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云端服务 XaaS

市场调查报告书

商品编码

1533598

SaaS（软体即服务）市场规模、份额、成长分析：按组件、部署模式、应用程式、公司规模、地区 - 产业预测，2024-2031 年

Software As A Service Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Application, By Enterprise-Size, By Region - Industry Forecast 2024-2031

出版日期: 2024年08月05日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年全球 SaaS（软体即服务）市场规模将为 2611.5 亿美元，从 2023 年的 2969.3 亿美元增长到 2031 年的 8293.4 亿美元，预测期中期（2024-2031 年）复合年预计将增长13.7 %。

SaaS（软体即服务）是一种云端基础的模型，允许使用者透过网路存取应用程式。企业越来越多地采用公共云端服务是推动该市场的关键因素。该公司正在将其 ERP 系统迁移到 SaaS 解决方案，以避免与传统本地软体实施相关的成本。然而，对公共云端环境中资料安全和隐私的担忧可能会对市场成长带来挑战。电子邮件、即时通讯应用程式和视讯会议的使用不断增加也推动了对智慧型设备的需求并推动了 SaaS 市场。此外，CRM SaaS 解决方案越来越多地被采用，帮助企业降低 IT 成本并提高扩充性。 CRM SaaS 解决方案易于自订且价格实惠，让企业可以根据其特定需求（包括安全需求）客製化系统。例如，AppOmni于2022年12月与Veeva Systems合作，加强了Veeva CRM和资料 Vault的安全性，让生命科学客户能够利用AppOmni的威胁侦测和配置管理功能，并旨在确保保护和法规遵从性。云端基础的SaaS 提供了一个线上存取应用程式的交付模型，软体供应商管理必要的基础设施，例如网路、伺服器和资料库。这种模式消除了企业购买、安装和维护软体和硬体的需求。 SaaS 类似于应用程式服务供应商或按需运算软体交付模型，其中软体透过 Internet 託管并提供给使用者。 COVID-19 的疫情对 SaaS 市场产生了积极影响，因为许多企业在封锁期间迁移到云端基础的平台。政府的封锁加速了云端服务（尤其是 SaaS）的采用，以支援远端业务营运。疫情期间向第三方软体服务的转变极大地促进了 SaaS 市场的成长。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 义大利
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Adobe Inc.（USA）
Microsoft（USA）
Alibaba Cloud（China）
IBM（USA）
Google LLC（USA）
Salesforce, Inc.（USA）
Oracle（USA）
SAP SE（Germany）
Rackspace Technology, Inc.（USA）
IONOS Cloud Inc.（Germany）
Cisco Systems, Inc.（USA）
Adaptavist（UK）
ServiceNow（USA）
Amazon Web Services（AWS）（US）
Tencent Cloud（China）
Hewlett Packard Enterprise（HPE）（USA）
DigitalOcean（USA）
Equinix（USA）
OVHcloud（France）
SONATA SOFTWARE LTD（India）

简介目录

Product Code: SQMIG45B2028

Global Software as a Service (SaaS) Market size was valued at USD 261.15 billion in 2022 and is poised to grow from USD 296.93 billion in 2023 to USD 829.34 billion by 2031, growing at a CAGR of 13.7% during the forecast period (2024-2031).

Software as a Service (SaaS) is a cloud-based model that allows users to access applications via the internet. The growing adoption of public cloud services by enterprises is a key factor driving this market. Companies are increasingly moving towards SaaS solutions for their ERP systems to avoid the costs associated with traditional on-premises software deployments. However, concerns about data security and privacy in public cloud environments could pose challenges to market growth. The increasing use of emails, instant messaging apps, and video conferencing also boosts the demand for smart devices, which in turn drives the SaaS market. Additionally, the adoption of CRM SaaS solutions is rising, helping companies reduce IT expenses and enhance scalability. The ease of customization and affordability of CRM SaaS solutions allow businesses to tailor their systems to meet specific needs, including security requirements. For example, AppOmni's partnership with Veeva Systems in December 2022 aimed to enhance security for Veeva CRM and Veeva Vault, enabling life sciences customers to utilize AppOmni's features for threat detection and configuration management, thereby ensuring data protection and regulatory compliance. Cloud-based SaaS offers a delivery model where applications are accessed online, with the software provider managing the necessary infrastructure, including networking, servers, and databases. This model eliminates the need for businesses to purchase, install, and maintain software and hardware. SaaS is akin to Application Service Providers and On-Demand Computing Software Delivery models, where the software is hosted and made available to users via the internet. The COVID-19 pandemic has positively impacted the SaaS market, as many businesses transitioned to cloud-based platforms during lockdowns. Government-enforced lockdowns accelerated the adoption of cloud services, particularly SaaS, to support remote business operations. This shift towards third-party software services during the pandemic significantly contributed to the growth of the SaaS market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Software as a Service (SaaS) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Software as a Service (SaaS) Market Segmental Analysis

The global software as a service (SaaS) market is segmented by Component, Deployment Mode, Enterprise-size, Application, Industry, and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into Public Cloud, Private Cloud, and Hybrid Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management, Content, Collaboration & Communication, BI & Analytics, and Others. Based on Industry, the market is segmented into Banking, Financial Services & Insurance (BFSI), Retail & Consumer Goods, Healthcare, Education, Manufacturing, Travel & Hospitality, and Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Software as a Service (SaaS) Market

The expansion of cloud services among end-use businesses is expected to drive significant growth in the SaaS industry in the coming years. Major market players are increasing their investments to enhance their product portfolios, which is likely to spur further adoption. Additionally, the rising use of software solutions such as edge computing, virtualization, and containerization across various sectors is contributing to the growing acceptance of SaaS services. This trend towards embracing new technologies is creating new opportunities for industry participants. Furthermore, technologies like artificial intelligence, cloud computing, and big data are also experiencing growth and are anticipated to further support the SaaS industry. The integration of these advanced technologies with SaaS solutions is likely to drive innovation and expand market opportunities, positioning SaaS as a crucial component in the evolving technological landscape.

Restraints in the Global Software as a Service (SaaS) Market

The lack of robust security measures for various data types poses a significant challenge to the growth of the SaaS market, despite its increasing adoption for storing critical business and personal information. Security has become a top priority for companies and organizations, as SaaS misconfigurations are frequently identified as a major issue. Configuring internal applications can be complex for security teams, leading to compromised services, data leaks, and exposure of application programming interfaces, which increases the risk of unauthorized access to sensitive information. The primary cause of these misconfigurations is often a lack of understanding regarding changes in security settings, as SaaS solutions are utilized by multiple departments within an organization.

Market Trends of the Global Software as a Service (SaaS) Market

The market growth is driven by the rising demand for comprehensive software applications that address various business challenges. Modern companies are increasingly adopting SaaS platform solutions that integrate multiple functions, including customer relationship management (CRM), business intelligence, supply chain management, and e-commerce systems. These solutions can be customized to meet specific business needs and are accessible across corporate networks using different cloud technologies. As businesses expand, there is a growing requirement for SaaS platforms that align with their policies, regulations, and operational procedures. Additionally, with the increased use of mobile devices in the workplace, these applications enhance employee productivity, foster organizational improvement, and help identify new market opportunities for value capture.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Startup Analysis
Regulatory Analysis
Value Chain Analysis
Technology Analysis
Top Investment Pockets
Innovation Matrix
Market Attractiveness Index
Market Ecosystem
Case Study Analysis

Software As a Service (SaaS) Market by Component

Market Overview
Software
Services

Software As a Service (SaaS) Market by Deployment Mode

Market Overview
Public Cloud
Private Cloud
Hybrid Cloud

Software As a Service (SaaS) Market by Enterprise-Size

Market Overview
Small & Medium Enterprises
Large Enterprises

Software As a Service (SaaS) Market by Application

Market Overview
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Human Capital Management
Content, Collaboration & Communication
Business Intelligence & Analytics
Others

Software As a Service (SaaS) Market by Industry

Market Overview
Banking, Financial Services & Insurance (BFSI)
Retail & Consumer Goods
Healthcare
Education
Manufacturing
Travel & Hospitality
Others

Software As a Service (SaaS) Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- Italy
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Cloud (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rackspace Technology, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IONOS Cloud Inc. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adaptavist (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ServiceNow (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services (AWS) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Cloud (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hewlett Packard Enterprise (HPE) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DigitalOcean (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Equinix (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OVHcloud (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SONATA SOFTWARE LTD (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments