Web 内容管理市场规模、份额、成长分析、按产品类型、按部署模式、按架构、按最终用户、按地区 - 行业预测，2024-2031 年

2022 年，网路内容管理的全球市场规模为 82.3 亿美元，从 2023 年的 90.5 亿美元成长到 2031 年的 298.8 亿美元，预计复合年增长率为 2024-2031 年。

随着企业继续优先考虑改善客户体验，全通路传播策略的采用正在增加，大大推动了对先进内容管理系统的需求。这些系统，特别是网路内容管理解决方案，对于寻求有效吸引、参与、保留并最终培养客户忠诚度的组织来说已经变得至关重要。人们越来越关注不同平台之间的无缝互动，需要一个能够与现有基础设施无缝整合的强大内容管理系统。此外，人工智慧和机器学习等颠覆性技术的引入预计将进一步加速这些系统的采用，为企业提供个人化客户体验和优化内容传送的创新工具。这种转变不仅凸显了技术策略投资的重要性，也凸显了企业改善沟通方式的必要性。因此，利用这些进步的公司有望提高客户满意度，提高客户维繫，并在市场上获得竞争优势。全通路策略和尖端技术的整合标誌着客户参与的变革时期，从而在未来几年建立持久的关係并改善业务成果。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 案例研究分析
• 客户和购买标准分析
• PESTEL分析
• 总体经济指标
• 市场吸引力指数
• 供应链分析
• 价格分析

网路内容管理市场规模：依产品类型及复合年增长率（2024-2031）

• 内容管理
• 数位资产管理
• 个性化和定位
• 网站开发与管理
• 工作流程管理
• 其他的

网路内容管理市场规模：依部署模式及复合年增长率（2024-2031）

• 云
• 本地

网路内容管理市场规模：依架构及复合年增长率（2024-2031）

• 加入
• 分离
• 无头的
• 混合

网路内容管理市场规模：依最终用户和复合年增长率（2024-2031）

• 公司
  • 媒体和娱乐
  • 零售与电子商务
  • 软体和技术
  • 医疗保健和生命科学
  • BFSI
  • 旅行和招待
  • 政府
  • 教育
  • 其他公司
• 个人

网路内容管理市场规模：按地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• OpenAI
• Microsoft Corporation
• Adobe
• IBM
• Oracle
• EPi Server AB
• Vista Equity Partners
• Site core A/S
• Kentico Software sro
• RWS
• Upland software
• Hubspot
• HCL Technologies
• Lumen Technologies
• Automattic
• Bloomreach
• Crownpeak Technology Inc.
• Progress Software Corporation

结论和建议

Global Web Content Management Market size was valued at USD 8.23 billion in 2022 and is poised to grow from USD 9.05 billion in 2023 to USD 29.88 billion by 2031, growing at a CAGR of 15.4% in the forecast period (2024-2031).

As businesses continue to prioritize the enhancement of customer experiences, the adoption of omni-channel communication strategies is on the rise, significantly driving the demand for advanced content management systems. These systems, particularly web content management solutions, are becoming essential for organizations seeking to effectively engage, attract, and retain customers, ultimately fostering loyalty. The growing emphasis on seamless interaction across various platforms necessitates robust content management systems that can integrate smoothly with existing infrastructures. Moreover, the incorporation of disruptive technologies such as artificial intelligence and machine learning is expected to further accelerate the adoption of these systems, providing companies with innovative tools to personalize customer experiences and optimize content delivery. This shift not only highlights the importance of strategic investments in technology but also emphasizes the need for businesses to evolve their communication approaches. As a result, organizations that leverage these advancements are poised to enhance customer satisfaction, improve retention rates, and gain a competitive edge in the market. The convergence of omni-channel strategies with cutting-edge technologies signifies a transformative phase for customer engagement, setting the stage for lasting relationships and improved business outcomes in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Content Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Content Management Market Segmental Analysis

Global Web Content Management Market is segmented by Product Type, by Deployment Mode, by Architecture, by End User and by Region. Based on Product Type, the market is segmented into Content Management, Digital Asset Management, Personalization & Targeting, Website Development & Management, Workflow Management, Others.. Based on Deployment Mode, the market is segmented into Cloud, On-Premises. Based on Architecture, the market is segmented into Coupled, Decoupled, Headless, Hybrid. Based on End User, the market is segmented into Enterprises, Individual. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Content Management Market

The Global Web Content Management market is being significantly driven by a transformative shift towards video-based content consumption. With the widespread availability of devices that facilitate digital access and the rapid growth of high-speed internet, consumers now enjoy unparalleled flexibility in accessing diverse media content, including information, entertainment, and social interaction, anytime and anywhere. In the United States, there has been a notable increase in digital media consumption, indicating a clear move away from traditional media channels. The rise of digital media platforms like Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has disrupted the conventional television landscape, fundamentally altering how audiences engage with content and leading to a demand for on-demand, varied viewing options that reflect changing consumer tastes.

Restraints in the Global Web Content Management Market

The Global Web Content Management market faces significant restraints, particularly concerning interoperability issues stemming from data integration challenges. Interoperability refers to the ability of software systems to work compatibly with other platforms, enabling users to easily share functionalities and data. This capability is crucial for effective communication across various external systems by standardizing interactions and reducing compatibility problems. In the context of content management systems, interoperability is essential for sourcing data from diverse external origins and delivering content seamlessly across multiple frontend applications. Furthermore, the quality and organization of data are vital elements of interoperability, ensuring information is accessible, comprehensible, and usable across a range of systems and applications.

Market Trends of the Global Web Content Management Market

The Global Web Content Management (WCM) market is witnessing a notable shift as organizations increasingly abandon traditional on-premise systems in favor of cloud-based solutions. This trend is driven by the inherent inefficiencies and resource burdens associated with on-premise systems, which often hinder the productivity of IT teams, content creators, and marketing professionals. As businesses seek enhanced flexibility, scalability, and cost-effectiveness, the migration to cloud-based WCM platforms is expected to accelerate. The rising demand for seamless content management and collaboration tools, coupled with the need for real-time updates and analytics, positions cloud-based WCM as the preferred choice for future-ready enterprises.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Web Content Management Market Size by Product Type & CAGR (2024-2031)

• Content Management
• Digital Asset Management
• Personalization & Targeting
• Website Development & Management
• Workflow Management
• Others.

Global Web Content Management Market Size by Deployment Mode & CAGR (2024-2031)

• Cloud
• On-Premises

Global Web Content Management Market Size by Architecture & CAGR (2024-2031)

• Coupled
• Decoupled
• Headless
• Hybrid

Global Web Content Management Market Size by End User & CAGR (2024-2031)

• Enterprises
  • Media & Entertainment
  • Retail and E-Commerce
  • Software and Technology
  • Healthcare and Life Science
  • BFSI
  • Travel and Hospitality
  • Government
  • Education
  • Other Enterprises
• Individual

Global Web Content Management Market Size by Region & CAGR (2024-2031)

• North America, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • US
  • Canada
• Europe, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product Type, by Deployment Mode, by Architecture, by End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EPi Server AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vista Equity Partners
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Site core A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kentico Software s.r.o.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RWS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upland software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automattic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomreach
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crownpeak Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Progress Software Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation