牛奶巧克力市场规模、份额、成长分析，按类型、形式、分销管道、应用、地区 - 行业预测，2024-2031 年

2022年全球牛奶巧克力市场规模为185亿美元，从2023年的197.8亿美元成长到2031年的322.6亿美元，复合年增长率预计为7.2%。

巧克力市场，尤其是牛奶巧克力，因其众多的健康益处而正在快速扩张。研究表明，牛奶巧克力不仅可以提高记忆力，降低心臟病和中风的风险，还可以增强免疫系统。消费者意识的不断增强正在推动需求，尤其是牛奶巧克力也因其皮肤保湿和平滑特性而受到认可。此外，可可中含有的类黄酮是强大的抗氧化剂，有助于透过对抗自由基来改善血液流动，进一步推动市场成长。亚太地区可支配收入的增加预计也将补充这一趋势，使牛奶巧克力成为追求奢侈品的注重健康的消费者越来越有吸引力的选择。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析
• 原料分析

牛奶巧克力市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 传统牛奶巧克力
• 有机牛奶巧克力
• 其他的

牛奶巧克力市场规模：依形式及复合年增长率（2024-2031）

• 市场概况
• 酒吧
• 糖果
• 巧克力涂层坚果
• 巧克力片

牛奶巧克力市场规模：依分销通路及复合年增长率（2024-2031）

• 市场概况
• 大卖场/超级市场
• 专卖店
• 便利商店
• 其他的

牛奶巧克力市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 食品/饮料
• 个人护理和化妆品
• 药品
• 其他的

牛奶巧克力市场规模及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Mondelez International
• Nestle SA
• The Hershey Company
• Mars, Incorporated
• Ferrero Group
• Lindt & Sprungli AG
• Ghirardelli Chocolate Company
• Meiji Holdings Co., Ltd.
• Barry Callebaut
• Cargill, Inc.
• Pladis（Godiva & Ulker）
• Chocoladefabriken Lindt & Sprungli AG
• Cadbury（Mondelez）
• Milka
• Ritter Sport
• Fazer Group
• LOTTE Confectionery
• Valrhona
• Storck Group
• Perugina（Nestle）

结论和建议

Global Milk Chocolate Market size was valued at USD 18.5 billion in 2022 and is poised to grow from USD 19.78 billion in 2023 to USD 32.26 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The chocolate market, particularly milk chocolate, is experiencing rapid expansion driven by its numerous health benefits. Research indicates that milk chocolate not only enhances memory and reduces the risk of heart attacks and strokes but also strengthens the immune system. This growing awareness among consumers is fueling demand, particularly as milk chocolate is also recognized for its skin hydration and smoothing properties. Additionally, the presence of flavonoids, potent antioxidants in cocoa, contributes to improved blood flow by combating free radicals, further propelling market growth. The rise in disposable income in Asia-Pacific regions is also expected to complement this trend, making milk chocolate an increasingly appealing option for health-conscious consumers seeking indulgence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Milk Chocolate market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Milk Chocolate Market Segmental Analysis

Global Milk Chocolate Market is segmented by Type, Form, Distribution channel, Application and region. Based on Type, the market is segmented into Conventional milk chocolate, organic milk chocolate, others. Based on Form, the market is segmented into Bar, Candies, Chocolate coated nuts, Chocolate chips. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Speciality stores, Convenience stores, others. Based on Application, the market is segmented into Food & Beverages, Personal care & cosmetics, Pharmaceuticals, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Milk Chocolate Market

The global milk chocolate market is experiencing significant growth driven by several factors. High consumer demand for chocolate-based confections in Western nations, coupled with an increasing appetite for indulgent products in developing countries such as China, India, and Korea, is expected to propel market expansion in the coming years. Additionally, the rising preference for premium and sustainably sourced milk chocolate reflects a shift in consumer behavior towards quality over quantity, further boosting the industry. Seasonal gifting trends, particularly during holidays, also contribute to market growth, as chocolate remains a popular gift choice among consumers worldwide.

Restraints in the Global Milk Chocolate Market

The Global Milk Chocolate market faces several restraints that may hinder its growth potential. The ease of finding alternative products, coupled with stringent government regulations on quality standards, could pose significant challenges. Additionally, disruptions in supply chains caused by the pandemic have further complicated market dynamics. High research and development costs, alongside fluctuating raw material prices, may also slow down progress within the market. Furthermore, rising health concerns, such as the increased prevalence of obesity, elevated blood sugar levels, and a growing incidence of diabetes worldwide, could deter consumers from purchasing milk chocolate products, ultimately affecting market expansion.

Market Trends of the Global Milk Chocolate Market

The global milk chocolate market is witnessing a dynamic trend, fueled by innovative product development and diversification. Manufacturers are creatively blending milk chocolate with flavors like orange, caramel, cookies, and nuts, enhancing consumer appeal and broadening market reach. The introduction of various formats-bars, chips, cubes, and wafers-caters to changing consumer preferences for convenient snacking. Additionally, milk chocolate's integration into an array of beverages and confectionery items, including cakes, milkshakes, croissants, and hot chocolate, is driving consumption rates. This trend reflects a growing appetite for indulgent treats, positioning milk chocolate as a versatile and sought-after ingredient in the global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Milk Chocolate Market Size by Type & CAGR (2024-2031)

• Market Overview
• Conventional milk chocolate
• Organic milk chocolate
• Others

Global Milk Chocolate Market Size by Form & CAGR (2024-2031)

• Market Overview
• Bar
• Candies
• Chocolate coated nuts
• Chocolate chips

Global Milk Chocolate Market Size by Distribution channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Speciality stores
• Convenience stores
• Others

Global Milk Chocolate Market Size by Application & CAGR (2024-2031)

• Market Overview
• Food & Beverages
• Personal care & cosmetics
• Pharmaceuticals
• Others

Global Milk Chocolate Market Size & CAGR (2024-2031)

• North America, (Type, Form, Distribution channel, Application)
  • US
  • Canada
• Europe, (Type, Form, Distribution channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Form, Distribution channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Form, Distribution channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Form, Distribution channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Mondelez International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindt & Sprungli AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ghirardelli Chocolate Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barry Callebaut
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (Godiva & Ulker)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chocoladefabriken Lindt & Sprungli AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cadbury (Mondelez)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milka
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritter Sport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOTTE Confectionery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valrhona
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storck Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perugina (Nestle)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation