市场调查报告书
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1607700
奢华服装市场规模、份额、成长分析,按产品类型、年龄层、应用、地区 - 产业预测,2024-2031 年Luxury Apparel Market Size, Share, Growth Analysis, By Product Type (Topwear, Bottomwear), By Age Group (Geriatric, Adult), By Application, By Region - Industry Forecast 2024-2031 |
2022年全球奢侈服饰市场规模预估为768亿美元,预计将从2023年的801亿美元成长到2031年的1,104亿美元,预测期内(2024-2031年)复合年增长率为4.1%。
亿万富翁数量的增加,加上消费者品牌忠诚度的提高,预计将推动奢侈品市场的需求。由于消费者越来越将奢侈品与社会地位联繫起来,在可支配收入增加的推动下,奢侈品支出大幅增加。许多首次购买奢侈品服装的消费者旨在体验卓越的品质并灌输良好的形象,这往往会导致对品牌的持久忠诚。成熟的奢侈品牌注重保持一致的产品质量,对消费者的看法很敏感,并对品牌的演变产生重大影响。然而,市场面临挑战,包括仿冒品盛行以及消费者对产品真伪的困惑,这损害了品牌忠诚度,并使挑剔的买家的购买决策变得复杂。
Global Luxury Apparel Market size was valued at USD 76.8 billion in 2022 and is poised to grow from USD 80.1 billion in 2023 to USD 110.4 billion by 2031, growing at a CAGR of 4.1% during the forecast period (2024-2031).
The growing number of millionaires, coupled with enhanced brand loyalty among consumers, is set to drive demand in the luxury goods market. As consumers increasingly associate luxury items with social status, there is a noticeable uptick in spending on high-end products fueled by rising disposable incomes. Many first-time luxury apparel buyers aim to experience superior quality and project a desirable image, often leading to lasting brand allegiance. Established luxury brands focus on maintaining consistent product quality and are keenly attuned to consumer perceptions, significantly influencing their brand evolution. However, the market faces challenges, including the prevalence of counterfeit goods and consumer confusion regarding product authenticity, which can undermine brand loyalty and complicate the purchasing decisions of discerning buyers.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Luxury Apparel Market Segmental Analysis
Global Luxury Apparel Market is segmented by Product Type, Age Group, Application, Sales Channel, and region. Based on Product Type, the market is segmented into Topwear, Bottomwear, and Others. Based on Age Group, the market is segmented into Geriatric, Adult, Kids, and Toddler. Based on Application, the market is segmented into Formal Wear, Sports Wear, Casual Wear, Safety Apparel, and Others. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Independent Retail Stores, Specialty Stores, E-Commerce, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Luxury Apparel Market
The Global Luxury Apparel market is propelled by increased engagement between consumers and key brands through social media and online retail channels, significantly boosting sales of high-end fashion. The surge in internet-based transactions has been pivotal for the luxury clothing sector, as nearly half of purchase decisions are shaped by exposure to both offline and online content. Customized offers and captivating advertisements via social media and magazines have become crucial in driving luxury sales. Additionally, luxury apparel serves as a status symbol, encouraging discretionary spending among affluent consumers, with millennials' growing affinity for luxury fashion further fueling market expansion.
Restraints in the Global Luxury Apparel Market
The Global Luxury Apparel market faces significant restraints primarily due to the high costs associated with premium fashion items. Luxury brands are characterized by their use of superior materials and the expertise of skilled artisans, leading to manufacturing processes that differ greatly from those of fast fashion. The commitment to exceptional quality throughout production, including meticulous attention to printing and dyeing, contributes to the elevated prices of luxury apparel. However, this premium pricing presents a challenge, as a large portion of consumers are price-sensitive and tend to gravitate towards more affordable fast fashion alternatives, which further restricts the market's growth potential.
Market Trends of the Global Luxury Apparel Market
The Global Luxury Apparel market is experiencing a notable shift towards e-commerce, significantly enhancing its market capacity. Online platforms offer consumers unparalleled convenience and variety, prompting luxury brands to prioritize digital marketing and sales through their own websites and selective e-retail partners worldwide. Innovative strategies such as celebrity endorsements are effectively broadening the consumer base, appealing to diverse financial demographics. As traditional brick-and-mortar stores face stagnated growth, online retail emerges as a more dynamic channel for luxury apparel sales. This trend underscores the industry's adaptation to evolving consumer behaviors and technological advancements, positioning e-commerce as a pivotal driver of growth in the luxury apparel sector.