自晒黑产品市场规模、份额、成长分析（按类型、性别、分销管道、最终用户和地区）- 产业预测，2025-2032

2023年全球晒黑产品市场规模预估为11.5亿美元，预测期间（2025-2032年）复合年增长率为4.5%，从2024年的12亿美元增至2032年的17.1亿美元。 。

截至 2023 年 10 月，在消费者收入增加以及对与紫外线暴露相关的健康风险意识增强的推动下，自晒黑护肤品市场正在经历强劲增长。皮肤癌发病率的增加进一步推动了需求，显示该领域的显着增长。自晒黑产品现在有多种形式，包括乳液、精华液、滴剂和乳霜，以满足不同消费者的偏好并增加便利性。对天然衍生产品的需求不断增长以及喷雾美黑技术的日益普及，尤其是在寻求光泽肌肤的女性中，也补充了这一趋势。总体而言，在消费者对晒黑安全和护肤意识不断提高的推动下，自晒黑产品市场预计将持续扩张。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

自晒黑产品市场规模：按类型

• 市场概况
• 自晒黑乳液
• 自晒黑喷雾
• 自晒黑油
• 自晒黑摩丝
• 自晒黑滴剂
• 自晒黑湿擦拭巾
• 其他的

自晒黑产品市场规模：依性别划分

• 市场概况
• 男性
• 女士

仿晒产品市场规模：依通路划分

• 市场概况
• 离线
• 在线的

自晒黑产品市场规模：依最终用户划分

• 市场概况
• 家庭使用
• 商业的
• 其他的

自晒黑产品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• St. Tropez（United Kingdom）
• Loving Tan（Australia）
• Isle of Paradise（United Kingdom）
• Tan-Luxe（United Kingdom）
• Vita Liberata（United Kingdom）
• Bondi Sands（Australia）
• Fake Bake（United Kingdom）
• Jergens（United States）
• Clarins（France）
• L'Oreal Paris（France）
• Neutrogena（United States）
• Dove（United Kingdom）
• Sally Hansen（United States）
• Australian Glow（Australia）
• MineTan（Australia）
• James Read Tan（United Kingdom）
• Tarte Cosmetics（United States）
• Beauty by Earth（United States）
• Eco Tan（Australia）
• St. Moriz（United Kingdom）

结论和建议

Global Self-tanning Products Market size was valued at USD 1.15 billion in 2023 and is poised to grow from USD 1.2 billion in 2024 to USD 1.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

As of October 2023, the market for self-tanning skincare products is experiencing robust growth, driven by rising consumer incomes and heightened awareness of the health risks linked to UV exposure. The increasing incidence of skin cancer is further fueling demand, suggesting a significant upward trajectory in this sector. Self-tanning products now come in various forms such as lotions, serums, drops, and creams, catering to diverse consumer preferences and enhancing convenience. This trend is complemented by a growing demand for naturally derived products and the popularity of spray tans, particularly among women seeking a radiant complexion. Overall, the market for self-tanning products is poised for continued expansion, fueled by evolving consumer attitudes towards sun safety and skincare.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Self-Tanning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Self-Tanning Products Market Segmental Analysis

Global Self-tanning Products Market is segmented by Types, Gender, Distribution Channel, End-User and region. Based on Types, the market is segmented into Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, Self-Tan Drops, Self-Tan Wipes and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End-User, the market is segmented into Household, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Self-Tanning Products Market

The global self-tanning products market is significantly driven by consumer demand for DHA-free formulations made with organic ingredients such as cocoa and berry extracts. This growing preference for natural alternatives stems from an increased awareness of health issues and a desire for more transparent ingredient lists in self-tanning products. Additionally, rising global temperatures have heightened awareness about the damaging effects of UV rays on the skin, which can lead to conditions like dermatitis and other sensitivities. As consumers seek sunless tanning options that protect their skin without harm, the market for self-tanning products is expected to experience robust growth throughout the forecast period.

Restraints in the Global Self-Tanning Products Market

The growth of the global self-tanning products market faces significant challenges due to limited consumer awareness regarding the ingredients and safety of these items. With scant information and few advertisements available, potential buyers often exhibit hesitance in trying self-tanning products. This lack of education can lead to apprehension about potential skin damage, further deterring consumers from incorporating these products into their routines. As a result, the market is likely to experience restrained expansion during the forecast period, as the fear and uncertainty surrounding self-tanning options inhibit wider adoption among potential users seeking sun-kissed skin without the harmful effects of UV exposure.

Market Trends of the Global Self-Tanning Products Market

The global self-tanning products market is experiencing a significant trend towards natural and organic formulations, driven by consumers' increasing awareness of ingredient safety and environmental concerns. Brands like Beauty by Earth and Botanic Tree are gaining traction as they offer self-tanners crafted from plant-based components, which align with the demand for healthier alternatives to traditional chemical-based products. This shift reflects a broader trend in the beauty industry pivoting towards sustainability and clean beauty, as a growing segment of consumers prioritizes eco-friendly options. As this trend continues, the market is expected to expand further, with innovation in natural formulations shaping the future landscape of self-tanning products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Self-tanning Products Market Size by Types & CAGR (2025-2032)

• Market Overview
• Self-Tan Lotion
• Self-Tan Spray
• Self-Tan Oil
• Self-Tan Mousse
• Self-Tan Drops
• Self-Tan Wipes
• Others

Global Self-tanning Products Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Self-tanning Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Self-tanning Products Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Others

Global Self-tanning Products Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• St. Tropez (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loving Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isle of Paradise (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tan-Luxe (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vita Liberata (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bondi Sands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fake Bake (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jergens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal Paris (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dove (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Hansen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Glow (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MineTan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• James Read Tan (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty by Earth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• St. Moriz (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations