行动安全市场规模、份额、成长分析、按作业系统、按企业解决方案、按企业服务、按地区 - 产业预测，2024-2031 年

2022年全球行动安全市场规模为54亿美元，从2023年的64.6亿美元成长到2031年的270.4亿美元，在预测期内（2024-2031年）预计复合年增长率为19.6%。

全球智慧型手机使用量的快速成长极大地推动了对行动安全解决方案的需求。根据 SkyQuest 分析，目前全球约 63% 的人口使用互联网，增加了资料外洩和网路攻击的风险。因此，BFSI、製造和 IT 等行业的公司正在迅速采用行动安全解决方案（例如行动威胁管理和资料加密）来保护资料。 COVID-19 大流行加速了这一趋势，更多消费者转向数位付款和电子商务。向远端工作的转变进一步巩固了这一需求，促使产业参与者为 Android 和 iOS 创新解决方案。特别是，Adaptive Mobile Security 推出的先进 5G 安全平台体现了行动安全的持续发展，我们相信市场将在 2022 年及以后继续经历强劲成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

行动安全市场规模：依作业系统及复合年增长率（2024-2031）

• 市场概况
• iOS
• Android
• 其他的

行动安全市场规模：依企业解决方案及复合年增长率（2024-2031）

• 市场概况
• 行动应用程式安全
• 行动资料保护
• 网路防护
• 行动装置安全
• 其他解决方案

行动安全市场规模：依企业服务及复合年增长率（2024-2031）

• 市场概况
• 专业服务
  • 专业服务
  • 培训和咨询
  • 整合与实施
  • 支援与维护
• 託管服务

行动安全市场规模：依部署模式及复合年增长率（2024-2031）

• 市场概况
• 云
• 本地

行动安全市场规模：依组织规模及复合年增长率（2024-2031）

• 市场概况
• 小型企业
• 大公司

行动安全市场规模：依产业及复合年增长率（2024-2031）

• 市场概况
• 通讯/IT
• 零售与电子商务
• 医疗保健和生命科学
• 政府和国防
• 製造业
• 其他企业领域

行动安全市场规模：依最终用户划分及复合年增长率（2024-2031）

• 市场概况
• 个人用户
• 公司

行动安全市场规模：按地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Microsoft
• IBM
• Symantec
• Trend Micro
• Kaspersky Lab
• ESET
• VMware
• Samsung
• CrowdStrike
• BlackBerry
• Quick Heal Technologies
• F-Secure
• Fortinet
• Check Point
• Bitdefender
• Codeproof
• Keeper Security
• OneSpan

结论和建议

Global Mobile Security Market size was valued at USD 5.4 billion in 2022 and is poised to grow from USD 6.46 billion in 2023 to USD 27.04 billion by 2031, growing at a CAGR of 19.6% during the forecast period (2024-2031).

The surge in smartphone usage globally is significantly driving demand for mobile security solutions. As per SkyQuest analysis, around 63% of the world's population is now online, fueling an increased risk of data breaches and cyberattacks. Consequently, businesses across sectors such as BFSI, manufacturing, and IT are rapidly adopting mobile security solutions like mobile threat management and data encryption to safeguard their data. The COVID-19 pandemic accelerated this trend, as more consumers turned to digital payments and e-commerce. The shift to remote work is further solidifying this demand, prompting industry players to innovate solutions compatible with both Android and iOS. Notably, Adaptive Mobile Security's introduction of advanced 5G security platforms exemplifies the ongoing evolution in mobile security, positioning the market for robust growth through 2022 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Security Market Segmental Analysis

Global Mobile Security Market is segmented by Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User and Region. Based on Operating System, the market is segmented into IOS, Android, and Others. Based on Enterprise Solution, the market is segmented into Mobile Application Security, Mobile Data Protection, Web Protection, Mobile Device Security, and Other Solutions. Based on Enterprise Service, the market is segmented into Professional Services, and Managed Services. Based on Deployment Mode, the market is segmented into Cloud, and On-Premises. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises, and Large Enterprises. Based on Vertical, the market is segmented into Telecommunications and IT, Retail and Ecommerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, and Other Enterprise Verticals. Based on End User, the market is segmented into Individual User, and Enterprise. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Security Market

The Global Mobile Security market is primarily driven by the increasing trend of Bring Your Own Device (BYOD) policies adopted by organizations to enhance corporate mobility. BYOD allows employees to use their personal devices-like smartphones, tablets, and laptops-for work, which fosters higher productivity and boosts employee satisfaction. However, this practice raises significant concerns regarding unauthorized data access, data breaches, and malware threats. Consequently, businesses are increasingly prioritizing the need for robust mobile security solutions to protect sensitive information and secure network infrastructures. This growing emphasis on data privacy and security is expected to propel the demand for mobile security measures significantly.

Restraints in the Global Mobile Security Market

The Global Mobile Security market faces significant restraints, primarily due to the vast number of smartphone users who frequently download applications without fully understanding their origins or associated privacy policies. This lack of awareness extends to the risks involved in visiting untrusted websites while using laptops or mobile devices, leading to the downloading of insecure applications. Consequently, these user behaviors increase the susceptibility of devices to cyberattacks. Furthermore, the general population's limited knowledge regarding the potential threats to mobile devices and the available security solutions hampers the growth and development of the mobile security market significantly.

Market Trends of the Global Mobile Security Market

The Global Mobile Security market is witnessing significant growth, driven by the surge in online mobile payments and the heightened security requirements stemming from the Bring Your Own Device (BYOD) trend in workplaces. Additionally, the escalating demand for protection of video streaming content is further propelling market expansion. However, challenges such as the high costs of mobile security solutions and the complexity involved in developing embedded security frameworks may hinder growth. Conversely, the integration of machine learning and artificial intelligence technologies into mobile security applications is expected to enhance market dynamics, fostering innovation and elevating security standards across platforms.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Mobile Security Market Size by Operating System & CAGR (2024-2031)

• Market Overview
• iOS
• Android
• Others

Global Mobile Security Market Size by Enterprise Solution & CAGR (2024-2031)

• Market Overview
• Mobile Application Security
• Mobile Data Protection
• Web Protection
• Mobile Device Security
• Other Solutions

Global Mobile Security Market Size by Enterprise Service & CAGR (2024-2031)

• Market Overview
• Professional Services
  • Professional Services: Market Drivers
  • Training and Consulting
  • Integration and Implementation
  • Support and Maintenance
• Managed Services

Global Mobile Security Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• Cloud
• On-Premises

Global Mobile Security Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium-Sized Enterprises
• Large Enterprises

Global Mobile Security Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Telecommunications and IT
• Retail and Ecommerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Other Enterprise Verticals

Global Mobile Security Market Size by End User & CAGR (2024-2031)

• Market Overview
• Individual User
• Enterprise

Global Mobile Security Market Size & CAGR (2024-2031)

• North America, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • US
  • Canada
• Europe, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symantec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trend Micro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaspersky Lab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESET
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMware
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quick Heal Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F-Secure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortinet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Check Point
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitdefender
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Codeproof
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeper Security
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation