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市场调查报告书

商品编码

1463517

全球图书市场规模、份额、成长分析、按格式（硬拷贝、电子书）、按配销通路（线上、本地书店）- 2024-2031 年产业预测

Global Books Market Size, Share, Growth Analysis, By Format(Hard copy, e-books), By Distribution Channel(Online, local book shops) - Industry Forecast 2024-2031

出版日期: 2024年04月08日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年全球图书市场规模为 1,418.6 亿美元，预计将从 2023 年的 1,444.1 亿美元增长到 2031 年的 1,665.7 亿美元，预测期内（2024-2031 年）复合年增长率为 1.8%。

全球图书市场蓬勃发展，满足了世界各地人们的阅读需求。市场上还有许多其他格式，例如电子书、精装书、平装书和有声读物，仅举几例。市场的主要目标是让用户能够存取书籍和讯息，无论他们是想用它来学习还是娱乐。电子书和有声书的日益普及，为读者提供了随时随地在任何设备上存取书籍的便利，是推动这一增长的主要因素之一。此外，由于识字率的提高，尤其是在新兴国家，该行业也得到了发展。儘管国际图书市场发展潜力巨大，但仍有许多障碍需要克服。来自社交媒体、视频游戏和串流媒体服务等替代娱乐来源日益激烈的竞争是主要障碍之一，这可能会分散读者对书籍的注意力。此外，市场的扩张潜力可能会受到图书价格高涨的限制，尤其是精装书，特别是在低收入地区。

儘管存在这些障碍，国际图书业务仍有一些成长前景。例如，自助出版平台（例如亚马逊的 Kindle Direct Publishing）的日益普及，为独立作家提供了一种发布作品的经济实惠的方式，从而扩大了市场的整体选择。出版商还可以从不断扩大的区域语言图书市场中获益匪浅，这种区域语言在亚太和非洲尤其普遍。就主要趋势而言，全球图书市场正在向数位格式过渡，尤其是电子书和有声书。非小说类书籍在市场上也越来越受欢迎，尤其是商业、自助和回忆录类型的书籍。此外，市场正在看到基于订阅的商业模式的成长趋势，例如 Audible 和亚马逊的 Kindle unrestricted，这些模式为用户提供不受限制地访问大量书籍收藏的机会，以换取每月的价格。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Amazon.com, Inc. (US)
Pearson PL (UK)
Houghton Mifflin Harcourt Company (US)
John Wiley & Sons, Inc. (US)
Scholastic Corporation (US)
News Corp (US)
RELX PLC (UK)
HarperCollins Publishers LLC (US)
Holtzbrinck Publishing Group (Germany)
Bloomsbury Publishing PLC (UK)
Bonnier AB (Sweden)
Shueisha Inc. (Japan)
Kodansha Ltd. (Japan)
Simon & Schuster (US)
Cengage Learning Holdings II, Inc. (US)
Grupo Santillana de Ediciones, SL (Spain)
Egmont Group (Denmark)
Oxford University Press (UK)
Cambridge University Press (UK)
Hachette Livre (France)

简介目录

Product Code: SQMIG25G2001

Global Books Market size was valued at USD 141.86 Billion in 2022 and is poised to grow from USD 144.41 Billion in 2023 to USD 166.57 Billion by 2031, at a CAGR of 1.8% during the forecast period (2024-2031).

The globe's book market is a booming sector that meets people's wants for reading all around the world. There are many other formats available on the market, such as e-books, hardcover books, paperbacks, and audiobooks, to mention a few. The market's main goal is to give users access to books and information, whether they want to use it for learning or amusement. The rising popularity of e-books and audiobooks, which provide readers with the convenience of accessing books whenever, whenever, and on any device, is one of the main factors contributing to this growth. Furthermore, the industry has grown as a result of rising literacy rates, especially in emerging nations. The international book market still has a number of obstacles to overcome despite its development potential. The growing competition from alternative entertainment sources, such social media, video games, and streaming services, which may draw readers' attention away from books, is one of the main obstacles. Furthermore, the market's potential for expansion may be constrained by the high price of books, especially hardcover volumes, especially in low-income areas.

Notwithstanding these obstacles, there are several growth prospects in the international book business. As an example, the increasing prevalence of self-publishing platforms, like Amazon's Kindle Direct Publishing, gives independent writers an affordable means of releasing their works, expanding the market's overall selection. Publishers can also benefit greatly from the expanding market for books in regional languages, which is especially prevalent in Asia-Pacific and Africa. The global book market is seeing a transition toward digital formats, especially e-books and audiobooks, as far as major trends go. Non-fiction books are also becoming more and more popular on the market, especially those in the business, self-help, and memoir genres. Furthermore, the market is seeing a growing trend toward subscription-based business models, like Audible and Amazon's Kindle unrestricted, which provide users with unrestricted access to a sizable book collection in exchange for a monthly price.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Books Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Books Market Segmental Analysis

Global Books Market is segmented on the basis of format, distribution channel, and region. By format, the market is segmented into hard copy, e-books, and audiobooks. By distribution channel, the market is segmented into online, local book shops, retail shops, and specialty stores. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Books Market

The worldwide book market has been significantly impacted by the rise of e-books and audiobooks. More people are choosing digital books as their preferred reading format as technology advances. E-books are more affordable than traditional print books and may be carried about easily. Moreover, e-books let users choose the font's style and size, which improves accessibility for people with vision problems. On the other hand, people who want to listen to books while driving or engaging in other activities frequently choose audiobooks. The proliferation of high-speed internet connections and the expansion of the internet have made it easier than ever to obtain e-books and audiobooks.

Restraints in the Global Books Market

The total demand for books might be impacted by high manufacturing costs since it may be difficult for publishers to price their books competitively. Increased production costs could result in increased book prices, which might then cause demand to decline. Furthermore, increased manufacturing costs might drive publishers to print fewer volumes, which could make it harder for readers to locate the books they want-especially if they are not bestsellers. Because of their frustration with the little number of books accessible, readers may become less likely to purchase books in general as a result.

Market Trends of the Global Books Market

Rise of E-books and Audiobooks: E-books and audiobooks have become much more popular as a result of the widespread use of smartphones, tablets, and e-readers. With these digital forms, readers may access books on many devices and even on the road, providing them with greater convenience and flexibility.

Growing Interest in Non-fiction: Readers seeking instructional and enlightening material on subjects ranging from history, politics, and current affairs to self-help, personal development, and memoirs have resulted in a notable increase in the market for non-fiction books in recent years.

Subscription-based Models: With a monthly fee, customers can access a carefully chosen selection of books from publishers and booksellers that are increasingly using subscription-based models. This approach is especially well-liked by younger readers and has been effective in inspiring them to try out different authors and genres.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Books Market by Format

Market Overview
Hard copy
e-books
and audiobooks

Global Books Market by Distribution Channel

Market Overview
Online
local book shops
retail shops
and specialty stores

Global Books Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Amazon.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pearson PL (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Houghton Mifflin Harcourt Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Wiley & Sons, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scholastic Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
News Corp (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RELX PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HarperCollins Publishers LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Holtzbrinck Publishing Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bloomsbury Publishing PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bonnier AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shueisha Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kodansha Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Simon & Schuster (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cengage Learning Holdings II, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Santillana de Ediciones, S.L. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Egmont Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oxford University Press (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cambridge University Press (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hachette Livre (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments