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市场调查报告书

商品编码

1628954

AR/VR/MR 市场规模、份额、成长分析，按组件、按设备类型、按部署模式、按组织规模、按最终用途、按地区 - 行业预测，2025-2032 年

AR/VR/MR Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Device Type (Augmented Reality (AR) Devices, Virtual Reality (VR) Devices), By Deployment Mode, By Organization Size, By End Use, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月07日 | 出版商:

SkyQuest | 英文 328 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023年全球AR/VR/MR市场规模预计为424亿美元，从2024年的589.8亿美元成长到2032年的8,266.3亿美元，预测期间（2025-2032年）预计复合年增长率为39.1%。

AR/VR/MR 市场涵盖扩增实境、虚拟实境和混合实境技术，由于对先进视觉和数位解决方案的大量投资，预计将显着成长。对身临其境型体验的需求正在推动医疗保健和娱乐等各个领域的采用。电玩游戏成为关键驱动因素，越来越多的游戏玩家寻求透过 AR 和 VR 来增强沉浸感。此外，VR 在復健计画中的应用正在支持长期的市场扩张。然而，硬体高成本和缺乏客製化内容等挑战可能会阻碍成长潜力。总体而言，随着技术的发展和变得更容易获得，AR/VR/MR 预计将改变各个行业，并为创新提供令人兴奋的机会。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东/非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲

竞争资讯

前5名企业对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分類的份额分析
- 收益与前一年同期比较（2022-2024）

主要企业简介

Schlumberger Limited（United States）
Halliburton Company（United States）
Baker Hughes Company（United States）
National Oilwell Varco（United States）
IBM Corporation（United States）
Oracle Corporation（United States）
Honeywell International Inc.（United States）
SAP SE（Germany）
Wipro Limited（India）
Tata Consultancy Services（TCS）（India）
Accenture plc（Ireland）
Petrofac Limited（United Kingdom）
Kongsberg Gruppen ASA（Norway）
CGG SA（France）
Wood plc（United Kingdom）
Emerson Electric Co.（United States）
AVEPoint, Inc.（United States）
Infosys Limited（India）

结论和建议

简介目录

Product Code: SQMIG45I2080

Global AR/VR/MR Market size was valued at USD 42.4 billion in 2023 and is poised to grow from USD 58.98 billion in 2024 to USD 826.63 billion by 2032, growing at a CAGR of 39.1% during the forecast period (2025-2032).

The AR/VR/MR market, encompassing augmented, virtual, and mixed reality technologies, is poised for substantial growth driven by significant investments in advanced visual and digital solutions. Demand for immersive experiences is propelling widespread adoption across diverse sectors, including healthcare and entertainment. Video gaming stands out as a key driver, with gamers increasingly seeking enhanced immersion through AR and VR. Furthermore, the application of VR in rehabilitation programs supports long-term market expansion. However, challenges such as high hardware costs and a scarcity of tailored content may impede growth potential. Overall, as technology evolves and becomes more accessible, AR/VR/MR is expected to transform various industries, offering exciting opportunities for innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ar/Vr/Mr market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ar/Vr/Mr Market Segmental Analysis

Global AR/VR/MR Market is segmented by Component, Device Type, Deployment Mode, Organization Size, End Use and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Device Type, the market is segmented into Augmented Reality (AR) Devices, Virtual Reality (VR) Devices and Mixed Reality (MR) Devices. Based on Deployment Mode, the market is segmented into On-premises and On-cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into Media & Entertainment, Retail & e-Commerce, Training & Education, Travel & Hospitality, Real Estate, Manufacturing, Healthcare, Aerospace & Defense, Automotive, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ar/Vr/Mr Market

The global AR/VR/MR market is significantly driven by the burgeoning adoption of these technologies in the gaming industry. Gaming has transformed into a predominant cultural phenomenon, extending beyond traditional consoles and PCs. The surge in the creation and popularity of virtual reality games is expected to enhance the growth of the AR/VR/MR market. As more players engage with immersive gaming experiences, the demand for advanced augmented, virtual, and mixed reality applications continues to rise, positioning the sector for rapid expansion and increased investments in innovative technologies that cater to this thriving entertainment landscape.

Restraints in the Global Ar/Vr/Mr Market

The global AR/VR/MR market faces significant restraints primarily due to the high costs associated with development. Both hardware and software for augmented reality, virtual reality, and mixed reality demand substantial capital investment, as these technologies are still evolving. As a result, this financial barrier poses challenges for companies looking to enter or expand within the market. The expensive nature of development not only restricts adoption rates but also limits the overall growth potential of the AR/VR/MR industry. Consequently, many organizations may hesitate to invest further, affecting innovation and advancement in this promising field.

Market Trends of the Global Ar/Vr/Mr Market

The global AR/VR/MR market is witnessing a significant trend towards the development of AR cloud infrastructure, which enables users to seamlessly share and collaborate within shared virtual environments. This growing emphasis on cloud connectivity is fostering heightened consumer engagement and fostering community-driven experiences, thereby creating robust opportunities for AR/VR/MR providers to innovate and expand their offerings. As businesses increasingly recognize the importance of immersive technologies for enhancing user experiences across various sectors, this trend is poised to drive market growth and transformation, making collaborative and shared virtual experiences a key focus for future developments in the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Analysis

Global AR/VR/MR Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
Software
Services

Global AR/VR/MR Market Size by Device Type & CAGR (2025-2032)

Market Overview
Augmented Reality (AR) Devices
Virtual Reality (VR) Devices
Mixed Reality (MR) Devices

Global AR/VR/MR Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-premises
On-cloud

Global AR/VR/MR Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Organization
Small and Medium Organization

Global AR/VR/MR Market Size by End Use & CAGR (2025-2032)

Market Overview Media & Entertainment
Retail & e-Commerce
Training & Education
Travel & Hospitality
Real Estate
Manufacturing
Healthcare
Aerospace & Defense
Automotive
Others

Global AR/VR/MR Market Size & CAGR (2025-2032)

North America (Component, Device Type, Deployment Mode, Organization Size, End Use)
- US
- Canada
Europe (Component, Device Type, Deployment Mode, Organization Size, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Device Type, Deployment Mode, Organization Size, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Device Type, Deployment Mode, Organization Size, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Device Type, Deployment Mode, Organization Size, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Schlumberger Limited (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Halliburton Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baker Hughes Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
National Oilwell Varco (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Honeywell International Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wipro Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Consultancy Services (TCS) (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Petrofac Limited (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kongsberg Gruppen ASA (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CGG SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wood plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Emerson Electric Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AVEPoint, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments