全球豪华手錶市场规模、份额、成长分析、按产品分類的前景、分销管道 - 产业预测，2024-2031 年

Global Luxury Watch Market Size, Share, Growth Analysis, By Product Outlook(Electrical and Mechanical), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

出版日期: 2024年04月24日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球豪华手錶市场规模为414.1亿美元，从2023年的435.6亿美元增长到2031年的653.5亿美元，在预测期内（2024-2031年）预计复合年增长率为5.20%。。

塑造手錶行业的一个影响因素是成年人佩戴昂贵手錶作为身份象征的趋势日益增长。泰坦 (Titan)、索纳塔 (Sonata) 和劳力士 (Rolex) 等主要厂商采用新产品预计将推动产业成长。此外，该公司还利用针对富人和中阶的具有多种功能和设计的限量版手錶来提高销量。着名的奢侈品牌始终如一地提供一流的产品并听取客户的反馈，这有助于他们随着时间的推移不断发展，而口碑广告在增加豪华手錶的吸引力方面发挥关键作用。透过蓝牙和近场通讯(NFC) 等技术与智慧型手机无缝整合对于现代手錶至关重要。消费者对奢侈品认知的变化，特别是社会接受度的提高，以及中国、印度和巴西等新兴经济体可支配收入的增加，预计将推动市场扩张。此外，对高阶女性用手錶的需求大幅成长，迫使公司扩大该细分市场的产品阵容。从传统手錶到黄金和钻石手錶的转变正在扩大消费者基础并加剧珠宝行业的竞争。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Rolex
Omega
Patek Philippe
Cartier
Breitling
TAG Heuer
Jaeger-LeCoultre
Audemars Piguet
IWC Schaffhausen
Breguet
Blancpain
Chopard
Vacheron Constantin
Panerai
Girard-Perregaux
Zenith
Tudor
Hublot
Ulysse Nardin
Richard Mille

简介目录

Product Code: SQMIG25K2062

Global Luxury Watch Market size was valued at USD 41.41 billion in 2022 and is poised to grow from USD 43.56 billion in 2023 to USD 65.35 billion by 2031, growing at a CAGR of 5.20% during the forecast period (2024-2031).

An influential factor shaping the watch sector is the increasing inclination of adults to don pricey timepieces as symbols of status. The introduction of new products by major players such as Titan, Sonata, and Rolex is poised to drive industry growth. Additionally, the adoption of limited-edition watches with diverse features and designs is being leveraged by businesses to bolster sales, targeting both affluent and middle-class demographics. Esteemed luxury brands consistently deliver top-notch products and heed customer feedback, facilitating brand evolution over time, while word-of-mouth promotion plays a crucial role in enhancing the allure of luxury watches. Seamlessly integrating with smartphones via technologies like Bluetooth and Near-field Communication (NFC) is imperative for modern timepieces. Evolving consumer perceptions of luxury items, particularly their increased societal acceptance, are expected to fuel market expansion, alongside rising disposable incomes in emerging economies like China, India, and Brazil. Furthermore, there's a notable surge in demand for high-end women's watches, prompting businesses to broaden their offerings for this segment. The shift from traditional timepieces to gold and diamond watches is expanding the consumer base and intensifying competition within the jewelry sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Watch Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Watch Market Segmental Analysis

Global Luxury Watch Market is segmented on the basis of Product Outlook, Distribution Channel, and region. By Product Outlook, the Luxury Watch Market is segmented into Electronic and Mechanical. By Distribution Channels, Luxury Watch Market is segmented into, Online and Offline. By region, the Luxury Watch Market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Luxury Watch Market

Luxury watch brands continually push the boundaries of design innovation to set themselves apart from competitors and captivate consumers. This involves integrating novel materials like ceramic, carbon fiber, and titanium to enhance both the durability and aesthetics of their timepieces. Additionally, some brands are incorporating smartwatch technology to cater to the preferences of technologically inclined clientele. Beyond material and technology advancements, these brands focus on crafting distinctive designs that command attention. This might entail offering limited-edition pieces featuring intricate craftsmanship or rare materials, which are highly coveted among collectors. Furthermore, collaborations with renowned artists or designers yield exclusive, one-of-a-kind watches that appeal to a wider audience, ensuring a constant stream of captivating offerings in the luxury watch market.

Restraints in the Global Luxury Watch Market

Counterfeit luxury watches, designed to mimic high-end originals, pose a significant challenge within the luxury watch sector by duping unsuspecting buyers into believing they are purchasing genuine articles. This illicit practice not only undermines the sales and reputation of legitimate luxury watch brands but also presents risks to consumers. Despite their allure due to lower prices, counterfeit watches often suffer from inferior quality, malfunctioning, and potential safety hazards. Their sale is illegal, prompting luxury watch companies to adopt various measures to combat counterfeiting, including integrating security features, pursuing legal action against counterfeiters, and collaborating with law enforcement to dismantle illicit operations.

Market Trends of the Global Luxury Watch Market

The surge in interest surrounding vintage and pre-owned watches stems from a heightened consciousness of sustainability and the ecological footprint associated with luxury watch manufacturing. Opting for pre-owned or vintage timepieces allows consumers to lessen their carbon footprint while prolonging the lifespan of existing watches. Enthusiasts of luxury watches are particularly drawn to the distinctive designs and rich histories inherent in vintage pieces. These watches often boast intricate craftsmanship and may carry intriguing narratives or unique origins. The accessibility of the vintage and pre-owned watch market has markedly improved in recent years, thanks to the proliferation of online marketplaces and specialized dealerships. Consequently, consumers now have greater ease in locating and acquiring vintage or pre-owned watches, including those that are rare or highly coveted.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Luxury Watch Market by Product Outlook

Market Overview
Electrical and Mechanical

Global Luxury Watch Market by Distribution Channels

Market Overview
Online and Offline

Global Luxury Watch Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Rolex
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Omega
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patek Philippe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cartier
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breitling
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TAG Heuer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jaeger-LeCoultre
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Audemars Piguet
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IWC Schaffhausen
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breguet
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blancpain
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chopard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vacheron Constantin
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panerai
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Girard-Perregaux
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zenith
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tudor
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hublot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ulysse Nardin
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Richard Mille
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments