数位出版市场规模、份额、成长分析，按产品类型、使用模式、地区划分 - 产业预测，2024-2031 年

2022年全球数位出版市场规模为1523亿美元，从2023年的1699.7亿美元增长到2031年的4089.6亿美元，在预测期内（2024-2031年）预计复合年增长率为11.60%。

数位出版，也称为电子出版，包括透过网站、社交媒体和搜寻引擎内容传送文字、音讯和视讯等内容。随着世界走向线上，各种数位内容正在产生，包括财经杂誌、医学期刊和电子报。智慧型手机、平板电脑和电子阅读器使用的增加正在改变消费者的偏好，并从传统的印刷书籍转向数位格式。这种演变极大地推动了数位出版领域的成长。电子书的兴起使数位消费更加普遍，促使数位出版公司开发专门的应用程序，以便轻鬆存取各种电子书。这一趋势预计将继续该行业的扩张，越来越多的读者因其便利性和可访问性而采用电子格式。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

数位出版市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 文字内容
• 影片内容
• 音讯内容

数位出版市场规模：依产品及复合年增长率（2024-2031）

• 市场概况
• 电子书
• 线上杂誌
• 通讯
• 目录
• podcast
• 迷因
• 小册子
• 推介会
• 报纸
• 部落格
• 其他的

数位出版市场规模：依使用模式及复合年增长率（2024-2031）

• 市场概况
• 基于订阅
• 一次付款
• 其他的

数位出版市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 智慧型手机
• 笔记型电脑
• PC
• 其他的

数位出版市场规模：依最终用户和复合年增长率（2024-2031）

• 市场概况
• 科学、技术与医学（STM）
• 法律和商业
• 其他的

数位出版市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Amazon
• Apple
• Google
• Tencent
• Rakuten Kobo
• Hachette Livre
• Pearson
• HarperCollins Publishers
• Simon & Schuster
• Wolters Kluwer
• Springer Nature
• Cengage Learning
• John Wiley & Sons
• Reed Elsevier（RELX Group）
• Scholastic Corporation
• Elsevier
• Oxford University Press

结论和建议

Global Digital Publishing Market size was valued at USD 152.30 billion in 2022 and is poised to grow from USD 169.97 billion in 2023 to USD 408.96 billion by 2031, growing at a CAGR of 11.60% during the forecast period (2024-2031).

Digital publishing, also known as e-publishing, encompasses the distribution of content-text, audio, and video-across websites, social media, and search engines. With the shift towards online technology, companies are producing diverse digital materials, including financial magazines, medical journals, and newsletters. The increasing use of smartphones, tablets, and e-readers has transformed consumer preferences, moving away from traditional printed books to digital formats. This evolution is significantly driving growth within the digital publishing sector. The rise of e-books has further popularized digital consumption, prompting digital publishing companies to develop specialized applications for easy access to a wide array of e-books. This trend is anticipated to sustain the industry's expansion, as more readers embrace electronic formats for their convenience and accessibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Publishing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Publishing Market Segmental Analysis

Global Digital Publishing Market is segmented by Type, Product, Usage Mode, Application, End User, and Region. Based on Type, the market is segmented into Text Content, Video Content, and Audio Content. Based on Product, the market is segmented into e-books, Online magazines, Newsletters, Catalogs, Podcasts, Memes, Brochures, Presentations, Newspapers, Blogs, and Others. Based on Usage Mode, the market is segmented into Subscription Based, One-time Pay, and Others. Based on Application, the market is segmented into Smartphones, Laptops, PCs, and Others. Based on End User, the market is segmented into Scientific, Technical, & Medical (STM), Legal & Business, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Publishing Market

The Global Digital Publishing market is being significantly propelled by the rising adoption of e-books as alternatives to traditional paperback literature. Industry leaders such as Quad/Graphics, LSC Communications, Cimpress, and Cenveo have recognized that their operational risks are closely linked to technological advances, notably the transition from physical documents to digital formats. As smart devices have become more prevalent, content is increasingly consumed in digital form rather than on paper. Over recent years, the growing popularity of e-books has spurred the use of dedicated e-reading devices like iPads and Kindles. This trend, alongside a steady demand for paperback books, is expected to drive substantial growth in the digital publishing sector during the forecast period.

Restraints in the Global Digital Publishing Market

The global digital publishing market is currently facing significant restraints, primarily due to the increasing availability of alternative resources. The rise of open educational resources and low-cost textbook options presents a substantial challenge, as many consumers turn to free or inexpensive materials found online, which could stifle the growth of the digital publishing sector. This shift towards freely accessible content, often without restrictions, threatens traditional revenue streams, as users are gravitating away from subscription-based publications. Consequently, the surge in freely available resources is expected to hinder market growth throughout the forecast period, creating challenges for traditional digital publishers.

Market Trends of the Global Digital Publishing Market

The global digital publishing market is experiencing substantial growth driven by the proliferation of mobile applications, which facilitate seamless content access and consumption. Countries such as India, Brazil, the US, Indonesia, and Russia are leading the way, with India alone registering over 4.7 billion installs on Google Play, highlighting a significant shift towards mobile-centric publishing solutions. This trend not only expands the reach of digital content across diverse demographics but also fosters innovative engagement strategies for publishers. As mobile technology continues to evolve, the digital publishing landscape will likely see increased investment in mobile platforms, thereby enhancing user experience and content delivery.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Digital Publishing Market Size by Type & CAGR (2024-2031)

• Market Overview
• Text Content
• Video Content
• Audio Content

Global Digital Publishing Market Size by Product & CAGR (2024-2031)

• Market Overview
• e-books
• Online magazines
• Newsletters
• Catalogs
• Podcasts
• Memes
• Brochures
• Presentations
• Newspapers
• Blogs
• Others

Global Digital Publishing Market Size by Usage Mode & CAGR (2024-2031)

• Market Overview
• Subscription Based
• One-time Pay
• Others

Global Digital Publishing Market Size by Application & CAGR (2024-2031)

• Market Overview
• Smartphones
• Laptops
• PCs
• Others

Global Digital Publishing Market Size by End User & CAGR (2024-2031)

• Market Overview
• Scientific, Technical, & Medical (STM)
• Legal & Business
• Others

Global Digital Publishing Market Size & CAGR (2024-2031)

• North America, (Type, Product, Usage Mode, Application, End User)
  • US
  • Canada
• Europe, (Type, Product, Usage Mode, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Product, Usage Mode, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Product, Usage Mode, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Product, Usage Mode, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hachette Livre
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HarperCollins Publishers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simon & Schuster
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolters Kluwer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Springer Nature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Wiley & Sons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Elsevier (RELX Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scholastic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elsevier
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation