个别辅导市场规模、份额、成长分析，按模式、按应用、按学科、按时期、按教学风格、按地区 - 行业预测，2024-2031

2022年全球辅导市场规模将为705.8亿美元，预测期内（2024-2031年）复合年增长率为8.97%，从2023年的770.1亿美元增长到2031年的1294.7亿美元。

截至 2023 年 10 月，辅导学生人数不断增加，尤其是来自非传统教育背景的学生，他们受益于一对一的个人化学习支援。这种量身定制的方法可以减少干扰，增加内在动力，并提高学业成绩。教育越来越被视为职业和个人进步的关键，更高的教育程度与更大的职业机会和经济回报有关。因此，家长们在孩子的教育需求上投入了大量资金，尤其是在补习盛行的都市区。随着收入的增加和家庭寻求将孩子的教育经验与他们的愿望相匹配，精英学校入学的竞争格局可能会推动未来对这些服务的需求。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

私人辅导市场规模：依模式及复合年增长率（2024-2031）

• 离线
• 在线的

个人辅导市场规模：按应用和复合年增长率（2024-2031）

• K-12
• K-12 之后

个人辅导市场规模：依主题及复合年增长率（2024-2031）

• 学术的
• 非学术性的

个人辅导市场规模：依时期及复合年增长率（2024-2031）

• 短期课程
• 长期课程

个人辅导市场规模：依辅导风格及复合年增长率（2024-2031）

• 考试准备服务
• 特定学科指导服务

私人辅导市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Chegg, Inc.
• Club Z!Tutoring
• Daekyo Co., Ltd.（Eye Level）
• Fleet Education Services Limited（TAL Education Group）
• Gakken Holdings Co., Ltd.
• Huntington Learning Center, Inc.
• Kaplan, Inc.
• Kumon Institute of Education Co., Ltd.
• Lululemon Athletica Inc.（MIRROR）
• Manhattan Review
• Pearson Education Inc.
• Revolution Prep LLC
• Sylvan Learning, LLC
• The Princeton Review
• Think & Learn Pvt. Ltd.（Byju's）
• Tutor Doctor
• Varsity Tutors LLC
• Educomp Solutions Ltd.

结论和建议

Global Private Tutoring Market size was valued at USD 70.58 billion in 2022 and is poised to grow from USD 77.01 billion in 2023 to USD 129.47 billion by 2031, growing at a CAGR of 8.97% in the forecast period (2024-2031).

As of October 2023, there is a growing trend in private tutoring, particularly among students from non-traditional educational backgrounds who benefit from personalized, one-on-one academic support. This tailored approach reduces distractions, enhances intrinsic motivation, and leads to improved academic performance. Education is increasingly viewed as the key to professional and personal advancement, with higher education associated with greater career opportunities and financial rewards. Consequently, parents are significantly investing in their children's educational needs, especially in urban areas, where private tutoring is more prevalent. The competitive landscape for elite school admissions is likely to fuel future demand for these services, as families seek to align their children's educational experiences with their aspirations amidst rising incomes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Private Tutoring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Private Tutoring Market Segmental Analysis

In 2021, the largest market share for private tutoring was held by the Asia Pacific. Due to the significant involvement of multiple coaching classes, particularly in China, Japan, South Korea, and Southeast Asian countries, the Asia Pacific region owned the majority of the global market. The Asia Pacific private tutoring market is predicted to surge to the top of the worldwide private tutoring market as a result of rising education expenditures, rising education spending, and growing middle-class income of the region's population.

Driver of the Global Private Tutoring Market

The Global Private Tutoring market is primarily driven by rapid urbanization and the growing trend of microlearning, which emphasizes concise and relevant information tailored to address individual learning gaps. This method of learning is favored for its ability to deliver educational content through engaging quizzes and activities, particularly in short-term tutoring programs. Additionally, the surge in demand for private online instruction has significantly propelled market growth. With the proliferation of mobile devices and laptops, parents and students are seeking convenient, cost-effective online tutoring solutions, prompting vendors to innovate and offer competitively priced software to meet this rising need.

Restraints in the Global Private Tutoring Market

The Global Private Tutoring market faces several restraints that hinder its growth, particularly the high fees charged by private tutors, which often exceed the financial capabilities of lower-income families. This financial barrier limits access to quality education for many students. Furthermore, the differing teaching styles employed by private tutors and school teachers can lead to confusion for students, as they may struggle to reconcile contrasting approaches to the same subject matter. This inconsistency can adversely affect students' performance and increase their anxiety during tests. Consequently, these challenges are expected to limit the acceptance and utilization of after-school tutoring services.

Market Trends of the Global Private Tutoring Market

The Global Private Tutoring market is witnessing a significant shift towards technology-driven educational solutions, primarily due to the heightened demand among university students for online learning platforms. Innovative tutoring companies are leveraging digital tools such as presentations, 3D charts, and engaging animations to enhance subject comprehension and maintain student interest. This tech-centric approach not only caters to modern learning preferences but also addresses the growing need for flexibility and accessibility in education. As a result, the trend towards online tutoring is anticipated to accelerate, positioning technology-based shadow education services as a cornerstone of market expansion in private tutoring.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Private Tutoring Market Size by Mode & CAGR (2024-2031)

• Offline
• Online

Global Private Tutoring Market Size by Application & CAGR (2024-2031)

• Up-to K-12
• Post K-12

Global Private Tutoring Market Size by Subject & CAGR (2024-2031)

• Academic
• Non-academic

Global Private Tutoring Market Size by Duration & CAGR (2024-2031)

• Short-term Courses
• Long-term Courses

Global Private Tutoring Market Size by Tutoring Style & CAGR (2024-2031)

• Test Preparation Service
• Subject Tutoring Service

Global Private Tutoring Market Size by Region & CAGR (2024-2031)

• North America, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • US
  • Canada
• Europe, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Mode, by Application, by Subject, by Duration, by Tutoring Style)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Chegg, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Z! Tutoring
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daekyo Co., Ltd. (Eye Level)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleet Education Services Limited (TAL Education Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gakken Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huntington Learning Center, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaplan, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kumon Institute of Education Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (MIRROR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manhattan Review
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Education Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Prep LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sylvan Learning, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Princeton Review
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Think & Learn Pvt. Ltd. (Byju's)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tutor Doctor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varsity Tutors LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educomp Solutions Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation