全球返校市场规模、份额、成长分析，按类型（服装及配件、文具用品）、分销管道（线上和线下）- 2024-2031 年行业预测

2022 年全球返校市场规模为 1,817.9 亿美元，预计将从 2023 年的 1,912.4 亿美元成长到 2031 年的 2,868.9 亿美元，预测期内（2024-2031 年）复合年增长率为 5.2%。

儘管其中大量产品属于常规类型，但许多创新概念已经实施，这正在加速市场的成长。随着时间的推移，背包发生了巨大的变化。印度品牌资产基金会估计，印度拥有超过 2.5 亿名学生，是全球学生人数最多的国家之一。未来几年，透过线上分销管道的文具和学习用品零售额将会增加，这将推动全球市场的成长。客户现在可以快速方便地使用具有安全加密功能的增强型线上支付管道，从而推动市场的成长。例如，作为返校计划的一部分，亚马逊于 2021 年 8 月宣布启动「亚马逊未来工程师」计划，该计划旨在为边缘化社区的 5,000 多所学校提供电脑科学教学。 Target于2021年7月表示，将投资20亿美元增强供应链和履行能力，以满足日益增长的假期和返校购物需求。这项投资将包括扩大当日送达和路边取货服务。随着越来越多的学校实施强调回收、减少废物和全球可持续发展的绿色学校和智慧教室工作，预计各种文具材料的市场将会萎缩。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按类型分類的全球返校市场

• 市场概况
• 服饰与饰品
• 文具用品
• 电子产品

按分销管道分類的全球返校市场

• 市场概况
• 线上线下

按地区分類的全球返校市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Amazon.com, Inc. (United States)
• Walmart Inc. (United States)
• Target Corporation (United States)
• Alibaba Group Holding Limited (China)
• JD.com, Inc. (China)
• Tesco PLC (United Kingdom)
• Costco Wholesale Corporation (United States)
• Office Depot, Inc. (United States)
• Staples, Inc. (United States)
• Best Buy Co., Inc. (United States)
• Carrefour SA (France)
• Kmart Corporation (United States)
• Macy's, Inc. (United States)
• IKEA (Sweden)
• ASOS plc (United Kingdom)
• Flipkart Private Limited (India)
• Woolworths Group Limited (Australia)
• Zara (Spain)
• H&M Hennes & Mauritz AB (Sweden)
• The Children's Place, Inc. (United States)
• Big W (Australia)
• The Gap, Inc. (United States)

Global Back to School Market size was valued at USD 181.79 billion in 2022 and is poised to grow from USD 191.24 billion in 2023 to USD 286.89 billion by 2031, growing at a CAGR of 5.2% during the forecast period (2024-2031).

Even though a large number of these products are of the regular type, many innovative concepts have been implemented, which is quickening the market's growth. Backpacks have seen substantial changes over time. The India Brand Equity Foundation estimates that with over 250 million students, India has one of the largest student populations globally. In the upcoming years, there will be a rise in the retail sales of stationery and school supplies through online distribution channels, which will drive the growth of the worldwide market. Customers may now swiftly and conveniently use enhanced online payment channels with secure encryption, propelling the market's growth. For example, as part of its back-to-school programs, Amazon announced in August 2021 the beginning of "Amazon Future Engineer," a program designed to give over 5,000 schools in marginalized communities access to computer science instruction. Target stated in July 2021 that it will be investing USD 2 billion to enhance its supply chain and fulfillment capabilities in order to satisfy the increasing demand for holiday and back-to-school shopping. This investment will include an expansion of its same-day delivery and curbside pickup services. With more and more schools implementing green school and smart classroom efforts that emphasize recycling, waste reduction, and global sustainability, it is expected that the market for diverse stationery materials would contract.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Back to School Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Back to School Market Segmental Analysis

Global Back to School Market is segmented on the basis of type, distribution channels and region. By type, the market is segmented into clothing & accessories, stationery supplies, electronics. By distribution channels, the market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Back to School Market

Campaigns for marketing and promotions alert customers to the impending back-to-school period and motivate them to begin getting ready for their academic requirements. Demand for a wide range of goods, including gadgets, clothing, footwear, textbooks, school supplies, and more, is fuelled by this greater awareness. During the back-to-school season, marketing and promotional activities such as sales, discounts, loyalty programs, and commercials affect customer purchase decisions. Retailers and businesses utilize eye-catching marketing efforts to draw customers in and instil a sense of urgency around making a purchase, which increases income and sales.

Restraints in the Global Back to School Market

Sales of back-to-school products are usually focused from July to September, and the market is heavily reliant on seasonal demand. Retailers may face difficulties managing their inventory, managing the supply chain, and quickly satisfying customer demand as a result of this seasonality.

Market Trends of the Global Back to School Market

Social media and influencer marketing have grown in popularity throughout the back-to-school season. Companies are using influencer partnerships and social media channels to market their back-to-school merchandise and generate conversation among parents and students. In the back-to-school shopping season, social media platforms are also utilized for pricing comparisons, product evaluations, and recommendations.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Back to School Market by Type

• Market Overview
• Clothing & Accessories
• Stationery Supplies
• Electronics

Global Back to School Market by Distribution Channels

• Market Overview
• Online and Offline

Global Back to School Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Amazon.com, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Office Depot, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staples, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Best Buy Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kmart Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Macy's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Children's Place, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big W (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Gap, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments