全球数位学习市场：市场规模、份额、成长分析 - 按类型、按技术、按课程、最终用户、按地区、行业预测，2024-2031 年

2022年全球数位学习市场规模将达2,167亿美元，2023年将达2561.4亿美元，2024-2031年预测期间复合年增长率为18.20%，2031年将达到9759.2亿美元。

预计数位学习市场在不久的将来将显着成长。儘管数位学习最初在已开发国家很流行，但随着更快的通讯速度和全球网路的兴起，市场已显着扩大，世界各地的消费者和供应商数量不断增加。在泰国、越南和马来西亚等开发中国家，数位学习服务正在经历显着成长，将新兴领域转变为高收益产业。数位学习市场的区域细分很大程度上取决于满足该地区数位学习需求的本地供应商。然而，新进业者面临来自老牌企业的竞争，特别是在西欧和北美，儘管成长率已经放缓，但它们在数位学习销售方面处于世界领先地位。数位学习领域供需的快速扩张创造了一个独特的世界/生态系统。这个生态系统有两个不同但互补的方面。国内供应商提供适合当地需求的内容，而跨地区供应商则透过服务更广泛的地区来扩大数位学习的覆盖范围。随着各国从类比资讯交换过渡到数资讯交流，对数位教育内容的需求不断增加，从而加强了全球数位学习的供需循环。全球数位学习服务市场的知名企业包括 Kineo、Allen Communication、Cegos、GP Strategies、Skillsoft 和 Pearson，他们都是数位学习内容开发领域的专家。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 辅助资料来源/主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价格分析
• 价值链分析
• 案例研究分析
• 贸易分析
• 市场生态系统
• 客户和购买标准分析
• 专利分析
• 监管环境
• PESTEL分析
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 市场魅力指数
• 竞争程度

数位学习市场：依提供者分类

• 市场概况
• 内容提供者
• 服务供应商

数位学习市场：按类型

• 市场概况
• 自订进度的数位学习
• 讲师主导的数位学习

数位学习市场：依实施模式划分

• 市场概况
• 本地
• 云

数位学习市场：依课程分类

• 市场概况
• 小学/中学教育
• 高等教育
• 线上认证/专业课程
• 考试准备

数位学习市场：依技术分类

• 市场概况
• 线上数位学习
• LMS
• 行动数位学习
• 快速数位学习
• 虚拟教室
• 其他的

数位学习市场：依最终用户分类

• 市场概况
• 教育
  • K-12
  • 高等教育
  • 职业训练
• 公司
  • 小型企业
  • 大公司
• 政府

数位学习市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Coursera（US）
• Udemy（US）
• Skillshare（US）
• Adobe Captivate Prime（US）
• Docebo（Canada）
• Absorb LMS（Canada）
• D2L Brightspace（Canada）
• OpenSesame（US）
• Blackboard（US）
• Moodle（Australia）
• TalentLMS（US）
• Articulate 360（US）
• iSpring Suite（US）
• Udacity（US）
• McGraw Hill（US）
• SAP SE（Germany）
• IBM Corporation（US）
• upGrad Education Private Limited（India）
• NIIT（India）
• BYJU'S（India）

Global e-learning market size was valued at USD 216.70 billion in 2022 and is poised to grow from USD 256.14 billion in 2023 to USD 975.92 billion by 2031, at a CAGR of 18.20% during the forecast period (2024-2031).

The e-learning market is expected to experience substantial growth in the near future. Initially popular in developed countries, the rise of faster telecommunications and global networking has expanded the market significantly, increasing the number of consumers and suppliers worldwide. Developing nations such as Thailand, Vietnam, and Malaysia have seen impressive growth in e-learning services, evolving from emerging sectors into thriving industries with significant revenue potential. The regional segmentation of the e-learning market is largely driven by local suppliers who respond to the demand for e-learning in their areas. However, new entrants face competition from established players, especially in Western Europe and North America, which, despite slower growth rates, lead globally in e-learning revenue. The rapid expansion of demand and supply in the e-learning sector has created a unique global ecosystem. This ecosystem has two distinct yet complementary aspects: domestic suppliers offer content tailored to local needs, while transregional suppliers provide services across broader regions, thereby extending the reach of e-learning. As countries move from analog to digital information exchange, the demand for digital educational content is rising, strengthening the global e-learning supply-demand cycle. Prominent players in the global e-learning services market include Kineo, Allen Communication, Cegos, GP Strategies, Skillsoft, and Pearson, all recognized for their expertise in developing e-learning content.

Top-down and bottom-up approaches were used to estimate and validate the size of the e-learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-learning Market Segmental Analysis

The global e-learning market is segmented based on Provider, platform, and region. Based on provider, the market is segmented into Content Provider, and Service Provider. Based on type, the market is segmented into self-paced e-learning and instructor-led e-learning. Based on deployment model, the market is segmented into on-premise, and cloud. Based on course, the market is segmented into primary and secondary education, higher education, online certification and professional course, and test preparation. Based on technology, the market is segmented into online e-learning, LMS, mobile e-learning, rapid e-learning, virtual classroom, and others. Based on end user, the market is segmented into academic (K-12, higher education, vocational training), corporate (SMBs, and large enterprises), and government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the E-learning Market

The expansion of the e-learning market is being driven by increased internet penetration and the rising number of smartphone users. For example, in 2022, internet penetration rates reached 97% in South Korea, 70% in China, and 60% in India. Additionally, the growing user base for online education is a significant factor in market growth. In India alone, the number of online education users is projected to exceed 200 million by 2025, according to internal analyses. The surge in smartphone usage and the growing interest in online education across various sectors are also contributing to the global e-learning market's expansion. In India, there are currently around 650 million smartphone users, a figure expected to surpass 1 billion by 2027. This increase in smartphone users is likely to further boost the online education market. A major driver of the global e-learning market's growth is the rapid advancement of technology. Innovations such as high-speed internet, mobile devices, and cloud-based platforms have greatly improved the accessibility and convenience of e-learning solutions. These technological developments enable learners to access educational content from anywhere at any time and provide educational institutions with efficient tools for delivering and managing learning programs. The ongoing evolution of technology is anticipated to continue driving the growth of the e-learning services market in the years ahead.

Restraints in the E-learning Market

A major challenge facing the growth of the global e-learning market is the insufficient and unreliable internet infrastructure in certain regions. Limited access to technology and uneven distribution of internet connectivity obstruct the widespread adoption of e-learning solutions, especially in developing countries. This digital divide prevents individuals and organizations from fully engaging with e-learning programs and accessing online educational resources. Addressing this infrastructure gap and ensuring fair access to technology are essential for the continued expansion of the e-learning services market.

Market Trends of the E-learning Market

A significant trend influencing the global e-learning market is the increasing focus on personalized and adaptive learning experiences. Advances in technology and data analytics have enabled e-learning platforms to use intelligent algorithms and machine learning to customize educational content and delivery based on individual learner preferences, needs, and progress. This approach seeks to boost learner engagement, enhance knowledge retention, and offer a tailored learning journey. By providing adaptive learning solutions, e-learning providers are addressing the varied learning styles and needs of users, resulting in more effective and personalized educational experiences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Case Study Analysis
• Trade Analysis
• Ecosystem of the Market
• Customer & Buying Criteria Analysis
• Patent Analysis
• Regulatory Landscape
• PESTEL Analysis
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

E-learning Market by Provider

• Market Overview
• Content Provider
• Service Provider

E-learning Market by Type

• Market Overview
• Self-paced E-learning
• Instructor-led E-learning

E-learning Market by Deployment Model

• Market Overview
• On-premise
• Cloud

E-learning Market by Course

• Market Overview
• Primary And Secondary Education
• Higher Education
• Online Certification and Professional Course
• Test Preparation

E-learning Market by Technology

• Market Overview
• Online E-learning
• LMS
• Mobile E-learning
• Rapid E-learning
• Virtual Classroom
• Others

E-learning Market by End User

• Market Overview
• Academic
  • K-12
  • Higher Education
  • Vocational Training
• Corporate
  • SMBs
  • Large Enterprises
• Government

E-learning Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Coursera (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillshare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate Prime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Docebo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absorb LMS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Brightspace (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenSesame (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodle (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TalentLMS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Articulate 360 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udacity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McGraw Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• upGrad Education Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIIT (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments