蜡熔体市场规模、份额、成长分析、按产品类型、按香料类型、按分销管道、按应用、按地区 - 行业预测，2025-2032 年

Wax Melts Market Size, Share, Growth Analysis, By Product Type (Paraffin Wax Melts, Soy Wax Melts), By Fragrance Type (Floral, Fruity), By Distribution Channel, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2024年12月26日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023年全球蜡熔体市场规模为34.7亿美元，从2024年的36.8亿美元成长到2032年的59.1亿美元，在预测期间（2025-2032）预计复合年增长率为6.1%。

在耐火性吸引具有安全意识的消费者的推动下，全球蜡熔体市场正处于显着成长的边缘。透过将蜡熔体作为传统蜡烛的安全且多功能的替代品进行行销，公司可以吸引更多消费者并增加收益。随着人们对在寒冷月份提供温暖和舒适的季节性香味越来越感兴趣，对可客製化且可以在家中製作的蜡熔体的需求也不断增长。美国消防局一天内报告了 42 起与蜡烛相关的火灾，人们对传统蜡烛相关火灾风险的认识不断提高，这使得现在成为企业强调蜡熔体安全性的最佳时机。像 Fontana Candle Co. 这样提供纯天然、不易燃产品的公司，体现了市场向更安全、更美观的家用香水转变的情况，并透过合作和市场扩张得到了支持。

Scentsy, Inc.（美国）
迈克尔斯百货公司（美国）
布里奇沃特蜡烛公司（美国）
NEST Fragrances, LLC（美国）
东海岸蜡烛（加拿大）
C. 强生公司（美国）
AFFCO 控股（纽西兰）
布兰布尔湾蜡烛公司（澳洲）
蜡烛加热器等（美国）
更好的家和花园（美国）
殖民地蜡烛（美国）
Kringle 蜡烛公司（美国）
天鹅溪蜡烛公司（美国）
我们自己的蜡烛公司（美国）
Candle-lite 公司（美国）
Bath & Body Works（美国）

结论和建议

简介目录

Product Code: SQMIG25F2046

Global Wax Melts Market size was valued at USD 3.47 billion in 2023 and is poised to grow from USD 3.68 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global wax melts market is on the brink of substantial growth, driven by their fire-resistant properties that appeal to safety-conscious consumers. By marketing wax melts as a secure and versatile alternative to traditional candles, businesses can attract a broader audience and increase revenue. The demand for customizable and at-home crafted wax melts is rising, alongside a growing interest in seasonal scents that provide warmth and comfort during colder months. Increased awareness of fire risks associated with traditional candles, highlighted by the U.S. Fire Administration's report of 42 daily candle-related fires, creates a prime opportunity for businesses to emphasize wax melts' safety. Companies like Fontana Candle Co., which offers all-natural, non-flammable products, exemplify this market shift towards safer, aesthetically pleasing home fragrances, further boosted by collaborations and market expansions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wax Melts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wax Melts Market Segmental Analysis

Global Wax Melts Market is segmented by Product Type, Fragrance Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Paraffin Wax Melts, Soy Wax Melts, Palm Wax Melts, Beeswax Melts and Others. Based on Fragrance Type, the market is segmented into Floral, Fruity, Spicy, Woody, Fresh and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wax Melts Market

A significant driver of the Global Wax Melts Market is the rising consumer inclination towards safe and flameless alternatives to conventional candles. As awareness of the fire risks posed by open flames increases, many individuals are opting for safer methods to enhance their home ambiance with delightful scents. Wax melts offer a non-flammable and user-friendly option, allowing consumers to enjoy a cozy atmosphere without the concerns associated with burning candles. This shift in consumer behavior is actively promoting the demand for wax melts and consequently propelling the growth of the market, making it a pivotal factor in its expansion.

Restraints in the Global Wax Melts Market

One significant challenge facing the global wax melts market is the availability of alternative home fragrance products. Despite the unique advantages that wax melts provide, such as prolonged scent release and versatility, they compete with a variety of other options like reed diffusers, air fresheners, and essential oil diffusers. Each of these alternatives employs different scent diffusion methods and caters to the varying preferences of consumers. This competition creates a challenging environment for wax melts, potentially hindering their market share and overall growth. As consumers prioritize diverse fragrance solutions, the wax melts market must navigate these competitive pressures effectively.

Market Trends of the Global Wax Melts Market

The Global Wax Melts market is witnessing a notable trend toward unique and experiential fragrance offerings, reflecting a consumer shift towards personalization and immersive sensory experiences. This burgeoning interest is driving demand for wax melts featuring distinctive scents inspired by nature, exotic locales, and thematic elements that resonate with emotional connections and memories. As consumers increasingly seek to express their individuality through home fragrances, manufacturers are innovating with creative scent combinations and launching limited-edition collections that cater to these evolving preferences. This trend not only enhances the product offering but also positions wax melts as an essential tool for self-expression and ambiance enhancement in modern homes.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis
Trade Analysis

Global Wax Melts Market Size by Product Type & CAGR (2025-2032)

Market Overview
Paraffin Wax Melts
Soy Wax Melts
Palm Wax Melts
Beeswax Melts
Others
- Gel Wax Melts
- Blended Wax Melts

Global Wax Melts Market Size by Fragrance Type & CAGR (2025-2032)

Market Overview
Floral
Fruity
Spicy
Woody
Fresh
Others
- Gourmet
- Herbal

Global Wax Melts Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline
- Supermarkets
- Specialty Stores
- Convenience Stores

Global Wax Melts Market Size by Application & CAGR (2025-2032)

Market Overview
Residential
Commercial
- Hotels
- Spas
- Offices
- Retail Stores

Global Wax Melts Market Size & CAGR (2025-2032)

North America (Product Type, Fragrance Type, Distribution Channel, Application)
- US
- Canada
Europe (Product Type, Fragrance Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Fragrance Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Fragrance Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Fragrance Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Scentsy, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michaels Stores, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bridgewater Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEST Fragrances, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
East Coast Candles (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Sons Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AFFCO Holdings (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bramble Bay Candle Co. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle Warmers Etc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Better Homes and Gardens (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colonial Candle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kringle Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swan Creek Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Our Own Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle-lite Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments