商业智慧(BI) 市场规模、份额、成长分析、按组件、按部署类型、按组织规模、按业务功能、按行业、按地区 - 行业预测，2025-2032 年

2023年全球商业智慧（BI）市场规模将为271.1亿美元，从2024年的295.8亿美元增长到2032年的593.7亿美元，并且在预测期内（2025-2032年）预计将增长。率为9.1%。

商业智慧(BI) 领域对于组织分析资料并使经理和高阶主管能够做出明智的决策至关重要。 BI 包括各种技术、工具和软体，可促进从内部和外部来源收集和分析资料，并透过报告、仪表板和视觉化产生可操作的见解。 BI 的主要目的不仅是增强资料收集，而是利用这些资料来提高生产力并推动成长。随着技术的快速发展，企业越来越依赖资料主导的决策，对 BI 工具的需求将会猛增，尤其是来自物联网和智慧型装置的即时资料与人工智慧和巨量资料分析的整合。预计美国BI 市场在未来几年将持续成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步

商业智慧(BI) 市场规模：依组成部分及复合年增长率（2025-2032）

• 市场概况
• 解决方案
  • 仪表板和记分卡
  • 资料整合和ETL
  • 报告和可视化
  • 查询分析
• 服务
  • 咨询
  • 部署与集成
  • 支援与维护

商业智慧(BI) 市场规模：依部署模式及复合年增长率（2025-2032）

• 市场概况
• 云
• 本地

商业智慧(BI) 市场规模：依组织规模及复合年增长率（2025-2032）

• 市场概况
• 大公司
• 小型企业

商业智慧(BI) 市场规模：依业务功能及复合年增长率（2025-2032）

• 市场概况
• 人力资源
• 金融
• 手术
• 销售和行销

商业智慧(BI) 市场规模：依产业及复合年增长率（2025-2032）

• 市场概况
• 零售
• 製造业
• 政府和公共服务
• 媒体与娱乐
• 运输/物流
• BFSI
• 通讯/IT
• 医疗保健和生命科学
• 旅游和酒店业
• 其他的
  • 房地产
  • 教育
  • 能源和公共

商业智慧(BI) 市场规模与复合年增长率 (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• IBM（United States）
• Google（United States）
• Accenture（Ireland）
• SAS（United States）
• Oracle（United States）
• Microsoft（United States）
• Intel（United States）
• NVIDIA（United States）
• Qualcomm（United States）
• Amazon Web Services（AWS）（United States）
• Tableau Software（United States）
• MicroStrategy（United States）
• Qlik Technologies（United States）
• SAP（Germany）
• TIBCO Software（United States）
• Infor（United States）
• Teradata（United States）
• Alteryx（United States）
• Domo（United States）
• Palantir Technologies（United States）

结论和建议

Global Business Intelligence (BI) Market size was valued at USD 27.11 billion in 2023 and is poised to grow from USD 29.58 billion in 2024 to USD 59.37 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The Business Intelligence (BI) sector is crucial for empowering organizations to analyze data and drive informed decision-making among managers and executives. BI encompasses various techniques, tools, and software that facilitate data collection and analysis from both internal and external sources, leading to actionable insights through reports, dashboards, and visualizations. The primary goal of BI is not just to enhance data collection but to leverage this data to boost productivity and foster growth. As businesses increasingly rely on data-driven decisions amidst rapid technological advancements, the demand for BI tools is expected to surge, especially with the integration of real-time data from IoT and smart devices with AI and big data analytics. The U.S. BI market anticipates sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence (Bi) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence (Bi) Market Segmental Analysis

Global Business Intelligence (BI) Market is segmented by Component, Deployment mode, Organization size, Business function, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment mode, the market is segmented into Cloud and On-premises. Based on Organization size, the market is segmented into Large Enterprises and SMEs. Based on Business function, the market is segmented into Human Resource, Finance, Operations and Sales and Marketing. Based on Vertical, the market is segmented into Retail, Manufacturing, Government and Public Services, Media and Entertainment, Transportation and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences, Tourism and Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence (Bi) Market

The demand for swift and accurate decision-making is a significant catalyst for growth in the Global Business Intelligence (BI) market. Modern businesses have adopted streamlined approaches that involve the identification, collection, management, and distribution of vast amounts of data. To facilitate a rapid and efficient decision-making process, organizations utilize BI solutions to analyze this data. By leveraging these tools, companies can uncover customer preferences and trends, extract valuable strategic insights, and ensure an equilibrium between the supply and demand for both new and existing products and services. Moreover, the importance of user-friendly visualizations further enhances data accessibility and understanding.

Restraints in the Global Business Intelligence (Bi) Market

The Global Business Intelligence (BI) market is anticipated to face several growth constraints during the forecast period, primarily due to factors such as data ethics, data governance, and the substantial initial investment required. Small and medium enterprises, in particular, are concerned about the high costs associated with selecting, implementing, and maintaining BI solutions, as well as training personnel to effectively use these tools. Furthermore, these organizations often lack the necessary resources to attract and retain skilled professionals like consulting analysts, data scientists, and IT infrastructure experts. Consequently, the significant infrastructure expenditures needed for effective BI software implementation are adversely affecting the industry's progress.

Market Trends of the Global Business Intelligence (Bi) Market

The Global Business Intelligence (BI) market is witnessing a notable trend characterized by the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) with traditional BI tools. This convergence enables organizations to harness vast amounts of data for deeper insights, facilitating more accurate and agile decision-making processes. Consequently, businesses are experiencing enhanced user experiences and operational efficiencies, as these technologies streamline data analysis and visualization. As organizations worldwide continue to prioritize data-driven strategies, this trend is set to propel the BI market towards significant growth and innovation in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Business Intelligence (BI) Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Dashboards and Scorecards
  • Data Integration and ETL
  • Reporting and Visualization
  • Query and Analysis
• Services
  • Consulting
  • Deployment and Integration
  • Support and Maintenance

Global Business Intelligence (BI) Market Size by Deployment mode & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Business Intelligence (BI) Market Size by Organization size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global Business Intelligence (BI) Market Size by Business function & CAGR (2025-2032)

• Market Overview
• Human Resource
• Finance
• Operations
• Sales and Marketing

Global Business Intelligence (BI) Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing
• Government and Public Services
• Media and Entertainment
• Transportation and Logistics
• BFSI
• Telecom and IT
• Healthcare and Life Sciences
• Tourism and Hospitality
• Others
  • Real Estate
  • Education
  • Energy and Utilities

Global Business Intelligence (BI) Market Size & CAGR (2025-2032)

• North America (Component, Deployment mode, Organization size, Business function, Vertical)
  • US
  • Canada
• Europe (Component, Deployment mode, Organization size, Business function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment mode, Organization size, Business function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment mode, Organization size, Business function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment mode, Organization size, Business function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palantir Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations