元宇宙电子商务市场规模、份额、成长分析（按平台、按技术、按地区）- 产业预测，2024-2031 年

2022年，元宇宙电子商务的全球市场规模为109亿美元，从2023年的161.3亿美元成长到2031年的3,713.5亿美元，预计在预测期内（2024-2031年）将持续成长。年增率为48.0%）。

元宇宙正在成为电子商务变革的前沿，它将社交互动与虚拟购物体验融为一体。随着零售商探索虚拟环境来展示其产品，个人化头像、虚拟试穿和虚拟的使用等身临其境型体验的潜力凸显了传统线上商店的转变。多种趋势正在推动这一演变，包括消费者对引人入胜的购物体验的需求不断增加、扩增实境的迅速普及以及社交商务的兴起。然而，开发元宇宙技术存在许多挑战，包括成本、资料隐私问题以及对创新和引人入胜的内容的需求。随着元宇宙的不断发展，愿意在这个竞争格局中适应和创新的品牌将面临令人兴奋的机会。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步

电子商务元宇宙市场规模：依平台划分

• 市场概况
• 桌面
• 手机/平板电脑
• AR/ VR头戴装置

电子商务元宇宙市场规模：依技术划分

• 市场概况
• 区块链
• 虚拟实境 (VR) 与扩增实境(AR)
• 边缘运算
• 其他的

电子商务元宇宙市场规模：按应用划分

• 市场概况
• 虚拟商店
• 虚拟事件

电子商务元宇宙市场规模：按地区划分

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Unity Technologies
• Decentraland
• The Sandbox
• Shopify
• Roblox Corporation
• Infinite Reality（iR）
• NVIDIA（Omniverse）
• DressX
• VRChat
• Somnium Space
• Blockchainx
• ARuVR
• ShapesXR
• eXp Realty
• Epic Games（Fortnite）
• Spatial
• Voxels Metaverse
• Zepeto
• High Fidelity
• Ready Player Me

结论和建议

Global Metaverse in E-Commerce Market size was valued at USD 10.9 billion in 2022 and is poised to grow from USD 16.13 billion in 2023 to USD 371.35 billion by 2031, growing at a CAGR of 48.0% during the forecast period (2024-2031).

The metaverse is emerging as a transformative frontier in e-commerce, merging social interaction with virtual shopping experiences. As retailers explore virtual environments for showcasing products, the potential for immersive experiences-such as personalized avatars, virtual try-ons, and the use of virtual currencies-highlights a shift from traditional online storefronts. Several trends fuel this evolution, including heightened consumer demand for engaging shopping experiences, the surge in popularity of augmented and virtual reality, and the rise of social commerce. Nonetheless, challenges persist, such as the costs associated with developing metaverse technologies, concerns over data privacy, and the need for innovative, engaging content. As the metaverse continues to evolve, it promises exciting opportunities for brands willing to adapt and innovate within this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In E-Commerce Market Segmental Analysis

Global Metaverse in E-Commerce Market is segmented by platform, technology, application and region. Based on platform, the market is segmented into desktop, mobile/tablets and AR/VR headset. Based on technology, the market is segmented into blockchain, virtual reality (VR) & augmented reality (AR), edge computing and others. Based on application, the market is segmented into virtual stores and virtual events. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In E-Commerce Market

The rising integration of virtual and augmented reality technologies is significantly enhancing the creation of immersive environments for e-commerce, propelling the metaverse market forward. As these technologies become more widely adopted, they facilitate the development of platforms that offer users engaging and interactive shopping experiences. This shift towards more immersive shopping avenues is driving consumer interest and engagement, ultimately increasing demand for metaverse solutions tailored for e-commerce. With enhanced virtual realities, retailers are empowered to create unique online experiences that cater to customer preferences, making the metaverse a pivotal driver in transforming the landscape of digital commerce.

Restraints in the Global Metaverse In E-Commerce Market

The Global Metaverse in E-Commerce market faces several restraints primarily due to technological limitations. Although there have been notable advancements in virtual and augmented reality, certain constraints persist, which may hinder the growth trajectory of the metaverse. Key challenges include inadequate bandwidth, insufficient processing power, and suboptimal user experience, which could deter businesses and consumers from fully engaging with metaverse platforms. These technological hurdles can impact the overall functionality and appeal of the metaverse, making it crucial for stakeholders to address these issues to foster a more immersive and seamless online shopping experience.

Market Trends of the Global Metaverse In E-Commerce Market

The global metaverse in e-commerce market is experiencing a notable trend towards immersive virtual shopping experiences, fueled by the lasting impacts of the COVID-19 pandemic. Consumers are increasingly seeking interactive environments that blend digital and physical shopping, allowing them to engage with products more meaningfully. As brands innovate with augmented and virtual reality technologies, they create personalized, gamified experiences that enhance customer engagement and drive sales. This shift not only caters to the growing preference for online shopping but also positions retailers to capitalize on a new frontier of consumer behavior, significantly shaping the future landscape of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Metaverse in E-Commerce Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Desktop
• Mobile/Tablets
• AR/VR Headset

Global Metaverse in E-Commerce Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Others

Global Metaverse in E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Virtual Stores
• Virtual Events

Global Metaverse in E-Commerce Market Size & CAGR (2024-2031)

• North America (Platform, Technology, Application)
  • USA
  • Canada
• Europe (Platform, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decentraland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sandbox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Reality (iR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (Omniverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DressX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRChat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somnium Space
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blockchainx
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARuVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShapesXR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eXp Realty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Games (Fortnite)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spatial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxels Metaverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepeto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Fidelity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ready Player Me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations