零售物联网市场规模、份额、成长分析，按组件、按技术、按部署模式、按应用、按地区 - 行业预测，2025-2032 年

2023年全球零售业物联网市场规模估值为425亿美元，从2024年的545.7亿美元增长到2032年的4031.6亿美元，在预测期内（2025-2025年）预计复合年增长率为28.4 2032年的百分比）。

由于主要由物联网 (IoT) 推动的数位化和店内业务的整合，零售业正在经历重大转型。这种技术转变正在将传统实体店重新定义为现代数位体验。随着智慧货架和 RFID 技术的引入，零售商可以透过有效追踪库存和监控产品移动来获得竞争优势。高效的商店管理、简化的供应链运营以及更好地了解客户行为的需求推动了物联网的采用。此外，数位电子看板和自动结帐系统等技术使品牌能够收集有价值的消费者洞察，最终提高客户满意度并增加客流量，尤其尖峰时段。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

零售业物联网市场规模：依组成部分

• 市场概况
• 硬体
  • 灯塔
  • 无线射频识别标籤
  • 感应器
  • 穿戴式的
• 平台
  • 连线管理
  • 应用程式管理
  • 设备管理
• 服务
  • 专业服务
  • 託管服务

零售业物联网市场规模：依科技分类

• 市场概况
• 蓝牙低功耗
• 近距离场通讯
• Zigbee
• 其他的

零售业物联网市场规模：依部署模式

• 市场概况
• 本地
• 云

零售业物联网市场规模：依应用分类

• 市场概况
• 营运管理
  • 库存管理
  • 供应链自动化
  • 人力资源管理
  • 保全和安全
• 客户管理
  • 智慧型自动贩卖机
  • 智慧货架
  • 伫列管理
  • 自动结帐
• 资产管理
  • 资产追踪
  • 预测性维护
• 广告和行销
  • 智慧数位电子看板
  • 地理行销
• 其他的

零售业物联网市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• IBM（USA）
• Intel Corporation（USA）
• Microsoft Corporation（USA）
• Cisco Systems Inc.（USA）
• SAP SE（Germany）
• Zebra Technologies Corporation（USA）
• PTC Inc.（USA）
• Huawei Technologies Co. Ltd.（China）
• Amazon Web Services, Inc.（USA）
• Fujitsu Ltd.（Japan）
• Bosch Software Innovations GmbH（Germany）
• NXP Semiconductors NV（Netherlands）
• Qualcomm Inc.（USA）
• Google LLC（USA）
• Hewlett Packard Enterprise Development LP（USA）
• Oracle Corporation（USA）
• Siemens AG（Germany）
• General Electric Company（USA）

结论和建议

Global Internet Of Things In Retail Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 54.57 billion in 2024 to USD 403.16 billion by 2032, growing at a CAGR of 28.4% during the forecast period (2025-2032).

The retail industry is experiencing a significant transformation due to the integration of digital and in-store operations, primarily driven by the Internet of Things (IoT). This technological shift is redefining traditional brick-and-mortar stores into modern, digital experiences. With the implementation of smart shelves and RFID technology, retailers are gaining a competitive edge by effectively tracking inventory and monitoring product movement. The adoption of IoT is fueled by the need for efficient shop management, streamlined supply chain operations, and enhanced understanding of customer behavior. Furthermore, technologies like digital signage and automated checkout systems are enabling brands to gather valuable consumer insights, ultimately fostering high customer satisfaction and increased foot traffic, especially during peak times.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Of Things In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Of Things In Retail Market Segmental Analysis

Global Internet Of Things In Retail Market is segmented by component, technology, deployment mode, application and region. Based on component, the market is segmented into hardware, platform and services. Based on technology, the market is segmented into bluetooth low energy, near field communication, zigbee and others. Based on deployment mode, the market is segmented into on-premise and cloud. Based on application, the market is segmented into operations management, customer management, asset management, advertising and marketing and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Internet Of Things In Retail Market

The growth of the Internet of Things (IoT) in the retail sector is propelled by various advantages that enhance operational efficiency. Retailers are increasingly utilizing IoT technologies for effective shop space monitoring, inventory tracking, supply chain optimization, and understanding customer behavior. A significant driver for IoT adoption is the automation and refinement of supply chain processes, which leads to improved productivity. Additionally, connectivity tools such as digital signage, shelf displays, beacons, and price tags provide brands with valuable insights into consumer behaviors during in-store transactions, ultimately enabling them to tailor their strategies and enhance customer experiences.

Restraints in the Global Internet Of Things In Retail Market

The growth of the Global Internet of Things (IoT) in the retail market is hindered by rising security concerns related to data privacy and the significant costs associated with the deployment and maintenance of IoT devices. These challenges pose a barrier to widespread adoption. However, it is expected that the downward trend in the prices of connected devices, coupled with increasing adoption of IoT solutions among small and medium-sized enterprises (SMEs), will create favorable opportunities for growth within the retail sector. Addressing security issues while capitalizing on affordability could foster a more robust IoT landscape in retail.

Market Trends of the Global Internet Of Things In Retail Market

The Global Internet of Things (IoT) in Retail market is witnessing a significant upward trend, driven by businesses prioritizing digital transformation to meet evolving customer expectations. The advent of advanced IoT technologies, such as sensors and RFID, is reshaping retail operations by enabling enhanced automation and streamlined decision-making processes. This transformative shift is compelling retailers to invest in IoT solutions as they seek to boost productivity, optimize inventory management, and personalize customer experiences. With the growing emphasis on using technology to adapt to dynamic consumer behaviors, the IoT in retail landscape is projected to expand rapidly, unlocking new revenue streams and operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Internet Of Things In Retail Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Beacons
  • RFID Tags
  • Sensors
  • Wearables
• Platform
  • Connectivity Management
  • Application Management
  • Device Management
• Services
  • Professional Services
  • Managed Services

Global Internet Of Things In Retail Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth Low Energy
• Near Field Communication
• Zigbee
• Others

Global Internet Of Things In Retail Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Internet Of Things In Retail Market Size by Application & CAGR (2025-2032)

• Market Overview
• Operations Management
  • Inventory Management
  • Supply Chain Automation
  • Workforce Management
  • Security & Safety
• Customer Management
  • Smart Vending Machine
  • Smart Shelves
  • Queue Management
  • Automated Checkout
• Asset Management
  • Asset Tracking
  • Predictive Maintenance
• Advertising & Marketing
  • Smart Digital Signage
  • Geomarketing
• Others

Global Internet Of Things In Retail Market Size & CAGR (2025-2032)

• North America (Component, Technology, Deployment Mode, Application)
  • US
  • Canada
• Europe (Component, Technology, Deployment Mode, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Deployment Mode, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Deployment Mode, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Deployment Mode, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch Software Innovations GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Development LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations