社区参与平台市场规模、份额、按平台类型、组织规模、部署模式、应用程式和地区进行的成长分析 - 产业预测，2025-2032 年

2023年全球社区参与平台市场规模将为6.102亿美元，从2024年的7.0722亿美元成长到2032年的23.0262亿美元，预计2032年复合年增长率为15.9%。

由于数位技术的日益采用以及希望加强与客户关係的组织的扩张，社区参与平台市场正在经历强劲增长。这些平台提供社交媒体管理、客户回馈工具和线上社群建立等基本功能，使企业能够与受众建立有意义的互动。随着企业认识到社群媒体和数位管道在建立客户忠诚度方面的重要性，社群参与解决方案提供了一种有效沟通的集中方式。通讯、民意调查、调查和活动等功能增强了协作和知识共用，使企业能够收集有关社区偏好和需求的宝贵见解，最终改进适合其受众的产品和服务。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步

社区参与平台市场规模：按平台类型分類的复合年增长率（2025-2032）

• 市场概况
• 社群媒体管理
• 网路社群论坛
• 客户回馈解决方案
• 协作/众包

社区参与平台市场规模：依组织规模分類的复合年增长率（2025-2032）

• 市场概况
• 小型企业
• 大型企业

社区参与平台市场规模：按部署模式分類的复合年增长率（2025-2032）

• 市场概况
• 云端基础
• 本地

社区参与平台市场规模：依应用/复合年增长率（2025-2032）

• 市场概况
• 社群参与平台
• 服务
• 专业服务
• 咨询
• 培训/教育
• 支援/维护
• 託管服务

社区参与平台市场规模：依最终用途分類的复合年增长率（2025-2032）

• 市场概况
• BFSI
• 卫生保健
• 教育
• 媒体娱乐
• 政府
• 资讯科技/通讯
• 零售

社区参与平台市场规模/复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Mighty Networks（USA）
• Discord（USA）
• Higher Logic（USA）
• Gainsight（USA）
• Tradewing（USA）
• Bettermode（Canada）
• Zapnito（UK）
• BloggingX（India）
• B2B SaaS Reviews（USA）
• Userpilot（USA）
• Sprinklr（USA）
• OpenWeb（USA）
• Community PlanIt（USA）
• Countable（USA）
• Circle（USA）
• Influitive（Canada）
• LevelJump（Canada）
• Agentio（USA）
• Captions（USA）

结论和建议

Global Community Engagement Platform Market size was valued at USD 610.2 million in 2023 and is poised to grow from USD 707.22 million in 2024 to USD 2302.62 million by 2032, growing at a CAGR of 15.9% during the forecast period (2025-2032).

The market for community engagement platforms is experiencing robust growth driven by the rising adoption of digital technologies and the expanding number of organizations seeking to strengthen customer relationships. These platforms offer essential features like social media management, customer feedback tools, and the creation of online communities, allowing businesses to foster meaningful interactions with their audiences. As companies recognize the importance of social media and digital channels in building customer loyalty, community engagement solutions provide a centralized way to communicate effectively. Functions such as messaging, polls, surveys, and events enhance collaboration and knowledge sharing, empowering organizations to gather valuable insights on community preferences and needs, ultimately leading to improved products and services tailored to their audience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Community Engagement Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Community Engagement Platform Market Segmental Analysis

Global Community Engagement Platform Market is segmented by Platform Type, Organisation Size, Deployment Mode, Application, End Use and region. Based on Platform Type, the market is segmented into Social Media Management, Online Community Forums, Customer Feedback Solutions and Collaboration and Crowdsourcing. Based on Organisation Size, the market is segmented into Small & Medium Size Enterprise and Large Scale Enterprise. Based on Deployment Mode, the market is segmented into Cloud-Based and On-Premises. Based on Application, the market is segmented into Community Engagement Platform, Services, Professional Services, Consulting, Training and Education, Support and Maintenance and Managed Services. Based on End Use, the market is segmented into BFSI, Healthcare, Education, Media and Entertainment, Government, IT & Telecom and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Community Engagement Platform Market

The global Community Engagement Platform market is being driven by an increasing emphasis on public participation and collaboration within communities. As society recognizes the importance of meaningful engagement, these platforms have become essential for fostering strong relationships between organizations and community members. They empower individuals to voice their concerns and influence decisions that affect their lives, ultimately contributing to more equitable and sustainable outcomes in local environments. By enhancing awareness of community issues and facilitating ongoing participation in governance and resource management, these platforms are vital for nurturing active citizenship. The growing demand for enhanced engagement tools underscores the need for effective platforms that support cooperation among individuals and public entities, stimulating further market growth.

Restraints in the Global Community Engagement Platform Market

The Community Engagement Platform market faces significant restraints primarily related to data privacy and security concerns as an increasing amount of personal information is shared within these platforms. Data breaches or misuse can lead to severe consequences for both users and businesses, potentially diminishing trust in such services. In addition to these privacy issues, there exists a notable lack of awareness among certain companies and organizations regarding the advantages offered by community engagement platforms. This gap in understanding can hinder the adoption rates of these platforms, ultimately stalling market growth and limiting their overall impact in fostering community interaction.

Market Trends of the Global Community Engagement Platform Market

The Global Community Engagement Platform market is witnessing significant growth as businesses prioritize enhancing client experiences in an increasingly digital and socially connected landscape. Companies are leveraging these platforms to foster online communities that encourage customer interaction, feedback, and knowledge sharing. This trend highlights a shift towards collaborative engagement, where brands gain valuable insights for product and service improvements. As social media channels continue to evolve, the demand for versatile and interactive community engagement solutions is expected to rise, driving innovation and investment in the sector. Consequently, this market is poised for robust expansion in the coming years, shaping customer-centric strategies globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Community Engagement Platform Market Size by Platform Type & CAGR (2025-2032)

• Market Overview
• Social Media Management
• Online Community Forums
• Customer Feedback Solutions
• Collaboration and Crowdsourcing

Global Community Engagement Platform Market Size by Organisation Size & CAGR (2025-2032)

• Market Overview
• Small & Medium Size Enterprise
• Large Scale Enterprise

Global Community Engagement Platform Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premises

Global Community Engagement Platform Market Size by Application & CAGR (2025-2032)

• Market Overview
• Community Engagement Platform
• Services
• Professional Services
• Consulting
• Training and Education
• Support and Maintenance
• Managed Services

Global Community Engagement Platform Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare
• Education
• Media and Entertainment
• Government
• IT & Telecom
• Retail

Global Community Engagement Platform Market Size & CAGR (2025-2032)

• North America (Platform Type, Organisation Size, Deployment Mode, Application, End Use)
  • US
  • Canada
• Europe (Platform Type, Organisation Size, Deployment Mode, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform Type, Organisation Size, Deployment Mode, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform Type, Organisation Size, Deployment Mode, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform Type, Organisation Size, Deployment Mode, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mighty Networks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discord (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Higher Logic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tradewing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bettermode (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapnito (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BloggingX (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B2B SaaS Reviews (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Userpilot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenWeb (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Community PlanIt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Countable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Circle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Influitive (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LevelJump (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agentio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Captions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations