商务云市场规模、份额、按类型、产品、公司规模和地区分類的成长分析 - 产业预测，2024-2031 年

2022年商务云市场规模将为262.3亿美元，预测期内（2024-2031年）复合年增长率为20.8%，从2023年的316.8亿美元增至2031年的1436亿美元。美元百万。

由于业务运作日益转向数位平台，特别是自疫情爆发以来，全球商务云端市场出现了显着成长。企业正在迅速采用云端基础的解决方案来提供无缝、全通路的客户体验，加快新产品的上市时间并提高业务效率。人工智慧 (AI)、机器学习 (ML)、巨量资料分析和商务云端平台的整合正在改变电子商务生态系统，实现个人化体验、预测分析和更智慧的决策。以前受到高昂前期成本限制的小型企业现在正在利用商务云端解决方案的扩充性和成本效益来与大型企业竞争。此外，行动商务的兴起、社群媒体购物的盛行以及消费者对个人化购物体验的偏好进一步推动了对云端基础的解决方案的需求。虽然北美和欧洲等区域市场因其成熟的技术基础设施而继续处于领先地位，但亚太地区有望看到电子商务的快速增长、互联网普及率的提高以及政府支持数位转型的倡议。安全问题、资料隐私问题和复杂的监管要求（特别是跨境商务和资料主权方面）是市场参与者需要克服的关键挑战。竞争格局异常激烈，Salesforce、Adobe、SAP 和 Oracle 等主要企业不断竞争以提供增强的功能，例如人工智慧驱动的产品建议、无头商务功能和无缝第三方整合。随着公司寻求扩大其产品范围和地理覆盖范围，伙伴关係、合併和收购变得越来越普遍。总体而言，随着企业在数位商务策略中越来越重视敏捷性、创新和以客户为中心，全球商务云市场预计将出现强劲成长。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 市场生态系统
• 案例研究分析
• 技术分析
• 监管分析
• 价值链分析
• 创新矩阵
• 重点投资分析
• 关键成功因素
• 竞争程度

商务云端市场：按类型

• 市场概况
  • 平台
  • 服务

商务云端市场：依产品分类

• 市场概况
• 私有云端
• 公共云端
• 混合云端

商务云端市场：按公司规模

• 市场概况
• 小型企业
• 大公司

商务云市场：依产业分类

• 市场概况
• 时尚/服饰
• 电子设备/家用电器
• 食品/饮料
• 药品/杂货
• 其他的

商务云端市场规模：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• IBM
• SAP
• Salesforce Commerce Cloud
• Adobe Commerce Cloud（Magento）
• Shopify
• BigCommerce
• VTEX
• commercetools
• Episerver（now part of Optimizely）
• Oracle Commerce
• Kibo Commerce
• Elastic Path
• Sitecore Experience Commerce
• Digital River
• Apttus
• Voyado
• Optimizely
• HCL Technologies
• Acumatica
• Sana Commerce

Commerce Cloud Market size was valued at USD 26.23 billion in 2022 and is poised to grow from USD 31.68 billion in 2023 to USD 143.68 billion by 2031, growing at a CAGR of 20.8% during the forecast period (2024-2031).

The global commerce cloud market is witnessing significant growth driven by the increasing shift towards digital platforms for business operations, especially post-pandemic. Companies are rapidly adopting cloud-based solutions to offer a seamless and omnichannel customer experience, reducing time-to-market for new offerings, and enhancing operational efficiency. The integration of artificial intelligence (AI), machine learning (ML), and big data analytics with commerce cloud platforms is transforming the e-commerce ecosystem, enabling personalized experiences, predictive analytics, and smarter decision-making. SMEs, previously restrained by high upfront costs, now leverage the scalability and cost-effectiveness of commerce cloud solutions to compete with large enterprises. Moreover, the demand for cloud-based solutions is further boosted by the rise of mobile commerce, proliferation of social media shopping, and consumer preferences for personalized shopping experiences. Regional markets such as North America and Europe remain at the forefront due to the mature technology infrastructure, while Asia-Pacific is seeing rapid growth due to a burgeoning e-commerce landscape, increased internet penetration, and government initiatives supporting digital transformation. Security concerns, data privacy issues, and complex regulatory requirements, particularly around cross-border commerce and data sovereignty, are critical challenges that market players need to navigate. The landscape is highly competitive, with key players like Salesforce, Adobe, SAP, and Oracle continuously innovating to offer enhanced features like AI-driven product recommendations, headless commerce capabilities, and seamless third-party integrations. Partnerships, mergers, and acquisitions are common as companies aim to expand their product offerings and geographic reach. Overall, the global commerce cloud market is poised for robust growth, as businesses increasingly prioritize agility, innovation, and customer-centricity in their digital commerce strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commerce Cloud Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commerce Cloud Market Segmental Analysis

Global Commerce Cloud Market is segmented by type, offering, Enterprise Size, Vertical, and region. Based on Type, the market is segmented into Platform, and Services. Based on offering, the market is segmented into Private Cloud, Public Cloud, and Hybrid Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Vertical, the market is segmented into Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Commerce Cloud Market

One of the most significant drivers of the global commerce cloud market is the rapid increase in mobile commerce (m-commerce). The global proliferation of smartphones and improved internet connectivity have reshaped consumer shopping behavior, with mobile becoming the dominant channel for online purchases. This shift has compelled retailers to optimize their platforms for mobile commerce, focusing on mobile-responsive designs, faster load times, and a seamless checkout experience. Commerce cloud platforms are pivotal in enabling businesses to develop mobile-friendly websites and apps, integrating features like voice search, mobile payments, and personalized product recommendations. Mobile commerce not only enhances the user experience but also opens new revenue streams through in-app purchasing and location-based marketing. The convenience of mobile shopping, coupled with the rise of mobile payment solutions like digital wallets, is expected to drive further adoption of commerce cloud platforms. Businesses adopting mobile-first strategies are witnessing improved customer retention and increased average order values, making m-commerce a crucial growth driver in the market.

Restraints in the Global Commerce Cloud Market

Data privacy and security concerns pose a significant restraint to the growth of the commerce cloud market. As businesses increasingly rely on cloud platforms to store sensitive customer data, including payment information and personal preferences, they become prime targets for cyberattacks. High-profile data breaches can erode consumer trust and lead to reputational damage, financial losses, and legal liabilities. Regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA), and other regional data protection laws impose stringent requirements on how companies collect, store, and process data. Compliance with these laws adds complexity to commerce cloud implementation, particularly for businesses operating in multiple jurisdictions. Additionally, many companies are reluctant to fully adopt cloud-based solutions due to concerns over control and ownership of data, especially when utilizing third-party vendors. These privacy and security challenges necessitate robust cybersecurity measures, encryption, and compliance frameworks, increasing operational costs and hindering widespread adoption, particularly among smaller businesses with limited resources.

Market Trends of the Global Commerce Cloud Market

A prominent trend in the commerce cloud market is the increasing adoption of AI-powered personalization to enhance the customer experience. AI and machine learning algorithms are being integrated into commerce cloud platforms to analyze vast amounts of customer data and provide personalized product recommendations, targeted marketing, and dynamic pricing. Personalization is now a key differentiator for businesses, as consumers expect tailored shopping experiences based on their preferences, browsing history, and purchase behavior. AI enables real-time decision-making, allowing businesses to dynamically adjust content, offers, and promotions based on user interactions. For instance, AI-driven chatbots and virtual assistants are being deployed to provide personalized customer support, resolving queries, and guiding users through the shopping process. This trend not only improves customer engagement but also boosts conversion rates and average order values. As AI technology continues to evolve, it is expected to become even more integral to commerce cloud platforms, with predictive analytics and hyper-personalization playing a central role in shaping the future of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Case Study Analysis
• Technology Analysis
• Regulatory Analysis
• Value Chain Analysis
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Commerce Cloud Market by Type

• Market Overview
  • Platform
  • Services

Commerce Cloud Market by Offering

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Commerce Cloud Market by Enterprise size

• Market Overview
• SMEs
• Large Enterprises

Commerce Cloud Market by Vertical

• Market Overview
• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Commerce Cloud Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Commerce Cloud (Magento)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTEX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• commercetools
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (now part of Optimizely)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kibo Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elastic Path
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore Experience Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital River
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apttus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voyado
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acumatica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sana Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments