全球返校市场规模、份额、成长分析，依产品类型（电子与家具）、配销通路（线上零售与线下零售）- 2024-2031 年产业预测

2022 年，全球重返大学市场规模为 3,477 亿美元，预计将从 2023 年的 3,616.1 亿美元增长到 2031 年的 4,948.1 亿美元，在预测期内（2024-2031 年）复合年增长率为 4%。

全球重返大学市场包括学生和家庭在为学年做准备时在教育用品、技术和相关产品上的支出。由于人们对高等教育的兴趣日益浓厚，市场正在不断扩大，这体现在大学入学人数的增加。教育机构的扩张和基础设施投资以及零售业的增强进一步推动了这种成长。根据美国零售联合会报告，2021 年，家庭在大学产品上的平均支出比 2020 年增加了 141.0 美元。随着大学重新开放线下学习，市场预计将稳定成长。随着全球研究生和研究生学院入学人数的增加，对大学用品的需求也在增加，这凸显了毕业后教育对职业前景的重要性。儘管有这些积极的趋势，但市场成长受到对传统文具用品需求下降的影响，这是由于电子产品和智慧教室的日益普及，减少了对传统书写用品的需求。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按产品类型分類的全球回到大学市场

• 市场概况
• 电子及家具

按配销通路分類的全球重返大学市场

• 市场概况
• 网路零售
• 线下零售

按地区分類的全球回到大学市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2023 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率 (%), 2023

主要公司简介

• Amazon.com, Inc.
• Walmart Inc.
• Target Corporation
• Bed Bath & Beyond Inc.
• The Home Depot, Inc.
• Costco Wholesale Corporation
• Best Buy Co., Inc.
• Macy's, Inc.
• Kohl's Corporation
• JC Penney Company, Inc.
• Apple Inc.
• Dell Technologies Inc.
• HP Inc.
• Lenovo Group Limited
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Adidas AG
• Nike, Inc.
• Under Armour, Inc.

Global Back To College Market size was valued at USD 347.70 billion in 2022 and is poised to grow from USD 361.61 billion in 2023 to USD 494.81 billion by 2031, growing at a CAGR of 4% during the forecast period (2024-2031).

The global back-to-college market encompasses spending by students and families on educational supplies, technology, and related products as they prepare for the academic year. The market is expanding due to growing interest in higher education, reflected in increasing college enrollments. This growth is further fueled by educational institutions' expansion and infrastructure investments, alongside enhancements in the retail industry. In 2021, households spent an average of USD 141.0 more than in 2020 on college products, as reported by the National Retail Federation. As colleges reopen for offline learning, the market is expected to witness steady growth. The demand for college supplies is also rising with the enrollment increase in graduate and post-graduate colleges globally, underscoring the importance of post-school education for career prospects. Despite these positive trends, market growth is tempered by declining demand for traditional stationery supplies, attributed to the rising popularity of electronic gadgets and smart classrooms, which reduce the need for conventional writing supplies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Back To College Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Back To College Market Segmental Analysis

Global Back To College market is segmented by product type, and distribution channel. Based on type, the Back To College Market can be segmented into electronics and furniture. Based on distribution channel, the Back To College Market is segmented into online retail, and offline retail. Based on region, the Back To College Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Back To College Market

A major catalyst propelling the global back-to-college market is the surge in college and university enrollments, fueled by the escalating demand for education and the heightened significance of post-schooling in career trajectories. Consequently, there's a burgeoning need for educational supplies and products, prompting market expansion. Retailers are diversifying their offerings to include textbooks, electronics, dorm room essentials, apparel, and personal care items, addressing the growing demands from students and their families.

Restraints in the Global Back To College Market

One notable challenge facing the global back-to-college market is the waning interest in traditional stationery items like writing materials, attributed to the rising wave of digitalization and technological advancements among students and educational settings. This transition toward electronic devices for note-taking and educational tasks has diminished the demand for conventional stationery supplies, potentially impacting the market's growth trajectory. To remain competitive, retailers need to pivot and diversify their offerings to include a broader array of digital products, aligning with this evolving trend and ensuring continued relevance in the market.

Market Trends of the Global Back To College Market

One prominent trend in the global back-to-college market is the rising preference for online shopping platforms, largely fueled by the ongoing pandemic, which has led students to favor the convenience, diverse product offerings, and avoidance of crowded stores offered by online shopping. Moreover, retailers are heavily investing in digital marketing initiatives to entice customers, offering online discounts and promotions. Concurrently, there's a growing inclination towards eco-friendly and sustainable products among students, reflecting an increased awareness of environmental impact. These trends are poised to significantly propel market growth in the foreseeable future.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Back To College Market by Product Type

• Market Overview
• Electronics and Furniture

Global Back To College Market by Distribution Channel

• Market Overview
• Online retail
• and Offline retail

Global Back To College Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Amazon.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Bath & Beyond Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Home Depot, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Best Buy Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Macy's, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohl's Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.C. Penney Company, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments