资料货币化市场规模、份额、成长分析、按组件、按资料类型、按业务功能、按部署类型、按组织规模、按行业、按地区 - 行业预测，2024-2031 年

2022年全球资料货币化市场规模为68亿美元，从2023年的75.3亿美元成长到2031年的169.8亿美元，在预测期间（2024-2031年）预计复合年增长率为10.70%。

资料货币化涉及将大量未使用或非结构化的企业资料转换为可操作的见解，并利用它们来获得经济利益或服务交换。此流程可利用分析平台将非结构化资料转换为适合公司需求的有价值讯息，从而帮助公司降低营运成本并增加收益。从根本上说，它是为了释放组织资料资产中嵌入的真正财务价值。随着组织意识到数据货币化策略的潜在好处，资料货币化策略的采用正在增加。随着人们对资料所提供的策略价值的认识不断增强，企业越来越注重利用资料创造新的成长和商机。这种向资料主导决策的转变凸显了分析的重要性，它将原始资料转化为重大的财务和营运效益。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价格分析
• 价值链分析
• 市场生态系统
• 贸易分析
• 供应链分析
• 案例研究分析
• 专利分析
• 客户和购买标准分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 竞争程度

资料货币化市场：按组成部分

• 市场概况
• 工具
• 服务
  • 支援与维护
  • 咨询
  • 实施与整合

资料货币化市场：按资料类型

• 市场概况
• 客户资料
• 产品资料
• 财务资料
• 供应商资料

资料货币化市场：依业务功能划分

• 市场概况
• 销售和行销
• 供应链管理
• 手术
• 金融
• 其他的

资料货币化市场：依部署类型

• 市场概况
• 云
• 本地

资料货币化市场：依组织规模划分

• 市场概况
• 大公司
• 小型企业

资料货币化市场：依产业分类

• 市场概况
• 银行、金融服务和保险
• 通讯
• 消费品/零售
• 资讯科技
• 卫生保健
• 製造业
• 媒体和娱乐
• 运输和物流
• 能源和公共
• 其他的

资料货币化市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Microsoft（US）
• Oracle（US）
• Salesforce（US）
• SAS（US）
• TIBCO Software（US）
• IBM（US）
• Qlik（US）
• SAP（Germany）
• ThoughtSpot（US）
• Sisense（US）
• Domo（US）
• Accenture（Ireland）
• Infosys（India）
• 1010data（US）
• Reltio（US）
• DataRobot（US）
• NETSCOUT（US）
• Adastra（Canada）
• Optiva（Canada）
• Comviva（India）

Global Data Monetization Market size was valued at USD 6.8 billion in 2022 and is poised to grow from USD 7.53 billion in 2023 to USD 16.98 billion by 2031, growing at a CAGR of 10.70% during the forecast period (2024-2031).

Data monetization involves transforming vast amounts of unused or unstructured enterprise data into actionable insights and leveraging it for financial gain or service exchange. This process helps businesses lower operational costs and boost revenue by utilizing analytics platforms that convert unstructured data into valuable information tailored to their needs. Essentially, it is about unlocking the substantial financial value embedded in an organization's data assets. The adoption of data monetization strategies has increased as organizations become more aware of their potential benefits. Businesses are increasingly focusing on harnessing data to create new growth and revenue opportunities, driven by a growing recognition of the strategic value that data can offer. This shift towards data-driven decision-making highlights the importance of analytics in transforming raw data into significant financial and operational advantages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Monetization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Monetization Market Segmental Analysis

Global Data Monetization Market is segmented by component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical, and region. Based on component, the market is segmented into Tools, and Services. Based on Data Type, the market is segmented into Customer Data, Product Data, Financial Data, Supplier Data. Based on Business Function, the market is segmented into Sales and Marketing, Supply Chain Management, Operations, Finance, and Others. Based on Deployment Type, the market is segmented into Cloud, and On-premises. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-sized Enterprises. Based on Industry Vertical, the market is segmented into Banking, Financial Services, and Insurance, Telecommunication, Consumer Goods and Retail, Information Technology, Healthcare, Manufacturing, Media and Entertainment, Transportation and Logistics, Energy and Utilities, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Data Monetization Market

Data plays a crucial role in enhancing sales and marketing performance by leveraging historical sales reports to apply predictive business intelligence. This approach provides access to valuable customer data, boosting operational efficiency and strengthening customer relationships. With the rise of digital technologies, vast amounts of data, including consumer demographics, product preferences, and sales metrics, are being collected. Looking ahead, the widespread adoption of 5G technology is expected to significantly impact data utilization. 5G offers greater computing power and generates substantial amounts of data, which can be harnessed to derive valuable insights. This technological advancement will further refine how businesses analyze and utilize data to drive strategic decisions and optimize performance.

Restraints in the Global Data Monetization Market

Companies are increasingly acknowledging the value of their data, leading to a growing trend of data monetization across various industries. This shift is expected to open up new revenue streams and create additional business opportunities. One crucial aspect of effective data monetization is ensuring high data quality. Reliable and accurate data enables organizations to make informed and strategic decisions. However, data sharing between industries and integrating data products with existing systems can sometimes compromise data quality. Maintaining the integrity of data throughout these processes is essential to ensuring that the insights generated are both accurate and actionable. As companies explore data monetization, they must prioritize data quality to fully realize the potential benefits.

Market Trends of the Global Data Monetization Market

Businesses are poised to unlock significant value from the large volumes of unstructured data they generate. By leveraging data monetization, companies can convert raw or aggregated data from various sources into actionable insights, which enhances their decision-making processes. The surge in data quantity, diversity, and velocity has accelerated the adoption of data monetization strategies, as organizations recognize the potential for turning this data into profitable opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Trade Analysis
• Supply chain Analysis
• Case study Analysis
• Patent Analysis
• Customer & Buying Criteria Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Data Monetization Market by Component

• Market Overview
• Tools
• Services
  • Support And Maintenance
  • Consulting
  • Implementation And Integration

Data Monetization Market by Data Type

• Market Overview
• Customer Data
• Product Data
• Financial Data
• Supplier Data

Data Monetization Market by Business Function

• Market Overview
• Sales And Marketing
• Supply Chain Management
• Operations
• Finance
• Others

Data Monetization Market by Deployment Type

• Market Overview
• Cloud
• On-premises

Data Monetization Market by Organization Size

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises

Data Monetization Market by Industry Vertical

• Market Overview
• Banking, Financial Services, and Insurance
• Telecommunication
• Consumer Goods and Retail
• Information Technology
• Healthcare
• Manufacturing
• Media And Entertainment
• Transportation And Logistics
• Energy And Utilities
• Others

Data Monetization Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1010data (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reltio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataRobot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NETSCOUT (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adastra (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optiva (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments