全球卡瓦根萃取物市场规模、份额、成长分析、按产品、按最终用户、按性质、按配销通路- 产业预测 2024-2031

2022年，全球卡瓦根萃取物市场规模为11.8亿美元，预计将从2023年的13.7亿美元成长到2031年的45.9亿美元，预测期间（2024-2031年）复合年增长率为16.30% 。

同侪压力、社会期望、山地工作对现今的年轻人来说都是沉重的负担。在这种情况下，年轻人正在努力工作以取得更多成就。卡瓦根萃取物已被证明可以减轻压力并促进身心健康。卡瓦因其减轻压力的能力而引起人们的注意。由胡椒胡椒製成的饮料或萃取物称为卡瓦酒。由于无知，许多国家的卡瓦市场很少。透过提高对卡瓦根萃取物产品的认识，这些国家的业务可以蓬勃发展。

卡瓦根萃取物产品的全球市场份额的大部分由北美占据。含有卡瓦根萃取物的产品的最大生产国和消费国是斐济。由于越来越多的人意识到卡瓦产品的健康益处，亚太地区的扩张速度也同样加快。 2021年，斐济出口商品价值约4,190万美元。斐济超过 70% 的农村居民依靠卡瓦来就业。

粉末剂型的市占率接近 67%，在液体和粉末剂型中占有最大份额。注重健康的人会使用粉末版本，将其与热水混合製成卡瓦茶。由于它的抗咖啡因特性，人们开始更频繁地使用它。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

全球卡瓦根萃取物市场（按产品）

• 市场概况
• 液体和粉末

全球卡瓦根萃取物市场（按最终用户）

• 市场概况
• 食品与饮料
• 药品
• 化妆品和个人护理产品

全球卡瓦根萃取物市场本质

• 市场概况
• 有机和传统

按配销通路分類的全球卡瓦根萃取物市场

• 市场概况
• 大型超市和超级市场
• 便利商店
• 专卖店
• 线上销售通路

全球卡瓦根萃取物市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Kava Kauai
• Nakamal at Home
• Kava Society
• Kona Kava Farm
• Vanuatu Kava
• Bula Kava House
• Gourmet Hawaiian Kava
• Fiji Kava
• Root of Happiness
• Kalm with Kava
• Mahakea Kava
• Cactus Kava
• Tongan Kava
• Taki Mai
• Melo Melo Kava
• Wakacon
• Kava Konnection
• Ozia Originals
• True Kava
• Kavafied
• In March 2021, Ohana kava bar started selling its products online for a large number of individuals to have access to this health-promoting herbal extract.
• In March 2022, HiLands Foods launched Fijian Lami Kava in Australia. The brand uses piper methysticum roots to produce its herbal kava, which is produced in both powder and raw-root forms.

Global Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

Peer pressure, society expectations, and mountain works are all heavy loads for today's youth. Youth in this scenario are working hard to accomplish more. Extracts from kava roots have been shown to reduce stress and promote mental and physical well-being. Kava has drawn attention because of its ability to reduce stress. A drink or extract prepared from Piper methysticum is called kava. Because of ignorance, there is very little of a kava market in many nations. By raising awareness of kava root extract goods, business can thrive in these nations.

The majority of the global market share for kava root extract products is held by North America. The largest producer and consumer of products containing kava root extract is Fiji. Because more people are becoming aware of the health benefits of kava products, the Asia-Pacific area is likewise expanding more quickly. In 2021, Fiji exported goods worth roughly USD 41.9 million. Over 70% of Fiji's rural inhabitants depend on kava for employment.

With a market share of almost 67%, powder form has the biggest share across liquid and powder forms. Health-conscious people utilize the powder version, which they blend with hot water to make kava tea. People are starting to use it more frequently because of its anti-caffeine qualities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kava Roots Extract Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kava Roots Extract Market Segmental Analysis

On the basis of Product type, the market is segmented into liquid and powder. On the Basis of end-use industry, market is segmented into food & beverage, cosmetics and personal care, and pharmaceuticals. On the basis of distribution channel, the Kava Roots Extract Market is segmented to Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel. On the basis of region, the Kava Roots Extract Market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America.

Drivers of the Global Kava Roots Extract Market

Growing inclination toward using herbal remedies instead of chemical medications as a result of its numerous adverse effects. Because customers are choosing medicinal plants and herbs to maintain their health and wellness, the herbal sector is growing. Extracts from the kava root offer a wide range of therapeutic uses. In several European nations, they are used to treat nerve disorders and anxiety, including sleeplessness, restlessness, and stress. Thus, the growing acceptance of kava as a treatment for a range of ailments is anticipated to propel market expansion.

Restraints in the Global Kava Roots Extract Market

The government of Germany, France, and Canada has outlawed the use of kava due to certain adverse effects, including liver toxicity, neurotoxicity, and kava dermopathy. This could have a detrimental impact on the global market for kava root extract sales.

Market Trends of the Global Kava Roots Extract Market

The growing demand for herbal medicines by consumers is expected to present enormous growth potential for the pharmaceutical industry in the years to come. Pharmaceutical companies are researching the benefits of kava root extracts because they can effectively cure a wide range of conditions, from cancer to neurological diseases. The market for herbal medicines is expanding at a CAGR of 11.6%. Herbal remedies are the only accessible and reasonably priced form of treatment in underdeveloped nations. Herbal remedies are mostly preferred by consumers for joint discomfort and colds and coughs.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Kava Roots Extract Market by Product

• Market Overview
• Liquid and Powder

Global Kava Roots Extract Market by End user

• Market Overview
• Food & Beverage
• Pharmaceuticals
• Cosmetics and Personal Care Products

Global Kava Roots Extract Market by Nature

• Market Overview
• Organic and Conventional

Global Kava Roots Extract Market by Distribution channel

• Market Overview
• Hypermarts & supermarts
• Convenience store
• Specialty stores
• and Online sales channel

Global Kava Roots Extract Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Kava Kauai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamal at Home
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Society
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Kava Farm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vanuatu Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bula Kava House
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet Hawaiian Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Root of Happiness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kalm with Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahakea Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cactus Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tongan Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taki Mai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melo Melo Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wakacon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Konnection
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozia Originals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kavafied
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2021, Ohana kava bar started selling its products online for a large number of individuals to have access to this health-promoting herbal extract.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2022, HiLands Foods launched Fijian Lami Kava in Australia. The brand uses piper methysticum roots to produce its herbal kava, which is produced in both powder and raw-root forms.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments