美容科技市场规模、份额和成长分析（按类型、行动性别、营运模式、分销管道、应用和地区）- 产业预测，2025-2032 年

2023 年全球美容科技市场规模价值为 621.2 亿美元，预计将从 2024 年的 739.2 亿美元增长到 2032 年的 2972​​.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 19.0%。

美容工具市场正在经历强劲成长，主要原因是消费者希望改善皮肤外观。这些设备可能受或未受 FDA 监管，可满足各种美容和个人健康需求。一个值得注意的趋势是该技术越来越多地用于治疗痤疮和干癣等皮肤病，从而促进了市场的扩大。此外，许多消费者也投资除毛设备和美容产品，以消除皱纹和皮肤鬆弛等老化征兆。这种对治疗和美容的双重需求凸显了美容技术日益融入日常生活的趋势，并使市场在不断发展的个人护理领域中保持持续增长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

美容科技市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 痤疮治疗仪
• 拔毛
• 生髮剂
• 清洗设备
• 氧蒸装置
• 迴春仪
• 其他类型

美容科技市场规模：依行动装置类型及复合年增长率（2025-2032）

• 市场概况
• 携带式的
• 固定式

美容科技市场规模（按营运模式和复合年增长率） (2025-2032)

• 市场概况
• 电
• 电池供电
• 手动的

美容科技市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 直接销售
• 零售
• 在线的

美容科技市场规模（按应用划分）及复合年增长率（2025-2032 年）

• 市场概况
• 沙龙
• 温泉
• 家
• 其他用途

美容科技市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Co.（USA）
• Coty Inc.（USA）
• Beiersdorf AG（Germany）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• Johnson & Johnson（USA）
• Revlon, Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Ulta Beauty, Inc.（USA）
• elf Beauty, Inc.（USA）
• Sephora（LVMH subsidiary）（France）
• Perfect Corp.（Taiwan）
• Oddity Tech Ltd.（Israel）

结论和建议

Global Beauty Tech Market size was valued at USD 62.12 billion in 2023 and is poised to grow from USD 73.92 billion in 2024 to USD 297.27 billion by 2032, growing at a CAGR of 19.0% during the forecast period (2025-2032).

The beauty gadgets market is witnessing significant growth, primarily driven by consumers seeking to enhance their skin's appearance. These devices, which may or may not fall under FDA regulation, cater to various cosmetic and personal health needs. A notable trend is the rising usage of technology for treating skin conditions like acne and psoriasis, contributing to market expansion. Additionally, many consumers are investing in hair removal devices and aesthetic products that target signs of aging, such as wrinkles and sagging skin. This dual demand for both treatment and beautification underscores the growing integration of beauty technology into daily routines, positioning the market for continued growth in the evolving landscape of personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Tech market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Tech Market Segmental Analysis

Global Beauty Tech Market is segmented by Type, Portability, Mode Of Operation, Distribution Channel, Application and region. Based on Type, the market is segmented intoAcne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen Steamer Devices, Rejuvenation Devices and Other Types. Based on Portability, the market is segmented into Handheld Device and Fixed. Based on Mode Of Operation, the market is segmented into Electric, Battery Operated and Manual. Based on Distribution Channel, the market is segmented into Direct Sales, Retail and Online. Based on Application, the market is segmented into Salon, Spa, Home and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Tech Market

The global Beauty Tech market is experiencing significant growth driven by the rising geriatric population, alongside an increase in skin-related disorders and a growing lifestyle consciousness. The elderly are particularly susceptible to various skin issues, such as photo-aging, which is exacerbated by excessive exposure to pollutants and ultraviolet (UV) rays, leading to challenges like sunburns, reduced skin elasticity, and hair loss. Factors including alcohol use, pollution, and smoking further contribute to prevalent skin conditions such as acne, hyperpigmentation, psoriasis, and deep wrinkles. Consequently, more people are turning to Beauty Tech solutions for effective treatment, thus propelling the market's expansion.

Restraints in the Global Beauty Tech Market

The growth of the Global Beauty Tech market is significantly hindered by the absence of robust regulations in the beauty industry. A major concern is that most ingredients in cosmetics remain unregulated, which allows for the use of harmful chemicals and misleading labeling practices, including the misclassification of products as perfumes, thus endangering consumers. Additionally, the prevalence of unsubstantiated marketing claims creates confusion among buyers, diminishing their trust in beauty products. The increasing demand for transparency has compelled major brands to adjust their offerings to align with consumer expectations. Further complicating the market landscape are challenges related to navigating both online and offline sales channels, as well as limited product offerings for consumers aged 40 and above, which could stifle market growth and potential revenue generation during the forecast period.

Market Trends of the Global Beauty Tech Market

The Global Beauty Tech market is witnessing a robust trend, with the hair removal device sector emerging as a dominant force. Innovations in laser hair removal technology, including enhanced efficacy and user-friendliness, are driving significant market growth. As consumers increasingly seek effective, long-term hair removal solutions, brands are focusing on R&D to introduce advanced devices that cater to diverse skin types and hair conditions. Furthermore, the integration of smart technology and at-home solutions is augmenting accessibility and convenience, appealing to a broader audience. This trend is indicative of the overall shift towards personalized, tech-driven beauty solutions in an increasingly beauty-conscious market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Beauty Tech Market Size by Type & CAGR (2025-2032)

• Market Overview
• Acne Devices
• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen Steamer Devices
• Rejuvenation Devices
• Other Types

Global Beauty Tech Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Handheld Device
• Fixed

Global Beauty Tech Market Size by Mode Of Operation & CAGR (2025-2032)

• Market Overview
• Electric
• Battery Operated
• Manual

Global Beauty Tech Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Retail
• Online

Global Beauty Tech Market Size by Application & CAGR (2025-2032)

• Market Overview
• Salon
• Spa
• Home
• Other Applications

Global Beauty Tech Market Size & CAGR (2025-2032)

• North America (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Portability, Mode Of Operation, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• e.l.f. Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH subsidiary) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfect Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oddity Tech Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations