消费者 IAM 市场规模、份额、按产品、身份验证类型、部署模式和地区进行的成长分析 - 产业预测，2024-2031 年

2022年全球消费者IAM市场规模为128.5亿美元，从2023年的141.7亿美元成长到2031年的310.5亿美元，预测期间（2024-2031年）预计复合年增长率为10.3%。

由于对数位平台上安全、无缝的客户互动的需求不断增长，全球消费者 IAM (CIAM) 市场正在强劲成长。 CIAM 技术可让企业管理和验证客户身份，同时控制对服务的存取。推动这一市场的关键因素包括日益增长的资料隐私担忧以及 GDPR 和 CCPA 等严格的法规，这些法规需要有效的同意管理和强大的资料保护策略。此外，随着公司专注于增强个人化客户体验，CIAM 解决方案使他们能够分析使用者行为并提供客製化内容，最终提高客户参与和满意度。因此，CIAM 市场将不断扩大，以适应监管要求和不断变化的客户期望。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 技术进步
• 监管环境
• 案例研究

消费者 IAM 市场规模：依报价及复合年增长率（2024-2031）

• 解决方案
  • 身分管理
  • PII 管理与分析
  • 存取管理
  • 诈欺分析
  • 其他解决方案
  • 身分目录
  • 社群登入
• 服务
  • 整合部署
  • 支援与维护
  • 咨询

消费者 IAM 市场规模：依身分验证类型和复合年增长率 (2024-2031)

• 多重身份验证
• 单一登入
• 无密码身份验证

消费者 IAM 市场规模：依部署模式及复合年增长率（2024-2031）

• 云
• 本地
• 云

消费者 IAM 市场规模：依组织规模及复合年增长率 (2024-2031)

• 小型企业
• 大公司

消费者 IAM 市场规模：依产业及复合年增长率（2024-2031）

• BFSI
• 卫生保健
• 款待
• 零售与电子商务
• 通讯
• 教育
• 政府
• 能源/公共产业
• 製造业
• 游戏
• 其他行业
  • 车
  • 运输
  • 物流

消费者 IAM 市场规模：按地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• IBM Corporation
• Microsoft Corporation
• Okta, Inc.
• Salesforce.com, Inc.
• Transmit Security
• Akamai Technologies, Inc.
• SAP SE
• Ubisecure
• LoginRadius
• Capgemini SE
• Wipro Limited
• Amazon Web Services, Inc.

结论和建议

Global Consumer IAM Market size was valued at USD 12.85 billion in 2022 and is poised to grow from USD 14.17 billion in 2023 to USD 31.05 billion by 2031, growing at a CAGR of 10.3% in the forecast period (2024-2031).

The global Consumer Identity and Access Management (CIAM) market is witnessing robust growth due to the rising demand for secure, seamless customer interactions across digital platforms. CIAM technology empowers businesses to manage and authenticate customer identities while controlling access to services. Key factors driving this market include escalating concerns over data privacy and stringent regulations like GDPR and CCPA, which necessitate effective consent management and robust data protection strategies. Additionally, as businesses focus on enhancing personalized customer experiences, CIAM solutions enable them to analyze user behavior and deliver tailored content, ultimately boosting customer engagement and satisfaction. As such, the CIAM market is poised for continued expansion, adapting to both regulatory demands and evolving customer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Consumer Iam market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Consumer Iam Market Segmental Analysis

Global Consumer IAM Market is segmented by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical and by Region. Based on Offering, the market is segmented into Solution, Services. Based on Authentication Type, the market is segmented into Multi-factor Authentication, Single Sign on, Passwordless Authentication. Based on Deployment Mode, the market is segmented into Cloud, On-Premises, SaaS. Based on Organization Size, the market is segmented into SMB, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Hospitality, Retail & eCommerce, Telecommunication, Education, Government, Energy & Utilities, Manufacturing, iGaming, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Consumer Iam Market

The Consumer Identity and Access Management (IAM) market is primarily driven by the increasing demand for personalized user experiences. Organizations are prioritizing the creation of customized and tailored interactions to improve customer satisfaction and engagement. Consumer IAM solutions are essential in this pursuit, as they empower businesses to gather and leverage user identity data effectively, facilitating the provision of personalized services, targeted recommendations, and focused marketing campaigns. This shift towards personalization is significantly influencing the adoption of Consumer IAM solutions across diverse industries, making it a crucial component in enhancing customer relationships and driving overall business success.

Restraints in the Global Consumer Iam Market

The global Consumer Identity and Access Management (IAM) market faces a notable restraint due to a lack of awareness and understanding among organizations and consumers alike. Many stakeholders are not fully aware of the benefits and functionalities provided by Consumer IAM solutions, which can result in reluctance to implement these technologies. This limited comprehension hinders the potential value that such solutions can bring, particularly in terms of secure and convenient access management. To overcome this challenge, it is essential to initiate educational and awareness initiatives that emphasize the importance of Consumer IAM. By improving understanding of its advantages, stakeholders can make better-informed decisions regarding the adoption of these solutions.

Market Trends of the Global Consumer Iam Market

The Global Consumer Identity and Access Management (IAM) market is witnessing a significant upward trend as banks and financial institutions within the BFSI sector prioritize enhanced security measures due to increasing cyber threats and data breaches. With the digital transformation revolutionizing the sector, there is an escalating demand for robust IAM solutions that protect highly sensitive customer information while ensuring regulatory compliance. Organizations are investing in advanced authentication techniques, risk management strategies, and identity governance frameworks to bolster defenses against unauthorized access. This growing emphasis on security not only mitigates risks but also fosters consumer trust, driving the IAM market towards substantial growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Consumer IAM Market Size by Offering & CAGR (2024-2031)

• Solution
  • Identity Administration
  • PII Management and Analytics
  • Access Management
  • Fraud Analytics
  • Other Solutions
  • Identity Directory
  • Social Login
• Services
  • Integration and Deployment
  • Support and Maintenance
  • Consulting

Global Consumer IAM Market Size by Authentication Type & CAGR (2024-2031)

• Multi-factor Authentication
• Single Sign on
• Passwordless Authentication

Global Consumer IAM Market Size by Deployment Mode & CAGR (2024-2031)

• Cloud
• On-Premises
• SaaS

Global Consumer IAM Market Size by Organization Size & CAGR (2024-2031)

• SMB
• Large Enterprises

Global Consumer IAM Market Size by Vertical & CAGR (2024-2031)

• BFSI
• Healthcare
• Hospitality
• Retail & eCommerce
• Telecommunication
• Education
• Government
• Energy & Utilities
• Manufacturing
• iGaming
• Other Verticals
  • Automotive
  • Transportation
  • Logistics

Global Consumer IAM Market Size by Region & CAGR (2024-2031)

• North America, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • US
  • Canada
• Europe, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transmit Security
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akamai Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubisecure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LoginRadius
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation