市场调查报告书
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1463328
全球电子商务时尚配件市场规模、份额、成长分析,按产品类型(手錶和珠宝、箱包)、分销管道(线上零售商、品牌网站)- 产业预测 2024-2031Global E-Commerce Fashion Accessories Market Size, Share, Growth Analysis, By Product Type(Watches & Jewelry, Luggage & Bags), By Distribution Channels(Online Retailers, Brand Websites) - Industry Forecast 2024-2031 |
2022年全球电子商务时尚配件市场规模为2097.6亿美元,预计将从2023年的2401.8亿美元增长到2031年的7095.3亿美元,预测期内(2024-2031年)复合年增长率为14.5% 。
客户可以利用电子商务提供的全球市场知识来评估配件的一些功能,这些功能正在推动配件的吸收和使用,使其成为一种有利的购买方式。此外,由于智慧型手机的采用、电子商务、社交媒体和互联网的使用不断增长,该行业也在不断发展。企业主要专注于生产极其舒适、特定用途的时尚配件,以扩大其在目标市场领域的市场份额。例如,耐吉公司在 2021 年 8 月为其 ISPA 产品线打造了专属运动鞋,在巴黎的传统鞋款设计中采用了分趾等尖端运动鞋技术。消费者对高端、时尚穿戴产品日益增长的需求正在推动各种时尚配件的市场,包括服装、鞋子、眼镜、珠宝和其他物品。服装和配件零售商的基础设施也在不断增长,这对时尚配件行业的扩张产生了重大影响。美国商务部报告称,截至 2021 年 7 月,美国有 17,403 家服装和配件零售商,高于上个月的 15,564 家。电子商务时尚配件市场是该业务领域的名称。时尚配件是一系列时尚且可穿戴的产品,可以透过网路购物轻鬆获得,让任何人都可以用符合个人风格的衣橱来彰显自己的个性。
Global E-Commerce Fashion Accessories Market size was valued at USD 209.76 billion in 2022 and is poised to grow from USD 240.18 billion in 2023 to USD 709.53 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).
Customers can evaluate several features of accessories that are driving uptake and usage by using the knowledge of the global market that e-commerce provides, making it an advantageous way to make purchases. In addition, the industry is growing as a result of growing smartphone adoption, eCommerce, social media, and internet usage. Businesses are largely focused on producing extremely comfortable, application-specific fashion accessories in order to expand their market share in the targeted market sectors. For example, Nike Inc. created exclusive sneakers for their ISPA product line in August 2021 by utilizing cutting-edge sneaker technology, such as the split toe, in their traditional shoe design in Paris. The growing consumer demand for high-end, stylish wearable products is driving the market for a variety of fashion accessories, including clothing, shoes, eyeglasses, jewelry, and other items. The infrastructural facilities of clothing and accessory retailers are also growing, which has a major impact on the expansion of the fashion accessory sector. The U.S. Department of Commerce reported that as of July 2021, there were 17,403 clothing and accessory retailers in the nation, up from 15,564 the previous month. The eCommerce fashion accessories market is the name given to that segment of the business. Fashion accessories are a wide range of fashionable and wearable products that are easily accessible through online shopping and let anyone make a statement with their wardrobe that matches their personal style.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Fashion Accessories Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global E-Commerce Fashion Accessories Market Segmental Analysis
Global E-Commerce Fashion Accessories Market is segmented on the basis of product type, distribution channels and region. By product type, the market is segmented into watches & jewelry, luggage & bags, and others. By distribution channels, the market is segmented into online retailers, brand websites, specialty stores, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global E-Commerce Fashion Accessories Market
The increasing use of e-commerce platforms across the globe is fueling the global e-commerce market for fashion accessories. The demand for fashion accessories through e-commerce channels has been driven by the ease of online purchasing, simple access to a large selection of products, and the ability to compare pricing and reviews online.
Restraints in the Global E-Commerce Fashion Accessories Market
Consumer confidence in making online purchases of fashion accessories can be impacted by security and privacy concerns over data breaches, online fraud, and online transactions. This may prevent the e-commerce fashion accessory business from expanding, especially with customers who are hesitant to provide personal information online.
Market Trends of the Global E-Commerce Fashion Accessories Market
The online fashion accessory shopping experience is being improved with the usage of AR and VR technologies. Customers may virtually try on fashion accessories and make better informed purchasing selections thanks to the growing popularity of virtual try-on tools, 3D product visualization, and interactive virtual shopping experiences.