通和协作、提高合作伙伴参与度并提高跨通路绩效。在这个竞争激烈的市场中，主要参与企业不断创新，寻求满足不断变化的业务需求，通常将 PRM 平台与客户关係管理 (CRM) 系统集成，以创建全面的我们正在进行一项研究。个人化的合作伙伴体验和资料分析正在获得可操作的见解和效能增强的吸引力。随着公司认识到其合作伙伴网络的战略重要性，PRM 市场有望持续成长。这是由人工智慧 (AI)、机器学习 (ML) 和分析等先进技术的采用，以及对提供可扩展性、弹性和成本效益的云端基础的解决方案不断增长的需求所推动的。有效的合作伙伴管理、不断扩大的合作伙伴生态系统以及数位技术的不断进步的需求预计将推动成长。
目录
执行摘要
- 市场概况
- 繁荣与衰落
调查方法
- 资讯采购
- 二手资料来源和主要资料来源
- 市场规模估算
- 市场危机与限制
母市场分析
- 市场概况
- 市场规模
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
市场动态及展望
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
- 监管环境
- 波特的分析
- 对未来中断的特殊考虑
全球合作伙伴关係管理市场：按组成部分
- 市场概况
- 解决方案和服务
全球合作伙伴关係管理市场：按应用分类
- 市场概况
- BFSI
- 零售和消费品
- 製造业
- 医疗保健
全球合作伙伴关係管理市场：按部署类型
- 市场概况
- 本地和云端
全球合作伙伴关係管理市场规模（按地区）
- 市场概况
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东/非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区
竞争格局
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
主要企业简介
- 甲骨文公司（美国）
- 共享工作（法国）
- Appdirect（美国）
- 基弗洛（以色列）
- Webinfinity（美国）
- Salesforce 公司（美国）
- Zift 解决方案（美国）
- ChannelXperts（荷兰）
- 创造（美国）
- PartnerStack（加拿大）
- Mindmatrix（美国）
- 代理（德国）
- Magnetrix 公司（加拿大）
- Allbound Inc（美国）
- Zinfi科技（美国）
- Impartner, Inc.（美国）
- 通道速率（美国）
- ChannelEyes（美国）
- LogicBay 公司（美国）
- 中继软体（英国）
Global Partner Relationship Management Market size was valued at USD 73.47 billion in 2022 and is poised to grow from USD 85.23 billion in 2023 to USD 279.40 billion by 2031, growing at a CAGR of 16% during the forecast period (2024-2031).
The Global Partner Relationship Management (PRM) market has experienced significant growth and transformation recently, driven by the complexity of partner networks, the imperative for cross-channel collaboration, and the surge in digital transformation initiatives. PRM encompasses strategies, processes, and technologies facilitating organizations to efficiently manage their relationships with channel partners, distributors, and resellers. These solutions, offering functionalities like partner onboarding, training, deal registration, lead management, and performance tracking, streamline partner operations, foster communication and collaboration, boost partner engagement, and enhance overall channel performance. The market, fiercely competitive, witnesses continual innovation from key players striving to meet evolving business needs, often integrating PRM platforms with customer relationship management (CRM) systems for comprehensive insights. Personalized partner experiences and data analytics are gaining prominence for actionable insights and performance enhancements. As businesses increasingly recognize the strategic significance of their partner networks, the PRM market is poised for sustained growth, fueled by the adoption of advanced technologies like artificial intelligence (AI), machine learning (ML), and analytics, alongside the rising demand for cloud-based solutions offering scalability, flexibility, and cost-effectiveness. Anticipated growth stems from the imperative for effective partner management, expanding partner ecosystems, and the relentless advancement of digital technologies.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Partner Relationship Management Market Segmental Analysis
Global Partner Relationship Management Market is segmented by component, application, deployment type and region. Based on component, the market can be segmented into solutions and services. Based on application, the market is segmented into BFSI, retail and consumer goods, manufacturing, and healthcare. Based on deployment type, the market can be segmented into on-premise and cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Partner Relationship Management Market
A pivotal factor propelling the partner relationship management (PRM) market is the escalating intricacy within partner networks. With businesses enlarging their partner ecosystems, the task of efficiently managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly daunting. PRM solutions offer indispensable tools and capabilities to streamline partner operations, foster collaboration, and bolster partner engagement, effectively tackling this mounting complexity.
Restraints in the Global Partner Relationship Management Market
One primary challenge facing the PRM market is the reluctance to embrace and integrate new technologies. The implementation of PRM solutions typically demands organizations to revise current workflows, educate staff on unfamiliar systems, and confront resistance to change. Certain enterprises might hesitate to commit to PRM solutions, citing worries about operational disruptions, difficulties in integration, or the necessity for cultural shifts within their establishments. Surmounting these obstacles and fostering extensive acceptance of PRM solutions can pose a significant restraint in the market.
Market Trends of the Global Partner Relationship Management Market
A prominent trend in the partner relationship management (PRM) market involves a growing emphasis on personalized partner experiences. Companies are acknowledging the significance of customizing their interactions and services for each partner, considering their distinct requirements, preferences, and objectives. This shift stems from the aim to intensify partner engagement, cultivate more robust relationships, and amplify partner satisfaction. PRM solutions are evolving to offer customization features, personalized content, and tailored communication channels, empowering businesses to furnish distinctive and value-driven experiences to their partners.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Partner Relationship Management Market by Component
- Market Overview
- Solutions and services
Global Partner Relationship Management Market by Application
- Market Overview
- BFSI
- retail and consumer goods
- manufacturing
- and healthcare
Global Partner Relationship Management Market by Deployment Type
- Market Overview
- On-premise and cloud
Global Partner Relationship Management Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sharework (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Appdirect (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kiflo (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Webinfinity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Salesforce Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zift Solutions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ChannelXperts (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Creatio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PartnerStack (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mindmatrix (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Agentics (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Magnetrix Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Allbound Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zinfi Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Impartner, Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Channeltivity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ChannelEyes (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LogicBay Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Relayware (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
