行为健康市场规模、份额、成长分析、按组成部分、按交付模式、按功能、按残疾类型、按服务、按最终用户、按地区 - 行业预测，2025 年至 2032 年

2023 年全球行为医学市场规模价值为 2,051 亿美元，预计将从 2024 年的 2,108.4 亿美元成长到 2032 年的 2,629.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 2.8%。

由于焦虑、药物成瘾的增加以及对心理健康援助的支持增加，行为健康市场预计将经历持续成长。随着消费者在医疗费用飙升的情况下寻求可行的解决方案，远距精神病学、数位治疗和远端追踪技术的关键进步正在改变市场动态。草药补充剂作为治疗身体和精神健康问题的一种安全且经济有效的选择，越来越受到人们的接受，这进一步推动了市场扩张。政府鼓励在精神病护理中采用电子健康记录(EHR) 的倡议，加上行为健康改革，是市场成长的主要驱动力。此外，远距心理健康增强了患者和医疗保健提供者之间的沟通，减少了护理障碍。鑑于这些趋势，预计行为健康领域在未来的预测期内将保持持续的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

行为医学市场规模（按组成部分）

• 市场概况
• 软体
• 支援服务

行为医学市场规模（依交付模式）

• 市场概况
• 所有权
• 订阅

行为医学市场规模（依功能划分）

• 市场概况
• 临床
• 政府
• 金融

行为医学市场规模（依疾病类型划分）

• 市场概况
• 焦虑症
• ADHD
• 躁郁症
• 酒精使用障碍
• 忧郁症
• 饮食障碍
• 创伤后压力症候群 (PSTD)
• 物质滥用障碍
• 思觉失调症
• 其他的

行为医学市场规模（按服务划分）

• 市场概况
• 门诊咨询
• 密集案件管理
• 居家照护服务
• 住院治疗
• 紧急心理健康服务
• 其他的

行为医学市场规模（按最终用户划分）

• 市场概况
• 提供者
• 医院
• 诊所
• 社区中心
• 付款人
• 病人

行为医学市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• UnitedHealth Group（USA）
• CVS Health（USA）
• Centene Corporation（USA）
• Humana Inc.（USA）
• Elevance Health（USA）
• Acadia Healthcare Company, Inc.（USA）
• Universal Health Services, Inc.（USA）
• Behavioral Health Systems, Inc.（USA）
• Spring Health（USA）
• Lyra Health（USA）
• Talkspace（USA）
• Teladoc Health（USA）
• Magellan Health, Inc.（USA）
• ComPsych Corporation（USA）
• Oracle Corporation（USA）
• Headspace Health（USA）
• BetterUp（USA）
• Calm（USA）
• Mindstrong Health（USA）

结论和建议

Global Behavioural Health Market size was valued at USD 205.1 billion in 2023 and is poised to grow from USD 210.84 billion in 2024 to USD 262.97 billion by 2032, growing at a CAGR of 2.8% during the forecast period (2025-2032).

The behavioral health market is poised for sustainable growth driven by rising anxiety, substance addiction, and increased advocacy for mental health support. Key advancements in tele-psychiatry, digital therapies, and remote tracking technologies are shaping market dynamics as consumers seek accessible solutions amid high healthcare costs. The growing acceptance of herbal supplements as safe, cost-effective alternatives for both physical and mental health challenges further fuels market expansion. Government initiatives promoting electronic health record (EHR) adoption in psychiatric settings, coupled with behavioral health reforms, are significant drivers of market growth. Additionally, telemental health enhances communication between patients and providers, mitigating barriers to care. With these trends, the behavioral health sector is set for a sustained compound annual growth rate in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Behavioural Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Behavioural Health Market Segmental Analysis

Global Behavioural Health Market is segmented by Component, Delivery Model, Function, End User, Disorder Type, Service and region. Based on Component, the market is segmented into Software and Support Services. Based on Delivery Model, the market is segmented into Ownership and Subscription. Based on Function, the market is segmented into Clinical, Administrative and Financial. Based on Disorder Type, the market is segmented into Anxiety Disorder, ADHD, Bipolar Disorders, Alcohol Use Disorder, Depression, Eating Disorder, Post-Traumatic Stress Disorder (PSTD), Substance Abuse Disorder, Schizophrenia and Others. Based on Service, the market is segmented into Outpatient Counselling, Intensive Case Management, Home-based Treatment Services, Inpatient Hospital Treatment, Emergency Mental Health Service and Others. Based on End User, the market is segmented into Providers, Hospitals, Clinics, Community Centers, Payers and Patients. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Behavioural Health Market

The global behavioural health market is experiencing significant growth, primarily fueled by the rising demand for services stemming from the escalating rates of depression worldwide. Various disorders including depression, anxiety, eating disorders, bipolar disorder, schizophrenia, alcohol use disorders, and post-traumatic stress disorder shape this sector. In 2021, depression held a substantial market share, with expectations for rapid growth from 2023 to 2030 due to an uptick in depression cases influenced by negative thoughts, socioeconomic challenges, and serious health issues. As the stigma surrounding mental illness diminishes, more individuals, including children and seniors, are seeking therapy, facilitating open discussions about mental health challenges, which further drives the need for effective behavioural health services. Contributing factors such as stress, peer pressure, and economic hardships continue to amplify the prevalence of mental health issues, propelling the demand for therapeutic interventions in this vital area.

Restraints in the Global Behavioural Health Market

The Global Behavioral Health market faces significant restraints stemming from clinical and scientific knowledge gaps that create various challenges. Research in understanding behavioral health disorders is still in its nascent stages, leading to complications in classification and diagnosis. The current classifications often lack precision, featuring ambiguous criteria that blur the lines between disorders and non-disordered states, in addition to frequent comorbidities among patients. Moreover, data sharing remains inadequate; existing sources are not interoperable, hindering effective clinician decision-making. Even when shared, accessible data can be limited, and the stigma surrounding behavioral health issues often results in underreporting, further complicating the landscape.

Market Trends of the Global Behavioural Health Market

The Global Behavioural Health market is witnessing a significant trend towards prioritizing patient data protection and privacy, propelled by the surge in telehealth utilization. As providers increasingly integrate telehealth services, adherence to stringent regulatory frameworks concerning electronic health records (EHR) becomes critical. This heightened focus on compliance not only safeguards patient information but also solidifies trust in providers. Virtual health platforms must innovate to meet evolving regulations, ensuring robust data security measures are in place. Consequently, the market is evolving towards solutions that seamlessly blend advanced technology with rigorous privacy standards, driving growth and ensuring the integrity of patient care within the digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Behavioural Health Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Support Services

Global Behavioural Health Market Size by Delivery Model & CAGR (2025-2032)

• Market Overview
• Ownership
• Subscription

Global Behavioural Health Market Size by Function & CAGR (2025-2032)

• Market Overview
• Clinical
• Administrative
• Financial

Global Behavioural Health Market Size by Disorder Type & CAGR (2025-2032)

• Market Overview
• Anxiety Disorder
• ADHD
• Bipolar Disorders
• Alcohol Use Disorder
• Depression
• Eating Disorder
• Post-Traumatic Stress Disorder (PSTD)
• Substance Abuse Disorder
• Schizophrenia
• Others

Global Behavioural Health Market Size by Service & CAGR (2025-2032)

• Market Overview
• Outpatient Counselling
• Intensive Case Management
• Home-based Treatment Services
• Inpatient Hospital Treatment
• Emergency Mental Health Service
• Others

Global Behavioural Health Market Size by End User & CAGR (2025-2032)

• Market Overview
• Providers
• Hospitals
• Clinics
• Community Centers
• Payers
• Patients

Global Behavioural Health Market Size & CAGR (2025-2032)

• North America (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • US
  • Canada
• Europe (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Delivery Model, Function, Disorder Type, Service, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• UnitedHealth Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centene Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humana Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elevance Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acadia Healthcare Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Health Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Behavioral Health Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spring Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyra Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teladoc Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magellan Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ComPsych Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterUp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindstrong Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations