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市场调查报告书

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1522922

智慧型手机电视市场规模、份额和成长分析：按类型、应用程式、最终用户和地区划分 - 产业预测，2024-2031 年

Smartphone TV Market Size, Share, Growth Analysis, By Service Type, By Usage, By Application, By End user, By Region - Industry Forecast 2024-2031

出版日期: 2024年07月14日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年智慧型手机电视市场规模预计为 131 亿美元，预计将从 2023 年的 135 亿美元增长到 2031 年的 242 亿美元，预测期内（2024-2031 年）复合年增长率为 7.6%。

行动电视需求的增加是由于行动电话和平板电脑等智慧型装置的使用不断增加，以及全球网路使用量的增加。此外，透过视讯点播 (VoD) 平台对优质体育、电影和娱乐内容的需求不断增长正在推动市场成长。此外，具有电视功能的智慧型手机的生产正在支持开发中国家免费广播服务的收购，从而增加了智慧型手机电视的销售。用户现在可以轻鬆取得最新新闻、即时路况资讯和直播。 5G 广播服务的推出可提供更快的资料速度并提高媒体利用率，将极大改善智慧型手机的观看体验。随着科技的进步，智慧型手机上的串流媒体变得更好、更愉快。 Netflix 和 Hulu 等服务在行动装置上使用变得越来越容易，从而促进了智慧型手机电视的日益普及。更大的萤幕、更清晰的影像、更快的速度，智慧型手机电视的未来充满希望。由于技术进步、对行动娱乐的需求不断增加以及在智慧型手机上观看电视的便利性，智慧型手机电视市场可能在未来几年内成长。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

AT&T
Comcast
MobiTV
SKY
Charter Communication
Verizone Communication
Bell Canada
Orange SA
Bharti Airtel
Consolidated Communications
Panasonic Corporation
Sony Corporation
Samsung
Sharp corporation
VIZIO Inc
Koninklijke Philips
Hitachi Ltd
Toshiba Visual Solutions
Apple Inc.

简介目录

Product Code: SQMIG45I2171

Smartphone TV Market size was valued at USD 13.1 Billion in 2022 and is poised to grow from USD 13.5 Billion in 2023 to USD 24.2 Billion by 2031, at a CAGR of 7.6% during the forecast period (2024-2031).

The increasing demand for mobile TV is driven by the growing use of smart devices like mobile phones and tablets, along with a global rise in internet usage. The market growth is further propelled by the rising demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms. Additionally, the production of TV-enabled smartphones has boosted the acquisition of free-to-air services in developing countries, enhancing smartphone TV sales. Users can now easily access the latest news, real-time traffic reports, and live broadcasts. The introduction of 5G broadcast services, offering high-speed data and improved media utilization, significantly enhances the smartphone viewing experience. As technology advances, the quality of streaming on smartphones improves, making it more enjoyable. Services like Netflix and Hulu are becoming more user-friendly on mobile devices, contributing to the growing popularity of smartphone TV. With larger screens, clearer pictures, and faster speeds, the future of smartphone TV looks promising. The smartphone TV market is set to grow in the coming years due to technological advancements, increased demand for mobile entertainment, and the ease of watching TV on smartphones.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smartphone TV Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smartphone TV Market Segmental Analysis

The smartphone TV market is segmented on the basis of service type, usage, application, end user, and region. Based on service type, the market is segmented into Free-to-air, and Pay-Tv Services. Based on usage, the market is segmented into Fixed, Portable, and Mobile. Based on application, the market is segmented into stream television content, on-demand videos, and others. Based on end user, the market is segmented into household, and commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Smartphone TV Market

The growth of the smartphone TV market is driven by the rising global use of smartphones, enabling users to stream or watch live video content anywhere and anytime. This market has seen significant development in recent years and is expected to continue growing rapidly, fueled by the increasing prevalence of cell phones and tablets worldwide.

Restraints in the Smartphone TV Market

The competitive position of the Smartphone TV market in the coming years will be influenced by various external factors, such as competitive rivalry and the threat of new entrants. Established brands like Samsung and LG are competing with emerging players such as Xiaomi and OnePlus. Notably, in 2023, the iPhone overtook the Samsung Galaxy to become the best-selling smartphone series globally, capturing nearly 20% of the global smartphone market with around 235 million shipments, as reported by Techwire Asia and the International Data Corporation (IDC). Additionally, Realme, a Chinese startup, launched its Smart TV in India in early 2020 and rapidly ascended to become one of the top five manufacturers by doubling its sales revenue and selling one million Smart TVs by the end of 2020. This highlights the significant impact that new entrants can have on the market.

Market Trends of the Smartphone TV Market

The integration of foldable smartphones, which offer flexible screen sizes and shapes, is becoming increasingly popular as display technology advances. Alongside this trend, the adoption of advanced display technologies like OLED screens and high-speed 5G connectivity is enhancing the viewing experience and enabling faster streaming. As these technologies become more widespread, manufacturers are likely to collaborate with content providers and OTT device producers to integrate built-in features into television sets, leveraging the extensive availability of multiple streaming media devices.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Regulatory Landscape
Patent Analysis
Key Success Factors
Market Attractiveness Index
Degree of Competition
Top Investment Pockets
Ecosystem Mapping

Smartphone TV Market by Type

Market Overview
Service
- Free-to-air
- Pay TV services
Content
- Video on Demand
- Online Video
- Live Streaming

Smartphone TV Market by Application

Market Overview
Stream Television Content
On-demand Videos
Others

Smartphone TV Market by Industry Vertical

Market Overview
Electronics & Smartphones
Internet Service Industry
Others

Smartphone TV Market by End User

Market Overview
Household
Commercial

Smartphone TV Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

AT&T
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comcast
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MobiTV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SKY
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Charter Communication
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizone Communication
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bell Canada
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orange S.A
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bharti Airtel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Consolidated Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VIZIO Inc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hitachi Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Visual Solutions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments