立式桨板市场规模、份额、成长分析、按产品类型、按长度、按材料、按板类型、按应用、按地区 - 行业预测，2025-2032 年

2023 年，立式桨板的全球市场规模为16 亿美元，从2024 年的17.6 亿美元成长到2032 年的37.7 亿美元，在预测期（2025-2032 年）预计将以复合年增长率成长。

立式桨板 (SUP) 市场正在经历强劲成长，许多新进业者利用其日益受欢迎的优势。这项多功能运动吸引了所有年龄和健身水平的个人，使其成为锻炼和户外探索的好选择。 SUP 具有多种优点，包括初学者也易于使用、安全性高、环境影响小等。此外，消费者越来越被立式桨板所吸引，将其作为一种与大自然联繫并享受轻鬆体验的方式。随着需求的持续成长，公司有机会透过提供创新和多样化的产品来满足广泛的人群需求，从而在这个不断扩大的市场中有效地定位自己。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析

立桨板市场规模：依产品类型及复合年增长率（2025-2032）

• 市场概况
• 全能SUP板
• 静水SUP板
• 比赛支撑板
• 衝浪SUP板

立桨板市场规模：依长度及复合年增长率（2025-2032）

• 市场概况
• <9英尺
• 9 至 12 英尺
• 12英尺

立桨板市场规模：依材料及复合年增长率（2025-2032）

• 市场概况
• PVC
• 环氧树脂
• 玻璃纤维
• 塑胶

立式桨板市场规模：按板类型和复合年增长率（2025-2032）

• 市场概况
• 衝浪SUP板
• 充气支撑板

立桨板市场规模：按应用和复合年增长率（2025-2032）

• 市场概况
• 衝浪
• 巡航
• 种族
• 健身

立桨板市场规模：依消费者及复合年增长率（2025-2032）

• 市场概况
• 成人
• 孩子

立桨板市场规模：按销售额和复合年增长率（2025-2032）

• 市场概况
• 网上销售
  • 直接面向消费者销售
  • 第三方线上
• 专利权运动用品经销店
• 体育用品经销店
• 现代零售通路
• 专卖店

立桨板市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Starboard（Thailand）
• Red Paddle Co（UK）
• Naish International（USA）
• BIC Sport（France）
• Fanatic（Germany）
• JP Australia（Australia）
• Aqua Marina（China）
• ISLE Surf & SUP（USA）
• Surftech（USA）
• BOTE（USA）
• Bluefin SUP（UK）
• iROCKER（USA）
• GILI Sports（USA）
• Thurso Surf（USA）
• Hobie Cat Company（USA）

结论和建议

Global Stand-up Paddle Board Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.76 billion in 2024 to USD 3.77 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The stand-up paddle board (SUP) market is experiencing robust growth, with numerous new entrants capitalizing on its rising popularity. This versatile sport appeals to individuals of all ages and fitness levels, making it a favored choice for both exercise and outdoor exploration. SUP offers multiple advantages, including its accessibility for beginners, safety features, and minimal environmental impact. Moreover, consumers are increasingly drawn to stand-up paddle boarding as a means to connect with nature while enjoying a relaxing experience. As demand continues to rise, businesses have the opportunity to innovate and diversify offerings to cater to a broad audience, positioning themselves effectively in this expanding market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stand-Up Paddle Board market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stand-Up Paddle Board Market Segmental Analysis

Global Stand-up Paddle Board Market is segmented by Product Type, Length, Material, Board Type, Application, Consumer, Sales and region. Based on Product Type, the market is segmented into All Round SUO Board, Flat Water SUP Board, Race SUP Board and Surd SUP Board. Based on Length, the market is segmented into < 9 fts, 9 - 12 fts and > 12 fts. Based on Material, the market is segmented into PVC, Epoxy, Fiber Glass and Plastics. Based on Board Type, the market is segmented into Surf SUP Board and Inflatable SUP Board. Based on Application, the market is segmented into Surfing, Cruising, Racing and Fitness. Based on Consumer, the market is segmented into Adults and Kids. Based on Sales, the market is segmented into Online Sales, Francized Sports Outlet, Retail Sports Outlet, Modern Trade Channel and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stand-Up Paddle Board Market

The global stand-up paddle board market is experiencing significant growth, primarily due to the recognition of paddling as both a fitness activity and recreational sport across the globe. This surge in popularity can be attributed to several key factors that enhance the appeal of stand-up paddle boarding (SUP). The sport promotes physical well-being, offers a unique way to engage with nature, and provides an enjoyable alternative to traditional workout routines. Furthermore, its accessibility to various age groups and skill levels makes it attractive to a diverse audience, further fueling its expansion in the market.

Restraints in the Global Stand-Up Paddle Board Market

The global stand-up paddle board market faces several significant restraints that hinder its growth potential. A major challenge is the widespread lack of awareness about the sport; many potential enthusiasts are unaware of its existence or benefits. Additionally, the high costs associated with quality equipment present another barrier; purchasing a suitable paddle board and paddle often exceeds $250, which can deter individuals uncertain about their interest in the activity. Furthermore, the restricted availability of appropriate paddling locations, as stand-up paddle boarding requires calm water, limits opportunities for participation, ultimately affecting market expansion and consumer engagement in the sport.

Market Trends of the Global Stand-Up Paddle Board Market

The Global Stand-Up Paddle Board market is witnessing an exponential rise in popularity, driven by its appeal as a versatile and accessible water sport. The sport's relatively recent emergence has sparked significant interest, particularly among fitness enthusiasts and outdoor adventurers. Notably, the trend is gaining traction among women, with activities like yoga on paddle boards enhancing its allure as a holistic fitness solution. As awareness of the physical and mental health benefits associated with paddle boarding grows, coupled with increasing beach and outdoor recreation activities, the market is poised for substantial growth, attracting a diverse demographic and fostering innovations in board technologies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Stand-up Paddle Board Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• All Round SUO Board
• Flat Water SUP Board
• Race SUP Board
• Surd SUP Board

Global Stand-up Paddle Board Market Size by Length & CAGR (2025-2032)

• Market Overview
• < 9 fts
• 9 - 12 fts
• 12 fts

Global Stand-up Paddle Board Market Size by Material & CAGR (2025-2032)

• Market Overview
• PVC
• Epoxy
• Fiber Glass
• Plastics

Global Stand-up Paddle Board Market Size by Board Type & CAGR (2025-2032)

• Market Overview
• Surf SUP Board
• Inflatable SUP Board

Global Stand-up Paddle Board Market Size by Application & CAGR (2025-2032)

• Market Overview
• Surfing
• Cruising
• Racing
• Fitness

Global Stand-up Paddle Board Market Size by Consumer & CAGR (2025-2032)

• Market Overview
• Adults
• Kids

Global Stand-up Paddle Board Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Online Sales
  • Direct to consumer
  • Third party online
• Francized Sports Outlet
• Retail Sports Outlet
• Modern Trade Channel
• Specialty Stores

Global Stand-up Paddle Board Market Size & CAGR (2025-2032)

• North America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • US
  • Canada
• Europe (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Length, Material, Board Type, Application, Consumer, Sales)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Starboard (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Paddle Co (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naish International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Sport (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatic (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JP Australia (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Marina (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ISLE Surf & SUP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surftech (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOTE (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluefin SUP (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iROCKER (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GILI Sports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thurso Surf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobie Cat Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations