纯素化妆品市场规模、份额、成长分析、按产品类型、按包装类型、按消费者定位、按价格分布、按销售管道、按地区 - 行业预测，2024-2031 年

2022年全球纯素化妆品市场规模为158.9亿美元，从2023年的168.6亿美元成长到2031年的270.8亿美元，在预测期内（2024-2031年）预计复合年增长率为6.1%。

由于消费者对不含胶原蛋白和蜂蜡等动物性成分的产品的需求迅速增长，纯素化妆品市场正迅速成为美容行业的主流领域。此品类包括护肤、护髮品和彩妆品，透过专卖店、超级市场、大卖场和电子商务平台等各种分销管道广泛销售。消费者对永续性的日益担忧迫使化妆品公司重新考虑其成分选择，这可能会导致重新考虑其製造流程。这一趋势是由精明的消费者的崛起所推动的，他们更容易获取资讯并增加与互联网的接触，他们寻求符合他们价值观的解决方案。环保意识和资源枯竭正在进一步影响购买行为并促使製造商进行创新。为此，公司正在投资研发，以创造新的纯素产品，以满足消费者，尤其是千禧世代不断变化的偏好。例如，澳洲美容品牌 G&M 抓住机会，于 2021 年 2 月推出了纯素化妆品系列。这凸显了品牌迫切需要利用不断成长的市场并满足有道德意识的消费者的需求。这种转变不仅反映了消费者价值观的变化，也标誌着化妆品产业向更永续和更贴心的方式进行更广泛的转变。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 客户和购买标准分析
• PESTEL分析
• 总体经济指标
• 市场吸引力指数
• 监管分析
• 价格分析
• 价值链分析

按产品类型分類的纯素化妆品市场规模

• 市场概况
• 脸部产品
• 眼部产品
• 唇部产品
• 美甲产品

纯素化妆品市场规模：依包装类型

• 市场概况
• 泵浦和分配器
• 紧凑型外壳
• 罐
• 铅笔和棒
• 管子
• 其他的

纯素化妆品市场规模：依消费者偏好

• 市场概况
• 男性
• 女士
• 孩子

纯素化妆品市场规模：价格分布范围划分

• 市场概况
• 大量的
• 优质的

纯素化妆品市场规模：依销售管道划分

• 市场概况
• 批发商/分销商
• 现代零售
• 便利商店
• 百货公司
• 专卖店
• 网路零售商
• 其他的

纯素化妆品市场规模：依地区划分

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Milani（US）
• Too Faced（US）
• Tarte（US）
• Urban Decay（US）
• Wet n Wild（US）
• Lush（UK）
• Kat Von D Beauty（US）
• Zuzu Luxe（US）
• Ecco Bella（US）
• Bare Blossom（Australia）
• Emma Jean Cosmetics（US）
• Modern Mineral Makeup（US）
• Arbonne（US）
• Pacifica（US）
• Nature's Gate（US）
• Beauty Without Cruelty（UK）
• Billy Jealousy（US）
• MuLondon Organic（UK）
• Gabriel Cosmetics（US）
• PHB Ethical Beauty Ltd.（UK）

结论和建议

Global Vegan Cosmetics Market size was valued at USD 15.89 billion in 2022 and is poised to grow from USD 16.86 billion in 2023 to USD 27.08 billion by 2031, growing at a CAGR of 6.1% during the forecast period (2024-2031).

The vegan cosmetics market is rapidly gaining traction as a mainstream segment within the beauty industry, driven by a surge in consumer demand for products devoid of animal-derived ingredients such as collagen and beeswax. This category encompasses skin care, hair care, and color cosmetics, which are now widely accessible through diverse distribution channels, including specialized stores, supermarkets, hypermarkets, and e-commerce platforms. As sustainability concerns mount among consumers, cosmetic companies are being compelled to reassess their ingredient choices, leading to a potential overhaul of production processes. The rise of the informed consumer, fueled by easier access to information and rising internet engagement, underscores this trend as they seek solutions that align with their values. Environmental awareness and resource depletion are further influencing purchasing behavior, pushing manufacturers to innovate. In response, companies are investing in research and development to create new vegan products that cater to the evolving preferences of consumers, particularly millennials. For instance, Australian beauty brand G&M seized the opportunity in February 2021 by launching its line of vegan cosmetics, underscoring the urgency for brands to capitalize on the growing market and meet the demands of ethically-minded consumers. This shift not only reflects changing consumer values but also signals a broader transformation within the cosmetic industry toward a more sustainable and compassionate approach.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vegan Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vegan Cosmetics Market Segmental Analysis

In 2021, Europe contributed the most, with a vegan cosmetics market share of over 36.81%. Demand for vegan cosmetics is anticipated to increase as a result of consumer trends toward veganism, particularly in developed nations like the U.K., France, and Germany. Additionally, in 2021, the beauty sector will account for almost 82% of all vegan products introduced in the U.K. Additionally, 97% of British consumers were found to be looking for more vegan-certified cosmetics and personal care items in 2021, according to The Vegan Society.

Driver of the Global Vegan Cosmetics Market

The vegan cosmetics market is poised for substantial growth in the coming years, driven by an unprecedented surge in interest, particularly in Western regions. Research highlights that British women are increasingly opting for cruelty-free products, reflecting a broader societal shift towards "clean beauty" principles. This growing demand is further fueled by leading brands, like Cover Girl, that have launched new vegan product lines featuring natural ingredients. With heightened consumer awareness regarding animal testing, especially in North America and Europe, several states are contemplating or have already enacted bans on the sale of animal-tested cosmetics. Advocacy from animal rights organizations also plays a crucial role in pushing for these legislative changes, ultimately reinforcing the demand for cruelty-free options and fostering innovation within the sector.

Restraints in the Global Vegan Cosmetics Market

The Global Vegan Cosmetics market faces significant challenges, particularly due to the adverse effects of the pandemic on the beauty and personal care sector. Changing consumer behavior is prompting individuals to prioritize purchases of safer products with reduced contamination risks and extended shelf life. Compounding this issue, sales have been severely affected by the temporary closures of hypermarkets, supermarkets, and department stores, undermining growth potential. Consequently, brands are increasingly shifting their focus towards enhancing their e-commerce strategies. To navigate this downturn, many leading cosmetics companies are introducing at-home wellness products. Furthermore, a trend of reduced spending on non-essential items is likely to lead to sales declines across the entire cosmetics market.

Market Trends of the Global Vegan Cosmetics Market

The Global Vegan Cosmetics market is witnessing a remarkable surge, driven by an increasing consumer preference for cruelty-free and ethically sourced products. As awareness of animal welfare and environmental concerns rises, consumers are gravitating towards vegan cosmetics that boast no animal testing or ingredients, aligning with a growing desire for transparent and sustainable beauty options. The inherent skin benefits of vegan formulations, rich in plant-based antioxidants, appeal to health-conscious buyers seeking to mitigate skin damage from pollution and enhance overall wellness. This evolving landscape highlights a significant market trend where plant-derived cosmetics are not just a choice but a lifestyle, propelling exponential growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Regulatory Analysis
• Pricing Analysis
• Value Chain Analysis

Global Vegan Cosmetics Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Facial Products
• Eye Products
• Lip Products
• Nail Products

Global Vegan Cosmetics Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Pumps & Dispensers
• Compact Cases
• Jars
• Pencils and Sticks
• Tubes
• Others

Global Vegan Cosmetics Market Size by Consumer Orientation & CAGR (2024-2031)

• Market Overview
• Men
• Women
• Kids

Global Vegan Cosmetics Market Size by Price Range & CAGR (2024-2031)

• Market Overview
• Mass
• Premium

Global Vegan Cosmetics Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Wholesalers/ Distributors
• Modern Trade
• Convenience Stores
• Departmental Stores
• Specialty Stores
• Online Retailers
• Others

Global Vegan Cosmetics Market Size & CAGR (2024-2031)

• North America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • US
  • Canada
• Europe, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Milani (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Too Faced (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Decay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wet n Wild (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kat Von D Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuzu Luxe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecco Bella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Blossom (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emma Jean Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modern Mineral Makeup (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Gate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Without Cruelty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billy Jealousy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuLondon Organic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gabriel Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PHB Ethical Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation