产品分析市场规模、份额、成长分析，按组件、按部署、按组织规模、按模式、按地区 - 行业预测，2024-2031 年

产品分析的全球市场规模在2022 年为79.7 亿美元，从2023 年的92.3 亿美元增长到2031 年的259.4 亿美元，在预测期内（2024-2031 年）预计将以15.9 的复合年增长率增长。

随着公司越来越重视了解客户的购买行为，产品分析工具变得越来越重要。这些工具追踪用户旅程、突出痛点并提供个人化体验，最终提高客户满意度和保留率。在数位时代，改善用户体验至关重要。因此，产品分析提供了对产品互动和改进的见解。这可以提高用户参与度并提高转换率。此外，简单的资料收集已经不够了，这增加了对进阶分析解决方案的需求。在巨量资料技术的支援下，我们的产品分析平台利用机器学习和人工智慧来发现隐藏的模式和趋势，为产品开发和行销策略提供资讯。巨量资料、人工智慧和机器学习的协同效应正在塑造产品分析市场的未来前景。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

产品分析市场规模：按组件和复合年增长率（2024-2031）

• 解决方案
• 服务
  • 专业服务
  • 託管服务

产品分析市场规模：依部署及复合年增长率（2024-2031）

• 云
• 本地

产品分析市场规模：依组织规模及复合年增长率（2024-2031）

• 大公司
• 小型企业

产品分析市场规模：依模式及复合年增长率（2024-2031）

• 追踪资料
• 分析资料

产品分析市场规模：依应用与复合年增长率（2024-2031）

• 设计与製造
• 销售与行销
• 消费者参与

产品分析市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Accenture
• Adobe Inc.
• Google LLC
• International Business Machines Corporation
• LatentView Analytics
• Medallia Inc.（Thoma Bravo）
• Mixpanel
• Oracle
• Salesforce, Inc.
• Veritone, Inc.
• Pendo
• Amplitude
• Gainsight
• Heap
• Mixpanel
• Useriq
• Latentview Analytics
• Countly
• Plytix
• Riskedge Solutions

结论和建议

Global Product Analytics Market size was valued at USD 7.97 Billion in 2022 and is poised to grow from USD 9.23 Billion in 2023 to USD 25.94 Billion by 2031, growing at a CAGR of 15.9% in the forecast period (2024-2031).

As businesses increasingly prioritize understanding customer buying behavior, product analytics tools are becoming indispensable. These tools track user journeys, highlight pain points, and deliver personalized experiences, ultimately boosting customer satisfaction and retention rates. In the digital age, enhancing user experience is paramount; thus, product analytics provides insights into product interaction and areas for improvement. This leads to greater user engagement and higher conversion rates. Moreover, the demand for advanced analytics solutions is on the rise, as simple data collection proves inadequate. Leveraging big data technologies, product analytics platforms harness machine learning and AI to uncover hidden patterns and trends, informing product development and marketing strategies. This synergy of big data, AI, and machine learning is shaping the future of the product analytics market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Product Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Product Analytics Market Segmental Analysis

Global Product Analytics Market is segmented by Component, by Deployment, by Organization size, by Mode, by Application, and by Region. Based on Component, the market is segmented into Solution and Services. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization size, the market is segmented into Large enterprises, Small and Medium-sized enterprises. Based on Mode, the market is segmented into Tracking data, Analyzing data. Based on Application, the market is segmented into Design & Manufacturing, Sales & Marketing, and Consumer Engagement. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Product Analytics Market

One of the primary drivers of the Global Product Analytics market is the escalating demand for managing customer behavior effectively. As businesses increasingly adopt product recommendation engines that deliver personalized services to users, the need for tools that enhance customer engagement has surged. These engines leverage customer history and behavioral data to provide tailored product suggestions, optimizing marketing strategies and maximizing their potential. By analyzing and understanding consumer interests, organizations can align their offerings with customer preferences, ultimately leading to improved service and satisfaction. Therefore, product analytics becomes essential in deciphering customer behavior and refining marketing efforts accordingly.

Restraints in the Global Product Analytics Market

One of the significant constraints facing the Global Product Analytics market is the increasing concerns surrounding data security and privacy. As artificial intelligence (AI) and machine learning (ML) technologies are increasingly adopted, they also become susceptible to malicious attacks. Cybercriminals are rapidly leveraging AI and ML to devise more sophisticated methods of breaching security, often outpacing the efforts of security professionals. This heightened risk poses a threat to businesses utilizing product analytics, as unauthorized users may exploit vulnerabilities to access sensitive data. Consequently, the fear of data leaks and potential breaches contributes to reluctance among companies to fully embrace these advanced technologies.

Market Trends of the Global Product Analytics Market

The Global Product Analytics market is experiencing a transformative trend fuelled by the integration of artificial intelligence and advanced analytics. As organizations increasingly prioritize data-driven decision-making, product analytics software equipped with AI capabilities enables teams to effectively analyze, visualize, and track customer behaviors and engagement metrics. This enhanced analytical prowess empowers product managers to assess the effectiveness of digital experiences, diagnose issues, and correlate customer actions with long-term value. Consequently, businesses are not only optimizing their product offerings but are also improving customer satisfaction and retention, driving significant growth in the product analytics sector and establishing a new standard for performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Product Analytics Market Size by Component & CAGR (2024-2031)

• Solution
• Services
  • Professional services
  • Managed services

Global Product Analytics Market Size by Deployment & CAGR (2024-2031)

• Cloud
• On-Premises

Global Product Analytics Market Size by Organization size & CAGR (2024-2031)

• Large enterprises
• Small and Medium-sized enterprises

Global Product Analytics Market Size by Mode & CAGR (2024-2031)

• Tracking Data
• Analyzing Data

Global Product Analytics Market Size by Application & CAGR (2024-2031)

• Design & Manufacturing
• Sales & Marketing
• Consumer Engagement

Global Product Analytics Market Size by Region & CAGR (2024-2031)

• North America, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • US
  • Canada
• Europe, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Component, by Deployment, by Organization size, by Mode, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Accenture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LatentView Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medallia Inc.(Thoma Bravo)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veritone, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pendo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Useriq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Latentview Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plytix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riskedge Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation